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| easyjet case study: A case study of EasyJet and the airline industry Florian Mayer, 2003-05-13 Seminar paper from the year 2003 in the subject Business economics - Offline Marketing and Online Marketing, grade: 79, University of Leeds (Trinity & All Saints College), course: Advanced Marketing, language: English, abstract: This paper presents a thorough marketing plan for the no-frills, low-cost airline EasyJet by following a professional and widely-used and accepted marketing planning structure. To familiarise the reader with the airline industry as well as EasyJet, the company under study here, the text starts with an introduction to EasyJet’s corporate history and its current position within the airline industry. Then, an external and internal analysis of EasyJet’s business follows which culminates in a SWOT analysis. The paper concludes with a marketing plan recommendation to further EasyJet’s growth in international air transport. |
| easyjet case study: Strategic Analytics Martin Kunc, 2018-10-11 Defines common ground at the interface of strategy and management science and unites the topics with an original approach vital for strategy students, researchers and managers Strategic Analytics: Integrating Management Science and Strategy combines strategy content with strategy process through the lenses of management science, masterfully defining the common ground that unites both fields. Each chapter starts with the perspective of a certain strategy problem, such as competition, but continues with an explanation of the strategy process using management science tools such as simulation. Facilitating the process of strategic decision making through the lens of management science, the author integrates topics that are usually in conflict for MBAs: strategy and quantitative methods. Strategic Analytics features multiple international real-life case studies and examples, business issues for further research and theory review questions and exercises at the end of each chapter. Strategic Analytics starts by introducing readers to strategic management. It then goes on to cover: managerial capabilities for a complex world; politics, economy, society, technology, and environment; external environments known as exogenous factors (PESTE) and endogenous factors (industry); industry dynamics; industry evolution; competitive advantage; dynamic resource management; organisational design; performance measurement system; the life cycle of organisations from start-ups; maturity for maintaining profitability and growth; and finally, regeneration. Developed from the author's own Strategy Analytics course at Warwick Business School, personal experience as consultant, and in consultation with other leading scholars Uses management science to facilitate the process of strategic decision making Chapters structured with chapter objectives, summaries, short case studies, tables, student exercises, references and management science models Accompanied by a supporting website Aimed at both academics and practitioners, Strategic Analytics is an ideal text for postgraduates and advanced undergraduate students of business and management. |
| easyjet case study: The Management of Tourism Lesley Pender, Richard Sharpley, 2005 This text provides detailed coverage of the breadth of issues involved in the management of tourism businesses. It explains and supports fundamental business management aspects whilst examining specific techniques required for the successful management of a variety of tourism businesses. |
| easyjet case study: Key Influences on the Early and Rapid Internationalization in the Airline Industry. A Case Study on easyJet Johannes Michl, 2016-09-12 Master's Thesis from the year 2016 in the subject Business economics - Miscellaneous, grade: 1,0, , course: International Management, language: English, abstract: This dissertation analyses the key influences on the emergence of Born Global Firms (BGFs) in the airline industry. Thus, it helps to contribute to the general knowledge on the topic known to date and to be an inspiration for future studies in this area. At the centre of attention is the question what key influences favoured the early and rapid internationalization in the case of the low cost airline easyJet. In order to answer this question the appropriate methodology of a single case study content analysis approach was chosen. Hence reference is made to various documents and archival records such as books, company documents, company websites, journal articles, newspaper articles, official statistical data and other Internet sources. The time period under consideration is from the foundation of the firm to the first internationalization steps. The results show that the market conditions of the low state protection in the home country, the strong opportunistic behaviour of easyJet when selecting the host country, the high internationality and extensive use of technology in the airline industry has promoted the early and rapid internationalization of eayJet. Further the findings recommend that majority of easyJet’s resources had a positive influence on early and rapid internationalization. The most important key influences could be identified in the Human Resources. Thus the founder of easyJet is a young, confident, international experienced man who possesses a positive mind-set, an international vision and a high risk-tolerance. Missing industry knowledge of the founder is compensated through the extension of the senior management. Thus, we can conclude that the decisive aspect of whether or not to internationalize lies with the attitudes of senior management. In many cases it requires a “paradigm shift” in order to move toward the BGF model. |
| easyjet case study: EBOOK: Strategy: Analysis and Practice MCGEE, JOHN/THO, 2010-08-16 EBOOK: Strategy: Analysis and Practice |
| easyjet case study: Strategic Modelling and Business Dynamics, + Website John D. W. Morecroft, 2015-07-27 Insightful modelling of dynamic systems for better business strategy The business environment is constantly changing and organisations need the ability to rehearse alternative futures. By mimicking the interlocking operations of firms and industries, modelling serves as a ‘dry run’ for testing ideas, anticipating consequences, avoiding strategic pitfalls and improving future performance. Strategic Modelling and Business Dynamics is an essential guide to credible models; helping you to understand modelling as a creative process for distilling and communicating those factors that drive business success and sustainability. Written by an internationally regarded authority, the book covers all stages of model building, from conceptual to analytical. The book demonstrates a range of in-depth practical examples that vividly illustrate important or puzzling dynamics in firm operations, strategy, public policy, and everyday life. This updated new edition also offers a rich Learners' website with models, articles and videos, as well as a separate Instructors' website resource, with lecture slides and other course materials (see Related Websites/Extra section below). Together the book and websites deliver a powerful package of blended learning materials that: Introduce the system dynamics approach of modelling strategic problems in business and society Include industry examples and public sector applications with interactive simulators and contemporary visual modelling software Provide the latest state-of-the-art thinking, concepts and techniques for systems modelling The comprehensive Learners' website features models, microworlds, journal articles and videos. Easy-to-use simulators enable readers to experience dynamic complexity in business and society. Like would-be CEOs, readers can re-design operations and then re-simulate in the quest for well-coordinated strategy and better performance. The simulators include a baffling hotel shower, a start-up low-cost airline, an international radio broadcaster, a diversifying tyre maker, commercial fisheries and the global oil industry. Much more than an introduction, John Morecroft’s Strategic Modelling and Business Dynamics uses interactive ‘mini-simulators and microworlds’ to create an engaging and effective learning environment in which readers, whatever their background, can develop their intuition about complex dynamic systems. John Sterman, Jay W. Forrester Professor of Management, MIT Sloan School of Management Illustrated by examples from everyday life, business and policy, John Morecroft expertly demonstrates how systems thinking aided by system dynamics can improve our understanding of the world around us. Stewart Robinson, Associate Dean Research, President of the Operational Research Society, Professor of Management Science, School of Business and Economics, Loughborough University |
| easyjet case study: Managing the Environment Francisco-José Sáez-Martínez, José-Luis Sánchez-Ollero, Alejandro García-Pozo , Esteban Pérez-Calderón, 2016-07-04 This book contains some contributions from the VI International Conference on Tourism, Economics and Environment that took place at Malaga, Spain. The book includes a collection of case studies and best practices linking sustainability to tourism. The topics addressed represent an overview of the most contemporary problems affecting the tourism sector. |
| easyjet case study: Logistics Management for International Business S. SUDALAIMUTHU, S. ANTHONY RAJ, 2009-04-18 In today’s globalised economic development, international transactions form an integral part of economic activities. Logistics Management encompasses planning and management of all activities, involving sourcing and procurement of cargo by effective and economically feasible coordination and collaboration with channel partners, and provision of product and service packages from point-of-origin to point-of-consumption at the right time and at the right place. This book gives, with theoretical and practical expertise, a comprehensive coverage of the logistic concepts, techniques, and their applications in the world cargo industry. Besides, it provides an in-depth understanding of the strategic framework of Logistics Management, the technologies, and the components used in logistic operations. It also covers export-import trade and documentations, shipping formalities, warehouse and inventory management, ERP concepts, logistics operation of major ports—and more. Key Feature : Case Studies are provided at the end of most chapters, which tend a practical orientation to the subject. This book is primarily intended as a text for postgraduate students of Management (MBA/MIB) and Commerce (M.Com.IB). It will also prove useful for the students of those engineering disciplines where the subject is prescribed as an elective course. In addition, practising managers in international business will find the book valuable as a reference |
| easyjet case study: Strategic Human Resource Management: A Balanced Approach Paul Boselie, Beatrice van der Heijden, 2024-05-07 The highly anticipated third edition of Strategic Human Resource Management offers a fresh perspective on SHRM. Bringing together a wealth of expertise in HRM, Work and Organizational Psychology and Organizational Behaviour, the authors provide a balanced approach to structuring and solving real-life HR issues in organizations. This new edition aligns Human Resource practices with both the internal and external organizational context and takes a critical perspective on economics, sustainability, psychology, sociology, and industrial relations. Its unique multi-level approach includes the individual employee, teams, business units, organizations, sectors, and countries to build a more balanced people management value chain. New additions: • New chapter on Career Development • New Activity Boxes to encourage practical application of theory • New case studies throughout, including Google, easyJet and Ikea • Major revisions to chapters to highlight sustainable career development, employability, digitalization, and diversity • Major update of the scientific literature references Key Features: • Cases and Discussion Questions provide real-world scenarios and issues to illustrate contemporary HR issues in practice • Stop and Reflect Boxes throughout each chapter are designed to encourage students to critically evaluate topics and issues raised and how they can be applied to real-life situations • Personal Development Boxes help students think about how to link theoretical concepts with the development of personal skills appropriate to effective HRM • Experiential Exercises present ‘Individual’ and ‘Team’ tasks that can be used as in-class exercises encouraging students to learn from direct experiences Paul Boselie is Professor in Public Administration & Organization Science at Utrecht University, the Netherlands. His research traverses human resource management, institutionalism, strategic management and industrial relations. Beatrice van der Heijden is Professor in Strategic Human Resource Management at Radboud University, the Netherlands, and Head of the SHRM Department. Her research and teaching are focused on strategic human resource management, sustainable careers, employability, and aging at work. |
| easyjet case study: EBOOK: Strategic Human Resource Management: A Balanced Approach Paul Boselie, 2014-02-16 Now in its second edition, Strategic HRM: A Balanced Approach has been updated and revised throughout to examine the latest in theory and practice. Central to its theme is putting HRM in its organizational context and creating a more balanced approach to managing people – ‘HR sensitivity’. To illustrate how understanding context is key to successful strategic HRM, this text doesn’t offer best-practice solutions but takes a critical perspective HRM builds on economics, psychology, sociology and industrial relations. It’s a multilevel approach that includes the individual employee, teams, business units, organizations, sectors/populations, and countries. Key additions: •New chapter on talent management •New chapter on strategy implementation •New cases studies, including CERN IKEA and Efteling •Major revisions to chapters on achieving the right balance and HR roles. Key Features: •Cases and Discussion Questions provide real-world scenarios and issues to illustrate contemporary HR issues in practice •Stop and Reflect Boxes throughout each chapter designed to encourage students to critically evaluate topics and issues raised and how they can be applied to real-life situations •Personal Development Boxes help students think about how to link theoretical concepts with the development of personal skills appropriate to effective HRM •Experiential Exercises present ‘Individual’ and ‘Team’ tasks at the end of each chapter that can be used as in-class exercises encouraging students to learn from direct experiences •Chapter Summaries provide links to learning objectives to help students remember key facts, concepts and issues. They also serve as an excellent study or revision guide •References and Further Reading list the literature referred to and highlight sources to help students to research and read around the topic in more depth. Strategic HRM: A Balanced Approach offers an engaging and comprehensive discussion of the factors that shape Human Resource Management (HRM) in organizations. Paul Boselie is a Professor in Strategic Human Resource Management (SHRM) in the Utrecht University School of Governance at Utrecht University (the Netherlands). His research traverses human resource management (HRM), institutionalism, strategic management and industrial relations. |
| easyjet case study: Management Accounting Paul M. Collier, Samuel Agyei-Ampomah, 2006 The 2007 edition of CIMA's Official Learning Systems has been written in conjunction with the Examiner to fully reflect what could be tested in the exam. Updated to incorporate legislative and syllabus changes, the 2007 Study Systems provide complete study material for the May and November 2007 exams. The new edition maintains the popular loose-leaf format and contains: * practice questions throughout * complete revision section * topic summaries * recommended reading articles from a range of journals * May 2006 Q & A's * The official study systems are the only study materials endorsed by CIMA * Updated to reflect changes in the syllabus and written by the Examiner and CIMA faculty * Complete integrated package incorporating syllabus guidance, full text, recommended articles, revision guides and extensive question practice |
| easyjet case study: Management Accounting-Risk and Control Strategy Paul Collier, 2005 The 2006 edition of CIMA's Official Study Systems have been updated to reflect changes in the syllabus. Risk and Control Strategy has been written by the examiners to fully reflect what could be tested in the exam. Updated to incorporate legislative and syllabus changes, the 2006 Study Systems provide complete study material for the May and November 2006 exams. The new edition maintains the popular loose-leaf format and contains: practice questions throughout; complete revision section; topic summaries; recommended reading articles from a range of journals; pilot paper |
| easyjet case study: Electronic Business & Commerce Michael Chesher, Rukesh Kaura, Peter Linton, 2002-10-24 Intended as a student text for undergraduate courses, this volume provides the reader with a sound foundation in the basic concepts of electronic commerce and business communications. It includes numerous examples, schematics and case studies to enhance the learning experience. Topics covered range from organizational issues and the evolution of business-to-business and business-to-consumer marketplaces, to supply management, collaborative commerce and mobile commerce. |
| easyjet case study: Global Production Networks Ander Errasti, 2016-04-19 The phenomenon of globalization has increased in recent decades due to the opening of borders in Eastern Europe and the sudden emergence of other countries in the global trade economy. Yet, the process of becoming global to get access to growing markets or to achieve quality, service, and/or cost advantages from the reconfigured Value Chains is one |
| easyjet case study: Decolonizing Marketing Theory and Practice Hasan Gilani, 2024-11-22 In academic institutions worldwide, the call to decolonize the syllabus, curriculum, and the entire university experience is growing louder and more urgent. Yet, the conversation must extend beyond blogs, hashtags, and social media trends. This book dives deep into the critical need to challenge and transform the foundations of marketing education. Addressing the urgent need for deeper conversations, this book delves into the multifaceted process of decolonizing marketing theory and practice to foster a more inclusive field. Through an insightful collection of contributions, this book critically examines the entrenched roots of colonization, capitalism, and inequality, urging us to move beyond simply adding non-white authors and non-Western case studies to the curriculum. Decolonization should begin with a focus on inclusivity and equality, progressing towards the recognition and exploration of diverse contexts and paradigms. Through rigorous analysis and innovative perspectives, this book identifies key areas in marketing pedagogy that require decolonization, urging a move away from exclusionary practices and Western-centric ideologies. It identifies crucial areas where texts, knowledge, and contexts need to be decolonized, advocating for a paradigm shift from a culture of exclusion and Western-centric ideologies to one that embraces inclusivity and a broad range of philosophical perspectives from the non-Western world. Aimed at researchers and academics in the field of marketing, this book offers a profound exploration of teaching and learning dynamics from a more inclusive and diverse perspective. By fostering engagement with a wider audience, it seeks to enrich the discourse around marketing education with a more nuanced and enriched perspective. Decolonizing Marketing Theory and Practice is an essential resource for those committed to creating a more equitable and comprehensive understanding of marketing in a global context. |
| easyjet case study: Business for Higher Awards David Needham, 1999 This student text offers full coverage of the core units for Business HNC/D, reinforcing the theory with case studies and activities to develop students' knowledge and understanding. |
| easyjet case study: Shares Made Simple Rodney Hobson, 2018-07-09 For the past ten years, Shares Made Simple has been the top choice of readers who want to know more about the stock market. Now in a fully revised and updated third edition, the book continues to tear away the mystique and jargon that surrounds the stock market. Written by highly respected financial journalist Rodney Hobson, it takes you step by step through the most basic concepts of stock market investing, carefully explaining issues such as: - what shares are and how they are bought and sold - why share prices go up and down - why some companies' shares look cheap while others appear to be expensive - the hidden traps for the unwary. This fully revised and updated third edition of this bestselling book sets out to create a level playing field between the stock market professionals and the small investor. No one needs to suffer pitiful bank interest rates when there is real money to be made in sharing the nation's wealth. Tens of thousands of investors have already benefited from Rodney's clear explanation of the stock market - now you can too. |
| easyjet case study: Travel & Tourism Alan Marvell, 2006 This full colour student book gives candidates all of the mandatory units they need to complete the Double Award. It is exactly matched to the specifications of Edexcel. |
| easyjet case study: Advanced Topics in Air Traffic Management Systems Mr. Rohit Manglik, 2024-07-09 EduGorilla Publication is a trusted name in the education sector, committed to empowering learners with high-quality study materials and resources. Specializing in competitive exams and academic support, EduGorilla provides comprehensive and well-structured content tailored to meet the needs of students across various streams and levels. |
| easyjet case study: Challenging Leadership the Skolkovo Approach Pierre Casse, 2012-05-31 Leadership in todays world is a subject of much debate and quite rightly so. Since our world is one which is constantly evolving, so must our thinking on leadership and the behaviour to which it gives rise. Drawing on the authors experience and collaborations while teaching at Skolkovo, Moscow School of Management over the past 5 years, this book is a gathering together of reflections on a wide range of diverse topics within the subject of leadership i.e. emotions, energy, ethics, corruption...The intention is to simulate thinking, encourage debate and provide a platform for new ideas for the future. |
| easyjet case study: Accounting for Managers Paul M. Collier, 2015-06-08 This revised and updated fifth edition of Accounting for Managers builds on the international success of the previous editions in explaining how accounting is used by non-financial managers. Emphasizing the interpretation as opposed to the construction of accounting information, Accounting for Managers encourages a critical rather than unthinking acceptance of accounting techniques. Whilst accounting information is immensely valuable for planning, decision making and control, users need to recognize the assumptions behind, and the limitations of, particular accounting techniques. As in the previous editions, Accounting for Managers combines theory with practical examples and contemporary case studies drawn from real business situations across a wide range of manufacturing, retail and service industries. Accounting for Managers is an ideal companion for postgraduate and undergraduate students, as well as non-financial managers in executive education courses seeking a better understanding of the role played by accounting and how it affects their organization and business unit. |
| easyjet case study: Strategic Modelling and Business Dynamics John Morecroft, 2007-09-10 John Morecroft's book is an ideal text for students interested in system modelling and its application to a range of real world problems. The book covers all that is necessary to develop expertise in system dynamics modelling and through the range of applications makes a persuasive case for the power and scope of the approach. As such it will appeal to practitioners as well as students. Robert Dyson, Professor of Operational Research, Associate Dean, Warwick Business School. Much more than an introduction, John Morecroft's Strategic Modelling and Business Dynamics uses interactive management flight simulators to create an engaging and effective learning environment in which readers, whatever their background, can develop their intuition about complex dynamic systems. The numerous examples provide a rich test-bed for the development of systems thinking and modelling skills John Sterman, Jay W. Forrester Professor of Management, MIT Sloan School of Management This book, with its vivid examples and simulators, will help to bring modelling, system dynamics and simulation into the mainstream of management education where they now belong. John A. Quelch, Professor of Marketing, Harvard Business School, Former Dean of London Business School This text fills the gap between texts focusing on the purely descriptive systems approach and the more technical system dynamics ones. Ann van Ackere, Professor of Decision Sciences, HEC Lausanne, Universit? de Lausanne Strategic modelling based on system dynamics is a powerful tool for understanding how firms adapt to a changing environment. The author demonstrates the appeal and power of business modelling to make sense of strategic initiatives and to anticipate their impacts through simulation. The book offers various simulators that allow readers to conduct their own policy experiments. Dr. Erich Zahn, Professor of Strategic Management, Betriebswirtschaftliches Institut, University of Stuttgart A website to accompany the book can be found at www.wiley.com/college/morecroft housing supplementary material for both students and lecturers. |
| easyjet case study: OCR GCSE (9-1) Business, Third Edition Mike Schofield, Alan Williams, 2017-09-11 Exam Board: OCR Level: GCSE Subject: Business First Teaching: September 2017 First Exam: June 2019 An OCR endorsed textbook Build strong knowledge and skills with this market-leading Student Book from OCR's Publishing Partner for GCSE Business; fully updated by subject experts for the 2017 specification, it provides comprehensive content coverage, engaging case studies and assessment activities. - Develops understanding of business concepts and theories through clear explanations, illustrated by diagrams and cartoons that help all learners access the content - Cements and extends subject knowledge with case studies that encourage students to think commercially about contemporary issues and contexts - Enables students to apply their learning and strengthen their investigative, analytical and evaluation skills as they progress through a range of activities - Prepares students for assessment with a variety of practice questions and handy tips for successfully answering different question types - Supports revision by summarising the learning outcomes, key terms and facts for each unit |
| easyjet case study: Applied ICT GCSE Stephen Doyle, 2002 Written specifically for Edexcel Centres, this text should provide all teachers need to teach the 2002 GCSE in Applied ICT (Double Award). This full colour resource has been written to precisely match the requirements of the GCSEs in vocational subjects for Edexcel centres. Provide the underpinning knowledge for the courses in an accessible and easy to navigate style it has case studies throughout allow students to apply theory to vocational practice. It supports the assessment criteria set by Edexcel and contains features that link to all the QCA Assessment Objectives. |
| easyjet case study: Operations Management in the Travel Industry, 2nd Edition Peter Robinson, Paul Fallon, Harry Cameron, John C Crotts, 2016-02-26 Covering the applied managerial perspective of the travel industry, this book looks at the core disciplines and the application of theory to practice. Considering individual and corporate social responsibility, it teaches effective managerial skills by reviewing legal frameworks, quality management and marketing, financial management, and the management of shareholders and stakeholders. It discusses current trends such as sustainability and governmental emission targets against a background of the needs of a commercial business to innovate and increase profits. A valuable tool for both students and those working in the travel industry, this new edition includes new content, a revised structure and all-new international case studies. |
| easyjet case study: Business and Management for the IB Diploma Peter Stimpson, Alex Smith, 2011-02-24 Designed for class use and independent study, this coursebook is tailored to the thematic requirements and assessment objectives of the IB syllabus. It features the following topics: business organisation and environment; human resources; accounts and finance; marketing; operations management; and business strategy. |
| easyjet case study: Systems Approaches to Managing Change: A Practical Guide Martin Reynolds, Sue Holwell, 2010-03-10 In a world of increasing complexity, instant information availability and constant flux, systems approaches provide the opportunity of a tangible anchor of purpose and iterate learning. The five approaches outlined in the book offer a range of interchangeable tools with rigorous frameworks of application tried and tested in the ‘real world’. The frameworks of each approach form a powerful toolkit to explore the dynamics of how societies emerge, how organisations create viability, how to facilitate chains of argument through causal mapping, how to embrace a multiplicity of perspectives identifying purposeful activity and how to look for the bigger picture across multiple disciplines. Systems Approaches offers an excellent first introduction for those seeking to understand what ‘systems thinking’ is all about as well as why the tools discussed herein should be applied to management and professional practice. This book provides a practical guide, and the chapters stand alone in explaining and developing each approach. |
| easyjet case study: How to Succeed at Retail Keith Lincoln, Lars Thomassen, 2009-05-03 Who are the world's best retail brands? Is there a formula for success you can learn from? How to Succeed at Retail helps you find the key factors that will make you successful. Building on the process introduced in the international bestseller Retailization, it begins by encouraging you to become 'retail obsessed' and to think strategically, creatively and operationally in a retail context. It then illustrates success in action with 25 winning international case studies that show you some inspirational ways forward. Fast-paced and accessible, it concludes with an operational methodology which can be applied to any and every business. By introducing you to new ideas, winning cases and real tools, How to Succeed at Retail will help you to develop and implement an actionable brand vision. An accompanying website provides access to further case studies, strategies, tools and downloads. Featured case studies: Apple; Assa Abloy; Bose; Courvoisier; Dyson; Easyjet; Gillette; Gooh!; Guiness; Hennes & Mauritz; Holland & Holland; Innocent; Karmaloop; Oliviers & Co; P&G; Peroni; Red Bull; REI; Senseo; Starbucks; Superquinn; Tchibo; Whole Foods Market; Yoyamart; Zara. |
| easyjet case study: Managerial Economics for Decision Making John Adams, Linda Juleff, 2017-09-16 Managerial Economics for Decision Making is designed for MBA and final year undergraduates taking a module in Managerial Economics. The text is written in a lively and engaging style with the use of mathematics kept to a miniumum. Ample examples and case studies demonstrate how economics can be used as a tool to tackle issues and problems in a business and management context. |
| easyjet case study: BTEC National Travel & Tourism Gillian Dale, 2005 Closely matched to the specifications, this student book is the only resource available for BTEC national travel and tourism. It contains everything students need for the Award and some additional units for the Certificate. |
| easyjet case study: Marketing Excellence 3 Hugh Burkitt, 2014-11-03 Marketing Excellence 3 showcases the strongest case studies - all winners - from The Marketing Society's Excellence Awards to celebrate and promote the contribution that great marketing makes to the commercial success of a business. The compilation includes a selection of 30 award winners from 2012 to 2014 who have employed different strategies, tactics, tools and techniques all worthy of recognition. The book features world-leading consumer products, retail, fast food, consultancy, charity and telecoms brands such as easyJet, Hailo, McDonald's, Mercedes-Benz, Unilever, Macmillan, O2, PwC, Jack Daniel's and John Lewis. Each chapter of Marketing Excellence 3 is organised by theme and introduced by a judge who then presents the case studies in detail, providing thought-provoking answers to questions such as 'How do you find great customer insights?', 'What are the key principles that lie behind effective communications?', 'How do you create a marketing ethos that will mobilise your organisation?', 'What makes a new brand stand out and succeed?' and 'How do you keep customers loyal?' As such, it is an ideal book for marketers and students looking to be inspired by the very best in marketing campaigns. |
| easyjet case study: The Emerald Handbook of Ethical Finance and Corporate Social Responsibility Ahmed Imran Hunjra, Khaled Hussainey, 2024-05-06 The term ethical finance refers to finance that considers environmental, social, and governance (ESG) aspects influencing a borrower and/or its possessions. The authors provide a fresh look at ESG aspects along with CSR implementation for sustainable development, which has global and long-term repercussions. |
| easyjet case study: Essential Business Studies A Level: AS Student Book for AQA Jonathan Sutherland, Diane Canwell, 2008-05-25 Essential Business Studies features a thematic approach with a vibrant and accessible format to fully engage students. Activities and guidance on exam preparation, summary mindmaps and up-to-date, dynamic case studies are just some of the features helping to deliver the key course content. Whiteboard and Teacher Support CD-ROMs also available. |
| easyjet case study: Enhancing the Performance of the Services Sector OECD, 2005-06-08 The services sector now accounts for over 70% of employment and value added in OECD economies. It also accounts for almost all employment growth in the OECD area. But despite its growing weight in OECD economies, productivity growth and employment ... |
| easyjet case study: Business Environment John Kew, John Stredwick, 2005 The text offers an accessible approach to the subject area with a strong focus on the business, rather than purely an economic context.The style is practical and case study led rather than theoretical and academic. The practical implications of theories will be emphasised and practical examples used.This accessible text gives a good understanding of the business environment, outlining the key environmental influences ? economic, social, legal ? as an aid to developing an appreciation of business strategy at every level. The practical implications of theory are emphasised and supported by examples. The text includes chapter objectives, student activities, end-of-chapter questions, a glossary and lists of further reading, and there is also a tutor support website.The text is designed to cater for all students studying: ? an undergraduate or postgraduate module in the business environment area? the new Managing in a Strategic Business Context module as part of the new CIPD Leadership and Managemen |
| easyjet case study: Challenges and Opportunities for Aviation Stakeholders in a Post-Pandemic World Kurnaz, Salim, Rodrigues, Antonio, Bowyer, Dorothea, 2023-03-03 The aviation industry has undergone a significant change since the 21st century as technological developments accelerated its development. Due to this, there is a need for modern research on the current situation, future expectations, and possible change scenarios in the aviation industry. Challenges and Opportunities for Aviation Stakeholders in a Post-Pandemic World focuses on contemporary studies addressing the effects of economic crises, pandemics, digitalization, and war environments on the aviation industry and draws attention to the aviation industry's current situation and future expectations, focusing on its stakeholders and various industry trends. Covering key topics such as technology, sustainability, digitalization, and aviation management, this reference work is ideal for industry professionals, policymakers, researchers, scholars, academicians, practitioners, instructors, and students. |
| easyjet case study: Strategic Management in Aviation Thomas C. Lawton, 2017-05-15 This valuable volume reprints the most important and influential journal articles and papers on aviation management with an extensive introduction by the editor. The volume is designed to improve access to the journal literature for libraries expanding their collections and provide scholars with a convenient and authoritative reference source. Tom Lawton selects the best of the management literature in this area from the top journals as well as including harder-to-find articles in the wider strategic management literature. The volume will be essential reading for all scholars and students interested in aviation management issues as well as those working in the industry who want a snapshot of current thinking in the field. |
| easyjet case study: CIM Coursebook 03/04 Marketing Fundamentals Frank Withey, 2013-05-13 Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts |
| easyjet case study: Analyzing the Relationship Between Innovation, Value Creation, and Entrepreneurship Galindo-Martín, Miguel-Ángel, Mendez-Picazo, Maria-Teresa, Castaño-Martínez, María-Soledad, 2019-12-13 Innovation stimulates and facilitates entrepreneurship because the highest levels of entrepreneurship are to be found in societies with the highest value creation and digital dividends. The higher levels of consumption, employment, and cost reduction generated by the implementation of digital technologies motivates entrepreneurs to expand their activity and promotes the emergence of new entrepreneurs. Positive outcomes can be generated by the implementation of innovation leaders to higher competition and new markets, incentivizing entrepreneurs to introduce new innovations to react to these higher levels of competition, which are accompanied by their corresponding value creation. Analyzing the Relationship Between Innovation, Value Creation, and Entrepreneurship is a pivotal reference source that analyzes the theoretical and empirical aspects of innovation as a factor that enhances value creation and the role of entrepreneurship. While highlighting topics such as data management, social enterprise, and digital marketing, this publication explores enhanced economic growth and the methods of higher levels of consumption in society. This book is ideally designed for corporate managers, business executives, academicians, students, and researchers seeking current research on interrelationships between financial variables, strategies to apply them at the micro- and macro-level, and a consideration of the fiscal effects once implemented. |
| easyjet case study: Online Marketing Richard Gay, Alan Charlesworth, Rita Esen, 2007-03-15 'Online Marketing' provides a balance between theory & practice by recognising the advantages & drawbacks of doing business online. Supported by contemporary mini-cases, case studies & expert opinion from leading practitioners, this text covers: the changing online environment, online planning and more. |
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EasyJet - Wikipedia
EasyJet plc (styled as easyJet) is a British multinational low-cost airline group headquartered at London Luton Airport. [3] It operates domestic and international scheduled services on 927 …
FlightConnections by easyJet
With FlightConnections by easyJet you can now book flights to far away destinations like New York and Hong Kong directly with us! We can connect you around the world and across Europe in one …
easyJet | Flights & holidays ️ Book low-cost airline tickets
Book flights direct with easyJet ️ Search & compare flights & holidays ️ Destinations across Europe & …
Cheap Flights ️ | Compare Airfares & Book Flights | easy…
Book direct with easyJet ️ Compare cheap flights ️ Access the latest deals & offers ️ Secure & simple booking ️ …
Book cheap flights and find last minute flight ... - easyJet
You must still check-in at the times printed on your booking confirmation unless you're informed to do …
Managing your booking | easyJet
Managing your booking. To keep our fares as low as possible the tickets you buy are non-refundable. However, …
Booking and check-in | easyJet
easyJet account Our routes, fares and products Group bookings Managing your booking Check in Choosing a …
