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| driving loyalty kirk kazanjian: Driving Loyalty Kirk Kazanjian, 2013-04-23 Must-reading for every manager, entrepreneur, corporate executive, and anyone looking to increase customer satisfaction, boost employee engagement, and significantly enhance the bottom line. In order to build a successful company today, you must create an unbreakable bond of loyalty between your customers and employees. Few have done this better than Enterprise Holdings, owner of the Enterprise, National, and Alamo rental car brands. While Enterprise has long been known for offering excellent customer service, it faced a huge challenge after buying National and Alamo in 2007. Among other things, it had to integrate different cultures, manage a varied workforce, and meet the needs of a much larger and highly divergent customer base. In Driving Loyalty, you’ll get an inside look at how Enterprise began operating these three distinct brands in a way that ultimately led to rising profitability and some of the highest customer and employee satisfaction scores in the industry. You’ll also discover how other thriving companies—from JetBlue and Starbucks to Costco and even Chobani Yogurt—use similar techniques to outsmart the competition and turn customers and employees into raving fans. Driving Loyalty provides a blueprint that businesses of all types can use to deliver exceptional customer service, create a high-performing work environment, build strong brands, instill loyalty, market effectively online and off, and, in turn, power overall performance. In the pages of Driving Loyalty, you'll learn: - Specific strategies for offering exceptional service that will help to increase sales and grow your business. - Principles for developing engaged, high-performing teams - Why the rules of brand building differ based on your target audience - How to effectively leverage social media to better connect with your customers and employees - Why forming strong partnerships can take your company--and your career--to the next level - And much more |
| driving loyalty kirk kazanjian: Making Dough Kirk Kazanjian, Amy Joyner, 2003-10-17 Praise for Making Dough I was enchanted, intrigued, and fascinated by every page of this book. Kirk Kazanjian, Amy Joyner, and Dick Clark (yes, that Dick Clark) have done a masterful job of storytelling in Making Dough. The book is inspirational, enlightening, and just plain great reading. In fact, it's great reading with sprinkles on it. What a yummy book! -Jay Conrad Levinson Bestselling Author, Guerrilla Marketing series of books Krispy Kreme's success goes well beyond being a retail phenomenon. This book will show you what went on behind the scenes to build the company. Along the way, it will teach you how you can take a product that is seemingly counter-culture and turn it into an addictive brand. -Phil Lempert Author, Being the Shopper and Today show food trends editor Words can't do justice to Krispy Kreme doughnuts-just eat one! But as a fan of the product, it's interesting to read this business success story. -Vince Gill Singer/Songwriter You know what? You have absolutely no chance of starting the next Krispy Kreme! But, the lessons they learned and the insight they used to build their once-in-a-lifetime success are useful, practical, and powerful tactics that any business can benefit from. -Seth Godin Author, Purple Cow Take heart. You don't need a massive organization and a massive advertising budget to build a powerful brand. This interesting book by Kirk Kazanjian and Amy Joyner tells how Krispy Kreme did it on a shoestring. -Al Ries Coauthor, The Fall of Advertising and the Rise of PR I think it's safe to say that just about every company would love to know the secret ingredients of Krispy Kreme's sweet success. After all, it doesn't advertise, it is a revered member of the community, and it keeps growing like crazy. What an extraordinary business! Without doubt, you should pay attention to what Krispy Kreme is doing, especially if you want to prosper in today's competitive world. -From the Foreword by Dick Clark Producer, Entertainer, and Krispy Kreme Franchisee |
| driving loyalty kirk kazanjian: Exceeding Customer Expectations Kirk Kazanjian, 2007-01 The best-selling author of Making Dough examines the simple business philosophy espoused by Enterprise Rent-A-Car, which places an emphasis on both the customer and the employee, and how such principles as customer service, employee rewards, a friendly workplace, and other lessons can be applied to promote profitabililty. 30,000 first printing. |
| driving loyalty kirk kazanjian: Principles of Management David S. Bright, Anastasia H. Cortes, Eva Hartmann, 2023-05-16 Black & white print. Principles of Management is designed to meet the scope and sequence requirements of the introductory course on management. This is a traditional approach to management using the leading, planning, organizing, and controlling approach. Management is a broad business discipline, and the Principles of Management course covers many management areas such as human resource management and strategic management, as well as behavioral areas such as motivation. No one individual can be an expert in all areas of management, so an additional benefit of this text is that specialists in a variety of areas have authored individual chapters. |
| driving loyalty kirk kazanjian: Wizards of Wall Street Kirk Kazanjian, 2000 More than 63 million Americans now invest in stock mutual funds. Yet, among the thousands of available choices, less than five percent consistently beat the Standard & Poor's 500 index. the few managers able to surpass this venerable benchmark are a rare breed indeed. Wizards of Wall Street reveals the secrets of 18 of the world's most steadfastly successful mutual fund managers-all of whom have outperformed the S&P 500 over the past five years, many for much longer.Kirk Kazanjian, a noted investment expert and personal finance author, presents candid and telling interviews with each manager, tracing their careers and uncovering their successful stock picking strategies. Some, like David Alger, Thomas Marsico, William Miller, and Jim Oelschlager, are prominent in the press. Others, like Ronald Canakaris and William Oates, avoid the spotlight and rarely grant public interviews. Some look for growth at any price. Others keep a strict eye on value. Some buy only established giants. Others prefer small startups. All have indisputable track records, fascinating backgrounds, distinctive styles, and a wealth of knowledge to share.The book culminates with a penetrating look at the traits these pros have in common and provides a list of ten keys to beating the market. Engaging and enlightening, Wizards of Wall Street will captivate anyone interested in investing for both pleasure and profit. |
| driving loyalty kirk kazanjian: Building Brand Authenticity M. Beverland, 2009-10-22 The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity. |
| driving loyalty kirk kazanjian: Design Literacy (continued) Steven Heller, 1999 This volume also investigates larger movements and phenomena, such as Norman Rockwell's lasting impression on Americana, issues of plagiarism and censorship, and the Big Idea in advertising, and includes profiles of designers whose bodies of work helped determine the look and content of design today.--BOOK JACKET. |
| driving loyalty kirk kazanjian: A Humane Economy Wilhelm Röpke, 2014-04-08 “A Humane Economy is like a seminar on integral freedom conducted by a professor of uncommon brilliance.” —Wall Street Journal “If any person in our contemporary world is entitled to a hearing it is Wilhelm Röpke.” —New York Times A Humane Economy offers one of the most accessible and compelling explanations of how economies operate ever written. The masterwork of the great twentieth-century economist Wilhelm Röpke, this book presents a sweeping, brilliant exposition of market mechanics and moral philosophy. Röpke cuts through the jargon and statistics that make most economic writing so obscure and confusing. Over and over, the great Swiss economist stresses one simple point: you cannot separate economic principles from human behavior. Röpke’s observations are as relevant today as when they were first set forth a half century ago. He clearly demonstrates how those societies that have embraced free-market principles have achieved phenomenal economic success—and how those that cling to theories of economic centralization endure stagnation and persistent poverty. A Humane Economy shows how economic processes and government policies influence our behavior and choices—to the betterment or detriment of life in those vital and highly fragile human structures we call communities. “It is the precept of ethical and humane behavior, no less than of political wisdom,” Röpke reminds us, “to adapt economic policy to man, not man to economic policy.” |
| driving loyalty kirk kazanjian: Gender, War, and Militarism Laura Sjoberg, Sandra E. Via, 2010-08-03 This compelling, interdisciplinary compilation of essays documents the extensive, intersubjective relationships between gender, war, and militarism in 21st-century global politics. Feminist scholars have long contended that war and militarism are fundamentally gendered. Gender, War, and Militarism: Feminist Perspectives provides empirical evidence, theoretical innovation, and interdisciplinary conversation on the topic, while explicitly—and uniquely—considering the links between gender, war, and militarism. Essentially an interdisciplinary conversation between scholars studying gender in political science, anthropology, and sociology, the essays here all turn their attention to the same questions. How are war and militarism gendered? Seventeen innovative explanations of different intersections of the gendering of global politics and global conflict examine the theoretical relationship between gender, militarization, and security; the deployment of gender and sexuality in times of conflict; sexual violence in war and conflict; post-conflict reconstruction; and gender and militarism in media and literary accounts of war. Together, these essays make a coherent argument that reveals that, although it takes different forms, gendering is a constant feature of 21st-century militarism. |
| driving loyalty kirk kazanjian: Organizational Behavior J Stewart Black, David S Bright, Donald G Gardner, 2019-06-05 A less-expensive grayscale paperback version is available. Search for ISBN 9781680922875. The field of management and organizational behavior exists today in a constant state of evolution and change. Casual readers of publications like the New York Times, The Economist and the Wall Street Journal will learn about the dynamic nature of organizations in today's ever-changing business environment. Organizational Behavior is designed to meet the scope and sequence requirements of the introductory course on Organizational Behavior. This is a traditional approach to organizational behavior. The table of contents of this book was designed to address two main themes. What are the variables that affect how, when, where, and why managers perform their jobs? What theories and techniques are used by successful managers at a variety of organizational levels to achieve and exceed objectives effectively and efficiently throughout their careers? Management is a broad business discipline, and the Organizational Behavior course covers many areas such as individual and group behavior at work, as well as organizational processes such as communication in the workplace and managing conflict and negotiation. No one individual can be an expert in all areas of management, so an additional benefit of this text is that specialists in a variety of areas have authored individual chapters. Finally, we all made an effort to present a balanced approach to gender and diversity throughout the text in the examples used, the photographs selected, and the use of both male and female in alternating chapters when referring to generic managers or employees. |
| driving loyalty kirk kazanjian: Kerry James Marshall Ian Alteveer, Helen Molesworth, Dieter Roelstraete, Abigail Winograd, 2016-05-03 The definitive monograph on contemporary African American painter Kerry James Marshall, accompanying a major traveling retrospective. This long-awaited volume celebrates the work of Kerry James Marshall, one of America’s greatest living painters. Born before the passage of the Civil Rights Act, in Birmingham, Alabama, and witness to the Watts riots in 1965, Marshall has long been an inspired and imaginative chronicler of the African American experience. Best known for large-scale interiors, landscapes, and portraits featuring powerful black figures, Marshall explores narratives of African American history from slave ships to the present and draws upon his deep knowledge of art history from the Renaissance to twentieth-century abstraction, as well as other sources such as the comic book and the muralist tradition. With luscious color and brushstrokes and highly detailed patterning, his direct and intimate scenes of black middle-class life conjure a wide range of emotions, resulting in powerful paintings that confront the position of African Americans throughout American history. Richly illustrated, this monumental book features essays by noted curators as well as the artist, and more than 100 paintings from throughout the artist’s career arranged thematically by subject: history painting; beauty, as expressed through the nude, portraiture, and self-portraiture; landscape; religion; and the politics of black nationalism. |
| driving loyalty kirk kazanjian: History of the 313th Infantry in World War II Sterling A. Wood, 1947 |
| driving loyalty kirk kazanjian: The Designful Company Marty Neumeier, 2009-03-30 Part manifesto, part handbook, THE DESIGNFUL COMPANY provides a lively overview of a growing trend in management–design thinking as a business competence. According to the author, traditional managers have relied on a two-step process to make decisions, which he calls “knowing” and “doing.” Yet in today’s innovation-driven marketplace, managers need to insert a middle step, called “making.” Making is a phase in which assumptions are questioned, futures are imagined, and prototypes are tested, producing a wide range of options that didn’t exist before. The reader is challenged to consider the author’s bold assertion: There can be no real innovation without design. Those who are new to Marty Neumeier’s “whiteboard” series may want to ramp up with the first two books, THE BRAND GAP and ZAG. Both are easy reads. Covered in THE DESIGNFUL COMPANY: - the top 10 “wicked problems” that only design can solve - a new, broader definition of design - why designing trumps deciding in an era of change - how to harness the “organic drivetrain” of value creation - how aesthetics add nuance to managing - 16 levers to transform your company - why you should bring design management inside - how to assemble an innovation metateam - how to recognize and reward talent From the back cover: The complex business problems we face today can’t be solved with the same thinking that created them. Instead, we need to start from a place outside traditional management. Forget total quality. Forget top-down strategy. In an era of fast-moving markets and leap-frogging innovations, we can no longer “decide” the way forward. Today we have to “design” the way forward–or risk ending up in the fossil layers of history. Marty Neumeier, author of THE BRAND GAP and ZAG, presents the new management engine that can transform your company into a powerhouse of nonstop innovation. |
| driving loyalty kirk kazanjian: Biennial Report of the Attorney General Washington (State). Office of the Attorney General, 1893 |
| driving loyalty kirk kazanjian: Buying Mutual Funds for Free Kirk Kazanjian, 1997 Kazanjian shows investors how to select top-performing funds, pay no transaction fees, choose the best discount broker, build an all-star portfolio, and more. The book includes a complete directory of more than 500 available funds from 90 different families--and includes the author's selection of the top-performing funds. |
| driving loyalty kirk kazanjian: Leaders in Critical Pedagogy , 2015-01-01 A delightful read illuminating the history and thoughts of critical pedagogy. - Australian Universities’ Review (2016) Critical pedagogy has variously inspired, mobilized, troubled, and frustrated teachers, activists, and educational scholars for several decades now. Since its inception the field has been animated by internal antagonism and conflict, and this reality has simultaneously spread the influence of the field in and out of education and seriously challenged its status as an integral body of work. The various debates that have categorized critical pedagogy have also made it difficult for younger scholars to enter into the literature. This is the first book to survey critical pedagogy through first-hand accounts of its established and emerging leaders. While the book does indeed provide a historical exploration and documentation of the development of critical pedagogy as a contested and dynamic educational intervention—as well as analyses of that development and directions toward possible futures—it is also intended to provide an accessible and comprehensive entry point for a new generation of activists, organizers, scholars, and educators who place questions of pedagogy and social justice at the heart of their thinking and doing. |
| driving loyalty kirk kazanjian: Bicentennial Times , 1973 |
| driving loyalty kirk kazanjian: Report on Class Actions Ontario Law Reform Commission, 1982 |
| driving loyalty kirk kazanjian: Chinese Poetry and Translation Lucas Klein, Maghiel van Crevel, 2019-11-15 Chinese Poetry and Translation: Rights and Wrongs offers fifteen essays on the triptych of poetry + translation + Chinese. The collection has three parts: The Translator's Take, Theoretics, and Impact. The conversation stretches from queer-feminist engagement with China's newest poetry to philosophical and philological reflections on its oldest, and from Tang- and Song-dynasty classical poetry in Western languages to Baudelaire and Celan in Chinese. Translation is taken as an interlingual and intercultural act, and the essays foreground theoretical expositions and the practice of translation in equal but not opposite measure. Poetry has a transforming yet ever-acute relevance in Chinese culture, and this makes it a good entry point for studying Chinese-foreign encounters. Pushing past oppositions that still too often restrict discussions of translation-form versus content, elegance versus accuracy, and the original versus the translated-this volume brings a wealth of new thinking to the interrelationships between poetry, translation, and China. |
| driving loyalty kirk kazanjian: Embodying Contagion Sandra Becker, Megen de Bruin-Molé, Sara Polak, 2021-03-15 Brings together new research that lays out the current state of contagion studies, from the perspective of media studies, monster studies, and the medical humanities. Offers fresh perspectives on contagion studies from disciplines such as the social sciences and the medical humanities, introducing new methods of collaboration and avenues of research, and demonstrating how these disciplines have already been working in parallel for several decades. Covers a wide variety of international media and contexts, including literature, film, television, public policy, and social networks. Includes key, recent case studies (including public health documents and the popular Netflix series Santa Clarita Diet) that have not yet been analysed anywhere else in the field. Bucks the current trend of going back to plague literature and historical plagues in the search for meaning to address current and late-20th century epidemics, diseases, and monsters. |
| driving loyalty kirk kazanjian: The United Nations Genocide Convention Samuel Totten, Henry Theriault, 2020 THE UNCG is a complicated piece of international law. This book, authored by two experts on the topic of genocide, enables readers to more accurately analyze these horrific events. |
| driving loyalty kirk kazanjian: All Things Shining Hubert Dreyfus, Sean Dorrance Kelly, 2011-01-04 An inspirational book that is “a smart, sweeping run through the history of Western philosophy. Important for the way it illuminates life today and for the controversial advice it offers on how to live” (The New York Times). “What constitutes human excellence?” and “What is the best way to live a life?” These are questions that human beings have been asking since the beginning of time. In their critically acclaimed book, All Things Shining, Hubert Dreyfus and Sean Dorrance Kelly argue that our search for meaning was once fulfilled by our responsiveness to forces greater than ourselves, whether one God or many. These forces drew us in and imbued the ordinary moments of life with wonder and gratitude. Dreyfus and Kelly argue in this thought-provoking work that as we began to rely on the power of our own independent will we lost our skill for encountering the sacred. Through their original and transformative discussion of some of the greatest works of Western literature, from Homer’s Odyssey to Melville’s Moby Dick, Dreyfus and Kelly reveal how we have lost our passionate engagement with the things that gave our lives purpose, and show how, by reading our culture’s classics anew, we can once again be drawn into intense involvement with the wonder and beauty of the world. Well on its way to becoming a classic itself, this inspirational book will change the way we understand our culture, our history, our sacred practices, and ourselves. |
| driving loyalty kirk kazanjian: Armenian Loanwords in Turkish Robert Dankoff, 1995 |
| driving loyalty kirk kazanjian: A Mathematical Approach to Biology John L. Howland, Charles A. Grobe, 1972 |
| driving loyalty kirk kazanjian: Autobiografía de Un Esclavo Juan Francisco Manzano, 1996 A heart-rendering history of the systematic, unrelenting destruction of human dignity and individual will. |
| driving loyalty kirk kazanjian: Managerial Work Rosemary Stewart, 2019-06-04 First published in 1998, readers of this volume will get a good overview of research into managerial work. They will learn about: what the researchers have studied; what methods have been used and the criticisms of the limitations of individual methods; the different concepts that have been developed; what has been learnt about managerial work and behaviour from these studies over the years; how this field of study has developed; the main criticisms made of the research; suggestions for future research and future developments. Studies of managerial work have a long history: the first major work was by Sune Carlson in Sweden in 1951 and studies have continued to the present day, mainly in the USA and the UK. The early studies sought to find out what managers actually did, as distinct from the generalized theories of the nature of managerial work. They were part of the new interest of social scientists in finding out what actually happened in organizations in opposition to the general theories that prevailed then. Articles cannot give a complete picture of the field studies that have been such a notable feature of this branch of research, because Carlson’s study, like many of the later ones, was published only as a book. However, they provide all the information that students and researchers need to understand the aim, methods and approaches used by researchers so far and a good guide to the varied possibilities for developing this area of study. |
| driving loyalty kirk kazanjian: Bicentennial Times , 1974 |
| driving loyalty kirk kazanjian: Directory of Education Associations , |
| driving loyalty kirk kazanjian: Reshaping Religious Education Maria Harris, Gabriel Moran, 1998-01-01 Well-known religious educators Maria Harris and Gabriel Moran challenge the religious education community to risk change. Focusing on themes of foundations, development, spirituality, and a wider world, Harris and Moran discuss issues such as gender, death and dying, and both interreligious and international dialogue. |
| driving loyalty kirk kazanjian: Flash Foresight Daniel Burrus, 2011-01-18 Today we all face more impossible challenges than ever before. But flash foresight lets you transform the impossible into the possible, revealing hidden opportunities and allowing you to solve your biggest problems—before they happen. Daniel Burrus is one of the world's leading forecasters, corporate strategists, and visionaries. Over the past quarter century, he has established a reputation worldwide for his exceptional record of accurately predicting the future of technological change and its direct impact on the business world. Wouldn't it be amazing if you could predict the future—and be right? writes Burrus. You can: all you have to do is leave out the parts you could be wrong about! And the amazing thing is, when you know where to look, there's more than enough you can be right about to make all the difference. From small businesses to multinationals, individual careers to entire industries, Flash Foresight looks at how Burrus's seven radical flash foresight triggers have transformed dozens of careers, fortunes, and lives. Both engaging and enlightening, Flash Foresight provides an easy-to-implement blueprint for applying the same strategies to your own business, enabling you to see the invisible and do the impossible. In the past, flash foresight was useful. Today, as the pace of technological change accelerates almost beyond the point of comprehension, it's an imperative. |
| driving loyalty kirk kazanjian: Making Dough Kirk Kazanjian, Amy Joyner, 2004-03-24 Praise for Making Dough I was enchanted, intrigued, and fascinated by every page of this book. Kirk Kazanjian, Amy Joyner, and Dick Clark (yes, that Dick Clark) have done a masterful job of storytelling in Making Dough. The book is inspirational, enlightening, and just plain great reading. In fact, it's great reading with sprinkles on it. What a yummy book! -Jay Conrad Levinson Bestselling Author, Guerrilla Marketing series of books Krispy Kreme's success goes well beyond being a retail phenomenon. This book will show you what went on behind the scenes to build the company. Along the way, it will teach you how you can take a product that is seemingly counter-culture and turn it into an addictive brand. -Phil Lempert Author, Being the Shopper and Today show food trends editor Words can't do justice to Krispy Kreme doughnuts-just eat one! But as a fan of the product, it's interesting to read this business success story. -Vince Gill Singer/Songwriter You know what? You have absolutely no chance of starting the next Krispy Kreme! But, the lessons they learned and the insight they used to build their once-in-a-lifetime success are useful, practical, and powerful tactics that any business can benefit from. -Seth Godin Author, Purple Cow Take heart. You don't need a massive organization and a massive advertising budget to build a powerful brand. This interesting book by Kirk Kazanjian and Amy Joyner tells how Krispy Kreme did it on a shoestring. -Al Ries Coauthor, The Fall of Advertising and the Rise of PR I think it's safe to say that just about every company would love to know the secret ingredients of Krispy Kreme's sweet success. After all, it doesn't advertise, it is a revered member of the community, and it keeps growing like crazy. What an extraordinary business! Without doubt, you should pay attention to what Krispy Kreme is doing, especially if you want to prosper in today's competitive world. -From the Foreword by Dick Clark Producer, Entertainer, and Krispy Kreme Franchisee |
| driving loyalty kirk kazanjian: Value Investing with the Masters Kirk Kazanjian, 2002 An investment expert presents revealing interviews with 20 market-beating managers who've stood the test of time and become leading value stock pickers. |
| driving loyalty kirk kazanjian: Library Journal , 1996 |
| driving loyalty kirk kazanjian: American Book Publishing Record , 2006 |
| driving loyalty kirk kazanjian: Wall Street's Picks for 2000 Kirk Kazanjian, 1999-09 This informative guide contains in-depth reports on selected stocks and mutual funds, along with managers' perspectives on the market and personal recipes for investment success. It is packed with proven strategies, market insights and timely information, including details on what makes each recommendation a winner, complete with profiles, key financial figures, performance charts, and contacts. |
| driving loyalty kirk kazanjian: Princeton Alumni Weekly , 1919 |
| driving loyalty kirk kazanjian: Loyalty and Sacrifice Govindarajan Jagannathan, Kalé Raghu, 2019-10-25 For over 200 years loyalty programs have hovered around enticing customers to come back for more. This book is a departure from what we have known and adhered to for the past 200 years It provides a new framework with four axioms of loyalty and four L&S Principles supported by over 30 true accounts. A new concept of Latency Factors, based on cognitive bias and mental patterns, that identifies the blind spots in our thinking, is also introduced in this book. The relevance of this book is timely as the world is witnessing rapid digital progress. Only if basic definitions are precise, then advanced algorithms will be useful for worthwhile human progress. This book alters the definition of customer loyalty as it is known to the world today. It offers a new context for measuring the factors of loyalty. The relevance of this book is apt as the world is witnessing rapid digital progress. Advanced algorithms can serve the cause of human progress only if basic definitions are precise. Mr. Ratan N Tata, Chairman Emeritus, Tata Sons, has endorsed my views and stressed in his Foreword that the inexorable digital progress generates a necessary call to action. These advances highlight the need to revisit old definitions of customer loyalty which can no longer be defined merely by repeat purchase. The book proposes a new definition of customer loyalty and provides all the numerous new-age factors that affect it. Time and again, many have illustrated the inadequacy of the definition of 'customer loyalty' as it stands today. A Gartner Study titled Customer Loyalty Myths Debunked states: Many companies try to drive customer loyalty by delighting customers -- exceeding their expectations with above-and-beyond service. This strategy is difficult and costly to deliver. Worse, it fails to provide a proportional increase in loyalty... This book hopes to open up a new conversation on the subject. The central premise of the book is: Loyalty and Sacrifice are inseparable. In the case of war heroes and employees, sacrifice is well-recognized and celebrated. As regards customers, the big question is: are customers capable of sacrifice? In his Preface to my book, the legendary Lateral Thinking guru Dr. Edward de Bono emphasizes: This book opens a new conversation, and I am hopeful this book will help a discussion on the hidden facets of loyalty. |
| driving loyalty kirk kazanjian: The Loyalty Loop: Building customers who stick with you for life Ahmed Musa, 2025-01-14 In The Loyalty Loop: Building Customers Who Stick with You for Life, marketing and customer retention expert Ahmed Musa reveals the strategies that businesses can use to foster customer loyalty and create lasting relationships. This book is a blueprint for transforming one-time buyers into lifelong advocates by focusing on the core principles of customer satisfaction, emotional engagement, and long-term value. In today’s fast-paced, competitive marketplace, acquiring new customers is only half the battle. Retaining them—and turning them into loyal supporters—is the real challenge. Ahmed Musa takes readers through the science and psychology behind customer loyalty, showing how businesses can leverage these insights to build stronger, more enduring connections with their customers. Drawing on years of research, case studies, and real-world examples, The Loyalty Loop provides practical tools to create a customer experience that keeps people coming back, time and time again. The book is divided into actionable chapters that cover essential aspects of building and maintaining customer loyalty: 1. Understanding the Loyalty Loop: What makes customers stay, how loyalty develops, and the key factors that drive repeat business. 2. Delivering Consistent Value: How to exceed customer expectations at every touchpoint, ensuring satisfaction and trust. 3. Emotional Connection: The power of emotional engagement in building loyalty and how to create memorable experiences that resonate with customers. 4. Personalization and Customization: Using data and insights to tailor your offerings to individual preferences, making customers feel valued and understood. 5. Building a Culture of Customer-Centricity: How to align your entire business—from marketing to customer service—around the goal of creating loyal customers. 6. Turning Loyalty into Advocacy: How to encourage customers to become passionate brand ambassadors, promoting your business to others and expanding your reach. With actionable tips and easy-to-implement strategies, The Loyalty Loop helps businesses of all sizes build deeper, more meaningful relationships with their customers. Whether you’re a small business owner or part of a large enterprise, this book equips you with the knowledge to create a customer-first mindset that drives growth, enhances retention, and leads to sustained success. In a world where customer choices are abundant and competition is fierce, loyalty is the key to long-term business survival. The Loyalty Loop offers you the tools to not only retain customers but to turn them into lifelong advocates who will continue to choose you over the competition—and refer others to do the same. If you’re ready to build a loyal customer base that sticks with you for life, The Loyalty Loop is the guide you’ve been waiting for. |
| driving loyalty kirk kazanjian: Loyalty Management Cristina Ziliani, Marco Ieva, 2019-10 In this insightful new text, Cristina Ziliani and Marco Ieva trace the evolution of thinking and practice in loyalty management. From trading stamps to Amazon Prime and Alibaba 88 Membership, they present a fresh take on the tools, strategies and skills that underpin its key significance in marketing today. Loyalty management is increasingly identified with the design and management of a quality customer experience on the journey across the many touchpoints that connect the customer with the brand. Evaluating the research on best practice and offering concrete examples from industry, the authors argue that existing schemes and systems are not just things of the past but should be the optimal starting point for companies needing to foster customer loyalty in an omnichannel world. Drawing on 20 years of experience in research, consulting and teaching, the authors have compiled a unique research-based practice-oriented text. It will guide marketers, business leaders and students through the changes in marketing thought and practice on loyalty management as well as offering practical guidance on the skills and capabilities that companies need if they want to be successful at delivering essential loyalty-driving customer experiences-- |
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Driving in New York City: Pros, Cons and Alternatives for Travelers
Nov 14, 2023 · Driving in NYC is not for the faint-hearted. The traffic, the narrow streets, the impatient and angry drivers, inscrutable street parking, and possibility of getting stuck in the …
Is it Hard to Drive in New York City? A Complete Guide to Driving …
You are unlikely to get pulled over in New York City. Unlike cities like Los Angeles where there are cops driving around all the time, I rarely saw any traffic cops in NYC, and I’ve never seen …
NY DMV PDF Handbook for Drivers in 2025 - Driving-Tests.org
In New York, all drivers, regardless of age, must obtain an instruction permit before applying for a driver’s license. For an instruction permit, you must be at least 16 years of age and pass two …
Get Directions: Driving & Walking - Apple Maps
Get driving and walking directions to your favorite destinations with real-time traffic updates. Enter your destination address to get started.
Drivers License | Tiffany Driving School | New York
Tiffany Driving School is the driver education center and the best place to help you from your permit to your drivers license. Take your 5 hour pre-licensing class, driving lessons, road test …
AAA New York's Online Defensive Driving - AAA Driver Program
Reduce Points* & Save on Insurance** You can reduce points on your driving record and save 10% on your car insurance.
