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| consumer behaviour textbook: Consumer Behaviour C.L. Tyagi, Arun Kumar, 2004 The Book, Consumer Behaviour, Is Written In Easy Language And Lucid Style. It Examines The Importance Of Understanding Consumer Behaviour And Tools And Techniques Available For Doing So. The Book Highlights Consumers Motivation, Goals, Incentives And Uncertainties. It Studies Differences Between New And Repeat Buyers And Covers Market Segmentation, Evaluation Of Consumer Attitudes And Buyers Behaviour In The Marketplace. All Marketing Students, Executives And Managers Especially Those With Marketing Responsibilities Or Interest Will Find This Book Most Ideal And Useful.The Book Has Been Written As A Textbook Primarily For Students Pursuing B.B.A., M.B.A., D.B.M. And Marketing Courses. Marketing Executives, Managers And General Readers Can Also Appraise Themselves Of The Subject. |
| consumer behaviour textbook: Consumer Behaviour Isabelle Szmigin, Maria Piacentini, 2018 |
| consumer behaviour textbook: Consumer Behaviour M. Khan, 2007 The Book Presents A Comprehensive Coverage Of The Subject With Examples From The Indian Scenario. The Book Stresses On Consumer Decision-Making And Clearly Explains The Five Stages Of Problem Recognition, Information Search, Evaluation Of Alternatives, Purchase And Post-Purchase Behaviour. It Also Explains Outlet Selection And Purchase.The External Environment And Its Influence On Decision-Making Is Highlighted. These Are Demographical, Political, Cultural And Technological Factors. Along With These, The Internal Determinants Of Beliefs, Attitudes, Personality, Memory And Values Have Also Been Discussed In This Book.Contemporary Developments Like E-Consumer Behaviour And Consumer Delight In Place Of Consumer Satisfaction Have Also Been Discussed.Relevant Case Studies And Review Exercises Are Additional Highlights Of This Book. With Its Clear Style And Systematic Approach, This Book Would Be Extremely Useful For Students Of Marketing Management. Management Consultants And Professionals Would Also Find This Book To Be A Valuable Reference Source.In The Second Edition Of The Book Some Useful Information Has Been Added. This Contains A Small Case. Other Examples Of Marketing Strategies And Marketing Implications Have Been Added. One Extra Chapter On Changing Consumer Behaviour Has Been Added. The Book Will Be Found Of Great Help To All Who Are Interested In Getting A Knowledge Of Consumer Behaviour. |
| consumer behaviour textbook: Consumer Behaviour Isabelle Szmigin, Maria Piacentini, 2015 For lecturers: Comprehensive customizable PowerPoint slides; Learning activities (including, more detailed workshop-based activities, shorter lecture-based in-class exercises and suggestions for assessment approaches) An instructor's manual (containing guidance on how to use the case studies and Practitioner Insights in class, indicative answers, and some additional questions) |
| consumer behaviour textbook: Consumer Behaviour Dr. Gaurav Agarwal, 2016-12-14 The E-Books is authored by proficient Teachers and Professors. The Text of the E-Books is simple and lucid. The contents of thr book have been organised carefully and to the point. |
| consumer behaviour textbook: Consumer Behaviour Jim Blythe, 2008 Real case studies – all from genuine companies and situations. |
| consumer behaviour textbook: Consumer Behavior and Marketing Matthew Reyes, 2020-03-04 This Edited Volume Consumer Behavior and Marketing is a collection of reviewed and relevant research chapters, offering a comprehensive overview of recent developments in the field of psychology. The book comprises single chapters authored by various researchers and edited by an expert active in the research area. All chapters are complete in itself but united under a common research study topic. This publication aims at providing a thorough overview of the latest research efforts by international authors and open new possible research paths for further novel developments. |
| consumer behaviour textbook: Online Consumer Behavior Angeline Close, 2012 First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company. |
| consumer behaviour textbook: Perspectives on Consumer Behaviour Włodzimierz Sroka, 2020-06-26 This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. It particularly focuses on the consumer in the 21st century – educated and conscious, but also impatient, disloyal and capricious. The book is divided into three main parts: the first part discusses the theoretical and legal aspects of consumers’ behaviour, analysing the government's role in regulating consumer behaviour and the role of the European Union. The second part then examines organisational strategies, such as omni-channel retailing and branding products. And lastly, the third part describes consumer behaviours in the context of individual products and services, from coffee to energy. |
| consumer behaviour textbook: Consumer Behaviour Hayden Noel, 2018 Basics Marketing 01: Consumer Behaviour examines the relationship between consumers and culture, and the impact of current trends on consumer behaviour. It explores the different ways in which consumers around the world respond to marketing strategies, examining the interpretation of new stimuli using existing knowledge, and how both new and remembered knowledge combine to influence purchasing behaviour. Finally, there is a detailed examination of the influence of ethnicity, religion, class, age and gender on consumers' actions and the importance of understanding the challenges and diversity of a global marketplace.--Bloomsbury Publishing. |
| consumer behaviour textbook: Consumer Behaviour John O'Shaughnessy, 2012-12-04 A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts. |
| consumer behaviour textbook: Consumer Behaviour Satish K Batra, S. H. H. Kazmi, 2008-05-31 With special reference to India. |
| consumer behaviour textbook: Emotion and Reason in Consumer Behavior Arjun Chaudhuri, 2006-08-14 Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand. |
| consumer behaviour textbook: Consumer Behaviour and Analytics Andrew Smith, 2019-08-13 Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and AI, this key text reviews the issues, research and concepts essential for navigating this new terrain. It demonstrates how we can use data-driven insight and merge this with insight from extant research to inform knowledge-driven decision making. Adopting a practical and managerial lens, while also exploring the rich lineage of academic consumer research, this textbook approaches its subject from a refreshing and original standpoint. It contains numerous accessible examples, scenarios and exhibits and condenses the disparate array of relevant work into a workable, coherent, synthesized and readable whole. Providing an effective tour of the concepts and ideas most relevant in the age of analytics-driven marketing (from data visualization to semiotics), the book concludes with an adaptive structure to inform managerial decision making. Consumer Behaviour and Analytics provides a unique distillation from a vast array of social and behavioural research merged with the knowledge potential of digital insight. It offers an effective and efficient summary for undergraduate, postgraduate or executive courses in consumer behaviour and marketing analytics or a supplementary text for other marketing modules. |
| consumer behaviour textbook: Consumer Behaviour Zubin Sethna, Jim Blythe, 2019-03-30 Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding. The book strikes a balance between sociological and psychological aspects of consumer behavior and features coverage of social media, digital consumption and up to date marketing practice. New to this edition: Fully updated cases and global examples of consumer behaviour in industries including fashion, travel and technology A new feature exploring the experiential role of brands in consumers’ lives today titled ‘Brand Experiences’ A brand new chapter on sustainable consumption for this era of climate change and sustainability challenges Online resources complement the book, featuring a range of tools and resources for lecturers and students, including PowerPoint slides, an Instructor manual as well as selected videos to make the examples in each chapter come to life. Suitable reading for undergraduate marketing students studying consumer behavior, international consumer behaviour and buyer behavior. |
| consumer behaviour textbook: Consumer Behaviour Matin A. Khan, 2001 |
| consumer behaviour textbook: Consumer Behaviour (RLE Consumer Behaviour) Gordon Foxall, 2014-12-05 This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which prove useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model for the consumer buying process. The book conlcudes with detailed models of consumer choice. |
| consumer behaviour textbook: Sport Consumer Behaviour Kostas Alexandris, Heath McDonald, Daniel C. Funk, 2016-07-18 All successful marketing strategies in sport or events must take into account the complex behaviour of consumers. This book offers a complete introduction to consumer behaviour in sport and events, combining theory and cutting-edge research with practical guidance and advice to enable students and industry professionals to become more effective practitioners. Written by three of the world’s leading sports marketing academics, it covers a wide range of areas including: social media and digital marketing the segmentation of the sport consumer market service quality and customer satisfaction sport consumer personalities and attitudes the external and environmental factors that influence sport consumer behaviour. These chapters are followed by a selection of international case studies on topics such as female sport fans, college sports, marathons and community engagement. The book’s companion website also provides additional resources exclusively for instructors and students, including test banks, slides and useful web links. As the only up-to-date textbook to focus on consumer behaviour in sport and events, Sport Consumer Behaviour: Marketing Strategies offers a truly global perspective on this rapidly-growing subject. This book is an invaluable resource for anyone involved in the sport and events industries, from students and academics to professional marketers. |
| consumer behaviour textbook: Consumer Behaviour: Asia-Pacific Edition Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters, Eugene Chan, Gavin Northey, 2017-01-01 Cutting edge and relevant to the local context, this first Australia and New Zealand edition of Hoyer, Consumer Behaviour, covers the latest research from the academic field of consumer behaviour. The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific region. The authors recognise the critical links to areas such as marketing, public policy and ethics, as well as covering the importance of online consumer behaviour with significant content on how social media and smartphones are changing the way marketers understand consumers. * Students grasp the big picture and see how the chapters and topics relate to each other by reviewing detailed concept maps * Marketing Implications boxes examine how theoretical concepts have been used in practice, and challenge students to think about how marketing decisions impact consumers * Considerations boxes require students to think deeply about technological, research, cultural and international factors to consider in relation to the contemporary consumer * Opening vignettes and end-of-chapter cases give students real-world insights into, and opportunities to analyse consumer behaviour, with extensive Australian and international examples providing issues in context |
| consumer behaviour textbook: Qualitative Marketing Research Dominika Maison, 2018-09-24 This is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in the broader context of marketing and managerial decisions, consumer psychology and contemporary knowledge about unconscious and automatic processes. Different types of qualitative marketing research methods are examined, from the classic focus group interview (FGI) and individual in-depth interview (IDI), to more cutting-edge methods such as ethnography or bulletin boards, which enable marketing researchers to discover and understand real consumer motivations, needs, values, and attitudes. With numerous international case studies, including PepsiCo, Unilever, Danone, Nestle, Aviva and Citibank, the book is uniquely practical in its approach. It is vital reading for advanced undergraduate and postgraduate students of marketing research, consumer behaviour and consumer psychology. |
| consumer behaviour textbook: Methods in Consumer Research, Volume 1 Gaston Ares, Paula Varela, 2018-01-02 Methods for Consumer Research, Volume One: New Approaches to Classic Methods brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of advances in the classical methods of consumer science. The book touches on the latest developments in qualitative techniques, including coverage of both focus groups and social media, while also focusing on liking, a fundamental principle of consumer science, consumer segmentation, and the influence of extrinsic product characteristics, such as packaging and presentation on consumer liking. In conjunction with the second volume, which covers alternative approaches and special applications, this book is an invaluable reference for academics working in the fields of in-sensory and consumer science, psychology, marketing and nutrition. And, with examples of the methodology being applied throughout, it serves as a practical guide to research and development managers in both food and non-food companies. - Presents a fully comprehensive coverage of the latest developments in the classical methodologies of consumer research - Provides examples of successful application of the methodologies presented - Includes focus groups and social media discussions - Encompasses consumer segmentation, with a focus on psychographics and genetics |
| consumer behaviour textbook: Consumer Behaviour Mornay Roberts-Lombard, Sanjana Brijball Parumasur, Juta and Company, 2017 |
| consumer behaviour textbook: Consumer Behavior Michael R. Solomon, 1999 Super-client introduction to consumer behavior which uses the latest behavioral theories to give a practical discussion of the buying behaviors of consumers in all cultures. |
| consumer behaviour textbook: Social Influence and Consumer Behavior Daniel J. Howard, Amna Kirmani, Priyali Rajagopal, 2014-09-11 This collection of innovative essays examines the effects of social influence on consumer behavior processes and outcomes. The research focus is on social and consumer theory in helping to understand the interface between these two domains, with chapters investigating this interface from multiple perspectives thus providing diverse theoretical contributions to the discussion. This book was originally published as a special issue of the journal Social Influence. |
| consumer behaviour textbook: Young Consumer Behaviour Ayantunji Gbadamosi, 2017-11-22 Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available evidence shows that they cannot be ignored in the marketplace dynamics as they consume goods and services in their households and are involved in various other active roles in their household consumption including making decisions where applicable. Hence, the landscape of young consumer behaviour is changing. Young Consumer Behaviour: A Research Companion focusses on exploring the behaviour of young consumers as individuals and societal members. The chapters address different aspects of consumption activities of children as individuals like motivation, involvement, perception, learning, attitude, the self, and personality. Similarly, chapters on consumer behaviour in social settings contextualised to young consumers including culture, sub-culture, family, and groups are incorporated into the book. This book fills a gap in the literature by addressing the dynamics of consumption patterns of this consumer group, in relation to various marketing stimuli and different stakeholders. It combines eclectic perspectives on the topic and specifically, bridges the gap between historical perspectives and contemporary issues. Building on the extant literature in the field of marketing and consumer behaviour, this book is a compendium of research materials and constitutes an essential reference source on young consumer behaviour issues with both academic and managerial implications. |
| consumer behaviour textbook: CONSUMER BEHAVIOUR MAJUMDAR, RAMANUJ, 2010 Consumer Behaviour has always fascinated marketers all over the world. Rightly so, because it offers interesting insights into the working of the human mind in making purchasing decisions. For instance, why do consumers repeatedly purchase a particular brand or, in some cases, why do they switch from one product to another? In this compact, concise and profusely illustrated text, Professor Majumdar, with his rich and varied experience in Marketing, tries to provide interesting insights into some of these and other interesting questions about consumer behaviour. He gives a masterly analysis of the theory and practice of consumer behaviour and decision making and the factors that influence it. Divided into six parts, Part I of the text shows the importance of understanding consumer behaviour; Part II highlights different aspects of consumer psychology and covers such topics as consumer motivation, consumer perception, and consumer personality. Part III demonstrates how consumers behave in their social and cultural settings, the effect of personal factors, and the influence of reference groups on consumer behaviour. Part IV dealing with consumer decision making describes the various stages involved in brand choice, the post-purchase behaviour and, importantly, the six well-established models proposed by scholars on consumer behaviour. Part V analyzes the diversity of the Indian market and about the emerging patterns of consumer behaviour. The concluding part—Part VI—gives seven live case studies that dwell on brand building and showcases some successful brands marketed in India. Key Features : • The book is a harmonious blend of theory and practice. • Each chapter contains numerous examples of marketing practices in India. • Demonstrates the diversity of the Indian market. • Power point presentations (PPTs) are available in the Learning Centre. Click https://www.phindia.com/consumer_behaviour_majumdar. For the wide spectrum of readers—the students of management, the marketers and the practising managers—reading this book should be a very valuable and rewarding experience. They would treasure the book for its incisive insights on the Indian market and the wealth of illustrative examples and concepts it offers. |
| consumer behaviour textbook: Consumer Behavior in Action Geoffrey Paul Lantos, 2015-01-28 Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises. Each chapter presents several exercises, in self-contained units, each with its own applications. Learning objectives, background, and context are provided in an easy-to-digest format with liberal use of lists and bullet points. Also included in each chapter are a key concepts list, review questions, and a solid summary to help initiate further student research. The author’s practical focus and clear, conversational writing style, combined with an active-learning approach, make this textbook the student-friendly choice for courses on consumer behavior. |
| consumer behaviour textbook: The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism Saurabh Kumar Dixit, 2017-04-07 Consumer behaviour is one of the most explored topics in tourism and hospitality marketing, interchangeably denoted by the terms ‘traveller behaviour’, ‘tourist behaviour’ or ‘guest behaviour’. Consumer behaviour acts as an origin for every tourism and hospitality marketing activity. It offers an understanding of why people tend to choose certain products or services and what sort of factors influence them in making their decision. The decision process of buying tourism products or services takes time, because they are mostly intangible in nature due to which there are many risks involved in their buying process. The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism aims to explore and critically examine current debates, critical reflections of contemporary ideas, controversies and pertinent queries relating to the rapidly expanding discipline of consumer behaviour in hospitality and tourism. The Handbook offers a platform for dialogue across disciplinary and national boundaries and areas of study through its diverse coverage. It is divided into six parts: Part I offers an overview of consumer behaviour; Part II focuses on the service quality perspectives of consumer behaviour; Part III deliberates on customer satisfaction and consumer behaviour linkages; Part IV explores the re-patronage behaviour of consumers; Part V addresses the vital issues concerning online consumer behaviour; and Part VI elaborates upon other emerging paradigms of consumer behaviour. Although there is no dearth of empirical studies on different viewpoints of consumer behaviour, there is a scarcity of literature providing conceptual information. The present Handbook is organised to offer a comprehensive theoretical body of knowledge narrating consumer behaviour, especially for hospitality and tourism businesses and operations. It attempts to fill this research gap by offering a 'globalised' volume comprising chapters organised using both practical and academic approaches. This Handbook is essential reading for students, researchers and academics of Hospitality as well as those of Tourism, Marketing, International Business and Consumer Behaviour. |
| consumer behaviour textbook: Consumer Behavior Nessim Hanna, Richard Wozniak, 2001 For courses in Consumer Behavior and Buyer Behavior in the departments of marketing and business administration. This text uses the latest research to provide a survey of the important topics in consumer behavior. It then gets students involved by using Internet exercises, cross-functional perspectives, and real-life business-oriented examples. |
| consumer behaviour textbook: Psychological Foundations of Marketing Allan Kimmel, Allan J Kimmel, 2018-01-12 This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior. Ideally suited for both students and professionals, the new edition is a complete primer on how psychology informs and explains marketing strategies, and how consumers respond to them. The book provides comprehensive coverage of: Motivation: the human needs at the root of many consumer behaviors and marketing decisions. Perception: the nature of perceptual selection, attention, and organization and how they relate to the evolving marketing landscape. Decision making: how and under what circumstances it is possible to predict consumer choices, attitudes, and persuasion. Personality and lifestyle: how insight into consumer personality can be used to formulate marketing plans. Social behavior: the powerful role of social influence on consumption. Now featuring case studies throughout to highlight how psychological research can be applied in the marketplace, and insightful analysis of the role of digital media and new technologies, this award-winning textbook is required reading for anyone interested in this fascinating and evolving subject. |
| consumer behaviour textbook: Cb Barry J Babin, Kyle Bayne Murray, Eric G Harris, 2016-03-09 The second Canadian edition of CB is an innovative, hybrid-learning package that was created by the continuous feedback of our ?student-tested, faculty-approved? process, unique to Nelson's 4ltr Press series. CB delivers comprehensive content in a visually appealing, succinct print component paired with a high-value online offering ? MindTap ? that includes an integrated eReader and a set of interactive digital tools that appeal to a wide range of learning styles and needs, all at a value-based price. This winning combination is proven to increase engagement and lead to better outcomes. |
| consumer behaviour textbook: Consumer Behaviour Brajendra Gupta, |
| consumer behaviour textbook: Consumer Behavior Felix Saito, 2009 This book introduces concepts of corporate environmental responsibility and individual environmental responsibility, identify their key indicants, and offer evidence of robust relationships between them. Using correspondence analysis, kitchen purchase behaviour among families is assessed. In addition, consumer behaviour, when it comes to food safety events, is examined. Understanding how consumers conceptualise food safety risks is essential for effective strategic response plans. Furthermore, following the theory of planned behaviour, this book attempts to account for variables which are assumed to have an impact on sustainable consumption. Empirical research published in peer reviewed journals on the topic of consumers and health-related products on the Internet are reviewed. In addition, a new theory of evolutionary games and the concept of Near-Nash equilibrium to simulate the electricity market is suggested. In particular, an opportune genetic algorithm has been developed. As an example of medical-information consumers, the associations between feeling informed about COPD (chronic obstructive pulmonary disease) and the control of COPD is reviewed. Furthermore, biased consumers' hypotheses on price-quality relationships is addressed. In other words, in terms of the psychology of judgement, certain results can be attributed to an effect caused by a numeral anchor (on the price tag). This book examines consumer acceptance of Mobile learning (M-learning) by proposing and extending the theory of reasoned action (TRA) including the variable of social influences. Literature related to the emerging concept of cost-benefit-associations are also reviewed. Cost-benefit-associations are the degree to which thoughts of costs evoke thoughts of benefits and vice versa. Finally, a model interrelating consumers' ethics, their sentiments toward marketing, and their attitudes to piracy and actual piracy itself were studied. Attitudes about piracy served as a partial mediator of the impacts of consumer sentiments, morals, and ethics on actual piracy. |
| consumer behaviour textbook: Consumer Behaviour Mercy Mpinganjira, 2013 |
| consumer behaviour textbook: eBook Instant Access – for Consumer Behaviour, Global Edition Leon Schiffman, Leslie Kanuk, 2014-09-04 For undergraduate and graduate consumer behaviour courses. The text that set the standard for consumer behaviour study. Consumer Behaviour explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed. |
| consumer behaviour textbook: Consumer Behaviour in Food and Healthy Lifestyle Isaac K. Ngugi, Helen O'Sullivan (Lecturer in marketing), Hanaa Osman, 2020 This book is an essential resource exploring the concepts, theories and methods in consumer behaviour specifically applicable to the food and drink sector. Drawing examples from all continents, it provides you with accessible coverage and a truly global perspective of the particular characteristics of this industry-- |
| consumer behaviour textbook: CONSUMER BEHAVIOUR: TEXT & CASES KAPOOR, This book aims to discuss consumer behaviour in an easy-to-understand and studentfriendly manner. It is based primarily on the curriculum of Indian universities and institutions, and adequate content coverage has been ensured to make it a complete text as well as reference material on the subject. |
| consumer behaviour textbook: Consumer Behaviour Roger D. Blackwell, 2006 |
| consumer behaviour textbook: Social Psychology of Consumer Behavior Michaela Wanke, 2008-12-16 The Social Psychology of Consumer Behavior brings together the most promising and theoretically fruitful research developments by internationally renowned scholars, whose work is at the cutting edge of research. Experts from both fields – social psychology and consumer behavior – provide an informed, up-to-date overview, from an original integrative perspective. The aim of this volume is two-fold. On the one hand, the application of social psychology to consumer behavior is meant to broaden the horizon of social psychologists. On the other hand, students and researchers of consumer behavior will be offered an advanced account of relevant theories tailored to their interests. While the range of topics is rather broad – including the construal of judgments and decisions, affective and cognitive feelings, social and media influences, and goals and self-regulation – each chapter is focused on one specific theoretical or methodological perspective and thereby gives a comprehensive and penetrative account of the relevant issues and the respective research. The volume provides an invaluable resource to students, researchers, and instructors in social psychology, consumer psychology, consumer behavior, and marketing. |
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