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| content everywhere: Content Everywhere Sara Wachter-Boettcher, 2012-12-12 Care about content? Better copy isn't enough. As devices and channels multiply—and as users expect to relate, share, and shift information quickly—we need content that can go more places, more easily. Content Everywhere will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, reusable, manageable, and meaningful wherever it needs to go. |
| content everywhere: Content Everywhere Sara Wachter-Boettcher, 2012 Care about content? Better copy isn't enough. As devices and channels multiply--and as users expect to relate, share, and shift information quickly--we need content that can go more places, more easily. Content Everywhere will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, reusable, manageable, and meaningful wherever it needs to go. |
| content everywhere: Technology and Workflows for Multiple Channel Content Distribution Philip J. Cianci, 2012-09-10 This book addresses the emergence of multi-channel broadcasting. Televisions, PC's, handheld and mobile reception devices now all receive content hat was once solely distributed by broadcast TV. No book currently on the market addresses the production infrastructure necessary to efficiently produce content for multi-channel delivery to a variety of reception platforms/devices. Readers will acquire an overview of not just the technology, but processes that impact the creative process and new cross-platform advertising sale/buy model. |
| content everywhere: Every Page is Page One Mark Baker, 2013-12-03 The Web changes how people use content; not just content on the Web, but all content. If your content is not easy to find and immediately helpful, readers will move on almost at once. We are all children of the Web, and we come to any information system, including product documentation, looking for the search box and expecting every search to work like Google. There is no first, last, previous, next, up, or back anymore. Every Page is Page One. In this ground-breaking book, Mark Baker looks beyond the usual advice on writing for the Web, and beyond the idea of topic-based writing merely as an aid to efficiency and reuse, to explore how readers really use information in the age of the Web and to lay out an approach to planning, creating, managing, and organizing topic-based documentation that really works for the reader. |
| content everywhere: Content Everywhere Sara Wachter-Boettcher, 2012 Care about content? Better copy isn't enough. As devices and channels multiply and as users expect to relate, share, and shift informaion quickly, we need content that can go more places, more easily. This book helps readers to stop creating fixed, single-purpose content and start making it more future-ready, flexible, reusable, manageable, and meaningful wherever it needs to go. |
| content everywhere: The Content Strategy Toolkit Meghan Casey, 2023-05-11 In this essential guide, Meghan Casey outlines a step-by-step approach for successful content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like explaining clearly to your boss or client what's wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Having The Content Strategy Toolkit at your side is like hiring your own personal consulting firm. You get a complete array of instructions, tools, and templates for most challenges you'll face. In this practical and relevant guide, you'll learn how to: Identify problems with your content and persuade your bosses it's worth the time and resources to do it right Assemble a stellar team for your content project Prepare your organization for content transformation Make sense of your business environment and understand your audience Align stakeholders on business goals and user needs Set a compass for your content and decide how to measure success Create, maintain, and govern on-strategy content You'll learn how to treat content like the strategic asset that it is. Quality content increases value. Poor-quality content destroys value. It's as simple as that. Meghan's book has specific, practical, and immediately actionable ideas that will help you increase the quality of your content.—Gerry McGovern, CEO, Customer Carewords This second edition goes deep into three integral topics for content leaders—assembling cross-disciplinary teams, evaluating processes, and building a content playbook. If you're looking to build a new practice or retool an existing one, this book will help you succeed.—Natalie Marie Dunbar, Author, From Solo to Scaled: Building a Sustainable Content Strategy Practice |
| content everywhere: Evolving Enactivism Daniel D. Hutto, Erik Myin, 2024-04-09 An extended argument that cognitive phenomena—perceiving, imagining, remembering—can be best explained in terms of an interface between contentless and content-involving forms of cognition. Evolving Enactivism argues that cognitive phenomena—perceiving, imagining, remembering—can be best explained in terms of an interface between contentless and content-involving forms of cognition. Building on their earlier book Radicalizing Enactivism, which proposes that there can be forms of cognition without content, Daniel Hutto and Erik Myin demonstrate the unique explanatory advantages of recognizing that only some forms of cognition have content while others—the most elementary ones—do not. They offer an account of the mind in duplex terms, proposing a complex vision of mentality in which these basic contentless forms of cognition interact with content-involving ones. Hutto and Myin argue that the most basic forms of cognition do not, contrary to a currently popular account of cognition, involve picking up and processing information that is then used, reused, stored, and represented in the brain. Rather, basic cognition is contentless—fundamentally interactive, dynamic, and relational. In advancing the case for a radically enactive account of cognition, Hutto and Myin propose crucial adjustments to our concept of cognition and offer theoretical support for their revolutionary rethinking, emphasizing its capacity to explain basic minds in naturalistic terms. They demonstrate the explanatory power of the duplex vision of cognition, showing how it offers powerful means for understanding quintessential cognitive phenomena without introducing scientifically intractable mysteries into the mix. |
| content everywhere: Promotional Screen Industries Paul Grainge, Catherine Johnson, 2015-03-27 From the trailers and promos that surround film and television to the ads and brand videos that are sought out and shared, promotional media have become a central part of contemporary screen life. Promotional Screen Industries is the first book to explore the sector responsible for this thriving area of media production. In a wide-ranging analysis, Paul Grainge and Catherine Johnson explore the intermediaries – advertising agencies, television promotion specialists, movie trailer houses, digital design companies – that compete and collaborate in the fluid, fast-moving world of promotional screen work. Through interview-based fieldwork with companies and practitioners based in the UK, US and China, Promotional Screen Industries encourages us to see promotion as a professional and creative discipline with its own opportunities and challenges. Outlining how shifts in the digital media environment have unsettled the boundaries of ‘promotion’ and ‘content’, the authors provide new insight into the sector, work, strategies and imaginaries of contemporary screen promotion. With case studies on mobile communication, television, film and live events, this timely book offers a compelling examination of the industrial configurations and media forms, such as ads, apps, promos, trailers, digital shorts, branded entertainment and experiential media, that define promotional screen culture at the beginning of the twenty-first century. |
| content everywhere: Content and Copywriting Margo Berman, 2024-09-03 Learn to create powerful, strategic copy for multiple channels, platforms, and storytelling templates Today, just writing strong content or catchy copy isn’t enough. You must also know how to create gripping messages and interactive engagement. Content and Copywriting: The Complete Toolkit for Strategic Marketing is your one-stop resource to sharpen your skills and explore innovative methods to reach your audience. This comprehensive real-world guide helps you create content for any device and consumer touchpoint by seamlessly integrating social media writing and advertising copywriting. As an award-winning copywriter, producer/director, and professor, Margo Berman explains conceptual strategies and writing techniques to develop dynamic copy for a wide range of traditional and emerging media. This step-by-step approach offers specific instructions for writing websites, blogs, social media, direct mail, product packaging, viral marketing, radio, television, and videos. This work also analyzes immersive, experiential, augmented, mixed, and virtual reality content, then presents tips to maximize results. This updated and expanded second edition contains dozens of new TV and radio storyboards and scripts, charts and infographics, templates and writing tips, exercises and examples, terminology lists, plus over 100 new images of innovative marketing campaigns. It also covers shareable content, digital storytelling, headline and slogan techniques, and interactive experiences. In addition, there is a valuable section with skill-building resources, references, and suggested readings. Featuring an extensive collection of innovative visual examples, content writing templates, and teaching and learning resources, Content and Copywriting: The Complete Toolkit for Strategic Marketing is the ideal textbook for undergraduate courses in advertising, communications, public relations, and integrated marketing, and an invaluable reference for graduate students and professionals alike. |
| content everywhere: Teaching Professional and Technical Communication Tracy Bridgeford, 2018-09-21 Teaching Professional and Technical Communication guides new instructors in teaching professional and technical communication (PTC). The essays in this volume provide theoretical and applied discussions about the teaching of this diverse subject, including relevant pedagogical approaches, how to apply practical aspects of PTC theory, and how to design assignments. This practicum features chapters by prominent PTC scholars and teachers on rhetoric, style, ethics, design, usability, genre, and other central concerns of PTC programs. Each chapter includes a scenario or personal narrative of teaching a particular topic, provides a theoretical basis for interpreting the narrative, illustrates the practical aspects of the approach, describes relevant assignments, and presents a list of questions to prompt pedagogical discussions. Teaching Professional and Technical Communication is not a compendium of best practices but instead offers a practical collection of rich, detailed narratives that show inexperienced PTC instructors how to work most effectively in the classroom. Contributors: Pam Estes Brewer, Eva Brumberger, Dave Clark, Paul Dombrowski, James M. Dubinsky, Peter S. England, David K. Farkas, Brent Henze, Tharon W. Howard, Dan Jones, Karla Saari Kitalong, Traci Nathans-Kelly, Christine G. Nicometo, Kirk St.Amant |
| content everywhere: OECD Internet Economy Outlook 2012 OECD, 2012-10-04 Supported by time series data, this publication presents an overview of trends and highlights how the Internet sector has proven to be resilient during the recent economic crisis. |
| content everywhere: Content is Currency Jon Wuebben, 2011-12-09 New strategies in SEO and SMM to help grow your business In the digital age, content is no longer confined to the written page. It is spread across web and mobile, taking the form of podcasts, webinars, widgets, and blog posts. Powerful content tells the story of your product or business, but it means nothing if it's not written well, optimized for search and social media, and properly marketed. In Content is Currency, content strategist Jon Wuebben explains the fine art of content development by utilizing the latest Search Engine Optimization (SEO) and Social Media Marketing (SMM) techniques, and provides you with the tools and strategies you need to get your online content noticed. You will learn: - What types of content best suit your specific business, market, and industry - How key content tactics influence search engine rankings and sales conversion - How to leverage social media to connect with your target market - How to merge the many elements of your webs presence. Don't lose your target audience to the millions of online search results, or allow them to click away because your content doesn't engage. Let Content is Currency teach you the techniques to get your content onto the screens and into the minds of B2B and B2C viewers everywhere. |
| content everywhere: The Digital Crown Ahava Leibtag, 2013-09-17 In 1997, Bill Gates famously said Content is king. Since then, the digital marketing world has been scrambling to fulfill this promise, as we finally shift our focus to what consumers really want from our brands: a conversation.The Digital Crown walks you through the essentials of crafting great content: the fundamentals of branding, messaging, business goal alignment, and creating portable, mobile content that is future-ready. Systems create freedom, and within this book you'll learn the seven critical rules to align your internal and external content processes, including putting your audience first, involving stakeholders early and often, and creating multidisciplinary content teams. Complete with case studies and experience drawn directly from global content projects, you are invited to observe the inner workings of successful content engagements. You'll learn how to juggle the demands of IT, design, and content teams, while acquiring all the practical tools you need to devise a roadmap for connecting and engaging with your customers. This is your next step on the journey to creating and managing winning content to engage your audience and keep them coming back for more. - Discover easy-to-follow, simple breakdowns of the major ideas behind engaging with your customer - Learn both the theoretical and practical applications of content and communication on-line - Maximize on the case studies and real-world examples, enabling you to find the best fit for your own business |
| content everywhere: Managing Media Work Mark Deuze, 2011 A cutting-edge exploration of media management, media work and media professions, edited by one of the biggest names in the field. |
| content everywhere: The e-Learning Handbook Saul Carliner, Patti Shank, 2008-03-31 The e-Learning Handbook provides a critical reflection on the current state of e-learning with contributions from the world’s foremost e-learning experts and best-selling authors from academe and industry, including Margaret Driscoll; Brent Wilson Lee Christopher; William Horton, L. Wayne Precht, Harvey Singh, Jim Everidge, and Jane Bozarth; Pat Brogan; Patrick Parrish; Marc J. Rosenberg and Steve Forman; Pat McGee; Philip C. Abrami, Gretchen Lowerison, Roger Cote, and Marie-Claude Lavoie; Thomas C. Reeves, Jan Herrington, and Ron Oliver; and Patrick Lambe. The book offers a comprehensive and up-to-date assessment of the technological, design, economic, evaluation, research, economic, and philosophical issues underlying e-learning. Each chapter includes a chart that summarizes the key take-away points, contains questions that are useful for guiding discussions, and offers suggestions of related links, books, papers, reports, and articles. |
| content everywhere: DESTROY Digital Media Platforms Christopher Grant Sr., 2022-03-31 You take your shot at success and fame. You tell anyone who will listen, “Hey, check me out! I’m on Spotify, Amazon, and YouTube!” Finally, you’re validated. You’re at the table with the big kids — Right? WRONG. YOUR CONTENT EVERYWHERE GETS YOU NOWHERE... Music industry insider Christopher Grant Sr. introduces UnderRepresented Creatives to the groundbreaking concept of Competitive Streaming™ and DESTROYs the idea that creatives must rely on traditional digital media platforms for discovery. He levels the playing field for URCs, as he calls them, to achieve success — regardless of fame, connections, or net worth. “I’m not here to bash traditional digital media platforms like Spotify, Netflix, Amazon, etc., but I know what they’re good at and what they’re not good at. Unfortunately, one thing they’re not good at is making you a star.” —CGrantSr. Christopher Grant, Sr. has nearly 20 years of successful experience in the entertainment industry. As founder and CEO of upstart media company SEVENHORNS, host of the DESTROY Podcast, and founder of TraxBox, Inc., Chris believes in the power of multimedia to impact society for good. One of his lifelong pursuits has been to create and deliver culturally relevant content that challenges the human condition. |
| content everywhere: The New News Joan Van Tassel, Mary Murphy, Joseph Schmitz, 2020-07-30 The New News offers an approachable, practical guide to the 21st-century newsroom, equipping journalists with the skills needed to work expertly, accurately, and efficiently across multiple media platforms. Emphasizing the importance of verification and authentication, the book shows how journalists adapt traditional practices of information-gathering, observation, interviewing, and newswriting for online publications. The text includes comprehensive coverage of key digital and multimedia competencies – capturing multimedia content, doing data journalism, mobile reporting, working in teams, participating with global audiences, and building a personal brand. Features developed exclusively for this book include innovative visuals showing the multimedia news structures and workflows used in modern newsrooms; interviews with prominent journalists about their experiences in contemporary journalism; a glossary of up-to-date terms relevant to online journalism; and practical exercises and activities for classroom use, as well as additional downloadable online instructor materials. The New News provides excellent resources to help journalism students and early-career professionals succeed in today’s digital networked news industry. The authors are donating all royalties to nonprofit LION's programs to support local online news publications. |
| content everywhere: Managing and Designing Online Courses in Ubiquitous Learning Environments Durak, Gürhan, Çankaya, Serkan, 2019-09-27 The use of technology has a profound influence in educational settings and has experienced significant paradigm shifts with the advents of e-learning and m-learning. As an expected consequence of the evolution of e-learning and m-learning and improvements in the capability of online networked technologies, educators from the fields of distance education and open and distance learning benefit from ubiquitous learning technologies and environments. With the rising import of flexibility and personalization of online learning programs, this new learning format is needed to accommodate shifting student needs. Managing and Designing Online Courses in Ubiquitous Learning Environments is a critical scholarly resource that provides empirical and theoretical research focused on the effective construction and management of advanced online educational environments. Highlighting a variety of topics such as heutagogy, technology integration, and educational resources, this book is essential for educators, curriculum developers, higher education staff, practitioners, academicians, instructional designers, administrators, policymakers, and researchers. |
| content everywhere: Encyclopedia of Digital Government Anttiroiko, Ari-Veikko, Malkia, Matti, 2006-07-31 Containing more than 250 articles, this three-volume set provides a broad basis for understanding issues, theories, and applications faced by public administrations and public organizations, as they strive for more effective government through the use of emerging technologies. This publication is an essential reference tool for academic, public, and private libraries. |
| content everywhere: Complete Digital Marketing eBook Steve Myring, 2014-12-01 Your Complete Guide, Advice & Tips to help with your digital marketing, SEO, Social Media Networks and YouTube Marketing |
| content everywhere: The Insider's Guide to Technical Writing Krista Van Laan, 2012-05-15 Every complex product needs to be explained to its users, and technical writers, also known as technical communicators, are the ones who do that job. A growing field, technical writing requires multiple skills, including an understanding of technology, writing ability, and great people skills. Whether you're thinking of becoming a technical writer, just starting out, or you've been working for a while and feel the need to take your skills to the next level, The Insider's Guide to Technical Writing can help you be a successful technical writer and build a satisfying career. Inside the Book Is This Job for Me? What does it take to be a technical writer? Building the Foundation: What skills and tools do you need to get started? The Best Laid Plans: How do you create a schedule that won’t make you go crazy? How do you manage different development processes, including Agile methodologies? On the Job: What does it take to walk into a job and be productive right away? The Tech Writer Toolkit: How do you create style guides, indexes, templates and layouts? How do you manage localization and translation and all the other non-writing parts of the job? I Love My Job: How do you handle the ups and downs of being a technical writer? Appendixes: References to websites, books, and other resources to keep you learning. Index |
| content everywhere: The Twenty-First-Century Media Industry John Allen Hendricks, 2010-06-22 The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media examines the role that new media technologies are having on the traditional media industry from a media management perspective. Consumer behaviors and consumer expectations are being shaped by new media technologies. They now expect information on-demand and on-the-go as well as at their finger-tips via the Internet. In order to stay relevant, traditional media managers and practitioners are adapting to these consumer demands and expectations by developing new business models and new business philosophies to stay competitive. The contributors to this volume explore the business strategies being implemented by some media industries such as newspapers and the recording industry who are struggling to not only remain competitive and profitable, but also to survive. The Twenty-First-Century Media Industry provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century. |
| content everywhere: The 100 Best Stocks to Buy in 2016 Peter Sander, Scott Bobo, 2015-11-06 Now is the time to make money! Although the market has seen growth in 2015, it continues to swing on concerns over energy prices, the possibility of a Grexit, and currency headwinds. With The 100 Best Stocks to Buy in 2016, you'll protect your money from sharp declines with stock picks that have consistently beaten the market average. Inside, you'll find an evaluation of the current state of the market, details on low-volatility investing (an important investment trend), and information on trading defensively in a time of market volatility. An essential guide for anyone investing in today's market, The 100 Best Stocks to Buy in 2016 offers solid and dependable advice you can take to the bank. |
| content everywhere: Embodiment, Enaction, and Culture Christoph Durt, Thomas Fuchs, Christian Tewes, 2023-09-19 The first interdisciplinary investigation of the cultural context of enactive embodiment, offering perspectives that range from the neurophilosophical to the anthropological. Recent accounts of cognition attempt to overcome the limitations of traditional cognitive science by reconceiving cognition as enactive and the cognizer as an embodied being who is embedded in biological, psychological, and cultural contexts. Cultural forms of sense-making constitute the shared world, which in turn is the origin and place of cognition. This volume is the first interdisciplinary collection on the cultural context of embodiment, offering perspectives that range from the neurophilosophical to the anthropological. The book brings together new contributions by some of the most renowned scholars in the field and the latest results from up-and-coming researchers. The contributors explore conceptual foundations, drawing on work by Husserl, Merleau-Ponty, and Sartre, and respond to recent critiques. They consider whether there is something in the self that precedes intersubjectivity and inquire into the relation between culture and consciousness, the nature of shared meaning and social understanding, the social dimension of shame, and the nature of joint affordances. They apply the notion of radical enactive cognition to evolutionary anthropology, and examine the concept of the body in relation to culture in light of studies in such fields as phenomenology, cognitive neuroscience, psychology, and psychopathology. Through such investigations, the book breaks ground for the study of the interplay of embodiment, enaction, and culture. Contributors Mark Bickhard, Ingar Brinck, Anna Ciaunica, Hanne De Jaegher, Nicolas de Warren, Ezequiel Di Paolo, Christoph Durt, John Z. Elias, Joerg Fingerhut, Aikaterini Fotopoulou, Thomas Fuchs, Shaun Gallagher, Vittorio Gallese, Duilio Garofoli, Katrin Heimann, Peter Henningsen, Daniel D. Hutto, Laurence J. Kirmayer, Alba Montes Sánchez, Dermot Moran, Maxwell J. D. Ramstead, Matthew Ratcliffe, Vasudevi Reddy, Zuzanna Rucińska, Alessandro Salice, Glenda Satne, Heribert Sattel, Christian Tewes, Dan Zahavi |
| content everywhere: From Solo to Scaled Natalie Marie Dunbar, 2022-07-25 Content strategy is clearly critical to your organization, but where do you start, and how do you grow it into a true practice? Whether you're a lone content person tasked with creating a content strategy practice from scratch, or a leader struggling to scale one up, From Solo to Scaled is your blueprint for creating and managing a content strategy practice that is sustainable and successful. Who Should Read This Book? This book is for anyone who wants or needs to build a content strategy practice—for example, content writers, UX researchers and designers, Design Operations leaders and program managers, or any team that is focused on the user experience. Basically, it's for anyone who understands that content can make or break a digital experience. Takeaways Use this book to: Create a content strategy practice blueprint and make the business case for it to upper management in your organization. Show what success looks like and how to measure it. Learn how to create a sustainable practice and when to scale it—from solo to mid–sized to enterprise. Take an inventory of your existing tools to see if you need to repurpose or augment them as you prepare to scale your business. Learn how to present the content practice’s work to leadership in language that leaders understand. Use a handy checklist to audit and improve your own practice–building. |
| content everywhere: Media Today Joseph Turow, 2022-09-13 This eighth edition of Joseph Turow’s pathbreaking media textbook uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. It teaches students to think critically about the role of media, and what these changes mean for their lives. The book’s media systems approach helps students to look carefully at how media content is created, distributed, and exhibited in the new world that the digital revolution has created. From news media to video games and social networking to mobile platforms, it provides students with the tools they need to understand and critique the media they encounter and consume. The first part examines the media world as a whole, while the second delves deep into key media industries, such as the movie, television, and video game industries. This new edition includes critical expanded coverage of social media, new forms of both audio and audiovisual media and international case studies, as well as updated figures, tables, and pedagogy, including key terms and further activities. Media Today is an excellent introduction to the world of media in the digital age, perfect for students seeking a solid grounding in media studies. Extensive pedagogical materials also make this a highly teachable book, well suited to the classroom. The accompanying website has also been updated with new student and instructor resources, including chapter recaps, recommended readings, and instructor’s manual. For more information on the changes in this latest edition, please click here. |
| content everywhere: Trust Me, I'm Lying Ryan Holiday, 2012-07-19 The cult classic that predicted the rise of fake news—revised and updated for the post-Trump, post-Gawker age. Hailed as astonishing and disturbing by the Financial Times and essential reading by TechCrunch at its original publication, former American Apparel marketing director Ryan Holiday’s first book sounded a prescient alarm about the dangers of fake news. It's all the more relevant today. Trust Me, I’m Lying was the first book to blow the lid off the speed and force at which rumors travel online—and get traded up the media ecosystem until they become real headlines and generate real responses in the real world. The culprit? Marketers and professional media manipulators, encouraged by the toxic economics of the news business. Whenever you see a malicious online rumor costs a company millions, politically motivated fake news driving elections, a product or celebrity zooming from total obscurity to viral sensation, or anonymously sourced articles becoming national conversation, someone is behind it. Often someone like Ryan Holiday. As he explains, “I wrote this book to explain how media manipulators work, how to spot their fingerprints, how to fight them, and how (if you must) to emulate their tactics. Why am I giving away these secrets? Because I’m tired of a world where trolls hijack debates, marketers help write the news, opinion masquerades as fact, algorithms drive everything to extremes, and no one is accountable for any of it. I’m pulling back the curtain because it’s time the public understands how things really work. What you choose to do with this information is up to you.” |
| content everywhere: Followed Amanda Bucci, 2023-06-06 Here’s the go-to book for content creators to navigate what it truly means to have a platform: putting yourself out there, letting go of what others think, and claiming the power your authentic self has to offer the world. Since the boom of social media in the mid-2000s, tens of millions of people have started their own platforms in hopes of creating success on their own terms. But with great visibility comes great vulnerability. We become riddled with self-doubt and trapped performing a version of what they believe will be acceptable to others—optimized for more external approval and algorithmic success. What if the mere act of being followed—including the criticism, judgment, and expectation social media creates—could actually become a tool for your personal growth? Enter Followed: The Content Creator's Guide to Being Seen, Facing Judgment, and Building an Authentic Personal Brand. By embracing self-discovery through self-expression, you can learn to see exposure as an opportunity for personal development—and break free from the imaginary boxes that were always too small for you, anyway. As a content creator and well-known business and life coach, Amanda Bucci has dealt with imposter syndrome, oceans of criticism, and multiple identity crises trying to fit into a box. Today, she’s successfully pivoted her brand to stay aligned with her purpose, having coached hundreds of clients, dozens of companies, and thousands of community members in their journeys of creating success while staying authentic. In Followed, she shares her unique, effective process to: Find your unique niche without feeling imprisoned by your online persona Overcome your fear of judgment, imperfection, and rejection Use exposure as a chance to explore and grow Decrease your social media related stress and anxiety Stop comparing yourself to others and define success on your own terms Empowering, perspective-shattering, and validating, Followed proves that even on social media, it is never necessary to sacrifice self for success. |
| content everywhere: Pennsylvanian and Lower Permian Stratigraphy Between the Brazos and Colorado Rivers, North-central Texas Geological Survey (U.S.), 1961 |
| content everywhere: Geochemical Studies in the Coeur D'Alene District, Shoshone County, Idaho Vance Clifford Kennedy, 1960 |
| content everywhere: Geological Survey Bulletin , 1963 |
| content everywhere: Transformative Science Education Kevin J. Pugh, 2020 Use this book to move science learning out of the classroom and into everyday life. Science has a profound capacity to transform how we experience the world, but it can be challenging to foster transformative experiences. When it comes to the science classroom, too often the Las Vegas slogan applies: What happens here stays here. Based on over 20 years of research, this guide presents the Teaching for Transformative Experiences in Science instructional model to help teachers craft practices that will encourage students to apply science concepts beyond defined school boundaries. This practical resource includes detailed vignettes, classroom examples, guidance for trying out strategies, and materials for assessing transformative experiences. Book Features Introduction to transformative experience theory.A model of teaching based on empirical classroom research.Vignettes and classroom examples that illustrate application of the model strategies.“Try It Out” guides.Assessment materials. “Changing how students experience science can change more than their understanding of science. It can change the world.” —From the Foreword by Gale M. Sinatra, USC Rossier School of Education |
| content everywhere: Developing User Assistance for Mobile Apps - 2nd Edition Joe Welinske, 2014-09-19 Smartphones have sparked a huge, new software segment - the mobile app. This creates an important pair of questions for user assistance professionals: What is our role going forward in mobile and how can we prepare to take that on? User Assistance does have a role in supporting mobile apps. As the mobile app market continues to soar, this is becoming the next frontier for user assistance professionals. This book provides unique and detailed instruction and guidance regarding design, writing, tools, and planning of your mobile UA. This edition is fully revised with over 300 pages of new content. |
| content everywhere: Designing Information Architecture Pabini Gabriel-Petit, 2025-03-28 A fresh, updated perspective on Information Architecture (IA), blending foundational principles with modern insights to help you design intuitive, structured, and human-centered digital experiences. - Jim Kalbach, Chief Evangelist at Mural Get your hands on a well-structured, easy-reference handbook filled with IA best practices for organizing digital information spaces Key Features Learn IA from Pabini Gabriel-Petit, UX expert and founder of UXmatters Get a practical introduction to IA in the broader context of UX research and design Gain expert insights from industry leaders on IA’s evolution, techniques, and applications Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionIn a world that suffers from information overload, how can information architects help people quickly find the exact digital content they need? This is where Designing Information Architecture comes in as your practical guide to creating easy-to-use experiences for digital information spaces—be it websites, applications, or intranets—by creating well-structured information architectures (IAs) and effective navigation and search systems. It shows you how to improve the organization, findability, and usability of digital content using proven IA design methods and strategies. Designing Information Architecture is an up-to-date resource on IA. Written by Pabini Gabriel-Petit, a recognized expert in user experience (UX) and IA with decades of industry experience, this book offers both expert insights and practical design guidance. It also explores modern, AI-driven approaches to implementing search systems that can help users overcome the challenges of information overload. Throughout the book, you’ll learn why a well-structured information architecture remains more critical than ever in delivering effective digital information spaces.What you will learn Information-seeking models, strategies, tactics, and behaviors Principles for designing IAs that support human cognitive and visual capabilities Wayfinding principles for placemaking, orientation, navigation, labeling, and search Useful structural patterns and information-organization schemes UX research methods and analytics for information architecture Content analysis, modeling, and mapping methods Categorizing content and creating controlled vocabularies Designing and mapping information architectures Leveraging artificial intelligence (AI) to deliver optimal search results Who this book is for This complete reference is for both experienced and aspiring information architects and UX design professionals who are looking to create effective information architectures for digital information spaces, including Web sites, applications, and intranets. It is also a valuable resource for members of product teams—especially developers, product managers, and other UX professionals who collaborate closely with information architects—and other stakeholders who want to understand and support the information-architecture workflow. |
| content everywhere: Social TV Mike Proulx, Stacey Shepatin, 2012-01-26 The Internet didn’t kill TV! It has become its best friend. Americans are watching more television than ever before, and we’re engaging online at the same time we’re tuning in. Social media has created a new and powerful “backchannel”, fueling the renaissance of live broadcasts. Mobile and tablet devices allow us to watch and experience television whenever and wherever we want. And “connected TVs” blend web and television content into a unified big screen experience bringing us back into our living rooms. Social TV examines the changing (and complex) television landscape and helps brands navigate its many emerging and exciting marketing and advertising opportunities. Social TV topics include: Leveraging the “second screen” to drive synched and deeper brand engagement Using social ratings analytics tools to find and target lean-forward audiences Aligning brand messaging to content as it travels time-shifted across devices Determining the best strategy to approach marketing via connected TVs Employing addressable TV advertising to maximize content relevancy Testing and learning from the most cutting-edge emerging TV innovations The rise of one technology doesn’t always mean the end of another. Discover how this convergence has created new marketing opportunities for your brand. |
| content everywhere: Education, Philosophy and the Ethical Environment Graham Haydon, 2006-09-27 How much can we reasonably expect from education? This book, written by a philosopher of education, casts new light on this question by seeing values education, not as a separate activity within schools, but as an aspect of education that both reflects the surrounding climate of values and can help to change it. Graham Haydon argues that all of us – whether as teachers, parents, students or citizens – share in a responsibility for the quality of that ethical environment. He argues that we must ensure that what happens in schools will: enable young people to appreciate the diversity of our ethical environment help them find their way through its complexities contribute to developing a climate of values that is desirable for all. This book shows that values education is too demanding to be left to parents and too important to be entrusted to government initiatives. For teachers engaged in values education, this book brings a fresh perspective to what they are doing, within a realistic view of their responsibilities. For students of education, it shows that practical issues can be illuminated by insights from philosophy. |
| content everywhere: Content Strategy Guiseppe Getto, Jack T. Labriola, Sheryl Ruszkiewicz, 2022-11-30 This comprehensive text provides a how-to guide for content strategy, enabling students and professionals to understand and master the skills needed to develop and manage technical content in a range of professional contexts. The landscape of technical communication has been revolutionized by emerging technologies such as content management systems, open-source information architecture, and application programming interfaces that change the ways professionals create, edit, manage, and deliver content. This textbook helps students and professionals develop relevant skills for this changing marketplace. It takes readers through essential skills including audience analysis; content auditing; assembling content strategy plans; collaborating with other content developers; identifying appropriate channels of communication; and designing, delivering, and maintaining genres appropriate to those channels. It contains knowledge and best practices gleaned from decades of research and practice in content strategy and provides its audience with a thorough introductory text in this essential area. Content Strategy works as a core or supplemental textbook for undergraduate and graduate classes, as well as certification courses, in content strategy, content management, and technical communication. It also provides an accessible introduction for professionals looking to develop their skills and knowledge. |
| content everywhere: Noise Wars Robert Freedman, 2009 Let me place on your radar screen an issue that for most people goes by unnoticed. Every day it is there for all of us to see and hear? if we can just notice it for that first time. This is the rising use of media, the use of media in abusive, penetrating ways. Our freedom to choose whether or not we consume that media is taken away from us. & br / & br /With their business model coming under pressure from shrinking audiences, media companies seek to regain their footing by forcing people to consume TV and other digital content outside the home by turning public and private settings into captive- |
| content everywhere: Advertising by Design Robin Landa, 2021-04-20 A real-world introduction to advertising design and art direction, updated and revised for today's industry The newly revised Fourth Edition of Advertising by Design: Generating and Designing Creative Ideas Across Media delivers an invigorating and cutting-edge take on concept generation, art direction, design, and media channels for advertising. The book offers principles, theories, step-by-step instructions, and advice from esteemed experts to guide you through the fundamentals of advertising design and the creative process. With a fresh focus on building a coherent brand campaign through storytelling across all media channels, Advertising by Design shows you how to conceive ideas based on strategy, build brands with compelling advertising, and encourage social media participation. You'll also get insights from guest essays and interviews with world-leading creatives in the advertising industry. The book is filled with practical case studies that show real-world applications. You’ll also benefit from coverage of A quick start guide to advertising A thorough introduction to what advertising is, including its purpose, categories, forms, media channels, social media listening, and its creators Creative thinking strategies and how to generate ideas based on creative briefs Utilizing brand archetypes and creating unique branded content Composition by design, including the parts of an ad, the relationship between images and copy, basic design principles, and points of view How to build a brand narrative in the digital age Copywriting how-to's for art directors and designers Experiential advertising An examination of digital design, including subsections on the basics of mobile and desktop website design, motion, digital branding, and social media design Perfect for students and instructors of advertising design, art direction, graphic design, communication design, and copywriting, Advertising by Design also will earn a place in the libraries of business owners, executives, managers, and employees whose work requires them to understand and execute on branding initiatives, advertising campaigns, and other customer-facing content. |
| content everywhere: The Definitive Guide to Plone Andy McKay, 2009-09-17 The Definitive Guide to Plone, Second Edition has been completely updated to cover version 3 of Plone and its newest features. This book provides a complete and detailed overview of Plone. It is divided into three parts, which cover using, configuring, and developing and customizing Plone. After the coverage of Plone's features, the case studies in the final part of the book reveal the true power of Plone. These case studies demonstrate Plone's ability to handle all kinds of requirements, while retaining an easy–to–use interface for users. As when you're working with Plone itself, you can choose where to start in this book and how best to apply it to your own needs. With Plone, anyone can manage a website or work with an efficient intranet. Start reading The Definitive Guide to Plone, Second Edition right away, and the World Wide Web will be yours! Fully covers content management with Plone in Windows, Mac OS X, and Linux Shows how to configure, administer, and maintain Plone Details the development of custom applications with Plone Includes case studies that show how Plone is already being deployed across networks and businesses |
Content vs content - GRAMMARIST
Content and content are two words that are spelled identically but are pronounced differently and have different meanings, which makes them heteronyms. We will examine the definitions of …
Content or Contents. What's the Difference? - PristineWord.com
Oct 26, 2022 · " Content" and "contents" have different meanings: " Content" can be used to speak about: The ideas or story of a speech, letter, piece of writing, etc. (e.g., "The content of …
HTML attribute: content - HTML | MDN - MDN Web Docs
4 days ago · The content attribute specifies the value of a metadata name defined by the name attribute. It takes a string as its value, and the expected syntax varies depending on the name …
CONTENT Definition & Meaning - Merriam-Webster
The meaning of CONTENT is something contained —usually used in plural. How to use content in a sentence.
CONTENT | English meaning - Cambridge Dictionary
CONTENT definition: 1. pleased with your situation and not hoping for change or improvement: 2. to make someone feel…. Learn more.
What Does a Content Creator Do? | Indeed.com
Jun 4, 2025 · What is a content creator? Content creators are professionals who use writing, graphic design, visual storytelling or a combination of these disciplines to make any topic …
Content - Definition, Meaning & Synonyms - Vocabulary.com
If you feel content, you're satisfied and happy. The content of a book, movie, or song is what it's about: the topic.
Content Definition & Meaning | Britannica Dictionary
CONTENT meaning: 1 : the things that are in something; 2 : the ideas, facts, or images that are in a book, article, speech, movie, etc.
CONTENT Definition & Meaning | Dictionary.com
substantive information or creative material viewed in contrast to its actual or potential manner of presentation. publishers, record companies, and other content providers; a flashy website, but …
CONTENT | definition in the Cambridge English Dictionary
CONTENT meaning: 1. pleased with your situation and not hoping for change or improvement: 2. to make someone feel…. Learn more.
Content vs content - GRAMMARIST
Content and content are two words that are spelled identically but are pronounced differently and have different meanings, which makes them heteronyms. We will examine the definitions of the …
Content or Contents. What's the Difference? - PristineWord.com
Oct 26, 2022 · " Content" and "contents" have different meanings: " Content" can be used to speak about: The ideas or story of a speech, letter, piece of writing, etc. (e.g., "The content of the …
HTML attribute: content - HTML | MDN - MDN Web Docs
4 days ago · The content attribute specifies the value of a metadata name defined by the name attribute. It takes a string as its value, and the expected syntax varies depending on the name …
CONTENT Definition & Meaning - Merriam-Webster
The meaning of CONTENT is something contained —usually used in plural. How to use content in a sentence.
CONTENT | English meaning - Cambridge Dictionary
CONTENT definition: 1. pleased with your situation and not hoping for change or improvement: 2. to make someone feel…. Learn more.
What Does a Content Creator Do? | Indeed.com
Jun 4, 2025 · What is a content creator? Content creators are professionals who use writing, graphic design, visual storytelling or a combination of these disciplines to make any topic …
Content - Definition, Meaning & Synonyms - Vocabulary.com
If you feel content, you're satisfied and happy. The content of a book, movie, or song is what it's about: the topic.
Content Definition & Meaning | Britannica Dictionary
CONTENT meaning: 1 : the things that are in something; 2 : the ideas, facts, or images that are in a book, article, speech, movie, etc.
CONTENT Definition & Meaning | Dictionary.com
substantive information or creative material viewed in contrast to its actual or potential manner of presentation. publishers, record companies, and other content providers; a flashy website, but …
CONTENT | definition in the Cambridge English Dictionary
CONTENT meaning: 1. pleased with your situation and not hoping for change or improvement: 2. to make someone feel…. Learn more.
