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| coke capitalism: Citizen Coke: The Making of Coca-Cola Capitalism Bartow J. Elmore, 2014-11-03 Citizen Coke demostrate[s] a complete lack of understanding about…the Coca-Cola system—past and present. —Ted Ryan, the Coca-Cola Company By examining “the real thing” ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health. |
| coke capitalism: Narcocapitalism Laurent de Sutter, 2017-11-27 What do the invention of anaesthetics in the middle of the nineteenth century, the Nazis' use of cocaine, and the development of Prozac have in common? The answer is that they're all products of the same logic that defines our contemporary era: 'the age of anaesthesia'. Laurent de Sutter shows how large aspects of our lives are now characterised by the management of our emotions through drugs, ranging from the everyday use of sleeping pills to hard narcotics. Chemistry has become so much a part of us that we can’t even see how much it has changed us. In this era, being a subject doesn't simply mean being subjected to powers that decide our lives: it means that our very emotions have been outsourced to chemical stimulation. Yet we don't understand why the drugs that we take are unable to free us from fatigue and depression, and from the absence of desire that now characterizes our psychopolitical condition. We have forgotten what it means to be excited because our only excitement has become drug-induced. We have to abandon the narcotic stimulation that we’ve come to rely on and find a way back to the collective excitement that is narcocapitalism’s greatest fear. |
| coke capitalism: Seed Money: Monsanto's Past and Our Food Future Bartow J. Elmore, 2021-10-12 Winner of the 2022 IACP Award for Food Issues and Matters Finalist for the 2022 George Perkins Marsh Prize Finalist for the 2022 Hagley Prize in Business History An authoritative and eye-opening history that examines how Monsanto came to have outsized influence over our food system. Monsanto, a St. Louis chemical firm that became the world’s largest maker of genetically engineered seeds, merged with German pharma-biotech giant Bayer in 2018—but its Roundup Ready® seeds, introduced twenty-five years ago, are still reshaping the farms that feed us. When researchers found trace amounts of the firm’s blockbuster herbicide in breakfast cereal bowls, Monsanto faced public outcry. Award-winning historian Bartow J. Elmore shows how the Roundup story is just one of the troubling threads of Monsanto’s past, many told here and woven together for the first time. A company employee sitting on potentially explosive information who weighs risking everything to tell his story. A town whose residents are urged to avoid their basements because Monsanto’s radioactive waste laces their homes’ foundations. Factory workers who peel off layers of their skin before accepting cash bonuses to continue dirty jobs. An executive wrestling with the ethics of selling a profitable product he knew was toxic. Incorporating global fieldwork, interviews with company employees, and untapped corporate and government records, Elmore traces Monsanto’s astounding evolution from a scrappy chemical startup to a global agribusiness powerhouse. Monsanto used seed money derived from toxic products—including PCBs and Agent Orange—to build an agricultural empire, promising endless bounty through its genetically engineered technology. Skyrocketing sales of Monsanto’s new Roundup Ready system stunned even those in the seed trade, who marveled at the influx of cash and lavish incentives into their sleepy sector. But as new data emerges about the Roundup system, and as Bayer faces a tide of lawsuits over Monsanto products past and present, Elmore’s urgent history shows how our food future is still very much tethered to the company’s chemical past. |
| coke capitalism: Crack David Farber, 2019-10-10 The crack cocaine years: from deviant globalization to the 'get money' culture of late twentieth-century America. |
| coke capitalism: Counter-Cola Amanda Ciafone, 2019-05-28 Counter-Cola charts the history of one of the world’s most influential and widely known corporations, the Coca-Cola Company. It tells the story of how, over the past 130 years, the corporation has tried to make its products and brands physically and culturally a central part of global daily life in over 200 countries. Through this story of Coca-Cola, Amanda Ciafone reveals the pursuit of corporate power within the key economic transformations—liberal, developmentalist, neoliberal—of the 20th and 21st centuries. A story of global capitalism, it is not without contest. People throughout the world have redeployed the corporation, its commodities, and brand images to challenge the injustices of daily life under capitalism. As Ciafone shows, assertions of national economic interests, critiques of cultural homogenization, fights for workers’ rights, movements for environmental justice, and debates over public health have obliged the corporation to justify itself in terms of the common good, demonstrating capitalism’s imperative to assimilate critiques or reveal its limits. |
| coke capitalism: Capitalism and Desire Todd McGowan, 2016-09-20 Despite creating vast inequalities and propping up reactionary world regimes, capitalism has many passionate defenders—but not because of what it withholds from some and gives to others. Capitalism dominates, Todd McGowan argues, because it mimics the structure of our desire while hiding the trauma that the system inflicts upon it. People from all backgrounds enjoy what capitalism provides, but at the same time are told more and better is yet to come. Capitalism traps us through an incomplete satisfaction that compels us after the new, the better, and the more. Capitalism's parasitic relationship to our desires gives it the illusion of corresponding to our natural impulses, which is how capitalism's defenders characterize it. By understanding this psychic strategy, McGowan hopes to divest us of our addiction to capitalist enrichment and help us rediscover enjoyment as we actually experienced it. By locating it in the present, McGowan frees us from our attachment to a better future and the belief that capitalism is an essential outgrowth of human nature. From this perspective, our economic, social, and political worlds open up to real political change. Eloquent and enlivened by examples from film, television, consumer culture, and everyday life, Capitalism and Desire brings a new, psychoanalytically grounded approach to political and social theory. |
| coke capitalism: Legal Foundations of Capitalism John Rogers Commons, 2012-06 One of his most important American studies of labor economics published in the twentieth century, this book outlines an evolutionary and behavioral theory of value based on data drawn from court decisions. Analyzing the meaning of reasonable value as defined by the courts, he finds that the answer is based on a notion of reasonable conduct. Expanding this point to encompass the habits and customs of social life, he shows that court decisions are based on customs that are powerful forces shaping the economic system. In an early review Wesley Mitchell declared that Commons [1862-1945] carried this analysis further along his chosen line than any of his predecessors. Into our knowledge of capitalism he has incorporated a great body of new materials which no one else has used adequately.: American Economic Review, XIV (1924) 253. |
| coke capitalism: Inside Coca-Cola Neville Isdell, David Beasley, 2011-10-25 The first book by a Coca-Cola CEO tells the remarkable story of the company's revival Neville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the world's leading soft-drink company. This first book by a Coca-Cola CEO tells an extraordinary personal and professional world-wide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa and Turkey. Isdell helped put out huge public relations fires (India and Turkey), opened markets(Russia, Eastern Europe, Philippines and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Isdell's, and Coke's, story is newsy without being gossipy; principled without being preachy. Inside Coca-Cola is filled with stories and lessons appealing to anybody who has ever taken the pause that refreshes. It's also a readable and important look at how companies can market and govern themselves more-ethically and to great success. |
| coke capitalism: Capitalism Daniel Miller, 2021-01-07 This provocative book challenges many of our ingrained assumptions about the direction of contemporary capitalism and offers fresh perspectives that will inform the development of a new and relevant political economy for our times. The complex and often contradictory world within which modern commodities are produced, sold and consumed is set within the larger context of transnational business and economic developments. The importance of factors such as profitability and globalization is highlighted, and a sophisticated analysis of the contradictions and ironies of the world of modern commodities emerges. Trinidad provides an ideal setting for this study, given its recent oil boom and recession and the subsequent experience of both wealth and poverty. |
| coke capitalism: The Coke Machine Michael Blanding, 2011-09-06 The Coke Machine takes readers deep inside the Coca-Cola Company and its international franchisees to reveal how they became the number one brand in the world, and just how far they'll go to stay there. Ever since its I'd like to teach the world to sing commercials from the 1970s, Coca-Cola has billed itself as the world's beverage, uniting all colors and cultures in a mutual love of its caramel-sweet sugar water. The formula has worked incredibly well-making it one of the most profitable companies on the planet and Coca-Cola the world's second- most recognized word after hello. However, as the company expands its reach into both domestic and foreign markets, an increasing number of the world's citizens are finding the taste of Coke more bitter than sweet. Journalist Michael Blanding's The Coke Machine probes shocking accusations about the company's global impact, including: ? Coca-Cola's history of winning at any cost, even if it meant that its franchisees were making deals with the Nazis and Guatemalan paramilitary squads ? How Coke has harmed children's health and contributed to an obesity epidemic through exclusive soda contracts in schools ? The horrific environmental impact of Coke bottling plants in India and Mexico, where water supplies have been decimated while toxic pollution has escalated ? That Coke bottlers stand accused of conspiring with paramilitaries to threaten, kidnap, and murder union leaders in their bottling plants in Colombia A disturbing portrait drawn from an award-winning journalist's daring, in-depth research, The Coke Machine is the first comprehensive probe of the company and its secret formula for greed. COKE is a registered trademark of The Coca-Cola Company. This book is not authorized by or endorsed by The Coca-Cola Company. |
| coke capitalism: Highest Stage Of The Development Of Capitalism In The United States And Its Effects On The American Family, Volume III, Book II, 1960 To 1980 Lionel D. Lyles, 2024-04-08 For 10,000 years before any European immigrants arrived on the North American Continent, Native American Indians engaged in a communal lifestyle. From 1600 to 1791, American Colonists established a thriving home production economy, and having ownership of their tools, or means of production, they produced everything they needed to survive. They were self-reliant, and the American Colonists sold their excess goods to merchants, who resold them for a profit. By 1791, the merchants were able to start the first textile factories as a result, which brought an abrupt end to the home production economy, and the beginning of American Capitalism. Former independent colonists were now forced into the textile factory, and the first wage contract appeared in America. The wage contract also set in motion a contradiction between the capitalist owners of the means of production and the new American Working Class. The wage contract allowed the owners of working class labor, and the instruments of production, to evolve into an American Ruling Class, and the producers of all commodities and wealth became the American Working Class People wage-workers class. Because of their divergent interests, the two classes formed a class contradiction, and the latter became known as the capitalist American Ruling Class Opposite and the American Working Class Opposite (People) wage-workers. This development occurred mainly in the northern factory economy, while in the South, uncompensated African Slave Labor was dominant, which was owned by an American Slaveholding Class. By 1860, the contradiction between the capitalist American Ruling Class Opposite owner of the wage labor system came into a head-on contradiction with uncompensated African Slave Labor, and a bloody Civil War was fought to determine which type of means of production would prevail and dominate during the 20th Century? The South was defeated, and the wage contract system became nationalized. Therefore, throughout the twentieth Century, including the beginning of the new Millennium, the capitalist American Ruling Class Opposite expropriated the labor’s product of the American Working Class Opposite (People) wage-workers, which resulted in this class accumulation of multiple-billions of dollars of Surplus-Value, and simultaneously this loss translated into the American Working Class Opposite (People) wage-workers’ increasing alienation, estrangement, loss self-identity, self-expression, and freedom. |
| coke capitalism: Political Economy, Capitalism, and Popular Culture Ronnie D. Lipschutz, 2010-02-16 What does The Dark Knight have to do with political economy or Lord of the Flies with capitalism? A great deal, argues Ronnie D. Lipschutz in this entertaining and enlightening guide to basic concepts and practices in capitalism, neoclassical economics, and political economy. As he convincingly illustrates, film and fiction occupy a dual role in today's economy. They are the products of the economy, designed and presented as commodities to be sold in great quantities even as they serve to reproduce social beliefs and practices (e.g., torture comes to be seen as a routine and necessary means of extracting intelligence from suspects). Drawing on film and fiction from the past sixty years, Lipschutz describes and analyzes their essential role in the production and reproduction of contemporary society. His thoughtful and imaginative critique will bring to life the concepts and practices of economics and political economy for all readers. |
| coke capitalism: Triumphant Capitalism Kenneth Warren, 2000-05-15 Best remembered today for his fierce opposition to labor, especially during the Homestead Strike of 1892, Henry Clay Frick was also one of the most powerful and innovative industrialists of the nineteenth century.After consolidating the vital bituminous coke fields of the Connellsville region in western Pennsylvania, Frick became the most important of Andrew Carnegie's partners and the manager of Carnegie's steel interests. Later, his bitter oppositon to Carnegie was one factor in the events leading to the 1901 purchase of the Carnegie Steel Company by J. P. Morgan and the formation of the Unites States Steel Corporation.Kenneth Warren is the first historian to be given unrestricted access to the extensive Frick archives in Pittsburgh. Drawing on Frick's personal and business papers, as well as the records of the H. C. Frick Coal & Coke Company, the Carnegie Steel Company, and the U.S. Steel Corporation, Warren provides a wealth of new insights into Frick's relationship with such contemporaries as Carnegie, J. P. Morgan, Charles Schwab, and Elbert Gary. He describes and analyzes the key decisions that formed labor and industrial policy in the iron and steel industry during a period of growth that remains unparalled in American business history.Not only an industrial biography of a driving force in American industry and the organization of American business, Triumphant Capitolism, now available in paperback, makes a major contribution to our understanding of the history of the basic industries, the shaping of society, locality, and region - and thereby of laying the foundations for the value systems and landscapes of present-day America. |
| coke capitalism: Delirious Consumption Sergio Delgado Moya, 2017-10-11 In the decades following World War II, the creation and expansion of massive domestic markets and relatively stable economies allowed for mass consumption on an unprecedented scale, giving rise to the consumer society that exists today. Many avant-garde artists explored the nexus between consumption and aesthetics, questioning how consumerism affects how we perceive the world, place ourselves in it, and make sense of it via perception and emotion. Delirious Consumption focuses on the two largest cultural economies in Latin America, Mexico and Brazil, and analyzes how their artists and writers both embraced and resisted the spirit of development and progress that defines the consumer moment in late capitalism. Sergio Delgado Moya looks specifically at the work of David Alfaro Siqueiros, the Brazilian concrete poets, Octavio Paz, and Lygia Clark to determine how each of them arrived at forms of aesthetic production balanced between high modernism and consumer culture. He finds in their works a provocative positioning vis-à-vis urban commodity capitalism, an ambivalent position that takes an assured but flexible stance against commodification, alienation, and the politics of domination and inequality that defines market economies. In Delgado Moya’s view, these poets and artists appeal to uselessness, nonutility, and noncommunication—all markers of the aesthetic—while drawing on the terms proper to a world of consumption and consumer culture. |
| coke capitalism: Pure Excess Todd McGowan, 2024-12-31 Todd McGowan forges a new theory of capitalism as a system based on the production of more than what we need: pure excess. He argues that the promise of more—more wealth, more enjoyment, more opportunity, without requiring any sacrifice—is the essence of capitalism. Previous socioeconomic systems set up some form of the social good as their focus. Capitalism, however, represents a revolutionary turn away from the good and the useful toward excessive growth, which now threatens the habitability of the planet. Drawing on psychoanalytic theory, McGowan shows how the production of commodities explains the role of excess in the workings of capitalism. Capitalism and the commodity ensnare us with the image of the constant fulfillment of our desires—the seductive but unattainable promise of satisfying a longing that has no end. To challenge this system, McGowan turns to art, arguing that it can expose the psychological mechanisms that perpetuate capitalist society and reveal the need for limits. Featuring lively writing and engaging examples from film, literature, and popular culture, Pure Excess uncovers the hidden logic of capitalism—and helps us envision a noncapitalist life in a noncapitalist society. |
| coke capitalism: For God, Country, and Coca-Cola Mark Pendergrast, 2024-09-24 The fizzy, marvelously entertaining (Los Angeles Times) story of the world's favorite beverage For God, Country and Coca-Cola is the definitive history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as singular, appealing, and effervescent as the drink itself. Mark Pendergrast recounts more than a hundred years of the Coca-Cola Company with verve and a historian's eye for the telling detail, aligning Coke's success with the emergence of that other great American innovation--modern capitalism. With vivid portraits of the colorful cast of entrepreneurs, hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world--and with a new afterword bringing the story up to today--this is business history at its best: authoritative, enlightening, and fun. Like Coke itself, For God, Country and Coca-Cola is The Real Thing. |
| coke capitalism: Metals, Culture and Capitalism Jack Goody, 2012-11-15 A landmark exploration of the role of metals across Europe and Asia from the Bronze Age to the Industrial Revolution. |
| coke capitalism: How Capitalism Underdeveloped Black America Manning Marable, 2000 Contents Preface How Capitalism Underdeveloped Black America A Critical Assessment Introduction to the First Edition Part 1 The Black Majority Chapter 1 The Crisis of the Black Working Class Chapter 2 The Black Poor Chapter 3 Grounding with My Sisters Chapter 4 Black Prisoners and Punishment in a Racist/Capitalist State Part 2 The Black Elite Chapter 5 Black Capitalism Chapter 6 Black Brahmins Chapter 7 The Ambiguous Politics of the Black Church Chapter 8 The Destruction of Black Education Part 3 A Question of Genocide Chapter 9 The Meaning of Racist Violence in Late Capitalism Chapter 10 Conclusion: Towards a Socialist America Reviews Manning Marable examines developments in the political economy of racism in the United States and assesses shifts in the American Political terrain since the first edition....He is one of the most widely read Black progressive authors in the country.-Black Employment Journal The reissue of Manning Marable's How Capitalism Underdeveloped Black America confirms that this is a classic work of political history and social criticism. Unfortunately, Marable's blistering insights into racial injustice and economic inequality remain depressingly relevant. But the good news is that Marable's prescient analysis-and his eloquent and self-critical preface to this new edition-will prove critical in helping us to think through and conquer the oppressive forces that remain.-Michael Eric Dyson, author of I May Not Get Therewith You: The True Martin Luther King, Jr. For those of us who came of political age in the 1980s, Manning Marable's How Capitalism Underdeveloped Black America was one of our bibles. Published during the cold winter of Reaganism, he introduced a new generation of Black activists/thinkers to class and gender struggles within Black communities, the political economy of incarceration, the limitations of Black capitalism, and the nearly forgotten vision of what a socialist future might look like. Two decades later, Marable's urgent and hopeful voice is as relevant as ever.-Robin D.G. Kelley, author of Yo' Mama's DisFunktional!: |
| coke capitalism: The Nature of Spectacle Jim Igoe, 2017-09-12 A thoughtful treatise on how popular representations of nature, through entertainment and tourism, shape how we imagine environmental problems and their solutions--Provided by publisher. |
| coke capitalism: A History of the World in 6 Glasses Tom Standage, 2009-05-26 New York Times Bestseller From beer to Coca-Cola, the six drinks that have helped shape human history. Throughout human history, certain drinks have done much more than just quench thirst. As Tom Standage relates with authority and charm, six of them have had a surprisingly pervasive influence on the course of history, becoming the defining drink during a pivotal historical period. A History of the World in 6 Glasses tells the story of humanity from the Stone Age to the 21st century through the lens of beer, wine, spirits, coffee, tea, and cola. Beer was first made in the Fertile Crescent and by 3000 B.C.E. was so important to Mesopotamia and Egypt that it was used to pay wages. In ancient Greece wine became the main export of her vast seaborne trade, helping spread Greek culture abroad. Spirits such as brandy and rum fueled the Age of Exploration, fortifying seamen on long voyages and oiling the pernicious slave trade. Although coffee originated in the Arab world, it stoked revolutionary thought in Europe during the Age of Reason, when coffeehouses became centers of intellectual exchange. And hundreds of years after the Chinese began drinking tea, it became especially popular in Britain, with far-reaching effects on British foreign policy. Finally, though carbonated drinks were invented in 18th-century Europe they became a 20th-century phenomenon, and Coca-Cola in particular is the leading symbol of globalization. For Tom Standage, each drink is a kind of technology, a catalyst for advancing culture by which he demonstrates the intricate interplay of different civilizations. You may never look at your favorite drink the same way again. |
| coke capitalism: Conscious Capitalism, With a New Preface by the Authors John Mackey, Rajendra Sisodia, 2014-01-07 The bestselling book, now with a new preface by the authors At once a bold defense and reimagining of capitalism and a blueprint for a new system for doing business, Conscious Capitalism is for anyone hoping to build a more cooperative, humane, and positive future. Whole Foods Market cofounder John Mackey and professor and Conscious Capitalism, Inc. cofounder Raj Sisodia argue that both business and capitalism are inherently good, and they use some of today’s best-known and most successful companies to illustrate their point. From Southwest Airlines, UPS, and Tata to Costco, Panera, Google, the Container Store, and Amazon, today’s organizations are creating value for all stakeholders—including customers, employees, suppliers, investors, society, and the environment. Read this book and you’ll better understand how four specific tenets—higher purpose, stakeholder integration, conscious leadership, and conscious culture and management—can help build strong businesses, move capitalism closer to its highest potential, and foster a more positive environment for all of us. |
| coke capitalism: HISTORICAL DEVELOPMENT OF CAPITALISM IN THE UNITED STATES AND ITS AFFECTS ON THE AMERICAN FAMILY: 1920 TO 1960 Lionel Lyles, 2008-06-15 Since the 18th Century, Americans have engaged in the pursuit of happiness through the consumption of material things. It is written in the Preamble to the U.S. Constitution that Americans have a right to life, liberty, and the pursuit of happiness. Interestingly, the pursuit has resulted in suicide for more white males 65 years old and over than any other age group. Louisiana is the second most unhealthiest state in America, and 40 million Americans live without any health insurance. These signs of unhappiness have continued to evolve over time. By 1950, Americans produced $43.7 billion worth of manufactured goods, and by 1958, $141 billion. The average annual salary for males was $2,831 in 1958; $1,559 for females. During this time, the American household was classified as husband-wife. In 1920, 86.0 percent were husband-wife; by 1960, this percent declined to 70.0 percent. Divorce accelerated by 1960. During the 1950s, the husband-wife household was already rapidly giving way to a new form-Single-Parent. If this pursuit of happiness through object consumption is working, then, the reverse would be true. To grasp the social decay occurring in American society today, it is essential to understand the 1920 to 1960 period. |
| coke capitalism: The Real Coke, the Real Story Thomas Oliver, 2013-10-09 “Examines why the set-in-its-ways Coca Cola Company tampered with a drink that had become an American institution—and blundered into one of the greatest marketing triumphs of all time.”—New York On April 23, 1985, the top executives of the Coca-Cola Company held a press conference in New York City. News had leaked out that Coke, the king of soft drinks, would no longer be produced. In its place the Coca-Cola Company would offer a new drink with a new taste and would dare call it by the old name, Coca-Cola. The new Coke was launched—and the reaction of the American people was immediate and violent: three months of unrelenting protest against the loss of Coke. So fierce was the reaction across the country that it forced a response from the Coca-Cola Company. Stunned Coca-Cola executives stepped up to the microphone and publicly apologized to the American people. They announced that the company would reissue the original Coca-Cola formula under a new name, Coke Classic. The Real Coke, the Real Story is the behind-the-scenes account of what prompted Coca-Cola to change the taste of its flagship brand—and how consumers persuaded a corporate giant to bring back America’s old friend. |
| coke capitalism: Highest Stage Of The Development Of Capitalism In The United States And Its Effects On The American Family, Volume III, Book I, 1960 To 1980 Lionel D. Lyles, 2024-03-03 For 10,000 years before any European immigrants arrived on the North American Continent, Native American Indians engaged in a communal lifestyle. From 1600 to 1791, American Colonists established a thriving home production economy, and having ownership of their tools, or means of production, they produced everything they needed to survive. They were self-reliant, and the American Colonists sold their excess goods to merchants, who resold them for a profit. By 1791, the merchants were able to start the first textile factories as a result, which brought an abrupt end to the home production economy, and the beginning of American Capitalism. Former independent colonists were now forced into the textile factory, and the first wage contract appeared in America. The wage contract also set in motion a contradiction between the capitalist owners of the means of production and the new American Working Class. The wage contract allowed the owners of working class labor, and the instruments of production, to evolve into an American Ruling Class, and the producers of all commodities and wealth became the American Working Class People wage-workers class. Because of their divergent interests, the two classes formed a class contradiction, and the latter became known as the capitalist American Ruling Class Opposite and the American Working Class Opposite (People) wage-workers. This development occurred mainly in the northern factory economy, while in the South, uncompensated African Slave Labor was dominant, which was owned by an American Slaveholding Class. By 1860, the contradiction between the capitalist American Ruling Class Opposite owner of the wage labor system came into a head-on contradiction with uncompensated African Slave Labor, and a bloody Civil War was fought to determine which type of means of production would prevail and dominate during the 20th Century? The South was defeated, and the wage contract system became nationalized. Therefore, throughout the twentieth Century, including the beginning of the new Millennium, the capitalist American Ruling Class Opposite expropriated the labor’s product of the American Working Class Opposite (People) wage-workers, which resulted in this class accumulation of multiple-billions of dollars of Surplus-Value, and simultaneously this loss translated into the American Working Class Opposite (People) wage-workers’ increasing alienation, estrangement, loss self-identity, self-expression, and freedom. |
| coke capitalism: The Sounds of Capitalism Timothy D. Taylor, 2012-07-27 Here, Timothy D. Taylor tracks the use of music in American advertising for nearly a century, from variety shows like 'The Clicquot Club Eskimons' to the rise of the jingle, from the postwar growth of consumerism, to the more complete fusion of popular music and consumption in the 1980s and after. |
| coke capitalism: Capitalism in the Anthropocene John Bellamy Foster, 2022-08-23 Over the last 11,700 years, during which human civilization developed, the earth has existed within what geologists refer to as the Holocene Epoch. Now science is telling us that the Holocene Epoch in the geological time scale ended, replaced by the onset of a new, more dangerous Anthropocene Epoch, which began around 1950. The Anthropocene Epoch is characterized by an “anthropogenic rift” in the biological cycles of the Earth System, marking a changed reality in which human activities are now the main geological force impacting the earth as a whole, generating at the same time an existential crisis for the world’s population. What caused this massive shift in the history of the earth? In this comprehensive study, John Bellamy Foster tells us that a globalized system of capital accumulation has induced humanity to foul its own nest. The result is a planetary emergency that threatens all present and future generations, throwing into question the continuation of civilization and ultimately the very survival of humanity itself. Only by addressing the social aspects of the current planetary emergency, exploring the theoretical, historical, and practical dimensions of the capitalism’s alteration of the planetary environment, is it possible to develop the ecological and social resources for a new journey of hope. |
| coke capitalism: Decoding Coca-Cola Robert Crawford, Linda Brennan, Susie Khamis, 2020-12-07 This collection of essays delves into the Coke brand to identify and decode its DNA. Unlike other accounts, these essays adopt a global approach to understand this global brand. Bringing together an international and interdisciplinary team of scholars, Decoding Coca-Cola critically interrogates the Coke brand as well its constituent parts. By examining those who have been responsible for creating the images of Coke as well as the audiences that have consumed them, these essays offer a unique and revealing insight into the Coke brand and asks whether Coca-Cola is always has the same meaning. Looking into the core meaning, values, and emotions underpinning the Coca-Cola brand, it provides a unique insight into how global brands are created and positioned. This critical examination of one of the world’s most recognisable brands will be an essential resource for scholars researching and teaching in the fields of marketing, advertising, and communication. Its unique interdisciplinary approach also makes it accessible to scholars working in other humanities fields, including history, media studies, communication studies, and cultural studies. |
| coke capitalism: The Making of Capitalism in France Xavier Lafrance, 2019-02-25 Very few authors have addressed the origins of capitalism in France as the emergence of a distinct form of historical society, premised on a new configuration of social power, rather than as an extension of commercial activities liberated from feudal obstacles. Xavier Lafrance offers the first thorough historical analysis of the origins of capitalist social property relations in France from a 'political Marxist' or (Capital-centric Marxist) perspective. Putting emphasis on the role of the state, The Making of Capitalism in France shows how the capitalist system was first imported into this country in an industrial form, and considerably later than is usually assumed. This work demonstrates that the French Revolution was not capitalist, and in fact consolidated customary regulations that formed the bedrock of the formation of the working class. |
| coke capitalism: Always Coca-Cola Alexandra Chreiteh, 2012-11-01 The narrator of Always Coca-Cola, Abeer Ward (fragrant rose, in Arabic), daughter of a conservative family, admits wryly that her name is also the name of her father’s flower shop. Abeer’s bedroom window is filled by a view of a Coca-Cola sign featuring the image of her sexually adventurous friend, Jana. From the novel’s opening paragraph—“When my mother was pregnant with me, she had only one craving. That craving was for Coca-Cola”—first-time novelist Alexandra Chreiteh asks us to see, with wonder, humor, and dismay, how inextricably confused naming and desire, identity and branding are. The names—and the novel’s edgy, cynical humor—might be recognizable across languages, but Chreiteh’s novel is first and foremost an exploration of a specific Lebanese milieu. Critics in Lebanon have called the novel “an electric shock.” |
| coke capitalism: Critical Theory and the Crisis of Contemporary Capitalism Heiko Feldner, Fabio Vighi, 2015-05-14 This volume reassesses the nature of the current global economic crisis and its implication for the 21st century, through the unique lens of Marx's theory of the value-form as the unconscious matrix of modern society. Going beyond orthodox Marxist and postmodernist accounts, the author offers fresh new readings of Marx, Benjamin, Foucault, and Žižek. Here he argues that capitalism has not only entered its greatest crisis since WWII, but has in fact reached its historical limit and is in terminal decline. In this light, the book seeks to answer how a rerun of Keynesian regulations could possibly resolve the crisis. It also inquires as to whether a Green New Deal might succeed when the gap between work to be had and work to be done widens, and what alternatives neo-Marxian approaches offer considering the failure of Marxism in the 20th century. This far-reaching, critical examination of the crisis not only builds on critical theory, but also offers new readings of key theorists that will appeal to anyone interested in political theory, critical theory, and political economy. |
| coke capitalism: Free: Coming of Age at the End of History Lea Ypi, 2022-01-18 Winner of the Royal Society of Literature Ondaatje Prize Winner of the Slightly Foxed Best First Biography Award Shortlisted for the Costa Biography Award • Shortlisted for the Baillie Gifford Prize for Non-Fiction • Shortlisted for the Gordon Burn Prize Named a Best Book of the Year by the New Yorker, Washington Post, Financial Times, Guardian, Times Literary Supplement, Foreign Affairs, Public Books, and Sunday Times In a memoir that is by turns bitingly, if darkly, funny…and truly profound (Max Strasser, New York Times), Lea Ypi reflects on freedom as she recounts living through the end Communism in the Balkans as a child. Beguiling…[A] primer on how to live when old verities turn to dust. —Charles King, Washington Post Family and nation formed a reliable bedrock of security for precocious 11-year-old Lea Ypi. She was a Young Pioneer, helping to lead her country toward the future of perfect freedom promised by the leaders of her country, the People’s Socialist Republic of Albania. Then, almost overnight, the Berlin Wall fell and the pillars of her society toppled. The local statue of Stalin, whom she had believed to be a kindly leader who loved children, was beheaded by student protestors. Uncomfortable truths about her family’s background emerged. Lea learned that when her parents and neighbors had spoken in whispers of friends going to “university” or relatives “dropping out,” they meant something much more sinister. As she learned the truth about her family’s past, her best friend fled the country. Together with neighboring post-Communist states, Albania began a messy transition to join the “free markets” of the Western world: a dystopia of pyramid schemes, organized crime, and sex trafficking. Her father, despite his radical left-wing convictions, was forced to fire workers; her mother became a conservative politician on the model of Margaret Thatcher. Lea’s typical teen concerns about relationships and the future were shot through with the existential: the nation was engulfed in civil war. Ypi’s outstanding literary gifts enable her to weave together this colorful, tumultuous coming-of-age story in a time of social upheaval with thoughtful, fresh, and invigorating perspective on the relation between the personal and the political, and on deep questions about freedom: What does freedom consist of, and for whom? What conditions foster it? Who among us is truly free? |
| coke capitalism: From Hegel to Madonna Robert Miklitsch, 1998-02-13 From Hegel to Madonna presents a genealogical survey of the discourses of negation and affirmation associated with the work of Hegel, Adorno, Deleuze, and Guattari; then, rotating from the philosophical to the political-economic axis, turns to the problem of a general economy of commodity-fetishism. Drawing on the work of Marx and Freud, Miklitsch mobilizes a new, renewed understanding of commodity fetishism--what he calls the commodity-body-sign--in order to examine received notions of consumption and commodification. The aim is to envision a dialectical mode of critique, at once critical and affirmative, that can account for the cultural contradictions of late capitalism. The author also analyzes the phenomenon of Madonna Studies, reading the interest in the pop star as a sign of the academic times, a symptomatic figure not only of cultural studies in all its celebratory, cultural-populist excess but of a critical discourse responsive to postmodern culture in all its politically complex mutability. |
| coke capitalism: The Transition to Capitalism in Modern France Xavier Lafrance, Stephen Miller, 2023-11-03 Historians, since the 1960s, argue that the French economy performed as well as did any economy in Europe during the eighteenth and nineteenth centuries thanks to the opportunities for profit available on the market, especially the large consumer market in Paris. Whatever economic weaknesses existed did not stem from the social structure but from exogenous forces such as wars, the lack of natural resources or slow demographic growth. This book challenges the foregoing consensus by showing that the French economy performed poorly relative to its rivals because of noncapitalist social relations. Specifically, peasants and artisans controlled lands and workshops in autonomous communities and did not have to improve labor productivity to survive. Merchants and manufacturers cornered markets instead of being subject to the market’s competitive imperatives. Thus, distinctive features of capitalism—primitive accumulation (the dispossession of peasants and artisans) and the competitive obligation faced by merchants and manufacturers to reinvest profits in order to keep the profits—did not prevail until the state imposed them in a process lasting for a century after the 1850s. For this reason, it was not until the 1960s that France caught up to (and in some cases surpassed) its economic rivals. |
| coke capitalism: The Cancer Stage of Capitalism John McMurtry, 1999 In this bold new look at the recent uncontrolled spread of global capitalism, John McMurtry, professor of philosophy at the University of Guelph, develops the metaphor of modern capitalism as a cancer. Its invasive growth, he argues, threatens to break down our society's immune system and--if not soon restrained--could reverse all the progress that has been made toward social equity and stability. On every continent, in every state, there are indicators of profound economic and environmental collapse. From the lands of indigenous communities to the currency markets of Asia, from the ocean floors to the ozone layer, the collapse is all-encompassing and deep-reaching. John McMurtry traces the causes of this global disorder back to the mutating assumptions of market theory that now govern the world’s economy. He diagnoses the malaise as a pathologist would a biological cancer, tracking the delinked circuits of the global system’s monetised growth as a carcinogenic disorder at the social level of life-organization. In the wide-lensed tradition of Adam Smith, Marx and Keynes, McMurtry cuts across academic disciplines and boundaries to penetrate the inner logic of the system’s problems. Far from pessimistic, he argues that the way out of the global crisis is to be found in an evolving substructure of history which provides a common ground of resolution across ethnic and national divisions. Reaching beyond conventional textbooks, this fascinating study offers a new paradigm which is accessible to intelligent citizens the world over. |
| coke capitalism: Why Capitalists Need Communists Charles Seaford, 2018-12-30 Britain faces huge challenges: inequality, public services under constant pressure, climate change - and in the long term, the impacts of automation and artificial intelligence. At the same time, the political and economic elite seem to have reached an impasse: there is a sense that things can only get worse. In Why Capitalists Need Communists, Charles Seaford demonstrates that this need not be, that radical, progressive change is perfectly possible and that the polarisation and nostalgia afflicting us is not inevitable. History shows that it is precisely when the ruling elite loses confidence – which it has – that significant change happens and that new alliances are formed to take over. Tackling the challenges will take planning, redistribution, re-fashioned business and finance, and a new ideology – one which confirms that we really can create the conditions for more people to flourish. But this is not a pipe-dream. This book sets out just how this can come about, based on interviews with over 50 business people, politicians, analysts and activists. Everyone with an interest in the future should read it. |
| coke capitalism: The Capitalism Papers Jerry Mander, 2012-06-08 IS CAPITALISM STILL A VIABLE SYSTEM? A bestselling author explores its unsolvable environmental and social problems in this “bold, much-needed” argument for a new path forward (Adam Hochschild, author of King Leopold's Ghost). In the vein of his bestseller, Four Arguments for the Elimination of Television, nationally recognized social critic Jerry Mander researches, discusses, and exposes the momentous and unsolvable environmental and social problem of capitalism. Mander argues that capitalism is no longer a viable system: What may have worked in 1900 is calamitous now. Utterly dependent on never–ending economic growth, capitalism is an impossible absurdity on a finite planet with limited resources. Climate change, together with global food, water, and resource shortages, are only the start. Mander draws attention to capitalism’s obsessive need to dominate and undermine democracy, as well as to diminish social and economic equity. Designed to operate free of “morality,” the system promotes “permanent war” as a key economic strategy. Worst of all, the problems of capitalism are intrinsic to the form. Many organizations are already anticipating the breakdown of the system and are working to define new hierarchies of democratic values that respect the carrying capacities of the planet. |
| coke capitalism: Ain't No Makin' It Jay MacLeod, 2018-03-09 This classic text addresses one of the most important issues in modern social theory and policy: how social inequality is reproduced from one generation to the next. With the original 1987 publication of Ain't No Makin' It, Jay MacLeod brought us to the Clarendon Heights housing project where we met the 'Brothers' and the 'Hallway Hangers'. Their story of poverty, race, and defeatism moved readers and challenged ethnic stereotypes. MacLeod's return eight years later, and the resulting 1995 revision, revealed little improvement in the lives of these men as they struggled in the labor market and crime-ridden underground economy. The third edition of this classic ethnography of social reproduction brings the story of inequality and social mobility into today's dialogue. Now fully updated with thirteen new interviews from the original Hallway Hangers and Brothers, as well as new theoretical analysis and comparison to the original conclusions, Ain't No Makin' It remains an admired and invaluable text. |
| coke capitalism: Counter-Cola Amanda Ciafone, 2019-05-28 Counter-Cola charts the history of one of the world’s most influential and widely known corporations, The Coca-Cola Company. Over the past 130 years, the corporation has sought to make its products, brands, and business central to daily life in over 200 countries. Amanda Ciafone uses this example of global capitalism to reveal the pursuit of corporate power within the key economic transformations—liberal, developmentalist, neoliberal—of the twentieth and twenty-first centuries. Coca-Cola's success has not gone uncontested. People throughout the world have redeployed the corporation, its commodities, and brand images to challenge the injustices of daily life under capitalism. As Ciafone shows, assertions of national economic interests, critiques of cultural homogenization, fights for workers’ rights, movements for environmental justice, and debates over public health have obliged the corporation to justify itself in terms of the common good, demonstrating capitalism’s imperative to either assimilate critiques or reveal its limits. |
| coke capitalism: In the Kingdom of Coal Dan Rottenberg, 2004-03-01 First Published in 2003. This volume charts the history of anthracite coal mining industry and developments around the Josiah White rolling mill in Philadelphia, the Lehigh Coal Mining Company created in 1972 in Pennsylvania, Canal and railroad developments, John Leisenring and Sharpe, Leisenring and Co; and Westmoreland from 1794 to 1999. |
| coke capitalism: The Truth of Žižek Paul Bowman, Richard Stamp, 2007-05-17 Slavoj Žižek is widely regarded as one of the world's most important contemporary thinkers. His work has contributed dramatically to the reinvention and revivification of many key theoretical and political debates. Indeed, his vociferous and challenging body of work amounts to a sustained, ground-breaking, terrain-shifting and far reaching intervention into a large number of academic disciplines, intellectual fields and cultural debates. The Truth of Žižek addresses the rigorous critical assessment demanded by this broad and increasingly influential corpus. This timely and compelling collection of essays from an international team of leading Žižekian scholars addresses the full range of Žižek's theoretical interventions, assessing critically the political, philosophical, psychoanalytical, cultural and institutional stakes of his work. Each chapter engages with and challenges Žižek's thought to explicate a key aspect of his work, clarifying its importance and challenging its claims through rigorous critique. By focusing on Žižek's contributions to these disciplines, fields and debates, this collection sets out to diagnose and assess the emergence of a ' Žižekian moment' within contemporary intellectual, cultural and political events. The Truth of Žižek provides the first sustained engagement with and assessment of the significant impact of Žižek's work. This compelling and valuable collection of essays from cutting edge scholars picks up the gauntlet thrown down by Žižek: the demand that his readers respond with 'the coldness and cruelty of true friendship.' |
Home Page | Coca-Cola US
Explore ways you can be closer to the ones you love with meals worth sharing, festive playlists, and more holiday magic from Coke®. Shop all Coca-Cola sodas here.
Welcome to myCoke
Same trusted partner. New digital platform. Place your next order with ease, whenever and wherever it's convenient for you. Easily pay invoices with your credit card or any other …
The Coca-Cola Company: Refresh the World. Make a Difference.
We have grown into a portfolio of 30 billion-dollar brands, with the iconic Coca-Cola being the cornerstone. 15 of these brands were created organically from inception to reach $1 billion in …
Coca-Cola - Wikipedia
Coca-Cola, or Coke, is a cola soft drink manufactured by the Coca-Cola Company. In 2013, Coke products were sold in over 200 countries and territories worldwide, with consumers drinking …
Home - Coca-Cola Consolidated
We make, package, and deliver a variety of beverages to stores, restaurants, entertainment venues, offices, and more. We have 11 manufacturing facilities, 60 distribution and sales …
The Coca-Cola Company - Britannica Money
Jun 10, 2025 · The Coca-Cola Company is an American corporation founded in 1892 and today engaged primarily in the manufacture and sale of syrup and concentrate for Coca-Cola (Coke), …
About :: The Coca-Cola Company (KO)
Learn more about The Coca-Cola Company and what makes our company refreshingly unique.
Diet Cherry Coke: Diet Coke is making a comeback in US after four …
Jun 9, 2025 · Coca-Cola seems to be pushing Coke Zero Sugar, but Diet Coke maintains its strong customer base, remaining a popular choice. In exciting news for Diet Coke enthusiasts, …
When is Diet Cherry Coke coming back? Here's where to get it
6 days ago · A fan favorite Diet Coke flavor is coming back for a limited time. Retro Diet Cherry Coke will be available for purchase for a limited time starting later this summer, a Coca-Cola …
Products - Coca-Cola
Coca‑Cola Zero Sugar looks and tastes more like Coca‑Cola Original Taste, while Diet Coke has a distinct lighter taste. Did you know? Diet Coke launched in 1982, followed by Coca‑Cola Zero …
Home Page | Coca-Cola US
Explore ways you can be closer to the ones you love with meals worth sharing, festive playlists, and more holiday magic from Coke®. Shop all Coca-Cola sodas here.
Welcome to myCoke
Same trusted partner. New digital platform. Place your next order with ease, whenever and wherever it's convenient for you. Easily pay invoices with your credit card or any other …
The Coca-Cola Company: Refresh the World. Make a Difference.
We have grown into a portfolio of 30 billion-dollar brands, with the iconic Coca-Cola being the cornerstone. 15 of these brands were created organically from inception to reach $1 billion in …
Coca-Cola - Wikipedia
Coca-Cola, or Coke, is a cola soft drink manufactured by the Coca-Cola Company. In 2013, Coke products were sold in over 200 countries and territories worldwide, with consumers drinking …
Home - Coca-Cola Consolidated
We make, package, and deliver a variety of beverages to stores, restaurants, entertainment venues, offices, and more. We have 11 manufacturing facilities, 60 distribution and sales …
The Coca-Cola Company - Britannica Money
Jun 10, 2025 · The Coca-Cola Company is an American corporation founded in 1892 and today engaged primarily in the manufacture and sale of syrup and concentrate for Coca-Cola (Coke), …
About :: The Coca-Cola Company (KO)
Learn more about The Coca-Cola Company and what makes our company refreshingly unique.
Diet Cherry Coke: Diet Coke is making a comeback in US after …
Jun 9, 2025 · Coca-Cola seems to be pushing Coke Zero Sugar, but Diet Coke maintains its strong customer base, remaining a popular choice. In exciting news for Diet Coke enthusiasts, …
When is Diet Cherry Coke coming back? Here's where to get it
6 days ago · A fan favorite Diet Coke flavor is coming back for a limited time. Retro Diet Cherry Coke will be available for purchase for a limited time starting later this summer, a Coca-Cola …
Products - Coca-Cola
Coca‑Cola Zero Sugar looks and tastes more like Coca‑Cola Original Taste, while Diet Coke has a distinct lighter taste. Did you know? Diet Coke launched in 1982, followed by Coca‑Cola …
