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| brandyourself worth 2020: Worth Every Penny: Build a Business That Thrills Your Customers and Still Charge What You're Worth Sarah Petty, 2012 A revelation for small business owners: creating a profitable business is possible without getting into a slash-and-burn price war with your competitors. Petty and Verbeck inspire you to live your passion and pass your enthusiasm on to your customers, without succumbing to the pressure to discount. |
| brandyourself worth 2020: Brand Yourself with Honor Clay Meadows, 2020-09-09 It seems wherever you look today, people are starting a new brand, whether it be through their YouTube channels, blogs, or websites. Often, they even create their own apparel with their logos on it to sell to the public. Peoples' identities are very much tied into the brand they have created. While there is nothing wrong with this practice, the belief system in our postmodern culture has created a deep-seated confusion regarding identity, morality, and truth. This has led to a faulty worldview that is saturated with a me mentality. People now make up what is right and wrong, and they wrap it up in a logo and market it to the world. The purpose of Brand Yourself with Honor is to bring us back to a biblical definition of what it looks like to have honor in our lives. Brand Yourself with Honor is forty-day devotional based off of 2 Peter 1:5-8, which lists seven different characteristics, such as virtue, knowledge, self-control, steadfastness, godliness, brotherly affection, and love. These seven characteristics, listed by the apostle Peter, are not optional but are necessary in order to brand our lives with honor and integrity. As believers in Christ, our lives must be a testimony to the character of God. When the world sees us, it should think of Christ Jesus Himself. When we live out these seven characteristics, we will, no doubt, bring honor to His name. |
| brandyourself worth 2020: Build Your Reputation Rob Brown, 2016-08-29 ARE YOU WORTH TALKING ABOUT? The fight to stand out in your career or business can be intense. Mere technical competence or even good fortune is not enough. Being brilliant but anonymous won’t help you – your reputation will. It’s not fair, but that’s life. If you’re connected, influential and good at marketing yourself, you’ll secure the holy grail of employment – work you love on your terms. That means maximum career choice, power and flexibility. By building kudos and career capital, you become valuable and well known for your ideas, expertise, skills and connections. In turn, you cut through the noise and rise to the top of the pile. This practical playbook shows you how to: Create a game plan of reputation-building strategies that play to your unique strengths Enhance your profile and visibility with a formidable ‘go-to’ reputation for what you do best Connect with the right influential people to fast track your progress and your goals When others trust you, rate you and advocate you, word gets around. Build Your Reputation helps you promote, position and personally brand yourself so you become known by the right people for the right reasons with all the right results! |
| brandyourself worth 2020: BrandingPays Karen Kang, 2013-02 Globalization and social media have made the world smaller, more connected and infinitely more competitive. The world has changed. Have you? If you don't have the package that will take you to the next level of your career, you need to reinvent your personal brand. BrandingPays(TM), a practical guide to strategic personal branding, will help you refocus your skills and experience so you are the best candidate for the job, career and business opportunities that you desire. Perfect for professionals, entrepreneurs and college students, the step-by-step BrandingPays methodology has been proven in Fortune 500 companies and leading business schools. Former Regis McKenna Inc. Partner Karen Kang builds upon concepts and techniques from the legendary marketing firm that created and launched the Apple brand. |
| brandyourself worth 2020: 2020 : New Rules for the New Age Garth Turner, 2002-04 |
| brandyourself worth 2020: (Not) Getting Paid to Do What You Love Brooke Erin Duffy, 2022-03-08 An illuminating investigation into a class of enterprising women aspiring to make it in the social media economy but often finding only unpaid work Profound transformations in our digital society have brought many enterprising women to social media platforms--from blogs to YouTube to Instagram--in hopes of channeling their talents into fulfilling careers. In this eye-opening book, Brooke Erin Duffy draws much-needed attention to the gap between the handful who find lucrative careers and the rest, whose passion projects amount to free work for corporate brands. Drawing on interviews and fieldwork, Duffy offers fascinating insights into the work and lives of fashion bloggers, beauty vloggers, and designers. She connects the activities of these women to larger shifts in unpaid and gendered labor, offering a lens through which to understand, anticipate, and critique broader transformations in the creative economy. At a moment when social media offer the rousing assurance that anyone can make it--and stand out among freelancers, temps, and gig workers--Duffy asks us all to consider the stakes of not getting paid to do what you love. |
| brandyourself worth 2020: Risky Issues Lorraine Reguly, 2014-07-01 The stories in Risky Issues bring to light many issues faced by children, teenagers, and even adults. The first story, The Secrets of the Study, is about a girl who enters her father’s study to get some blank printer paper but instead finds papers that reveal she is adopted. To compound things, her father catches her… The second story, Pamela in the Park, is about a teenage girl who is out past curfew and is supposed to meet a temperamental drug dealer in the park to give him back some drugs she was holding for him. He doesn’t show up, but a policeman does… The third story, The Day Adam Saw Red, is about sexual abuse. Adam, a victim, gives a speech to his class about this topic, and then goes outside to sit under an oak tree to ponder his dire situation, as his speech was a masked cry for help. He is befriended by the school custodian, who is thought to be “creepy” but who takes the time to speak to him to help solve his problem… In the final story, My Best Friend, a young girl finds out that her Grandma’s dog died. She thinks of Snoopy as her own, and is devastated… |
| brandyourself worth 2020: Brand Against the Machine John Michael Morgan, 2011-10-24 Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life-long customers. Discover the aspirational currency that makes your brand one that people want to be or want to be friends with. Learn how to be real with your audience and make strategic associations to establish credibility. Brand Against the Machine will help you stand out, get noticed, and be remembered. Brand Against the Machine is the blueprint for how to market your brand to attract better clients and stand out from the clutter that is traditional corporate branding and marketing. Instant Positioning Method: How to instantly stand out from the crowd and position yourself as a resource, not just another service provider The 20/60/20 Rule: Why it's important to take a stand and why it's okay to have haters—because it creates a stronger bond with those who love you Ditch your traditional corporate branding and marketing, and exchange it for something memorable. Your customers will thank you for it. |
| brandyourself worth 2020: The Swoly Bible Dom Mazzetti, 2016-11-01 From the muscle god who launched the YouTube channel Bro Science Life comes the only book that will teach you everything you need to know about getting swole. For years, bros, meatheads, and gym rats around the world have posed pressing questions: What can you bench? Can I skip leg day? What goes in this protein shake? And importantly—do you even lift, bro? At long last, answers to these questions and more can be found in one handy volume—THE SWOLY BIBLE, written by the Internet’s favorite gym expert/literary genius, Dom Mazzetti. In it, Mazzetti lays out the truth about how to make gains in the gym and in your life, including: - How to Get Hyped for a Lift - The True Meaning of Meal Prep - How to Eat Chicken Without Wanting to Kill Yourself - The Best Tips for Taking a Post-Workout Selfie - How to Get Your Girlfriend to Start Lifting - Why Crossfitters Are the Worst - And much more Written in Dom’s signature comedic voice, with illustrations throughout, The Swoly Bible is the perfect gift for anyone in your #fitfam. |
| brandyourself worth 2020: You Are a Brand! Catherine Kaputa, 2012-09-16 Learn insider secrets for career success from THE personal branding strategist. Celebrity entertainers, star athletes, and corporate icons didn't accidentally wind up at the top-they branded their way there. Now you, too, can leverage the power of a personal brand, harness your potential and take charge of your career. Using strategies from the playbook of the Mad Men of Madison Avenue, advertising guru Catherine Kaputa serves as your personal branding coach in You Are A Brand! 2nd Edition: In Person and Online, How Smart People Brand Themselves for Business Success. Kaputa has expanded her 2007 award-winning classic to include new chapters on crafting your own elevator speech and leveraging the power of social media. This updated edition explores strategies and tactics to tap into the power of words, learn the principles of visual identity, think in terms of markets, and execute a self-brand action plan that is unique and memorable. Combining today's hottest business concepts with the realities of the modern workplace, You Are a Brand! 2nd Edition highlights the self-branding odysseys of savvy professionals and budding entrepreneurs-Catherine Kaputa will coach you to take charge of your career through the one-of-a-kind brand that is YOU. |
| brandyourself worth 2020: Strategic Social Media L. Meghan Mahoney, Tang Tang, 2024-02-27 Learn to utilize social media strategies that inspire behavior change in any landscape Strategic Social Media: From Marketing to Social Change, Second Edition combines best social media marketing practices with the application of traditional communication, behavior change, and marketing theories. More than a basic how-to guide, this innovative resource balances social media theory and real-world practice in a variety of areas, including advocacy, public health, entertainment, and education. With a clear and readable style, the authors explain the power and possibilities of social media to influence personal relationships and social change. The media environment of today is more mobile, visual, and personalized than ever before. In the second edition of Strategic Social Media, the authors incorporate advances in the field such as enhanced visual communication, digital experience sharing, omnichannel marketing, IoT, artificial intelligence, mass personalization, and social e-commerce. An entirely new chapter on utilizing social media for personal branding efforts is accompanied by new and updated examples, action plans, business models, and international case studies throughout. Covers all key aspects of strategic social media: landscape, messages, marketing and business models, social change, and the future Highlights opportunities to break down barriers with institutions of power, achieve greater transparency, and mobilize users through social media Contains social media strategies readers can apply to any past, present, or future social media platform Helps practitioners make better decisions about brand objectives and evaluate and monitor social media marketing efforts Provides clear guidance on crafting social media messages that reach intended audiences and ignite dialogue and behavior change Offering comprehensive coverage of both the theory and practice of facilitating behavior change in social media audiences, Strategic Social Media: From Marketing to Social Change, Second Edition, is essential reading for undergraduate and graduate students in digital and social media marketing courses, social media practitioners, entrepreneurs, digital content creators, journalists, activists, and marketing and public relations professionals. |
| brandyourself worth 2020: Beat The Bots: How Your Humanity Can Future-Proof Your Tech Sales Career Anita Nielsen, 2019-06-17 As a salesperson, you need confidence and passion to win. But as buyers and robots continue to gain power, it's easy to feel beaten down in a world where customers no longer seem to need you. As deals fall through and commissions dwindle, you feel desperation begin to sink in. Blow after blow, you wonder: Am I going to lose the career I love-to a robot?Anita Nielsen shows you how to get up off the mat and come out swinging. You don't need another impractical system or framework that can easily be copied by any other sales professional. Everything you need to regain your confidence and win in this new sales landscape is already in you, waiting to be unlocked. Anita gives you the keys: a series of trench tales, high-impact questions, and a thought process that shows you how to use the power of personalized value to differentiate yourself and win better, bigger, and more. Beat the Bots helps you ensure customers won't want to buy from anyone, or anything, else-not even a bot |
| brandyourself worth 2020: Christmas Hawk Haven Caylor, 2015-08-20 Hawk is a red-tailed hawk who is recruited, along with other birds of the world with keen vision, to help with Santas Nice List. Hawk finds children who are not only nice, but give of themselves, and pass on the spirit of giving: the Christmas spirit. Hawks favorite nice children, Carter and Ammon, are found right outside her own nest. |
| brandyourself worth 2020: Start Your Own Business The Staff of Entrepreneur Media, Inc., 2018-08-14 In 2017 34% of the workforce was considered part of the gig economy. This growing workforce of freelancers and side-giggers is also estimated to grow to 43% by 2020. That’s 4 million freelancers, soon to be 7 million by 2020. Whether it’s people looking to earn extra money, those tired of their 9-to-5, to entrepreneurs looking to grow their side hustle, Entrepreneur is uniquely qualified to guide a new generation of bold individuals looking to live their best lives and make it happen on their own terms. Whatever industry or jobs this new workforce takes, Start Your Own Business will guide them through the first three years of business. They’ll gain the know-how of more than 30 years of collective advice from those who’ve come before them to: How to avoid analysis paralysis when launching a business Tips for testing ideas in the real-world before going to market with insights from Gary Vaynerchuk Decide between building, buying, or becoming a distributor What to consider when looking for funding from venture capitalists, loans, cash advances, etc. Whether or not a co-working space is a right move Tips on running successful Facebook and Google ads as part of a marketing campaign Use micro-influencers to successfully promote your brand on social media |
| brandyourself worth 2020: TWIST Julie Cottineau, 2016-05-05 Is your small business or non-profit having trouble standing out in today's crowded and competitive markets? In your efforts to look legitimate, you're likely promoting your brand with promises, words and images that blend in instead of break through. The solution? Find your TWIST. In this book, Julie Cottineau, former VP of Brand for Virgin, founder of Brand School and a global authority on impactful and effective branding, shares her unique TWIST approach which helps businesses remove their brand blinders and look outside of their categories for actionable insights that build stronger brands and better business results. She uses easy to follow examples of actual small businesses that have successfully applied her methodology. Don't waste another minute on me-too marketing until you read this book and build your own TWIST. |
| brandyourself worth 2020: Celebrity Branding You Esq Jack Dicks, Esq Nick Nanton, Lindsay Dicks, 2013-03-01 Advice for creating a brand for you and your business. |
| brandyourself worth 2020: #BecomeABrand Sorav Jain, 2019-10-21 “If you are not using Social Media the right way, this book will help you get the direction. #BecomeABrand is a perfect mixture of case studies, tools and strategies to help you build your personal brand.” - Neil Patel Personal branding helps you build an online reputation and add value to your business. One might strive to establish a personal brand by posting content regularly on social media. But this alone would not yield expected results. #BecomeABrand lays down a strategic roadmap on ‘How to use various Social Media channels to position your Brand’. These observations are aided by my own experiments, real-time case studies and activity checklists that help you use this as a tool for your personal branding journey. |
| brandyourself worth 2020: Lifecycle Investing Ian Ayres, Barry Nalebuff, 2010-05 Diversification provides a well-known way of getting something close to a free lunch: by spreading money across different kinds of investments, investors can earn the same return with lower risk (or a much higher return for the same amount of risk). This strategy, introduced nearly fifty years ago, led to such strategies as index funds. What if we were all missing out on another free lunch that’s right under our noses? InLifecycle Investing, Barry Nalebuff and Ian Ayres-two of the most innovative thinkers in business, law, and economics-have developed tools that will allow nearly any investor to diversify their portfolios over time. By using leveraging when young-a controversial idea that sparked hate mail when the authors first floated it in the pages ofForbes-investors of all stripes, from those just starting to plan to those getting ready to retire, can substantially reduce overall risk while improving their returns. InLifecycle Investing, readers will learn How to figure out the level of exposure and leverage that’s right foryou How the Lifecycle Investing strategy would have performed in the historical market Why it will work even if everyone does it Whennotto adopt the Lifecycle Investing strategy Clearly written and backed by rigorous research,Lifecycle Investingpresents a simple but radical idea that will shake up how we think about retirement investing even as it provides a healthier nest egg in a nicely feathered nest. |
| brandyourself worth 2020: The Innovation Stack Jim McKelvey, 2020-03-10 From the cofounder of Square, an inspiring and entertaining account of what it means to be a true entrepreneur and what it takes to build a resilient, world-changing company In 2009, a St. Louis glassblowing artist and recovering computer scientist named Jim McKelvey lost a sale because he couldn't accept American Express cards. Frustrated by the high costs and difficulty of accepting credit card payments, McKelvey joined his friend Jack Dorsey (the cofounder of Twitter) to launch Square, a startup that would enable small merchants to accept credit card payments on their mobile phones. With no expertise or experience in the world of payments, they approached the problem of credit cards with a new perspective, questioning the industry's assumptions, experimenting and innovating their way through early challenges, and achieving widespread adoption from merchants small and large. But just as Square was taking off, Amazon launched a similar product, marketed it aggressively, and undercut Square on price. For most ordinary startups, this would have spelled the end. Instead, less than a year later, Amazon was in retreat and soon discontinued its service. How did Square beat the most dangerous company on the planet? Was it just luck? These questions motivated McKelvey to study what Square had done differently from all the other companies Amazon had killed. He eventually found the key: a strategy he calls the Innovation Stack. McKelvey's fascinating and humorous stories of Square's early days are blended with historical examples of other world-changing companies built on the Innovation Stack to reveal a pattern of ground-breaking, competition-proof entrepreneurship that is rare but repeatable. The Innovation Stack is a thrilling business narrative that's much bigger than the story of Square. It is an irreverent first-person look inside the world of entrepreneurship, and a call to action for all of us to find the entrepreneur within ourselves and identify and fix unsolved problems--one crazy idea at a time. |
| brandyourself worth 2020: Entrepreneurialism and Society Robert N. Eberhart, Michael Lounsbury, Howard E. Aldrich, 2022-09-22 Entrepreneurialism and Society invigorates academic research by developing new perspectives on how entrepreneurs and their organizations shape our social world. |
| brandyourself worth 2020: Brand the Change Anne Miltenburg, 2018-02-13 Brand the Change is a guidebook to build your own brand. It contains 23 tools and exercises, 14 case studies from change making organisations across the world and 7 guest essays from experts. |
| brandyourself worth 2020: Hype Yourself: A No-nonsense PR Toolkit for Small Businesses Lucy Werner, 2020-01-09 A toolkit designed for small businesses, packed with industry secrets from a PR professional that will teach you how to be your own best publicist. |
| brandyourself worth 2020: On Bullshit Harry G. Frankfurt, 2009-01-10 #1 New York Times bestseller Featured on The Daily Show and 60 Minutes The acclaimed book that illuminates our world and its politics by revealing why bullshit is more dangerous than lying One of the most prominent features of our world is that there is so much bullshit. Yet we have no clear understanding of what bullshit is, how it’s distinct from lying, what functions it serves, and what it means. In his acclaimed bestseller On Bullshit, Harry Frankfurt, who was one of the world’s most influential moral philosophers, explores this important subject, which has become a central problem of politics and our world. With his characteristic combination of philosophical acuity, psychological insight, and wry humor, Frankfurt argues that bullshitters misrepresent themselves to their audience not as liars do, that is, by deliberately making false claims about what is true. Rather, bullshitters seek to convey a certain impression of themselves without being concerned about whether anything at all is true. They quietly change the rules governing their end of the conversation so that claims about truth and falsity are irrelevant. Although bullshit can take many innocent forms, excessive indulgence in it can eventually undermine the bullshitter’s capacity to tell the truth in a way that lying does not. Liars at least acknowledge that the truth matters. Because of this, bullshit is a greater enemy of the truth than lies are. Remarkably prescient and insightful, On Bullshit is a small book that explains a great deal about our time. |
| brandyourself worth 2020: New Sales. Simplified. Mike Weinberg, 2012-09-04 The lifeblood of your business is a constant flow of new accounts. . .no matter how much repeat business you get from loyal customers. Packed with tested strategies and anecdotes, New Sales. Simplified. offers a proven formula for prospecting, developing, and closing deals. With refreshing honesty and some much-needed humor, sales expert Mike Weinberg examines the critical mistakes made by most salespeople and executives, then provides tips to help you achieve the opposite results. In New Sales. Simplified., you will learn how to: Identify a strategic list of genuine prospects Draft a compelling, customer focused “sales story” Perfect the proactive telephone call to get face to face with more prospects Use email, voicemail, and social media to your advantage Prepare for and structure a winning sales call Make time in your calendar for business development activities New Sales. Simplified. is about overcoming and even preventing buyers’ anti salesperson reflex by establishing trust. This book will help you choose the right targets and build a winning plan to pursue them. Named by Hubpot as a Top 20 Sales Book of All Time, this easy-to-follow guide will remove the mystery surrounding prospecting and have you ramping up for new business. |
| brandyourself worth 2020: The McKinsey Way Ethan M. Rasiel, 1999-02-22 If more business books were as useful, concise, and just plain fun to read as THE MCKINSEY WAY, the business world would be a better place. --Julie Bick, best-selling author of ALL I REALLY NEED TO KNOW IN BUSINESS I LEARNED AT MICROSOFT. Enlivened by witty anecdotes, THE MCKINSEY WAY contains valuable lessons on widely diverse topics such as marketing, interviewing, team-building, and brainstorming. --Paul H. Zipkin, Vice-Dean, The Fuqua School of Business It's been called a breeding ground for gurus. McKinsey & Company is the gold-standard consulting firm whose alumni include titans such as In Search of Excellence author Tom Peters, Harvey Golub of American Express, and Japan's Kenichi Ohmae. When Fortune 100 corporations are stymied, it's the McKinsey-ites whom they call for help. In THE MCKINSEY WAY, former McKinsey associate Ethan Rasiel lifts the veil to show you how the secretive McKinsey works its magic, and helps you emulate the firm's well-honed practices in problem solving, communication, and management. He shows you how McKinsey-ites think about business problems and how they work at solving them, explaining the way McKinsey approaches every aspect of a task: How McKinsey recruits and molds its elite consultants; How to sell without selling; How to use facts, not fear them; Techniques to jump-start research and make brainstorming more productive; How to build and keep a team at the top its game; Powerful presentation methods, including the famous waterfall chart, rarely seen outside McKinsey; How to get ultimate buy-in to your findings; Survival tips for working in high-pressure organizations. Both a behind-the-scenes look at one of the most admired and secretive companies in the business world and a toolkit of problem-solving techniques without peer, THE MCKINSEY WAY is fascinating reading that empowers every business decision maker to become a better strategic player in any organization. |
| brandyourself worth 2020: Telling Your Brand Story Robert Marsh, 2016-12-13 Why do some brands resonate with consumers while others are ignored? Why do humans crave stories-even from the products they use? Is there a framework for creating brand stories that captures attention? This book will show you why a good brand story is critical to the long-term success of any product or service. By examining more than 30 brand stories and what makes them work, readers will glean ideas for finding their own brand stories and learn how to communicate them better. Full of interesting and compelling stories, Telling Your Brand Story is a guide for marketers, writers, startup founders and anyone else eager to learn how stories impact the way we feel about and interact with the brands we use. You'll learn: the neurological reasons why humans crave stories 15 different ideas for finding your brand story a framework for thinking through your brand's purpose and position to identify a brand story that will resonate with your customers ideas for sharing your story effectively |
| brandyourself worth 2020: Futureproof You Kellie Tomney, 2020-10-19 The Future of Work and the fourth industrial revolution are here. Careers have changed and will continue to change rapidly and significantly. Will you change with the times, or will you be forced to change because of them? |
| brandyourself worth 2020: How To Analyze People Leonard Moore, 2020-11-16 Discover How To Secretly Read And Understand Anyone Imagine being able to secretly understand other people's thoughts and intentions. Think about the countless ways in which you could use this knowledge in your advantage. Imagine reading body language, word usage, facial expressions and subconscious actions to always know exactly how to behave in a business meeting, how to talk to that girl, how to successfully close a sale every single time. Analyzing people is something we all do on some subconscious level. Whether you realize it or not, you're always profiling the people around you. Being able to take advantage of this skill and control it can be a powerful tool to use at your own leisure. This book will teach you 21 of the best techniques you can use to secretly analyze people and learn more about them, the same techniques the most successful FBI agents use on a daily basis. Whether you simply want to understand people better, learn more about their motives, thoughts and feelings or develop deeper connections with others, this book will help you do just that. You'll also find real-life examples to better understand how successfully apply the techniques you'll learn. Some of the techniques you'll discover: How To Effectively Read Body Language Core Principles Of Eye Reading How To Understand Someone's Values And Desires Through Actions And Cognitive Thoughts What The Way People Walk Reveals About Them How To Identify Different Personality Types How To Understand Someone Else's Thought Pattern 11 Of The Most Important Facial Expressions And How To Read Them How To Read A Person By Looking At His Or Her Environment A Simple Yet Effective Process To Re-brand Yourself To Be More Likeable How To Take Advantage Of The First Impression Tips And Tricks To Read People Using Their Handwriting How To Shape Someone's Perception With Your Body Language And Gestures Learn how to understand people's thoughts and perceptions and take control of the conversation. Scroll to the top and select BUY NOW! |
| brandyourself worth 2020: Indies Unlimited: Authors' Snarkopaedia K. S. Brooks, Stephen Hise, Laurie Boris, 2013-01-17 In Volume One of the Authors' Snarkopaedia, sentences have been painstakingly crafted together using nouns, verbs and other words, bringing you paragraphs of text. These paragraphs flow into pages of expert tips, advice and insight for authors at all levels of the publication food chain. Any book can claim to offer this type of information, but they can't give you what sets the Indies Unlimited Authors' Snarkopaedia above the rest: the je ne sais squat of the high decorated staff of the Snarkology Department at the Indies Unlimited Online Academy. Their groundbreaking and empirical research over the years sheds new and snarkified light on subjects ranging from book publishing and marketing to the nuts and bolts of writing and technology. If you like information to grab you by the throat and smack you in the face, the Indies Unlimited Authors' Snarkopaedia is the reference book for you. |
| brandyourself worth 2020: Your Next Mission Lida D. Citroen, 2014-01 Your Next Mission: A personal branding guide for the military-to-civilian transition, is a powerful new employment resource available for the millions of veterans currently or soon-to-be transitioned into the civilian sector. This book specifically addresses the gap in current tools available for the military-to-civilian transition challenge by providing a clear, compassionate, and compelling guide to building a unique personal brand, evaluating career options based on individual values, and providing clarity in the job search process for veterans. With interviews from key executives from America s leading companies, transitioned veterans and veteran advocates, Your Next Mission provides insight, tools, confidence, and competitive advantage for the veterans next chapter in their lives. Author Lida Citroen offers numerous exercises, examples and scenarios for veterans to learn to promote their value on social networking; through in person networking, image and body language; and in the development of their core messages, including their elevator pitch. |
| brandyourself worth 2020: How to Price Effectively Utpal Dholakia, 2017-07-03 Pricing decisions are among the most important and impactful business decisions that a manager can make. How to Price Effectively: A Guide for Managers and Entrepreneurs introduces the value pricing framework, a structured, versatile, and comprehensive method for making good pricing decisions and executing them. The framework weaves together the latest thinking from academic research journals, proven best practices from the leading pricing experts, and ideas from other fields such as medical decision making, consumer behavior, and organizational psychology. The book discusses what a good pricing decision is, which factors you should consider when making one, the role played by each factor-costs, customer value, reference prices, and the value proposition- and how they work together, the importance of price execution, and how to evaluate the success of pricing decisions. You will also be introduced to a set of useful and straightforward tools to implement the value pricing framework, and study many examples and company case studies that illustrate its nuances. The purpose of How to Price Effectively: A Guide for Managers and Entrepreneurs is to provide you with a comprehensive, practical guide to making, executing, and evaluating pricing decisions. |
| brandyourself worth 2020: Winning Now, Winning Later David Cote, 2020-06-30 Business leaders often take actions that prop up earnings in the short term, but compromise their companies' long-term health. David Cote, the much-respected former leader of Honeywell International and one of the most successful CEOs of his generation, shares a simple, paradigm-shifting method of achieving both short- and long-term goals. Short-termism is rampant among executives and managers today, causing many companies to underperform and even go out of business. With competition intense and investors demanding strong quarterly gains now, leaders all too often feel obliged to sacrifice the investments so necessary for long-term growth. Dave Cote is intimately familiar with this problem. Upon becoming Honeywell's CEO in 2002, he encountered an organization on the verge of failure, thanks to years of untrammeled short-termism. To turn the company around, he and his team adopted a series of bold operational reforms and counterintuitive leadership practices that enabled them to do two conflicting things at the same time--pursue strong short- and long-term results. The outcome was phenomenal. Under Cote's leadership, Honeywell's market cap grew from $20 billion to $120 billion, delivering returns of about 800%, two and a half times greater than the S&P 500. Offering ten essential principles for winning both today and tomorrow, this book will help readers to Spot practices that seem attractive in the short term but will cost the company in the future Determine where and how to invest in growth for maximum impact Sustain both short-term performance and long-term investments even in challenging times, such as during recessions and leadership transitions Feel inspired to stand up to investors and other managers who are solely focused on either short- or long-term objectives Step back, think independently, and foster independent thinking among others around them Presenting a comprehensive solution to a perennial problem, Winning Now, Winning Later is a go-to guide for leaders everywhere who seek to finally transcend short-termism's daily grind and leave an enduring legacy of success. |
| brandyourself worth 2020: How to Launch a Brand (2nd Edition) Fabian Geyrhalter, 2015-12 This book will guide you through the steps necessary to build a brand from the ground up. Each of the key phases of preparing for a brand launch are broken down into practical guidelines designed to help you make the right branding decisions along the way. |
| brandyourself worth 2020: CareerKred Ryan Rhoten, 2017-03-31 Like it or not, we live in a digital-first age, where your first interaction with someone will likely be online. Which means, it is now possible to make a first impression even while you sleep. How does this impact your career? Studies have shown over 9o% of recruiters today, search for candidates online before they decide to give them a call. Is your brand ready for this? I have spent the last five years understanding how this digital-first world applies to and impacts our careers. This book is the culmination of what I have learned. Credibility has always been the key to unlocking career opportunities. In the not so distant past, credibility was earned by your time in a position, perceived company loyalty, and of course your level of expertise in your field. The challenge with this is that credibility was only recognized locally, within the four walls of your company. However, thanks to the Internet, you can now earn your career credibility, or CareerKred as I call it, globally, by intentionally building your personal brand, establishing your digital brand, providing thought leadership, and engaging with those interested in your field of study. In fact, with the right digital brand you can be recognized for your expertise globally. You are no longer confined by your company's four walls. During the course of this book, you will learn how to build your digital brand and use it to establish your CareerKred online. By following the 4 simple steps of the process I call D.I.C.E., you will learn how to define your brand, integrate your brand online, position your brand in your area of expertise and engage with your audience. This simple 4-step process will help you build a modern day digital brand that will set you apart from your competition and help you get recognized for your expertise, even if you don't know where to start. With the changes to the career landscape accelerating, it's time to take your brand global. It's time to establish your digital brand now, before you need it. This book will show you how. |
| brandyourself worth 2020: Social Media Promotions for Musicians Bobby Owsinski, 2014-04 SOCIAL MEDIA PROMOTION FOR MUSICIANS: THE MANUAL FOR MARKETING YOURSELF YOUR BAND AND |
| brandyourself worth 2020: Known Mark Schaefer, 2017-01-28 In today's world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and the invitations to exclusive opportunities. But can anybody become known? In this path-finding book, author Mark Schaefer provides a step-by-step plan followed by the most successful people in diverse careers like banking, education, real estate, construction, fashion, and more. With amazing case studies, dozens of exercises, and inspiring stories, KNOWN is the first book its kind, providing a path to personal business success in the digital age. |
| brandyourself worth 2020: Self-Presentation and Self-Praise in the Digital Workplace Anna Danielewicz-Betz, 2021-12-07 Self-Presentation and Self-Praise in the Digital Workplace presents the findings of an interdisciplinary study of the ‘self-entrepreneurial self’ and, in particular, the rationale behind its need to self-present under the current socio-economic and business conditions. It addresses the complex landscape of the levels, typologies, categories, triggers, as well as both internal and external factors impacting self-praise in the context of a digital workplace (with the focus on enterprise social media). |
| brandyourself worth 2020: Inclusion Jennifer Brown, 2017-06 Embrace Diversity and Thrive As An Organization In the rapidly changing business landscape, harnessing the power of diversity and inclusion is essential for the very viability and sustainability of every organization. Talent who feel fully welcomed, valued, respected, and heard by their colleagues and their organizations will fuel this growth. We will only succeed in this transformation if those in leadership pivot from command and control management styles to reinvent how we look at people, every organization's greatest asset. It's also critical that we build systems that embrace diversity in all its forms, from identity and background to diversity of thought, style, approach, and experience, tying it directly to the bottom line. Inclusion: Diversity, the New Workplace & the Will to Change stands up and embraces what true diversity and inclusion represent to any organization in any industry-an opportunity. Open your heart and prepare to be inspired as award-winning entrepreneur, dynamic speaker, and respected diversity and inclusion expert Jennifer Brown shares proven strategies to empower members of your entire organization to utilize all of their talents and potential to drive positive organizational change and the future of work. |
| brandyourself worth 2020: Create Demand and Stop Chasing Business Ron Howard, 2018-07-20 Ron Howard knew he would never be good at cold calling, door knocking or chasing business. He developed an alternate route to achieve the #1 rank in his market, selling over 500 homes last year-and he's not even a foreclosure agent. In Create Demand and Stop Chasing Business, top real estate producer Ron, shares his simple, but powerful tips on how to build your business without the chase. A Realtor honored by the Daily Record as one of Maryland's most influential people due to his non-profit work, Ron shares concepts that helped him become one of the top real estate teams in the country, as ranked by The Wall Street Journal. Through stories, humor, and dozens of practical tips, he shows you how to focus on creating demand, so you can stop chasing business. In these pages, you'll discover: How to stand out with massive effort branding How to adopt a performance mindset and give true 110% effort How to connect with people better through simple relationship-building science Why you should focus on friends, not funnels How to fix your social media feed You are surrounded by potential clients...but only if you stop chasing them away. |
| brandyourself worth 2020: Life Branding! Jon-Michail, 2002 Jon takes you through the coaching systems to ensure that readers can maximise their full potential and develop an Abundance Lifestyle, addressing not only Financial Abundance, but also Lifestyle and Emotional Abundance. |
Reputation Management & Online Privacy | BrandYourself.com
BrandYourself is an online reputation management & privacy company that provides software and services, including: negative Google results, personal branding, private info protection, Dark …
BrandYourself - Wikipedia
BrandYourself is a US-based online reputation management company. It provides software and services to help businesses and individuals out-rank search results with new content and …
BrandYourself Review 2025: Pricing, Features, Pros & Cons, …
May 29, 2025 · BrandYourself offers a comprehensive suite of tools designed to empower users in managing and enhancing their online reputation with precision and control. The platform's …
Take Back Control of Your Online Reputation - BrandYourself
"BrandYourself is sophisticated and gets results." Partnered with Forbes to help its members take control of their online reputation. Featured on ABC"s hit show Shark Tank.
http://m.brandyourself.com/reputation-management/
"BrandYourself is sophisticated and gets results" Honored BrandYourself as one of the top startups in the US Partnered to help Forbes members take control of their online reputation
About Us | BrandYourself
How and why BrandYourself is the only do-it-yourself online reputation solution on the market.
http://guardian.brandyourself.com/
BrandYourself's machine learning technology automatically identifies posts & images that are likely to be flagged during an online screening and helps you to clean them up -- saving you …
What Happened To BrandYourself From Shark Tank Season 6?
Jan 4, 2025 · As of this writing, BrandYourself remains in operation. However, it would see a major change in 2022 when the digital financial platform Array acquired BrandYourself for an …
Reputation Management Software | BrandYourself
BrandYourself’s software and tools give you an instant snapshot of your online reputation. The tool analyzes how you currently look online and establishes a baseline. You need this info to …
http://lp.brandyourself.com/about/
We started BrandYourself out of personal necessity. When employers Googled our co-founder Pete, they found... We realized there was no reliable solution to help people with their online …
Reputation Management & Online Privacy | BrandYourself.com
BrandYourself is an online reputation management & privacy company that provides software and services, including: negative Google results, personal branding, private info protection, Dark …
BrandYourself - Wikipedia
BrandYourself is a US-based online reputation management company. It provides software and services to help businesses and individuals out-rank search results with new content and …
BrandYourself Review 2025: Pricing, Features, Pros & Cons, …
May 29, 2025 · BrandYourself offers a comprehensive suite of tools designed to empower users in managing and enhancing their online reputation with precision and control. The platform's …
Take Back Control of Your Online Reputation - BrandYourself
"BrandYourself is sophisticated and gets results." Partnered with Forbes to help its members take control of their online reputation. Featured on ABC"s hit show Shark Tank.
http://m.brandyourself.com/reputation-management/
"BrandYourself is sophisticated and gets results" Honored BrandYourself as one of the top startups in the US Partnered to help Forbes members take control of their online reputation
About Us | BrandYourself
How and why BrandYourself is the only do-it-yourself online reputation solution on the market.
http://guardian.brandyourself.com/
BrandYourself's machine learning technology automatically identifies posts & images that are likely to be flagged during an online screening and helps you to clean them up -- saving you …
What Happened To BrandYourself From Shark Tank Season 6?
Jan 4, 2025 · As of this writing, BrandYourself remains in operation. However, it would see a major change in 2022 when the digital financial platform Array acquired BrandYourself for an …
Reputation Management Software | BrandYourself
BrandYourself’s software and tools give you an instant snapshot of your online reputation. The tool analyzes how you currently look online and establishes a baseline. You need this info to …
http://lp.brandyourself.com/about/
We started BrandYourself out of personal necessity. When employers Googled our co-founder Pete, they found... We realized there was no reliable solution to help people with their online …
