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| brand yourself worth 2021: Be: A No-Bullsh*t Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself Jessica Zweig, 2023-01-17 The founder of the renowned SimplyBe. agency redefines personal branding, smashing common myths and misperceptions as she shares her most powerful tools for building and sustaining a brand based on service, clear communication, and unapologetic authenticity. |
| brand yourself worth 2021: Be: A No-Bullsh*t Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself Jessica Zweig, 2021-02-16 Build your confidence, increase your value, and make a lasting impact—a brand authenticity expert shares her most powerful secrets. Everyone in marketing is talking “authenticity.” Which means making a personal or professional brand should be simpler than ever, right? What could be easier than “being yourself”? Simple? Sure. But easy? Not so much. Why? Because authenticity is unfiltered, unapologetic, and honest. Authenticity owns its imperfections and takes responsibility for mistakes. It shows up on the good and bad days. In short, authenticity feels scary. No wonder we try to brand ourselves as someone else we think will be more appealing than our real selves. Jessica Zweig founded the SimplyBe. agency to revolutionize an authenticity-first approach to branding. With Be: A No-Bullsh*t Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself, she shares her most powerful secrets for building authenticity, service, and real connection into your winning brand. “I’m opening up the freakin’ vault to SimplyBe.’s best-in-class, trademarked methodologies, tools, and frameworks for clearing away everything that’s keeping the real you from shining through,” she says, including: Branding Reinvented—Forget the hacks and tricks, it’s time to learn what personal branding is really about. Embracing Your Sh*t—All that stuff you think you need to hide? That’s actually your most important resource! Your Vibe Attracts Your Tribe—Learn to magnetize the people who most want to support you (and they’re out there). Your Personal Brand Hologram®—SimplyBe.’s universal framework can crystallize your utterly unique brand platform. The SupernovaTM—Create winning content with the secret sauce of consistency and clarity. The Pinnacle Content FrameworkTM—Take the stress out of strategy and find the most direct, effective path toward your goals. Getting Social Media Right—Stop chasing trends and learn the 10 sustainable, evergreen principles for online connection. Living Your Brand—Take your authentic personal brand where it matters most: offline and into your relationships, your workplace, and the way you show up in the world. “We are living at an inflection point,” says Jessica Zweig. “For any brand—business or personal—the game is no longer about eyeballs, but engagement. No longer about impressions, but impact. Content is no longer king, clarity is. Your best strategy? Service and generosity. Your best solution? Authenticity.” Here is a powerful guide for connecting with others, changing lives, and moving the world forward as only you can. |
| brand yourself worth 2021: Bring Inner Greatness Out: Personal Brand Dr. Mansur Hasib, 2022-08-02 Earn what you are worth, achieve breakthrough professional success, and layoff-proof your career. While you do not choose the circumstances of birth, you have the power to choose your destiny by building a unique and compelling personal brand to enhance your value and change the trajectory of your success. You can choose to solve your problems and harsh conditions so they lose prominence and fade into the background. You can welcome others to join your circle of greatness so everyone can enjoy a better life. You do not have to look for greatness outside because you are already born unique. In a world of several billion people you are a supply of one! You must find the unique gifts you have inside, your likes and dislikes, things you can be good at, polish them, showcase them, and monetize them for multiple customers all over the world. All of a sudden you will cease to be a common flower and become the extraordinary and valuable flower that you are. That is what this book is about. Come with me on your journey to a lifetime of greatness! What is a personal brand? Can I build a personal brand? How does it help me? Why do movie actors, singers, TV anchors, and athletes earn millions of dollars? Could I be globally famous like them? Can I get better returns from my marketing? How do I become the best in the world? How do I grow my small business without spending a lot of money on advertising? How can I be better at marketing and branding? How can I use social media for marketing and sales? How can I publish and market my books independently and be paid more for my work? How do I publish audiobooks or narrate for others? How do I create multiple streams of income? Gain better job security? Create my own success? How can I prepare for and survive layoffs? How should I negotiate salary? How can I get fair pay? How do I prepare for job interviews? Write a good resume? Why am I the best candidate for this job? How can I justify my salary requirements? How can I be more effective at professional networking? How do I search for jobs that are not even advertised? Why are less qualified people always getting that job or promotion I wanted? What is my life purpose? How do I find it? If any of these questions are swirling in your mind, this book has your answers. In one book, you get a completely new perspective to improve your life by building a valuable personal brand and gaining confidence, just as it has for countless others globally. Follow the easy step-by-step process and be amazed at the rapid results. Greatness is truly a choice. You do not need to be perfect; you need to perfect your uniqueness. Greatness is a choice, and it has no end. You can #RideTheRainbow forever! This is the revised and expanded 2021/2022 edition. This book will enable anyone in any field at any stage of their career to rise and stay at the top of their chosen field or passion and compete on the global stage. |
| brand yourself worth 2021: Why Startups Fail Tom Eisenmann, 2021-03-30 If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success. |
| brand yourself worth 2021: The First Decade Vivy Yusof, 2022-12-11 Not your typical business-autobiography-‘I’ve made it in life’ book I started a blog. I borrowed USD 16,000. And now, I’ve built a multimillion dollar fashion company, garnered 1.8 million followers on Instagram and managed to squeeze in time to get married and give birth to not one, but four children. Perfect for young entrepreneurs, this book shares the secrets of my entrepreneurial journey so far—from starting a business with my boyfriend (telling my dad sure was fun), to fundraising, to managing a team of 400 people, to dealing with the good and bad of social media, and to pretending to nod when my tech team talks about cookies. I share my proud wins for you to get inspired by, and my juicy failures for you to eat popcorn to. Always a work in progress, my story is unfinished. But for now, allow me to present to you, The First Decade. |
| brand yourself worth 2021: Fundamental Analysis For Dummies Matthew Krantz, 2023-03-28 Become familiar with the key concepts of fundamental analysis and learn how to put them into action in the real world Fundamental Analysis For Dummies is a valuable guide for investors who want to know the future. Okay, it’s not a crystal ball, but fundamental analysis will help you gain insight into a company’s staying power, as you evaluate revenue, expenses, assets, liabilities, competitors, management, interest rates, and other key business details. This Dummies resource makes it easy to get a handle on the underlying forces that affect the well-being of the economy, industry groups, and companies. You’ll explore the tools and strategies of fundamental analysis, and you’ll get easy-to-follow examples of how they’re used in relation to stock and commodity investing. This latest edition is fully updated with coverage of today’s investment landscape. Apply fundamental analysis techniques to your investments and increase your profits Learn strategies for making smart investments in stocks, currency, bonds, and commodities Harness the same tools used by Warren Buffett and other successful investors Protect your investments during an economic downturn Investors looking to become proficient in using fundamental analysis will love this plain-English breakdown of all the must-know information. |
| brand yourself worth 2021: Branding for Artists Lucas Morgan, AI, 2025-02-21 Branding for Artists addresses a critical need for visual artists: mastering self-promotion to gain recognition and connect with collectors and galleries. The book highlights how a strong personal brand differentiates an artist, communicates their unique value, and drives career opportunities in today's competitive art market. Intriguingly, the book argues that branding isn't about compromising artistic integrity; it's about amplifying your vision. It also notes the shift from artists as commissioned craftspeople to independent entrepreneurs who must actively engage with marketing. The book begins with the core branding concepts, then progresses through creating a visual identity, establishing an online presence, and building offline connections. Case studies and practical exercises guide artists in crafting their brand story and developing effective marketing strategies. Ultimately, the book emphasizes authenticity, urging artists to build a brand that reflects their true values and artistic vision, enabling them to control their narrative and build sustainable careers. |
| brand yourself worth 2021: Social Media for Strategic Communication Karen Freberg, 2021-07-02 Social Media for Strategic Communication: Creative Strategies and Research-Based Applications Second Edition teaches students the skills and principles needed to use social media in persuasive communication campaigns. This book combines cutting edge research with practical, on-the-ground instruction to prepare students for the real-world challenges they’ll face in the workplace. By focusing on strategic thinking and awareness, this book gives students the tools they need to adapt what they learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication – from PR, advertising, and marketing, to non-profit advocacy—gives students a broad base of knowledge that will serve them wherever their careers may lead. The Second Edition features new case studies and exercises and increased coverage of diversity and inclusion issues and influencer marketing trends. |
| brand yourself worth 2021: The Rational Investor Ben Le Fort , 2022-10-03 You’ve been lied to about investing. They told you investing requires secret knowledge. But here’s the truth… Financial services companies want you to feel overwhelmed by investing, so you hire them to handle it for you. Then they turn around and sell you expensive, complicated investments you don’t need. Here’s a more comforting truth: You don’t need to pay an expert to pick stocks for you. You don’t even need to be an expert yourself. All you need to outperform most high-powered investment managers is a baseline level of knowledge and enough humility to step aside and let compound interest work its magic. Pick up your copy of The Rational Investor to learn: Why index funds are the investment of choice to build passive wealth (page 23) The two critical steps to properly diversify an investment portfolio (page 33) Which expensive and complex “alternative” investments that the financial services industry will try and sell you, and why you don’t need them (page 61) How to do the most difficult thing as an investor; sit still and do nothing when everyone else is panicking (page 164) You’ll love this book because it will make investing simple, inexpensive, and profitable. Get it now. |
| brand yourself worth 2021: Financial Innovation and Value Creation Martin Užík, Christian Schmitz, Sebastian Block, 2023-03-10 This contributed volume provides academic insights into the digital financial world. It illustrates the state-of-the-art research on financial technology and innovation with special focus on the impact in society. Technologies are not only door openers for the digital world, but they are also key drivers of change. These key drivers of digitalization, accelerating the pace, are literally forcing individuals to adapt. The authors discuss these dynamics and reflect on society’s adaptability. The first part of the book focuses on cryptocurrencies as disruptive technology. It discusses the status quo, future trends and legal frameworks for virtual money. The second part of the book sheds light on value creation in a digitalized world. The authors discuss digital platforms and economic networks and the impact of digital dominance. |
| brand yourself worth 2021: Discomfortable A.J. Bond, 2021-09-07 The go-to guide to understand and unpack shame: what it is, why we feel it, and how to undo the lies it tells us about ourselves. Are you ready to get Discomfortable? This is a book about shame: what it is, why we have it, and how we can break its hold on our happiness. We all know shame: it's that feeling that tells us that somehow, who we are is inherently wrong. It's more than embarrassment or regret: it shakes us to the core. And most of all, it tells us that we need to be, feel, and act differently in order to be seen, loved, and accepted. Author and shame-ed coach AJ Bond takes us through his own shame breakthrough, sharing how he went from I'd rather die than be gay to uncovering and reclaiming his inherent wholeness and worth. With unexpected humor, warmth, and candid personal stories, Bond shows readers: Why shame shows up--the trauma, fixed mindsets, and messaging that give it a foothold How shame tricks you into believing there's something wrong with you, even when you're perfectly right The evolutionary reasons we humans developed a sense of shame (and why it doesn't serve us today) How to manage and deprogram shame through connection, gratitude, and empowered choice How we can re-parent ourselves, be fully seen, and feel fully loved Bond shines a light on this feeling that doesn't want to be seen, heard, or named--and invites us to bring our own shame into the open and release it to reclaim and reframe our lives in a powerful new way. |
| brand yourself worth 2021: Influencer Marketing , empreender, 2021-12-16 Influencer marketing is all about the outreach and foothold you have in your chosen niche. The more you’re able to connect with a specific audience, the easier it will be to land influencer marketing opportunities.The great thing about influencer marketing is that you don’t need a large following or any previous experience in advertising. You can easily become a well-paid influencer with just a few thousand followers.In this special report, you will learn what the top influencers are doing to secure profitable partnerships and how they set themselves up for ongoing success.This report will show you exactly how to start making money as an influencer, while increasing brand awareness and boosting engagement, all at the same time! |
| brand yourself worth 2021: Revolutionary Algorithms Torey Akers, 2025-01-07 From an artist and TikTok creator, a critical look at the controversial app and its effect on cultural heritage, artificial intelligence, community organizing, and digital censorship. In Revolutionary Algorithms, Torey Akers approaches TikTok with a deep understanding of the app, as both a prolific creator and consumer of its content. In these essays, she interrogates how the TikTok ban and the multiple genocides happening around the world are deeply intertwined; how the app can empower creators, amplify social movements, and document abuses of power. She addresses the good, bad, and sometimes uncanny parts of maneuvering and communicating in a digital space. As a new era of social media looms, Akers makes the case for techno-progressivism, looking toward a future where TikTok continues to connect, inspire, and create space for more intersectionality, equity, and joy. |
| brand yourself worth 2021: Pioneers Neri Karra Sillaman, 2025-04-29 Unlock the principles that drive the remarkable success stories of immigrant entrepreneurs from around the world In Pioneers: 8 Principles of Business Longevity From Immigrant Entrepreneurs, academic, entrepreneur, and consultant, Neri Karra Sillaman, delivers a one-of-a-kind exploration of the remarkable success of immigrant entrepreneurs. The author writes about how immigrants, often starting with limited capital and connections, have built iconic and enduring businesses. Sillaman combines rigorous academic research with compelling case studies and personal experience and narrative to uncover the principles that drive these stunning achievements. Pioneers offers a blueprint for business leaders seeking longevity, profitability, and sustainability in the contemporary marketplace. You'll find: Strategies for building resilient businesses that embrace diversity and inclusion Explanations of the power of community and how you can leverage it for business growth Stories of the importance of creating a legacy that goes beyond mere profit Techniques and actionable advice to turn past failures into future success Exploring the dramatic immigrant success stories powering such well-known brands as Chobani, WhatsApp, and BioNTech, this book is a must-read for entrepreneurs, business leaders, and anyone else interested in the dynamics of immigrant entrepreneurship. Pioneers is a transformative and inspiring business guide that will help you build a company that stands the test of time. |
| brand yourself worth 2021: Get Intentional Aniisu K Verghese Ph.D., 2021-09-21 How can you be driven, distinguished, and dynamic as you chart your own life path? What must you focus on while discovering and developing your authentic self? This book presents an easy-to-use framework to help students, entrepreneurs, homemakers, and professionals plan, present, and progress in their lives while gaining clarity, being committed, and staying consistent. The focus is on learning from research-led insights and lessons from 30+ people like you and me who are making their mark as personal brands. Get Intentional offers a four-stage approach: from Understanding to Acknowledgment and from Momentum to Signposting that provides a recipe to build expertise, add value, and reinvent yourself. In addition, Get Intentional offers a proven 3C Personal Branding Model to craft, curate, and carve a niche. Included is also a 5F (Faring, Facing, Finding, Feeling and Flourishing) Assessment. The author highlights pitfalls that one needs to avoid while curating their life journeys. Packed with stories, practical wisdom, DIY models, templates, assessments and resources. This book will empower your pursuit of personal branding success. |
| brand yourself worth 2021: Brand Management Emmanuel Mogaji, 2021-04-02 Branding is an increasingly important part of business strategy for all types of businesses, including start-ups, SMEs, NGOs, and large corporations. This textbook provides an introduction to brand management that can be applied to all these types of organizations. Using story-telling to guide the reader through the main concepts, theories and emerging issues, it offers a theoretical and applied perspective to brand management. Highlighting the relationship between different brand concepts, this textbook explores the role of branding from both a corporate and a consumer perspective and highlights implications for employability and future career options. With case studies, activities, learning objectives and online resources for lecturers, this book is an ideal accompaniment for undergraduates, post graduates or students who have never studied branding before. Written in an approachable way, it gives readers the basics, allowing them to enhance their understanding of the core topics and advance their study further. |
| brand yourself worth 2021: POSITIVITY COMES WITHIN SOMYA TYAGI, 2021-12-25 This book is the mixture of poetries and quotes. All the writers wrote about the positive thoughts . Positivity is something which makes us happy and confident. I hope readers will love this book. |
| brand yourself worth 2021: Selling Your Startup Alejandro Cremades, 2021-07-26 Learn how to sell your startup from an acquisition expert Many entrepreneurs dream of the day their company is acquired and they secure a perfect exit. But information about the process of getting your business acquired usually comes from expensive investment bankers who typically advise late-stage startups. In Selling Your Startup, serial entrepreneur Alejandro Cremades delivers an accessible guide on how to sell your startup. With first-hand experience as a fully exited entrepreneur, investment banker, and lawyer, Cremades describes the tips and tricks startup founders need to sell their early-stage to growth-stage business. In this book, you’ll discover: The role that investment bankers play in the acquisition process, how they add value, and how to break down their fees Preparing your company for sale, including compiling a pitch book, putting its finances in order, and building a target list of potential acquirers How to get to a Letter of Intent, perform due diligence, and reach a purchase agreement Perfect for entrepreneurs of all kinds, Selling Your Startup is a must-have roadmap to the practical realities of company acquisition and contains proven guidance on crafting your perfect exit. |
| brand yourself worth 2021: Launching & Building a Brand For Dummies Amy Will, 2022-01-06 Create a strong brand DNA—and watch it grow These days, customers want to have a deeply felt connection to the brands behind the products they're purchasing, which means that if you're starting a business, a strong brand DNA has got to be part of your creative process from day one. And it needs to be more than just an abstract idea: to give your brand life—and a bigger chance of surviving against the competition—you need to have a standout launch strategy and a set plan for growing your brand in a noisy marketplace. In Launching & Building a Brand For Dummies, Amy Will—who launched her first business at just 24-years-old and has been the brains behind four strong and buzzworthy brands—covers everything from crafting a powerful brand identity and planning that all-important launch to being prepared to scale up as you begin to take off. She reveals crucial lessons from her personal experience in launching five companies, as well as detailing case studies from some of the strongest brands out there, accompanied by insights and advice from successful founders and branding experts. Stand out on social media Create viral campaigns Build on Customer Loyalty and LongevityDeal with the competition Whether you're thinking of starting a business or are already building up your market share, memorable brand identity will be the key to—and Launching & Building a Brand For Dummies one of the secrets of—your future standout success. |
| brand yourself worth 2021: The Alpha Mom Samantha Sambun-Karasu, 2021-11-29 The Alpha Mom is not your typical self-help book. There are no motivational platitudes, cute business parables or rah-rah quotes here. It won’t tell you that your life turned out from conditions outside your control. It won’t coat you in a comfort shell like a useless chrysalis that stops you from flapping your wings. Or attempt to slap good sense with Facebook memes to tell you you’re as tough as nails. In short, I won’t reinforce the mental bullshit that keeps us trapped with pity parties telling us how unlucky or unfair life had been to us. My goal is to help you break through that chrysalis towards real empowerment. To change your perspectives. To make you think and help attain the results YOU want. To awaken from the slumber of helplessness. To rise above a culture of mediocrity. So The Alpha Mom is written just for you. Maybe only you. Truth is often uncomfortable. But it exists to shatter comfort zones to help us achieve our purpose. Through a “get off your butt and start doing it” approach to help women and mothers achieve real happiness, fulfillment and contentment. For starts, women need to break three of the most common lies we tell ourselves. First, that happiness has to do with material excesses. Second, that beauty and sex appeal declines with age. And third, that women must live in accordance to societal codes and standards. A little warning though: This book can make you better but first, it may piss you off. Some of my posts may appear cynical, caustic or controversial but that’s only because it will challenge, confront and contradict you own beliefs. Check out some of the truths exposed in The Alpha Mom: “Being physically attractive and sexy increases with age, not decreases.” “Making a mistake in a relationship doesn’t necessarily imply impropriety” “There’s no such thing as an inability to exercise” “Being independent does not affect your role as a wife and/ or mother” “Compulsion to societal expectation is never forced but is a choice” Pretty cool huh? So pick it up, and I’ll see ya between the covers, ;) |
| brand yourself worth 2021: Nolo's Essential Guide to Buying Your First Home Ilona Bray, Ann O'Connell, 2022-12-27 There’s no place like home! Ready to say goodbye to your landlord? With help from Nolo’s Essential Guide to Buying Your First Home, you’ll not only find the right house for you, you’ll have fun doing it. Learn how to: • research the local market and listings • choose a house, condo, co-op, or townhouse • create a realistic budget • qualify for a loan you can truly afford • borrow a down payment from friends or family • protect yourself with inspections and insurance, and • negotiate and close the deal successfully. You’ll find insights from numerous real estate professionals—agents, attorneys, mortgage specialists, a home inspector, and more. It’s like having a team of experts by your side! Plus, read real-life stories of over 20 first-time homebuyers. |
| brand yourself worth 2021: Leveraging Social Media Influencers for Branding Ajay Mittal, 2025-02-20 Leveraging Social Media Influencers for Branding is your comprehensive guide to growing your business through the power of social media. We break down the process into eight detailed chapters, each focusing on a crucial aspect of influencer marketing. We start with What is Influencer Marketing?, clearly explaining who influencers are and how influencer marketing works. Next, How to Create an Effective Influencer Strategy? provides the blueprint for crafting a strategy to grow your business. Finding the Right Influencers for Your Brand highlights the importance of selecting the right influencers to achieve success. In Influencer Management, we guide you on managing influencers and getting the best results. Additional chapters like Brand Review, Brand Strategies in Social Media, The New Business Skills Everyone Needs, and The Influence of Social Media Influencers offer perfect guidance on leveraging social media to grow your brand. Through clear explanations and practical advice, this book equips you with the tools to navigate the world of social media influencers and build a successful brand. |
| brand yourself worth 2021: Designing Data-Intensive Applications Martin Kleppmann, 2017-03-16 Data is at the center of many challenges in system design today. Difficult issues need to be figured out, such as scalability, consistency, reliability, efficiency, and maintainability. In addition, we have an overwhelming variety of tools, including relational databases, NoSQL datastores, stream or batch processors, and message brokers. What are the right choices for your application? How do you make sense of all these buzzwords? In this practical and comprehensive guide, author Martin Kleppmann helps you navigate this diverse landscape by examining the pros and cons of various technologies for processing and storing data. Software keeps changing, but the fundamental principles remain the same. With this book, software engineers and architects will learn how to apply those ideas in practice, and how to make full use of data in modern applications. Peer under the hood of the systems you already use, and learn how to use and operate them more effectively Make informed decisions by identifying the strengths and weaknesses of different tools Navigate the trade-offs around consistency, scalability, fault tolerance, and complexity Understand the distributed systems research upon which modern databases are built Peek behind the scenes of major online services, and learn from their architectures |
| brand yourself worth 2021: Managing Customer Experience and Relationships Don Peppers, Martha Rogers, 2022-04-19 Every business on the planet is trying to maximize the value created by its customers Learn how to do it, step by step, in this newly revised Fourth Edition of Managing Customer Experience and Relationships: A Strategic Framework. Written by Don Peppers and Martha Rogers, Ph.D., recognized for decades as two of the world's leading experts on customer experience issues, the book combines theory, case studies, and strategic analyses to guide a company on its own quest to position its customers at the very center of its business model, and to treat different customers differently. This latest edition adds new material including: How to manage the mass-customization principles that drive digital interactions How to understand and manage data-driven marketing analytics issues, without having to do the math How to implement and monitor customer success management, the new discipline that has arisen alongside software-as-a-service businesses How to deal with the increasing threat to privacy, autonomy, and competition posed by the big tech companies like Facebook, Amazon, and Google Teaching slide decks to accompany the book, author-written test banks for all chapters, a complete glossary for the field, and full indexing Ideal not just for students, but for managers, executives, and other business leaders, Managing Customer Experience and Relationships should prove an indispensable resource for marketing, sales, or customer service professionals in both the B2C and B2B world. |
| brand yourself worth 2021: The Job Seeker's Script Judith Humphrey, 2023-05-16 The Job Seeker’s Script stands out in a crowded field of career advice literature Whether you’re looking to move up in your firm or searching for a position elsewhere, this book will show you how to tell your story persuasively at every stage of your professional journey. As a job seeker, you will discover how to create a clear, powerful script that inspires your listeners, gains their support, and lands you that dream job. The centerpiece of this book is the HIRE scripting template. You can use it to successfully structure every “chapter” in your story, from networking conversations and elevator pitches, to resumes and cover letters, to interviews. You will also learn how to • portray yourself as the central “character” in your story, • speak with compelling language, • rehearse for each interview, and • deliver with a strong, confident presence. The Job Seeker’s Script is distinguished by its wealth of examples, drawn from author Judith Humphrey’s deep experience in the field of communications. Learn from this book how to craft a narrative that will ensure your destiny as a standout performer and successful job candidate. |
| brand yourself worth 2021: Investing in Shares for Dummies David Stevenson, Paul Mladjenovic, 2022-01-04 Get your slice of the economic pie and then some, in the UK and beyond. Investing in shares can help build anyone's financial standing--move over, economic elite! People from all walks of life can easily grow their wealth and secure money for the future. Investing in Shares For Dummies takes a friendly, non-jargony approach for new and not-quite-advanced-yet shareholders. This book walks you through the investment orchard so you can cherry-pick shares that will turn you a tidy profit (mmm, tasty.) You'll also learn to stay calm and ride the unavoidable waves of the markets. Over the long term, you stand to earn greater returns (translation: more money) than if you invested in real estate or bonds alone. And who isn't keen on the idea of more money? This latest edition is up-to-date with the top investing apps, investing with ETFs, thematic investing, trading shares in the US and other nations, and everything else you might be curious about as you start building a rock-solid portfolio. Investing in Shares For Dummies gives you the sound advice and proven tactics you need to play the markets and watch your profits grow. |
| brand yourself worth 2021: Black and Great Rene Germain, 2022-05-12 An inspiring read from start to finish. It is not often you get to read a compilation of experiences and insight from such a diverse variety of Black British talent, who have all excelled in their chosen field. The wisdom shared in the book will be invaluable for budding scientists, politicians, sportspeople, bankers and entertainers alike. - Selina Flavius, author and founder of Black Girl Finance Featuring interviews and letters from some of the UK's leading Black voices in their respective fields - including Beverley Knight MBE, Trevor Nelson MBE, Gina Yashere, Christine Ohuruogu MBE, Ronke Lawal, Kayode Ewumi, Kwame Kwei-Armah OBE, JB Gill, Tangy Morgan, Alexandra Burke, Professor Patricia Daley (the first Black woman to be appointed a lecturer at the University of Oxford) and Ashley Walters - Black and Great is essential reading for Black professionals ready to make their mark in the working world and beyond! Black and Great not only highlights the specific challenges Black people face in the working world, but provides readers with honest and practical advice to thrive and carve out the career of their dreams, whilst embracing their Blackness. The book will share the career journeys of over 20 successful Black British professionals and entrepreneurs from TV & film, sport, media, law, medicine and finance through open letters and interviews, providing advice, support and encouragement to Black students and professionals starting out in their working lives. From personal branding to salary negotiation and overcoming Imposter Syndrome, this candid and inspirational book reveals their highs and lows, how they bounced back from failure, plus the best and worst advice they have received over the years. |
| brand yourself worth 2021: The Success Myth Emma Gannon, 2023-05-18 Highly comforting Alain de Botton, Founder of The School of Life This book changed how I think Annie Macmanus, author of The Mess We're In You will not be able to put this book down The Independent OUR OBSESSION WITH ACHIEVEMENT IS A TRAP. THIS IS HOW TO BREAK FREE. Emma Gannon was thriving in her portfolio career, enjoying a happy personal life and to anyone looking in, she was undoubtedly a success... She was also burned out and confused at why she felt unhappy, yet was still striving for more. After taking a deep look at her own journey, and interviewing many other successful people on her podcast Ctrl, Alt, Delete, she realised that our overly celebrated and traditional version of success is making us lonely, unfulfilled and dispirited. Now she has worked out a way to do things differently, and here Emma shares her hard-won lessons, including: • how to set goals that are ambitious but not overwhelming • why the 'tick-box' moments in life often feel anticlimactic • and how to break free from comparison and the endless pursuit of more A manifesto to craft work (and life) on your own terms, The Success Myth will give you the belief and tools to walk away from 'having it all', uncovering your individual path to fulfilment. |
| brand yourself worth 2021: The Practical Guide to Digital Transformation Antonio Weiss, 2022-02-03 Digital transformation is a vital practice for organizations trying to keep up with competitors, but with new digital approaches constantly promising to revolutionize the workplace it can feel impossible to keep up. Cut through the hype with this accessible guide to making end-to-end digital transformation happen. While technology offers the possibility for business improvement, successful digital transformation also requires an effective strategy, the right culture, change management, the ability to stimulate innovation and the knowledge of where to upskill and where to bring in new talent. The Practical Guide to Digital Transformation covers each of these factors and more by breaking the process down to 17 easy-to-follow and practical steps. Each chapter includes a case study of an organization getting it right, along with advice on putting the principle into action, key tips and tricks, and what you might say in your next meeting. This book also outlines how to start with the foundations of 'doing digital' and build from there, including data science, cyber security, workable technology, minimised stack duplication, data registers and good user experience. Quickly build confidence and make change happen with this actionable guide to the essentials of digital transformation. |
| brand yourself worth 2021: Making Agents Wealthy Karen Coffey, 2021-04-27 Making Agents Wealthy guarantees that if agents follow the step-by-step blueprint Karen Coffey offers they will produce money generating results. In Making Agents Wealthy, Karen Coffey walks agents (new and seasoned) through a step-by-step process of creating fast money generating results. Throughout its pages, readers sense that she is serious about her motto “Success takes as long as you give it” because Karen proves it doesn’t take long when agents apply the right strategies. The systems she shares are based on her first hand success of earning over $100k in her first 100 days as an agent in a brand new market where she knew no one; then finishing off the year working an average of 30 hours a week and earning just under $500,000 in income for the year. The uniqueness of Making Agents Wealthy comes from the fact that Karen holds nothing back, she shares the tools, templates, and systems that worked for her. She also shares the mindset shifts and beliefs that every agent must have to reach the high levels of success that she is committed to giving readers. |
| brand yourself worth 2021: Enemy In Me Punit Sharma, 2021-01-19 Embark on a thrilling journey of self-discovery with Enemy in Me by Punit Sharma. Prepare to be captivated by a gripping tale of intrigue, suspense, and redemption as you delve into the pages of Enemy in Me by Punit Sharma. Set in a world where the line between friend and foe is blurred, this novel takes readers on an exhilarating ride through the complexities of human nature and the depths of the human psyche. Follow the protagonist as they confront their inner demons and grapple with the realization that sometimes, the greatest enemy lies within. As the plot unfolds, secrets are revealed, alliances are tested, and the true nature of betrayal is laid bare. With each twist and turn, Enemy in Me keeps readers on the edge of their seats, eager to uncover the truth. Themes of identity, trust, and redemption permeate the narrative, inviting readers to reflect on their own inner conflicts and moral dilemmas. Through rich character development and expertly crafted prose, Sharma invites readers to question their assumptions and confront the complexities of human relationships. With its fast-paced plot and immersive storytelling, Enemy in Me has earned praise from readers and critics alike for its suspenseful twists and thought-provoking themes. Sharma's skillful blend of action and introspection keeps readers engaged from start to finish, making this novel a must-read for fans of psychological thrillers. Whether you're seeking a heart-pounding adventure or a thought-provoking exploration of the human psyche, Enemy in Me delivers on all fronts. Join Punit Sharma on a journey of self-discovery and redemption, and discover why this novel has captured the imagination of readers around the world. Uncover the secrets that lie within. Let Enemy in Me by Punit Sharma take you on a thrilling ride through the depths of the human soul. Order your copy today and experience the pulse-pounding excitement of this captivating psychological thriller. |
| brand yourself worth 2021: Feminist Activism in the Post-2010s Sinosphere Elisabeth L. Engebretsen, Jinyan Zeng, 2024-11-14 Bringing together scholars and scholar-activists from a wide range of disciplines, this groundbreaking book delves into the diversity and vibrancy of feminist activism in Xi-era China. Feminist Activism in the Post-2010s Sinosphere examines a variety of urgent feminist issues in 21st-century China, including the #MeToo movement, online misogyny, feminism in popular media, and the experiences and rights of queer, trans and ethnic minority groups. The chapters explore shifting dynamics between state feminism, NGO and grassroots movements, the intersection of academia and intellectual discourse, the interplay of art and activism, the increasing reliance on digital media platforms, and the evolving (re)formations of transnational and diasporic alliances, alongside their creative strategic practices. Drawing on timely research and situated knowledges, the contributors offer innovative and provocative perspectives, supported by nuanced conceptual frameworks and rich empirical data. What are the specific characteristics of feminist activism grounded in the Sinosphere and Chinese contexts today? How is violence analyzed through an intersectional lens, and how do feminist engagements respond to precarity in the context of a pandemic and authoritarian governance? This anthology is an insightful and stimulating read for anyone interested in intersectional feminist mobilizations, contemporary Sinophone and Chinese society and politics, and LGBTQ+ studies. |
| brand yourself worth 2021: Bones in London Edgar Wallace, 2021-04-24 In Bones in London, Edgar Wallace intricately weaves a captivating narrative that blends crime, mystery, and social commentary set against the backdrop of early 20th-century London. Employing his signature fast-paced storytelling and vivid imagery, Wallace deftly encapsulates the city'Äôs vibrant duality'Äîits alluring charm juxtaposed with its underlying corruption. Through an engaging plot that unfurls through a series of thrilling twists, Wallace confronts the reader with the darker aspects of urban life as the protagonist navigates a treacherous path to uncover buried secrets in the bustling metropolis. Edgar Wallace, a prolific English writer and journalist of the early 1900s, was well-acquainted with the gritty realities of London, having experienced both the highs and lows of life in the city. His background as a crime reporter contributed significantly to his capacity for creating intricate plots infused with realism. Wallace'Äôs exploration of societal issues is informed by his own observations, leading to his reputation as a leading figure in the development of the detective genre. For readers who delight in intricately constructed mysteries flavored with social critique, Bones in London is a must-read. The novel not only entertains but also invites reflection on the moral complexities of its characters, making it an essential addition for enthusiasts of classic crime fiction. |
| brand yourself worth 2021: Get Up Girl! Sarah McFarland, 2023-08-18 “A must-read for career women motivated to succeed in living a balanced life.” Modern-day Feminism is esoteric, polarizing, and in need of a massive makeover! Millennials and the younger generations are pivoting and in need of healthy leaders, as this era will present some of the greatest opportunities for women that our generations have ever seen. We need our female leaders to be healed and whole so that we can raise up women that will be able to bridge the gap in a divided world. Get Up Girl! is a guide for women to become great leaders of this generation. It is a book for women tackling business as female entrepreneurs, managing their personal lives, and trying to find balance in an ever-changing world!Get Up Girl! uses pop culture, history, and the arts to relate to its audience and draws them in with the author’s relatable stories. The book addresses: ● Finding your true identity ● Establishing healthy boundaries at work ● Finding purpose in work and home life ● Learning how to overcome failures and obstacles ● Trading in victimhood and fear for a healthy mindset Get up Girl! will get its readers to dig deep and run back to where they dropped their courage. It will help women create a roadmap and strategy to see their dreams realized by giving readers the necessary tools to help implement their vision. By the end of this book, the readers will be inspired, stronger, and healthier. Readers will get up, find their “ROAR!” and be the bigger, badder version of who they used to be. |
| brand yourself worth 2021: LinkedIn Growth & Personal Branding Avik Chakraborty, 2021-06-12 Brought something for your growth. LinkedIn growth & personal branding tips developed by me. It covers some important tips for your LinkedIn profile growth that will help you get potential clients or targeted people and also help you optimize your profile and make it professional. To know more about its insights and tools avail of the book today. |
| brand yourself worth 2021: The Value Line Investment Survey , 1981 |
| brand yourself worth 2021: Understanding Corporate Communications Dmytro Oltarzhevskyi, Yevgen Zagorulko, 2025-03-05 With the aim to synthesise and simplify the core concepts of corporate communications, this book offers a clear look at the history of the discipline and profession with attention to essential principles for practice. This book focuses on corporate communications as the art and craft of managing a company's behaviour and effective communication in society. It examines corporate communications' theoretical and applied aspects, featuring reference to global research, reputational cases, and practical models. The book's main goal is to make explicit well-known global theories and the practical experiences of corporate communications professionals in an easily visualised style accessible to a wide readership. This book is suited to undergraduate and introductory executive education courses in corporate communications and as a reference and guide for early career communications professionals. |
| brand yourself worth 2021: The Partnership Economy David A. Yovanno, 2022-02-10 Unlock the enormous potential of strategic partnerships You think you know partnerships, don’t you? But the nature — and growth potential — of partnerships for business has transformed in recent years. In The Partnership Economy, partnership automation expert and impact.com CEO David A. Yovanno delivers an insightful, actionable guide to navigating this newly defined era and growing your company’s revenue far beyond expectations. Using real-life examples from well-known brands such as Fabletics, Target, Ticketmaster, Walmart, and more, the book offers practical frameworks on how to unlock the value of modern partnerships. Along with showing how partnerships build brand awareness, customer loyalty, and competitive advantage, Yovanno reveals the tremendous possibilities for growth when partnership agreements work in concert across all partnership types, such as influencers, commerce content publishers, business-to-business integrations, and affiliate rewards. In this book, you’ll learn: Why and how the most innovative companies, both large and small, and across industries, invest in their partnership programs and consequently drive up to a third or more revenue for their organization How a variety of partnership types, including influencers, commerce content, traditional affiliate programs, and more, operate and how each can make a difference in your business Why you don’t have to wait — you can begin your partnerships strategy today, either in-house or through agency partners, with a point-by-point startup plan and roadmap for growth What partnership maturity means and how to diversify and grow your partnerships program to fully unleash your organization’s growth potential Perfect for founders, executives, managers, and anyone responsible for revenue acquisition in any industry or sector, The Partnership Economy is an indispensable guide for anyone planning to grow their business and its revenue. |
| brand yourself worth 2021: Kiplinger's Personal Finance , 1995-10 The most trustworthy source of information available today on savings and investments, taxes, money management, home ownership and many other personal finance topics. |
| brand yourself worth 2021: A Random Walk Down Wall Street: The Best Investment Guide That Money Can Buy (13th Edition) Burton G. Malkiel, 2023-01-03 “A must-read for any investor.”—Browser One of the “few great investment books” (Andrew Tobias) ever written, with 2 million copies in print. In a time of rampant misinformation about ways of growing your money, Burton G. Malkiel’s gimmick-free investment guide is more necessary than ever. Whether you’re considering your first 401k contribution or contemplating retirement, the fully updated, fiftieth anniversary edition of A Random Walk Down Wall Street remains the best investment guide money can buy. Drawing on his experience as an economist, financial adviser, and successful investor, Malkiel shows why an individual who saves consistently over time and buys a diversified set of index funds can achieve above-average investment results. He addresses current investment fads and critically analyzes cryptocurrencies, NFTs, and meme stocks. Malkiel reveals how to be a tax smart investor and how to make sense of recently popular investment management techniques, including factor investing, risk parity, and ESG portfolios. Investors of every age, experience level, and risk tolerance will find the step-by-step guidance they need to protect and grow their dollars. |
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