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| business english needs analysis: Introducing Needs Analysis and English for Specific Purposes James Dean Brown, 2016-01-08 Introducing Needs Analysis and English for Specific Purposes is a clear and accessible guide to the theoretical background and practical tools needed for this early stage of curriculum development in ESP. Beginning with definitions of needs analysis and ESP, this book takes a jargon-free approach which leads the reader step-by-step through the process of performing a needs analysis in ESP, including: how to focus a needs analysis according to the course and student level; the selection and sequencing of a wide variety of data collection procedures; analysis and interpretation of needs analysis data in order to write reports and determine Student Learning Outcomes; personal reflection exercises and examples of real-world applications of needs analysis in ESP. Introducing Needs Analysis and English for Specific Purposes is essential reading for pre-service and in-service teachers, and students studying English for Specific Purposes, Applied Linguistics, TESOL and Education. |
| business english needs analysis: Syllabus Design David Nunan, 1988-07-07 Demonstrates the principles involved in planning and designing an effective syllabus. This book examines important concepts, such as needs analysis, goal-setting, and content specification, and serves as a useful introduction for teachers who want to gain an understanding of syllabus design in order to modify the syllabuses with which they work. |
| business english needs analysis: Introducing Business English Catherine Nickerson, Brigitte Planken, 2015-09-16 Introducing Business English provides a comprehensive overview of this topic, situating the concepts of Business English and English for Specific Business Purposes within the wider field of English for Special Purposes. This book draws on contemporary teaching and research contexts to demonstrate the growing importance of English within international business communication. Covering both spoken and written aspects of Business English, this book: examines key topics within Business English, including teaching Business English as a lingua franca, intercultural business interactions, blended learning and web-based communication; discusses the latest research on each topic, and possible future directions; features tasks and practical examples, a section on course design, and further resources. Written by two leading researchers and teachers, Introducing Business English is a must-read for advanced undergraduate and postgraduate students studying Business English, Business English as a Lingua Franca, and English for Specific Business Purposes. |
| business english needs analysis: Introducing Needs Analysis and English for Specific Purposes James Dean Brown, 2016-01-08 Introducing Needs Analysis and English for Specific Purposes is a clear and accessible guide to the theoretical background and practical tools needed for this early stage of curriculum development in ESP. Beginning with definitions of needs analysis and ESP, this book takes a jargon-free approach which leads the reader step-by-step through the process of performing a needs analysis in ESP, including: how to focus a needs analysis according to the course and student level; the selection and sequencing of a wide variety of data collection procedures; analysis and interpretation of needs analysis data in order to write reports and determine Student Learning Outcomes; personal reflection exercises and examples of real-world applications of needs analysis in ESP. Introducing Needs Analysis and English for Specific Purposes is essential reading for pre-service and in-service teachers, and students studying English for Specific Purposes, Applied Linguistics, TESOL and Education. |
| business english needs analysis: Teach Business English Sylvie Donna, 2000-07-27 Teach Business English provides a comprehensive introduction to Business English for teachers who are new to the field, and inspiration and guidance for those already involved in this area of teaching.This book deals with a range of issues from needs analysis and course planning to assessment and evaluation. It also suggests solutions to common teaching problems. The emphasis throughout is practical and a large part of the book focuses on classroom procedures. There are activities for all the major skill areas and most can be used with minimal preparation. Notes on key areas are included, as well as sample correspondence, test items, worksheets and forms. The quick-reference index allows for easy access to the guidelines and classroom procedures. |
| business english needs analysis: Second Language Needs Analysis Michael H. Long, 2005-11-03 No language teaching program should be designed without a thorough analysis of the students' needs. The studies in this volume explore Needs Analysis in the public, vocational and academic sectors, in contexts ranging from service encounters in coffee shops to foreign language needs assessment in the U.S. military. In each chapter, the authors explicitly discuss the methodoldogy they employed, and in some cases also offer research findings on that methodology. Several studies are task-based, making the collection of special interest to those involved in task-based language teaching. Contributions include work on English and other languages in both second and foreign language settings, as well as a comprehensive overview of methodological issues in Needs Analysis by the editor. |
| business english needs analysis: English for Specific Purposes Tom Hutchinson, Alan Waters, 1987-01-29 The main concern is effective learning and how this can best be achieved in ESP courses. This book discusses the evolution of ESP, the role of the ESP teacher, course design, syllabuses, materials, teaching methods, and evaluation procedures. It will be of interest to all teachers who are concerned with ESP. Those who are new to the field will find it a thorough, practical introduction while those with more extensive experience will find its approach both stimulating and innovative. |
| business english needs analysis: Needs Analysis for Language Course Design Marjatta Huhta, Karin Vogt, Esko Johnson, Heikki Tulkki, 2013-02-21 An essential toolkit for language teachers who need to design language courses for working professionals, vocational schools, undergraduate and graduate students. Needs Analysis for Language Course Design is a handbook for those who prepare and teach courses in ESP. The book shows the reader how needs analysis can be used to create a detailed profile of the professional learner and how this profile can then be used to tailor make a course in language and communication for working professionals and for those studying towards a professional or vocational qualification. |
| business english needs analysis: Teaching English One-to-one Priscilla Osborne, 2005 How to teach one to one classes - for the professional English language teacher. This book provides an analysis of the problems of teaching students on a one to one basis as opposed to teaching groups of students. Covering a wide range of topics in this field, this book explains learner needs analysis and learner profiles, especially the student's current use of English and the reason for taking a one to one course; course planning; techniques which are specific to one to one teaching; techniques which do not work with one to one teaching; using the learner as the resource for teaching; together with the advantages of teaching students on a one to one basis. This book is packed with tried and tested suggestions for managing your students and your teaching time, on both a personal and pedagogical level, so that you can make the one-to-one teaching experience a rewarding and productive one. |
| business english needs analysis: The Second Language Curriculum Robert Keith Johnson, 1989 |
| business english needs analysis: Teaching Business English Mark Ellis, Christine Johnson, 1994-05-19 Gives background to the business learner's world and strategies for approaching the training task, focusing on the learner's professional knowledge and experience. This book is suitable for teachers, trainers, and course organizers in the field of Business English or considering a move into it. |
| business english needs analysis: Application of Big Data, Blockchain, and Internet of Things for Education Informatization Yinjun Zhang, Nazir Shah, 2024-07-16 The five-volume set LNICST 580-584 constitutes the proceedings of the Third EAI International Conference on Application of Big Data, Blockchain, and Internet of Things for Education Informatization, BigIoT-EDU 2023, held in Liuzhou, China, during August 29–31, 2023. The 272 full papers presented in these proceedings were carefully reviewed and selected from 718 submissions. With a primary focus on research fields such as Digitization of education, Smart classrooms and Massive Online Open Courses (MOOCs), these papers are organized in the following topical sections across the five volumes: Part I: Application of data mining in smart education; Application of intelligent algorithms in English teaching. Part II: Application of decision tree algorithm in intelligent management system of universities; Research on the application of Big data in smart teaching. Part III: Exploration of the application of computer-aided technology in intelligent translation; Application of neural network algorithms in intelligent teaching; Application of artificial intelligence algorithms in the field of smart education. Part IV: Research on smart teaching in deep learning; Research and application of recommendation algorithms in personalized intelligent education; Application of cloud computing in intelligent teaching resource library; Application research of computer-aided online intelligent teaching. Part V: Application and practice of new media in smart teaching; Application of clustering algorithm in intelligent education resource library; Application of association rule algorithm in intelligent education system. |
| business english needs analysis: English Language Training in the Workplace Qing Xie, 2016-07-18 Workplace English language training programs represent a corporate investment in language skills enhancement and human capital development. This book evaluates English language training programs in Chinese workplaces by examining a range of training effectiveness variables and identifying the factors that facilitate or hinder effective learning outcomes for workplace English training programs and explores the potential benefits of these programs. This book will benefit both companies that are developing their training and development strategies and private training organizations that are developing training programs for particular industry and business needs. It will also be an excellent resource for learners who are seeking business English communication skills opportunities and trainers who are refining their workplace teaching practice. This book reiterates the significance of business English communication skills development programs in terms of the benefits to economic globalization, human capital development, employability, sustainable livelihoods, and lifelong learning in China. Having conducted a policy evaluation at both the national and local levels, this book also informs policy stipulation for corporate employee language training schemes. Although this book primarily examines corporate experience in China, the findings and recommendations will have important implications for other countries in Asia and worldwide. |
| business english needs analysis: Handbook of Business Communication Gerlinde Mautner, Franz Rainer, 2017-07-24 In spite of the day-to-day relevance of business communication, it remains underrepresented in standard handbooks and textbooks on applied linguistics. The present volume introduces readers to a wide variety of linguistic studies of business communication, ranging from traditional LSP approaches to contemporary discourse-based work, and from the micro-level of lexical choice to macro-level questions of language policy and culture. |
| business english needs analysis: The Task-Based Syllabus Gusti Astika, 2025-05-01 The Task-Based Syllabus: Principles, Design, and Implementation is a comprehensive guide for educators, curriculum developers, and researchers seeking to implement or refine task-based language teaching (TBLT) in diverse learning environments. Rooted in the principles of communicative language teaching, this book provides both theoretical foundations and practical insights into designing syllabi that prioritize meaningful, goal-oriented tasks to enhance language acquisition. Through ten carefully structured chapters, the book introduces the core concepts of TBLT, defines and categorizes tasks, and explores key theories that support task-based instruction. It guides readers through conducting effective needs analyses, applying sound design principles, and implementing engaging, level-appropriate tasks in the classroom. Special attention is given to assessment methods aligned with TBLT, as well as strategies for overcoming institutional and pedagogical challenges. Rich with case studies, real-world examples, and adaptable tools, the book also looks to the future by examining how technology and interdisciplinary approaches are shaping the evolution of task-based syllabi. With detailed appendices offering sample syllabi, assessment tools, and additional resources, this book serves as both a foundational text and a practical manual for anyone committed to designing impactful, learner-centered language curricula. |
| business english needs analysis: Learning Business English in China Zuocheng Zhang, 2017-07-13 This book analyses the learning experiences of students of Business English at a Chinese university. It addresses several topical issues in English for Specific Purposes (ESP) education and Business English teaching, including how ESP students learn, how they develop multiple identities. In particular, it focuses on their professional identity in the classroom, and how these identities are transferred to the workplace. This allows the author to present a model of learning Business English that corresponds to the lived experiences of students in China, but which can also be applied to other ESP learner contexts. In doing so, he demonstrates how to research the professional identity of ESP learners from multiple perspectives, and contributes to the validity of research on language learning and learner identity. This book will appeal to scholars of English for Specific Purposes, Second Language Acquisition, and TESOL Education. |
| business english needs analysis: Second Language Acquisition Theory Alessandro G. Benati, John W. Schwieter, 2022-08-15 Professor Michael H. Long (1945-2021) was one of the most influential scholars in the field of second language acquisition. This volume presents a set of chapters that honour some of his key contributions in language teaching and learning. Following a bibliometric analysis of the impact of his research to the field, the volume spans topics such as task-based language teaching, focus on form, age effects, transfer, feedback, interaction, incidental learning, stabilization, among many others. |
| business english needs analysis: The Handbook of English for Specific Purposes Brian Paltridge, Sue Starfield, 2014-09-15 Featuring a collection of newly commissioned essays, edited by two leading scholars, this Handbook surveys the key research findings in the field of English for Specific Purposes (ESP). • Provides a state-of-the-art overview of the origins and evolution, current research, and future directions in ESP • Features newly-commissioned contributions from a global team of leading scholars • Explores the history of ESP and current areas of research, including speaking, reading, writing, technology, and business, legal, and medical English • Considers perspectives on ESP research such as genre, intercultural rhetoric, multimodality, English as a lingua franca and ethnography |
| business english needs analysis: Asian Research on English for Specific Purposes Youzhong Sun, Liwen Li, Hong Cai, 2020-05-20 English for Specific Purposes (ESP), addressing the communicative needs and practices of particular professional or occupational groups, has developed rapidly in the past fifty years and is now a major force in English language teaching and research. This critical volume helps innovate the theory, practice, and methodology for ESP teaching and research in Asian countries and areas. Promoting communication and enhancing cooperation on ESP research and pedagogy across cultures, it provides ESP scholars, educators and practitioners with an opportunity to benefit from each other’s research and expertise in an age of globalization and digitalization. The volume provides an in-depth analysis of the latest scholarship on English teaching and research for general and specific academic and occupational purposes; the intercultural communication in ESP contexts; corpus linguistics and data-driven instruction for ESP; computer-assisted language learning and mobile-assisted language learning; evaluation of English writing courses; and ESP translation strategies. |
| business english needs analysis: Teaching Business Discourse Cornelia Ilie, Catherine Nickerson, Brigitte Planken, 2018-10-25 This book presents research in business discourse and offers pedagogical approaches to teaching business discourse in both classroom and consultancy contexts that address the key issues of dealing with different types of learners, developing teaching materials and evaluation. Drawing on the authors’ extensive experience of researching business discourse from a variety of different perspectives including pragmatics, discourse analysis, rhetoric, and language for specific purposes, it demonstrates how these approaches may be applied to teaching. Each chapter includes a list of additional readings, together with a number of practical tasks designed to help readers apply the materials presented. Case studies are used throughout the book to illustrate the concepts, thus equipping readers with a set of research tools to extend their own understanding of how language and communication operate in business contexts, as well introducing them to a variety of research-based ideas that can be translated easily into a classroom setting. The book is cross-cultural in scope as it includes perspectives from a range of different contexts. It represents a significant advance in current literature and will provide a valuable resource for students and scholars of applied linguistics, business communication, and business discourse, in addition to teachers of Business English. |
| business english needs analysis: Working Towards a Proficiency Scale of Business English Writing: A Mixed-Methods Approach Li Wang, Jason Fan, 2021-09-29 This book presents an empirical study to develop and validate a proficiency scale of business English writing in the Chinese tertiary context. Through a mixture of intuitive, quantitative and qualitative methods, the book demonstrates how a pool of descriptors are collectively formulated, statistically calibrated and meticulously validated for the establishment of a proficiency scale of business English writing. The writing scale differs in significant ways from the existing language scales, most of which were constructed in English as L1 or L2 contexts and applied to English for General Purposes (EGP) domains. This book also provides important insights into the construct of business English writing as well as the methods for English for Specific Purposes (ESP) proficiency scale development and validation. It is of particular interest to those who work in the area of ESP teaching and assessment. |
| business english needs analysis: Introducing Course Design in English for Specific Purposes Lindy Woodrow, 2017-11-06 Introducing Course Design in English for Specific Purposes is an accessible and practical introduction to the theory and practice of developing ESP courses across a range of disciplines. The book covers the development of courses from needs analysis to assessment and evaluation, and also comes with samples of authentic ESP courses provided by leading ESP practitioners from a range of subject and global contexts. Included in this book are: The basics of ESP course design The major current theoretical perspectives on ESP course design Tasks, reflections and glossary to help readers consolidate their understanding Resources for practical ESP course development Examples of authentic ESP courses in areas such as business, aviation and nursing Introducing Course Design in English for Specific Purposes is essential reading for pre-service and in-service teachers, and students studying ESP and applied linguistics. |
| business english needs analysis: Cambridge Business English Dictionary Roz Combley, 2011-11-10 The most up-to-date business English dictionary created specially for learners of English. |
| business english needs analysis: Business English, Your Guide to Professional English in the Business World Putu Ayu Prabawati Sudana, Ni Made Ratminingsih, Ni Nyoman Padmadewi, Ni Luh Putu Sri Adnyani, 2025-03-27 This book, based on extensive research and needs analysis, is designed to equip university students and business professionals with essential communication skills for various corporate scenarios, such as client meetings, presentations, and professional correspondence. It adopts a structured, task-based learning approach, incorporating pre-task activities, interactive exercises, post-task reflections, quizzes, and discussions to enhance engagement and critical thinking. By integrating listening, speaking, reading, and writing exercises, the book ensures a comprehensive language development process, enabling learners to communicate effectively in real-world business settings. |
| business english needs analysis: Introducing Researching English for Specific Purposes Lindy Woodrow, 2022-06-30 Introducing Researching English for Specific Purposes is an accessible and practical guide to research in ESP. It’s for novice researchers, graduate students and for ESP practitioners who want to do some research themselves. The author takes the reader step by step through the stages of research, starting with choosing a topic and reviewing the literature through to writing up research findings. Examples are taken from academic journals and dissertations to highlight aspects of the research process. The book covers the following areas: developing a research project research design theoretical approaches to ESP research choosing a research topic quantitative, qualitative and mixed methods in ESP research validity, reliability and ethics writing up research in ESP The book includes recommendations for further reading and tasks. There is also a glossary and a chapter providing advice, templates and links to useful research sources. Introducing Researching English for Specific Purposes is essential reading for anyone wanting to conduct research in ESP. |
| business english needs analysis: Five-Minute Activities for Business English Paul Emmerson, Nick Hamilton, 2005-02-16 Short activities reflecting real-life business situations to complement both tailored and coursebook based materials. |
| business english needs analysis: Developing Courses in English for Specific Purposes H. Basturkmen, 2015-12-11 Presented in two parts, this book firstly introduces core considerations in ESP course development drawing on examples from a wide range of ESP and EAP courses. Secondly four case studies show how experienced ESP teachers and course developers went about developing courses to meet the needs of their particular learners. |
| business english needs analysis: The changing face of ESP in today's classroom and workplace Nalan Kenny, Ángeles Escobar Alvarez, 2020-09-01 Despite the growth and development of English for Specific Purposes (ESP) as an area of study since the 1960s, few books related to classroom applications in combination with other disciplines such as Content and Language Integrated Learning (CLIL), English Language Teaching (ELT), or English as a Medium of Instruction (EMI), exist. Each section of this volume includes scholarly written studies from across the globe, indicating the extent and the importance ESP has in the current academic world. Filling the present void in available material on this subject, this book contains various useful and effective applications of ESP, teaching activities for classroom settings, as well as insights on how ESP can be combined with, and adopted by, other disciplines. Written from a variety of backgrounds and perspectives, this text is sure to contribute to this field and will be of interest to ESP teachers, as well as postgraduate and undergraduate students. |
| business english needs analysis: Business English and the Teaching of Productive Skills in Morocco Housseine Bachiri, 2017-11-13 Master's Thesis from the year 2011 in the subject Didactics for the subject English - Pedagogy, Literature Studies, , course: Department of English, language: English, abstract: The objective of the present paper is to investigate problems concerned with the teaching of productive skills in Business English classes. Productive skills refer to speaking and writing. Business English is a branch of English for Specific Purposes (ESP). This research project aims to investigate the attitudes and perceptions of the Ecole Nationale de Commerce et de Gestion (ENCG) students about the productive skills in the ESP course, as well as to figure out whether the ENCG students are fully aware of the significance of productive skills in their prospective professional communication. This paper strives to answer the following questions: What are the general features which appear to characterize the teaching of oral skills in the ESP course? Does writing in the ESP course enable students to become good English business writers? And to what extent do speaking and writing prepare ESP students for professional communication? |
| business english needs analysis: The Routledge Handbook of English Language Teaching Graham Hall, 2016-05-12 The Routledge Handbook of English Language Teaching is the definitive reference volume for postgraduate and advanced undergraduate students of Applied Linguistics, ELT/TESOL, and Language Teacher Education, and for ELT professionals engaged in in-service teacher development and/or undertaking academic study. Progressing from ‘broader’ contextual issues to a ‘narrower’ focus on classrooms and classroom discourse, the volume’s inter-related themes focus on: ELT in the world: contexts and goals planning and organising ELT: curriculum, resources and settings methods and methodology: perspectives and practices second language learning and learners teaching language: knowledge, skills and pedagogy understanding the language classroom. The Handbook’s 39 chapters are written by leading figures in ELT from around the world. Mindful of the diverse pedagogical, institutional and social contexts for ELT, they convincingly present the key issues, areas of debate and dispute, and likely future developments in ELT from an applied linguistics perspective. Throughout the volume, readers are encouraged to develop their own thinking and practice in contextually appropriate ways, assisted by discussion questions and suggestions for further reading that accompany every chapter. Advisory board: Guy Cook, Diane Larsen-Freeman, Amy Tsui, and Steve Walsh |
| business english needs analysis: Content-based Second Language Instruction Donna Brinton, Marguerite Ann Snow, Marjorie Bingham Wesche, 2003 In the Michigan Classics Edition of Content-Based Second Language Instruction, the authors provide updates on the field of CBI in second language acquisition since 1989. While the core of the book remains the same, new features discuss important CBI-related research and modifications to the pedagogy in the past many years. Content-Based Second Language Instruction, Michigan Classics Edition, now includes: a new preface a glossary of key terms an updated bibliography an epilogue highlighting the major developments in the field since 1989. |
| business english needs analysis: Business Discourse Francesca Bargiela-Chiappini, Catherine Nickerson, B. Planken, 2013-07-25 This second edition reviews the field of business discourse, centring on the investigation of business language and communication as practice. It combines research-based discussions with innovative practical applications and promotes debate and enquiry on a range of competing issues, emerging from business discourse research and teaching practice. |
| business english needs analysis: Routledge Encyclopedia of Language Teaching and Learning Michael Byram, 2004 This handbook deals with all aspects of contemporary language teaching and its history. Produced for language teaching professionals, it is also useful as a reference work for academic studies at postgraduate level. |
| business english needs analysis: Proceedings of the International Conference on English Language and Teaching (ICOELT 2022) Havid Ardi, M. Affandi Arianto, Nur Rosita, Carbiriena Solusia, Rizaldy Hanifa, 2023-12-27 This is an open access book.International Conference on English Language and Teaching (ICOELT) is an Annual conference hosted by English Department of Faculty of Languages and Arts, Universitas Negeri Padang. It was firstly conducted in 2013 as International Seminar on English Language and Teaching (ISELT). This event consistently invites reputed speakers and having competence in English Language Teaching from around the world. |
| business english needs analysis: Personalized Learning Through Adaptive Systems and Intelligent Tutoring Benabid, Assia, El Imadi, Imane, Chemsi, Ghizlane, 2025-06-06 Artificial intelligence (AI) transforms e-learning through tools like personalized online learning experiences, adaptive learning systems, and intelligent tutors. AI-driven technologies adjust the content based on the individual learner’s needs, enhancing engagement and learning outcomes. As these intelligent tools utilize data to gain insight into the user and user needs, it is imperative that the data be kept private. Further research is important to address issues concerning algorithmic bias impacting equality. Personalized Learning Through Adaptive Systems and Intelligent Tutoring delves into natural language processing for content generation and student feedback, as well as AI’s role in enhancing learner engagement and motivation through gamification and virtual environments. It addresses future trends and innovations in AI for education, featuring case studies and contributions from researchers, educators, and platform developers. Covering topics such as recommendation systems, educational disparities, and metacognitive awareness, this book is an excellent resource for teachers, e-learning platform developers, computer scientists, professionals, researchers, scholars, academicians, and more. |
| business english needs analysis: Routledge Encyclopedia of Language Teaching and Learning Michael Byram, 2000 This handbook deals with all aspects of contemporary language teaching and its history. Produced for language teaching professionals, it is also useful as a reference work for academic studies at postgraduate level. |
| business english needs analysis: Business English for Dealmakers Carol Heiberger, 2012-05-28 ExecuSpeak Dictionary's Business English for Dealmakers makes it easier to understand your finance and marketing colleagues, your lawyer, and co-workers when they start talking about the terms of the deal. The 144 words were selected, from the larger ExecuSpeak Dictionary, for their relevance to understanding the world of the deals and partnership. Each word is defined in plain English and then used in a sentence. The author, Carol Heiberger, is a Wharton MBA who has worked with sole proprietors and Fortune 50 executives. |
| business english needs analysis: Communicative Syllabus Design John Munby, 1981-03-05 This book provides a model for specifying the syllabus content relevant to the differing needs of ESP learners. |
| business english needs analysis: Words for working Rosa Giménez Moreno, 2011-11-28 Words for Working ofereix una revisió actualitzada de conceptes, competències, habilitats comunicatives i recursos essencials per a l'aprenentatge i ús efectiu de l'anglès professional i acadèmic a l'entorn de l'economia i l'empresa internacional. El volum facilita als lectors el coneixement i el domini de la variació lingüística existent dins del llenguatge especialitzat (variació intercultural, geogràfica, textual, etc.), així com del seu funcionament en àrees de comunicació professional fonamentals en aquest àmbit (anglès empresarial, econòmic, financer, jurídic, etc.). El seu contingut inclou estratègies comunicatives i activitats didàctiques pràctiques tant per a la llavor professional com per a l'estudi i la investigació en anglès dins d'aquestes disciplines en el nou Espai Europeu d'Educació Superior. |
| business english needs analysis: Educational Strategies for the Next Generation Leaders in Hotel Management Feng, Jiuguang, Stocklin, Sacha, Wang, Wei, 2015-04-30 As the hospitality industry continues to grow, managers and educators are faced with the task of preparing future hospitality professionals for a rewarding but challenging career. Due to the impact of an ever-changing economy on the industry as a whole, the education of hotel managers and professionals has become an increasingly important area of study. Educational Strategies for the Next Generation Leaders in Hotel Management combines practical experience with the effective pedagogical approaches being implemented in higher learning institutions and hospitality programs internationally. Highlighting key issues surrounding the current and future scope of hotel management and the skills and knowledge necessary for career success in the hospitality industry, this publication is an essential reference source for hospitality managers, educators, and students interested in the future of the industry and the best practices for hospitality education. This publication features timely, research-based chapters and analysis relevant to topics in the hospitality industry including, but not limited to, craft-based learning, e-learning, higher education, hospitality management, human resources, opening delays, professional development, six sigma, women in global leadership, and work integrated learning. |
BUSINESS | English meaning - Cambridge Dictionary
BUSINESS definition: 1. the activity of buying and selling goods and services: 2. a particular company that buys …
VENTURE | English meaning - Cambridge Dictionary
VENTURE definition: 1. a new activity, usually in business, that involves risk or uncertainty: 2. to risk going…. Learn …
ENTERPRISE | English meaning - Cambridge Dictionary
ENTERPRISE definition: 1. an organization, especially a business, or a difficult and important plan, …
INCUMBENT | English meaning - Cambridge Dictionary
INCUMBENT definition: 1. officially having the named position: 2. to be necessary for someone: 3. the …
CULTIVATE | English meaning - Cambridge Dictionary
CULTIVATE definition: 1. to prepare land and grow crops on it, or to grow a particular crop: 2. to try to develop …
BUSINESS | English meaning - Cambridge Dictionary
BUSINESS definition: 1. the activity of buying and selling goods and services: 2. a particular company that buys and…. Learn more.
VENTURE | English meaning - Cambridge Dictionary
VENTURE definition: 1. a new activity, usually in business, that involves risk or uncertainty: 2. to risk going…. Learn more.
ENTERPRISE | English meaning - Cambridge Dictionary
ENTERPRISE definition: 1. an organization, especially a business, or a difficult and important plan, especially one that…. Learn more.
INCUMBENT | English meaning - Cambridge Dictionary
INCUMBENT definition: 1. officially having the named position: 2. to be necessary for someone: 3. the person who has or…. Learn more.
CULTIVATE | English meaning - Cambridge Dictionary
CULTIVATE definition: 1. to prepare land and grow crops on it, or to grow a particular crop: 2. to try to develop and…. Learn more.
ENTREPRENEURIAL | English meaning - Cambridge Dictionary
ENTREPRENEURIAL definition: 1. relating to someone who starts their own business or is good at seeing new opportunities to make…. Learn more.
LEVERAGE | English meaning - Cambridge Dictionary
LEVERAGE definition: 1. the action or advantage of using a lever: 2. power to influence people and get the results you…. Learn more.
AD HOC | English meaning - Cambridge Dictionary
AD HOC definition: 1. made or happening only for a particular purpose or need, not planned before it happens: 2. made…. Learn more.
EQUITY | English meaning - Cambridge Dictionary
EQUITY definition: 1. the value of a company, divided into many equal parts owned by the shareholders, or one of the…. Learn more.
ENTREPRENEUR | English meaning - Cambridge Dictionary
ENTREPRENEUR definition: 1. someone who starts their own business, especially when this involves seeing a new opportunity…. Learn more.
