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| case 16 southwest airlines: Decisions and Orders of the National Labor Relations Board United States. National Labor Relations Board, 1988 |
| case 16 southwest airlines: Civil Aeronautics Board Reports United States. Civil Aeronautics Board, 1967 |
| case 16 southwest airlines: Strategic Management Jeffrey H. Dyer, Paul Godfrey, Robert Jensen, David Bryce, 2017-10-16 Strategic Management delivers an insightful and concise introduction to strategic management concepts utilizing a strong mix of real-world contemporary examples. Written in a conversational style, this product sparks ideas, fuels creative thinking and discussion, while engaging students with the concepts they are studying. |
| case 16 southwest airlines: Designing and Executing Strategy in Aviation Management Triant G. Flouris, Sharon L. Oswald, 2016-04-08 Designing and Executing Strategy in Aviation Management is designed to provide an intensely practical guide to this critically important topic. Comprehensive in coverage and easy-to-read in style, it allows both professionals and students to understand the principles and practicalities of crafting and executing business strategies with an aviation context. The result is a comprehensive and multifaceted teaching/learning package, which includes applied case studies on a wide range of airlines and aviation businesses, setting out how these organizations deal with strategy formulation and implementation in critical areas. Topics covered include: corporate strategy, generic strategy, competitive strategy, internal and external environment assessment, mergers, alliances, safety and security. Written directly for both aviation professionals and student courses in aviation strategy, aviation management and aviation operations, it will also be of great interest to aviation professionals in a variety of different fields, including airlines, corporate aviation, consultancy, etc., as well as academics within the field of aviation and those within the field of strategy and management science. |
| case 16 southwest airlines: Designing and Delivering Superior Customer Value Art Weinstein, William C. Johnson, 2020-03-25 First Published in 1999, this book stresses the service aspects of an organization - especially customer service, marketing, and organizational responsiveness, and how to create and provide outstanding customer value to the target market(s). |
| case 16 southwest airlines: Cases in Strategic Management Timothy S. Mescon, George Soterios Vozikis, 1988 |
| case 16 southwest airlines: Foundations of Airline Finance Bijan Vasigh, 2017-11-30 Foundations of Airline Finance: Methodology and Practice is a textbook that comprehensively covers, at a basic level, all aspects of the subject, bringing together many of the numerous and informative articles and institutional developments that have characterized the field of airline finance in the previous two decades. In the early chapters, the reader is introduced to the elementary theoretical foundations that underpin the role of finance in the airline industry. Critical topics, such as the time value of money, the notion of risk and return, and the complex nature of costs (fixed, semi-fixed, variable, and marginal) are discussed and illustrated with concrete examples. This is followed by an in-depth presentation of the role of accounting in airlines. Ratio analysis is used to further analyze airline financial statements. Airline industry specific metrics, such as cost per available seat mile (CASM) and revenue per revenue passenger mile (RRPM), are covered. The role of capital and asset management is then explained in the following chapters. The final chapters of the text present some important practical applications of the theoretical ideas presented earlier; these applications include hedging, the buy versus lease decision for aircraft and the question of the valuation of assets (mainly aircraft). Moreover, specific methods for actually calculating internal valuation are presented and evaluated. Foundations of Airline Finance: Methodology and Practice will be of greatest value to students who are contemplating entering financial management in the air transportation industry; however, the text will also serve as an accessible and comprehensive reference for industry professionals. |
| case 16 southwest airlines: Case Studies in Work, Employment and Human Resource Management Tony Dundon, Adrian Wilkinson, 2020-02-28 This comprehensive book offers a fascinating set of over 40 evidence-based case studies derived from international research on work, employment and human resource management (HRM). |
| case 16 southwest airlines: Culture Hacker Shane Green, 2017-04-05 HACK YOUR WORKPLACE CULTURE FOR GREATER PROFITS AND PRODUCTIVITY I LOVE THIS BOOK! —CHESTER ELTON, New York Times bestselling author of All In and What Motivates Me When companies focus on culture, the positive effects ripple outward, benefiting not just employees but customers and profits. Read this smart, engaging book if you want a practical guide to getting those results for your organization. —MARSHALL GOLDSMITH, executive coach and New York Times bestselling author Most books on customer service and experience ask leaders to focus on the customer first. Shane turns this notion on its head and makes a compelling case why leaders need to make 'satisfied employees' the priority. —LISA BODELL, CEO of Futurethink and author of Why Simple Wins This is a must read for anyone in a customer service-centric industry. Shane explains the path to creating both satisfied customers and satisfied employees. —CHIP CONLEY, New York Times bestselling author and hospitality entrepreneur The question is not, does your company have a culture? The question is, does your company have a culture that fosters outstanding customer experiences, limits employee turnover, and ensures high performance? Every executive and manager has a responsibility to positively influence their workplace culture. Culture Hacker gives you the tools and insights to do it with simplicity and style. Culture Hacker explains: Twelve high-impact hacks to improve employee experience and performance How to delight and retain a multi-generational workforce The factors determining whether or not your employees deliver outstanding customer service |
| case 16 southwest airlines: The Southwest Airlines Way Jody Hoffer Gittell, 2003-01-09 If you look at Southwest Airlines, and I admire what they do, they've been the most successful airline in the industry. --Gerard Arpey, CEO, American Airlines Through extensive research Jody Hoffer Gittell gets to the bottom of what has sustained Southwest Airlines' positive employee relations and high performance through good and bad times. --Thomas A. Kochan, professor, MIT Sloan School of Management, MIT Global Airline Industry Program In an industry with losses in the billions, Southwest Airlines has an unbroken string of 31 consecutive years of profitability. The Southwest Airlines Way examines how the company uses high-performance relationships to create enormous competitive advantage in motivation, teamwork, and coordination among employees. It then goes further to show how any company can foster these powerful cooperative relationships and explains how to: Lead with credibility and caring Invest in frontline leaders Hire and train for relational competence Use conflicts to build relationships Make unions its partners, not its adversaries Build relationships with its suppliers |
| case 16 southwest airlines: Corporate Culture Naomi Stanford, 2011-09-20 How corporate culture affects a company's long-term success Today, more and more managers are learning that an organization's culture matters, and are, therefore, putting greater emphasis improving their company culture. The Economist's Organization Culture: Getting It Right can help. In Organization Culture, Naomi Stanford provides a road map for managers who want to: understand the power corporate culture has on a company's success; understand, define, position, and measure their organization's culture; avoid the common and costly mistakes of culture change programmes; and, keep their culture dynamic, responsive and resourceful. The book Provides case studies on the business culture of companies like Google, IKEA, eBay, Wal-Mart, Microsoft, and Lehman Brothers Describes cultural patterns within organizations, and offers useful exercises on shaping a positive corporate culture Other titles by Stanford: Guide to Organization Design: Creating High-Performing and Adaptable Enterprises Organization Culture addresses all facets of company culture, offering managers commonsense, practical, realistic and pragmatic approaches that will help them improve all aspects of how they do business, regardless of the type of business they're in. |
| case 16 southwest airlines: Strategy Implementation Kurt Verweire, 2014-04-24 Strategy implementation - or strategy execution - is a hot topic today. Managers spend significant resources on consulting and training, in the hope of creating brilliant strategies, but all too often brilliant strategies do not translate into brilliant performance. This book presents new conceptual models and tools that can be used to implement different strategies. The author analyses how market leaders have benefitted from successful strategy implementation and provides the reader with a comprehensive and systematic framework to tackle strategy implementation challenges. Have clear strategic choices been made? Are actions aligned with the strategy? What’s the organizational context for the strategy? In answering these simple questions, the book provides students of strategic management, along with managers involved in designing and implementing strategies, with a valuable resource. |
| case 16 southwest airlines: Department of Transportation and Related Agencies Appropriations for Fiscal Year 1973 United States. Congress. Senate. Committee on Appropriations, 1972 |
| case 16 southwest airlines: Department of Transportation and Related Agencies Appropriations for Fiscal Year 1973, Hearings Before a Subcommittee of ... , 92-2 on H.R. 15097 United States. Congress. Senate. Appropriations Committee, 1972 |
| case 16 southwest airlines: Hearings, Reports and Prints of the Senate Committee on Appropriations United States. Congress. Senate. Committee on Appropriations, 1971 |
| case 16 southwest airlines: Precision Marketing Sandra Zoratti, Lee Gallagher, 2012-05-03 Marketers around the globe are recognizing that increasing customization and precision is critical to their commercial success. Rather than devoting marketing budgets to mass campaigns, precision marketers are mining customer data for predispositions and propensities to spend, in order to target buyers in more sophisticated ways, where all communications are targeted and relevant to each individual recipient. Precision Marketing will help you to develop the perspectives, capabilities and skills necessary to deliver these more powerful marketing results. Drawing on case studies from companies such as Fiat, Amazon, Tesco and ING, Precision Marketing shows how today's leading performers are beginning to recognize, identify and capitalize on many of the concepts of precision marketing, to set themselves apart and reach a whole new level of growth. |
| case 16 southwest airlines: The Cores of Strategic Management Katsuhiko Shimizu, 2012 This is a study of the analytic tools and processes involved in the formulation and implementation of strategic choices in realistic organizational settings. |
| case 16 southwest airlines: The Business Shrink - The Disgruntled Employee Peter Morris, Peter Laufer, 2008-07-01 Do your employees plan exit strategies around the water cooler? Are your office hallways filled with nasty gossip? Is your productivity shrinking and your profits dissolving? As a manager, every day you're faced with disgruntled employees. Now Peter Morris, host of the popular radio show The Business Shrink, draws on his long experience to help you fix these problems. Gleaning tips from experts such as CNN commentator Lou Dobbs and job search guru Martin Yate, Morris shows you how to: Give workers strong, positive feedback Break the endless chain of blaming and backstabbing Abolish poor employee performance and boost productivity Nip cases of harassment and bullying in the bud Using sample scenarios, workplace quizzes, and actual examples from Morris's show, you'll learn how to create a harmonious workplace and how to turn disgruntled workers into productive, committed employees. |
| case 16 southwest airlines: Resilient Organizations Erica Seville, 2016-11-03 What differentiates resilient organizations from those that are not? Do we need to wait until a crisis strikes to see how resilient an organization is? Resilient Organizations draws on primary research to reveal the answers to these questions and provides practical ideas and actions to make your own organization more resilient. Organizational resilience is about creating organizations with the agility to adapt to unexpected challenges and the capacity to seize opportunity out of adversity. Dr Erica Seville, founder of the Resilient Organizations research programme, provides readers with the essential knowledge required to enable organizations to thrive in a world of change and uncertainty. Drawing on a decade of research, her team have identified 13 indicators to diagnose an organization's resilience. Resilient Organizations draws out the top five ingredients and shows how organization resilience is a capability that can and must be proactively fostered and maintained over time. Using case studies, diagnostic tools and key actions and initiatives to develop and maintain organizational resilience, Resilient Organizations is essential reading for everyone tasked with developing strong organizations that can survive and thrive in crisis and change - from risk, resilience and business continuity professionals to leadership and management teams. |
| case 16 southwest airlines: Strategic Management John A. Parnell, 2013-01-15 Balancing theory with practice, this fully updated fourth edition of John A. Parnell’s acclaimed text continues to provide detailed, accessible coverage of the strategic management field. Taking a global perspective, the text addresses concepts sequentially, from external and internal analysis to strategy formulation, strategy execution, and strategic control. To help readers build their analytic skills as they master course concepts, Parnell aligns each chapter’s key concepts with 25 case analysis steps. Current examples and high interest cases, largely drawn from The Wall Street Journal and Financial Times, illustrate the key role of strategic management in the United States and around the world. Ideal for the capstone strategic management course, Strategic Management is appropriate for a range of undergraduate and graduate courses. |
| case 16 southwest airlines: High Commitment High Performance Michael Beer, 2009-08-10 How to create the high-performance, high-commitment organization Integrating knowledge from strategic management, performance management, and organization design, strategic human resource expert and Harvard Business School Professor Michael Beer outlines what the high-commitment, high-performance organization looks like and provides practitioners with the transformation process to help them get there. Starting with leaders who have the right values, Beer shows how to weave together a complete system that includes top-to-bottom communication, organization design, HR policies, and leadership transformation process, and outlines what practitioners must do in HR, structure, systems, goals, culture, and strategy to create high-performance organizations. |
| case 16 southwest airlines: Business Statistics for Contemporary Decision Making Ignacio Castillo, Ken Black, Tiffany Bayley, 2023-05-15 Show students why business statistics is an increasingly important business skill through a student-friendly pedagogy. In this fourth Canadian edition of Business Statistics For Contemporary Decision Making authors Ken Black, Tiffany Bayley, and Ignacio Castillo uses current real-world data to equip students with the business analytics techniques and quantitative decision-making skills required to make smart decisions in today's workplace. |
| case 16 southwest airlines: The Citizen's Share Joseph R. Blasi, Richard B. Freeman, Douglas L. Kruse, 2013-11-26 In the largest study of profit-sharing and employee ownership in years, Joseph R. Blasi, Richard B. Freeman and Douglas L. Kruse investigated dozens of large- and medium-sized companies across all sectors of the United States' economy. The ten-year effort involved nearly 50,000 employees, and the findings were unequivocal: when rank-and-file employees - not just top executives - are given an ownership stake in their company, the result is better worker engagement, more loyalty, more innovation, and drastically lower turnover. The common notion that profit sharing creates a free rider mentality among workers proves totally unfounded. In The Citizen's Share, Blasi, Freeman and Kruse argue that the concept of employee ownership has deep roots extending back to the political and economic vision of America's founders. Thomas Jefferson, for example, conceived of the Louisiana Purchase as a path that would lead to widespread economic independence through individual land ownership. The authors discuss the founding generation's seminal ideas about personal economic independence, explain how we have strayed from those ideas, and propose practical solutions for bringing employment practices back in line with the nation's founding principles. |
| case 16 southwest airlines: EBOOK: Strategy: Analysis and Practice MCGEE, JOHN/THO, 2010-08-16 EBOOK: Strategy: Analysis and Practice |
| case 16 southwest airlines: Strategic Corporate Social Responsibility David Chandler, 2022-09-12 Strategic Corporate Social Responsibility: Sustainable Value Creation (Sixth Edition) redefines corporate social responsibility (CSR) as being central to the value-creating purpose of the firm. Based on a theory of empowered stakeholders, this bestselling text argues that the responsibility of a corporation is to create value, broadly defined. The primary challenge for managers today is to balance the competing interests of the firm’s stakeholders’ understanding that what they expect today may not be what they will expect tomorrow. This tension is what makes CSR so complex and demanding, but it is also what makes CSR integral to the firm’s strategy and day-to-day operations. In this new Sixth Edition, author David Chandler explores issues around COVID-19, the BLM movement, the supply chain crunch, and the great resignation. |
| case 16 southwest airlines: HBS Case Collection , 1983 |
| case 16 southwest airlines: Economy, Society and Public Policy The Core Team, 2019 Economy, Society, and Public Policy is a new way to learn economics. It is designed specifically for students studying social sciences, public policy, business studies, engineering and other disciplines who want to understand how the economy works and how it can be made to work better. Topical policy problems are used to motivate learning of key concepts and methods of economics. It engages, challenges and empowers students, and will provide them with the tools to articulate reasoned views on pressing policy problems. This project is the result of a worldwide collaboration between researchers, educators, and students who are committed to bringing the socially relevant insights of economics to a broader audience.KEY FEATURESESPP does not teach microeconomics as a body of knowledge separate from macroeconomicsStudents begin their study of economics by understanding that the economy is situated within society and the biosphereStudents study problems of identifying causation, not just correlation, through the use of natural experiments, lab experiments, and other quantitative methodsSocial interactions, modelled using simple game theory, and incomplete information, modelled using a series of principal-agent problems, are introduced from the beginning. As a result, phenomena studied by the other social sciences such as social norms and the exercise of power play a roleThe insights of diverse schools of thought, from Marx and the classical economists to Hayek and Schumpeter, play an integral part in the bookThe way economists think about public policy is central to ESPP. This is introduced in Units 2 and 3, rather than later in the course. |
| case 16 southwest airlines: EBOOK: Crafting and Executing Strategy: South African Edition Johan Hough, A. Strickland, 2010-12-16 Based on the reputable US text the 2nd Southern African Edition of Crafting & Executing Strategy covers what every senior-level or entry-level MBA student in Southern Africa needs to know about crafting, executing and aligning business strategies, through presentation of core concepts and analytical techniques. A separate case and readings sections build on the main text by demonstrating the theory in practice. The core concepts are explained in language that Southern African students can grasp and provide relevant examples as used by small, medium and large SA companies. |
| case 16 southwest airlines: Advanced Analytics Methodologies Michele Chambers, Thomas W Dinsmore, 2014-08-27 Advanced Analytics Methodologies is today's definitive guide to analytics implementation for MBA and university-level business students and sophisticated practitioners. Its expanded, cutting-edge coverage helps readers systematically jump the gap between their organization's current analytical capabilities and where they need to be. Step by step, Michele Chambers and Thomas Dinsmore help readers customize a complete roadmap for implementing analytics that supports unique corporate strategies, aligns with specific corporate cultures, and serves unique customer and stakeholder communities. Drawing on work with dozens of leading enterprises, Michele Chambers and Thomas Dinsmore provide advanced applications and examples not available elsewhere, describe high-value applications from many industries, and help you systematically identify and deliver on your company's best opportunities. They show how to: Go beyond the Analytics Maturity Model: power your unique business strategy with an equally focused analytics strategy Link key business objectives with core characteristics of your organization, value chain, and stakeholders Take advantage of game changing opportunities before competitors do Effectively integrate the managerial and operational aspects of analytics Measure performance with dashboards, scorecards, visualization, simulation, and more Prioritize and score prospective analytics projects Identify Quick Wins you can implement while you're planning for the long-term Build an effective Analytic Program Office to make your roadmap persistent Update and revise your roadmap for new needs and technologies This advanced text will serve the needs of students and faculty studying cutting-edge analytics techniques, as well as experienced analytics leaders and professionals including Chief Analytics Officers; Chief Data Officers; Chief Scientists; Chief Marketing Officers; Chief Risk Officers; Chief Strategy Officers; VPs of Analytics or Big Data; data scientists; business strategists; and many line-of-business executives. |
| case 16 southwest airlines: Business Model Pioneers Kai-Ingo Voigt, Oana Buliga, Kathrin Michl, 2016-07-28 Business model innovations are conceived and implemented by a special type of entrepreneur: business model pioneers. This book presents 14 compelling case studies of business model pioneers and their companies, who have successfully introduced new business ideas to the market. The examples range from industries such as retail, media and entertainment to services and industrial projects. For each example, the book provides information on the market environment at the time of launch and illustrates the driving forces behind these business models. Moreover, current market developments are highlighted and linked to the evolution of the business models. Lastly, the authors present the profile of a typical business model pioneer. |
| case 16 southwest airlines: The Culture Cycle James Heskett, 2011-08-08 The contribution of culture to organizational performance is substantial and quantifiable. In The Culture Cycle, renowned thought leader James Heskett demonstrates how an effective culture can account for 20-30% of the differential in performance compared with culturally unremarkable competitors. Drawing on decades of field research and dozens of case studies, Heskett introduces a powerful conceptual framework for managing culture, and shows it at work in a real-world setting. Heskett's culture cycle identifies cause-and-effect relationships that are crucial to shaping effective cultures, and demonstrates how to calculate culture's economic value through Four Rs: referrals, retention, returns to labor, and relationships. This book: Explains how culture evolves, can be shaped and sustained, and serve as the organization's internal brand. Shows how culture can promote innovation and survival in tough times. Guides leaders in linking culture to strategy and managing forces that challenge it. Shows how to credibly quantify culture's impact on performance, productivity, and profits. Clarifies culture's unique role in mission-driven organizations. A follow-up to the classic Corporate Culture and Performance (authored by Heskett and John Kotter), this is the next indispensable book on organizational culture. Heskett (emer., Harvard Business School) provides an exhaustive examination of corporate policies, practices, and behaviors in organizations. Summing Up: Recommended. Reprinted with permission from CHOICE, copyright by the American Library Association. |
| case 16 southwest airlines: Strategic Management Abbass Alkhafaji, Richard Alan Nelson, 2013-10-31 Airborne Express, Hershey's, Motorola, Pillsburyhow do the executives of international corporations formulate effective strategies for corporate success? Filled with helpful insights into the state of the art in strategic management, this book provides a framework for the formulation, implementation, and control of strategies for all types of domestic and global organizations. You'll also find 21 suggested corporate cases for analysis (complete with reference sources), including Blockbuster Video, PepsiCo, Harley-Davidson, Nike, Home Depot, and Microsoft. This up-to-date volume gives you a comprehensive overview of strategic management in an easy-to-read format. It addresses important current issues, such as TQM (Total Quality Management), reengineering, benchmarking, and the formulation of strategic management in international markets. Strategic Management: Formulation, Implementation, and Control in a Dynamic Environment is a part of The Haworth Press, Inc. promotion book series edited by Richard Alan Nelson, Ph.D., APR. Here is a small sample of what Strategic Management: Formulation, Implementation, and Control in a Dynamic Environment will teach you about: the definition, meaning, and history of strategic management the difference between business policy and business strategy corporate structure, governance, and culture mission statements how to assess the corporate/business environmentinternal, external, and macro how to formulate an effective business strategy strategic alternativesspecialization, diversification, alliances, joint ventures, acquisitions, and more dealing with foreign governments and competing on a global scale the role of the general manager and the board of directors the control process and ways to measure the financial soundness of strategic decisions management techniques for not-for-profit companies Strategic Management: Formulation, Implementation, and Control in a Dynamic Environment is an ideal reference for any teacher, student, or professional in the management arena. |
| case 16 southwest airlines: Management John R. Schermerhorn, Jr, 2010-10-18 Completely updated and revised, this eleventh edition arms managers with the business tools they’ll need to succeed. The book presents managerial concepts and theory related to the fundamentals of planning, leading, organizing, and controlling with a strong emphasis on application. It offers new information on the changing nature of communication through technology. Focus is also placed on ethics to reflect the importance of this topic, especially with the current economic situation. This includes all new ethics boxes throughout the chapters. An updated discussion on the numerous legal law changes over the last few years is included as well. Managers will be able to think critically and make sound decisions using this book because the concepts are backed by many applications, exercises, and cases. |
| case 16 southwest airlines: Applied Public Relations Kathy Brittain Richardson, Marcie Hinton, 2015-03-27 With its practical orientation and scope, Applied Public Relations is the ideal text for any public relations case studies or public relations management course that places an emphasis on stakeholder groups. Through the presentation of current cases covering a wide variety of industries, locations, and settings, Kathy Richardson and Marcie Hinton examine how real organizations develop and maintain their relationships, offering valuable insights into business and organizational management practices. The book’s organization of case studies allows instructors to use the text in several ways: instructors can focus on specific stakeholders by using the chapters presented; they can focus on particular issues, such as labor relations or crisis management by selecting cases from within several chapters; or they can select cases that contrast campaigns with ongoing programs or managerial behaviors. A focus on ethics and social responsibility underlies the book, and students are challenged to assess the effectiveness of the practices outlined and understand the ethical implications of those choices. This Third Edition features: 25 new and current domestic and international case studies specifically chosen for their relevancy and relatability to students New Professional Insights commentaries where practitioners respond to a set of questions relating to their work Increased emphasis on ethics and social responsibility Fully enhanced companion website that is connected with the text, including a test bank and PowerPoint presentations for instructors, and chapter-specific discussion questions and additional readings for students |
| case 16 southwest airlines: Starting a Business All-In-One For Dummies Consumer Dummies, 2015-04-27 All the practical advice you need for starting a business Starting a business? Don't sweat it! Reflecting today's unique opportunities and challenges, Starting a Business All-In-One For Dummies is packed with everything you need to manage your personal and business risks and successfully navigate your first year in business. Written in plain English and packed with simple, step-by-step instructions, it shows you how to start up your dream business from scratch, write a winning business plan, secure financing, manage your risks successfully, navigate your first year of operation, and much more! The information inside is amassed from 11 bestselling For Dummies books, covering everything from franchising and home-based businesses to bookkeeping, accounting, branding, and marketing. If you're a go-getter looking for a way to launch a great idea and be your own boss, Starting a Business All-In-One For Dummies prepares you to beat the odds and become successful in your sector. Covers proven strategies on successfully branding and marketing your business Includes step-by-step guidance on keeping on top of the books Provides coverage of employee engagement and motivating employees Offers helpful hints for overcoming obstacles in starting a business Whether you're an aspiring entrepreneur or an expert looking to innovate, Starting a Business All-In-One For Dummies is the only reference you'll need to start a business from the ground up. |
| case 16 southwest airlines: Determinations of the National Mediation Board United States. National Mediation Board, 1993 |
| case 16 southwest airlines: American Aviation Daily , 1947-05 |
| case 16 southwest airlines: Strategic Planning James T. Ziegenfuss, 2006-09-28 Direction, Destination, and Decisions are the outcomes of strategic planning, a process used to formulate strategy by helping leaders and employees to define their organization's path, their desired future, and the actions required to move forward. This work presents a series of illustrations, cases, and lessons learned from strategy formation and strategic planning experiences in private and public organizations. Each topic begins with a concise lesson learned, followed by the rationale, and a real-life illustration in a public or private organization. The reasons for assessing current strengths and weaknesses are explained along with competitor analysis, planner roles, vision development, strategic options, and progress reviews. Over one hundred illustrations and cases are featured with links to web sites to give the reader an opportunity to understand how these concepts are put into practice. The reader-friendly design and format enables executives, managers, and students to use the materials for continuous assessment and improvement of their own organizations. |
| case 16 southwest airlines: Applied Public Relations Lawrence F. Lamb, Kathy Brittain McKee, 2004-08-12 First Published in 2009. Routledge is an imprint of Taylor & Francis, an informa company. |
| case 16 southwest airlines: Annual Report of the Civil Aeronautics Authority United States. Civil Aeronautics Authority, 1940 |
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