Advertisement
| blair enns pricing creativity: The Win Without Pitching Manifesto Blair Enns, 2010 |
| blair enns pricing creativity: Creative Strategy and the Business of Design Douglas Davis, 2016-06-14 The Business Skills Every Creative Needs! Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers. Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. You already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do. -- Provided by publisher. |
| blair enns pricing creativity: Consulting Success Michael Zipursky, 2018-10-16 How can you take your skills and expertise and package and present it to become a successful consultant? There are proven time-tested principles, strategies, tactics and best-practices the most successful consultants use to start, run and grow their consulting business. Consulting Success teaches you what they are. In this book you'll learn: - How to position yourself as a leading expert and authority in your marketplace - Effective marketing and branding materials that get the attention of your ideal clients - Strategies to increase your fees and earn more with every project - The proposal template that has generated millions of dollars in consulting engagements - How to develop a pipeline of business and attract ideal clients - Productivity secrets for consultants including how to get more done in one week than most people do in a month - And much, much more |
| blair enns pricing creativity: The Soul of Enterprise Ronald J Baker, Ed Kless, 2015-02-26 The world's economy has been transformed from a twentieth-century materials-based economy to the Age of the Knowledge-Based Economy - and the currency of this realm is ideas, imagination, creativity, and knowledge. According The World Bank, 80% of the developed world's wealth now resides in human capital. Perhaps President Ronald Reagan said it best in his address to Moscow State University on May 31, 1988: Like a chrysalis, we're emerging from the economy of the Industrial Revolution - an economy confined and limited by the Earth's physical resources - into, as one economist titled his book, the economy in mind, in which there are no bounds on human imagination and the freedom to create is the most precious natural resource. Written by Ronald Baker and Ed Kless, hosts of The Soul of Enterprise: Business in the Knowledge Economy, the popular radio show on Voice America's Business Channel, The Soul of Enterprise: Dialogues on Business in the Knowledge Economy sounds the clarion call that organizations can no longer ignore this seismic shift that has occurred in the economy since 1959. The Soul of Enterprise introduces the three components of Intellectual Capital - human capital, social capital, and structural capital - and how to leverage them to create wealth in today's economy, by revealing: The physical fallacy - why wealth no longer consists of tangible things, but of ideas, imagination and knowledge from human minds The best learning tool ever invented: After Action Reviews Why Frederick Taylor and the Scientific Management movement was a fraud and the wrong focus for knowledge workers The fact that effectiveness always and everywhere trumps efficiency The First Law of Pricing: All value is subjective The Second Law of Pricing: All prices are contextual The Morality of Markets: Doing well and doing good Why your organization - and you - need to be driven by a higher purpose than profit The Soul of Enterprise will inspire and challenge readers to unlock the enormous financial and competitive power hidden in the intellectual capital of their organizations and knowledge workers. |
| blair enns pricing creativity: Implementing Value Pricing Ronald J. Baker, 2010-11-29 Praise for IMPLEMENTING VALUE PRICING A Radical Business Model for Professional Firms Ron Baker is the most prolific and best writer when it comes to pricing services. This is a must-read for executives and partners in small to large firms. Ron provides the basics, the advanced ideas, the workbooks, the case studies everything. This is a must-have and a terrific book. Reed K. Holden founder and CEO, Holden Advisors, Corp., Associate Professor, Columbia University www.holdenadvisors.com We've known through Ron Baker's earlier books that he's not just an extraordinary thinker and truly brilliant writer he's a mover and a shaker on a mission. This is the End of Time! Brilliant. Paul Dunn Chairman, B1G1® www.b1g1.com Implementing Value Pricing is a powerful blend of theory, strategy, and tactics. Ron Baker's most recent offering is ambitious in scope, exploring topics that include economic theory, customer orientation, value identification, service positioning, and pricing strategy. He weaves all of them together seamlessly, and includes numerous examples to illustrate his primary points. I have applied the knowledge I've gained from his body of work, and the benefits to me and to my customers have been immediate, significant, and ongoing. Brent Uren Principal, Valuation & Business Modeling Ernst & Young® www.ey.com Ron Baker is a revolutionary. He is on a radical crusade to align the interests of service providers with those of their customers by having lawyers, accountants, and consultants charge based on the value they provide, rather than the effort it takes. Implementing Value Pricing is a manifesto that establishes a clear case for the revolution. It provides detailed guidance that includes not only strategies and tactics, but key predictive indicators for success. It is richly illustrated by the successes of firms that have embraced value-based pricing to make their services not only more cost-effective for their customers, but more profitable as well. The hallmark of a manifesto is an unyielding sense of purpose and a call to action. Let the revolution begin. Robert G. Cross, Chairman and CEO, Revenue Analytics, Inc. Author, Revenue Management: Hard-Core Tactics for Market Domination |
| blair enns pricing creativity: Gamestorming Dave Gray, Sunni Brown, James Macanufo, 2010-07-14 Great things don't happen in a vacuum. But creating an environment for creative thinking and innovation can be a daunting challenge. How can you make it happen at your company? The answer may surprise you: gamestorming. This book includes more than 80 games to help you break down barriers, communicate better, and generate new ideas, insights, and strategies. The authors have identified tools and techniques from some of the world's most innovative professionals, whose teams collaborate and make great things happen. This book is the result: a unique collection of games that encourage engagement and creativity while bringing more structure and clarity to the workplace. Find out why -- and how -- with Gamestorming. Overcome conflict and increase engagement with team-oriented games Improve collaboration and communication in cross-disciplinary teams with visual-thinking techniques Improve understanding by role-playing customer and user experiences Generate better ideas and more of them, faster than ever before Shorten meetings and make them more productive Simulate and explore complex systems, interactions, and dynamics Identify a problem's root cause, and find the paths that point toward a solution |
| blair enns pricing creativity: Bringing the Froebel Approach to your Early Years Practice Helen Tovey, 2016-11-28 Have you ever wondered about the origins of the kindergarten and the influence of Froebel on early years practice? What did Froebel mean by a garden for children? Why did he believe that play is central in young children’s learning? Bringing the Froebel Approach to your Early Years Practice looks at the founder of the kindergarten and his profound influence on provision and practice for young children today. The Froebelian approach is not a method but includes distinctive principles which shape and guide practice. This new edition has been fully updated in line with the revised EYFS and includes: extra material on using the approach with children of different ages and the role of the adult a discussion of key Froebelian principles such as play, imagination, creativity, learning through self-activity and making connections an examination of block play and how this can be developed in contemporary settings Froebel’s ideas on nature and outdoor play and why these are fundamental to young children’s learning how Froebel used movement, song, rhythm and rhyme to provide key learning experiences With examples of innovative practice and ideas for reflection, this convenient guide will help practitioners and students fully understand what the Froebel approach can offer their setting and children. |
| blair enns pricing creativity: Pocket Full of Do Chris Do, 2020-07-27 |
| blair enns pricing creativity: Pricing on Purpose Ronald J. Baker, 2006-04-26 —Reed Holden, founder, Holden Advisors Corp., www.holdenadvisors.com coauthor, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, Third Edition With Pricing on Purpose, Ron Baker had made an enormous contribution to the better understanding of pricing that will be accessible to anyone who wants to learn. People are intrigued by instances of what they see as idiosyncratic pricing. Sometimes it is idiosyncratic, but oft-times it is fiendishly clever and well researched. So is this book. There are examples that at first sight seem to have nothing to do with the subject at hand, but the learning points are all made and explained in any number of interesting and memorable ways. Pricing on Purpose is a welcome and valuable addition to the learning on pricing and I recommend it to professional pricers, marketers, and anyone interested in capturing the value their business creates. —Eric G. Mitchell, President, Professional Pricing Society, www.pricingsociety.com Ron Baker is what I'd call a 'thought giant.' In his first two books he literally began a revolution in the accounting and legal professions. Thousands of professionals in public practice now lead far better, more rewarding lives thanks to him. Now he's broadened his impact in a huge way. Read this book, implement the ideas and you'll never look at your prices or your pricing policies in the same way again. You'll be richer in many ways because of it. —Paul Dunn, founder and CEO, ResultsNet Australia, coauthor, The Firm of the Future: A Guide for Accountants, Lawyers, and Other Professional Services, www.resultsnetaustralia.com As a reader of hundreds of business books, I am thrilled when I come across one that has something new to say. Pricing on Purpose does just that. Instead of presenting a set of feel-good items to check off a list, Ron Baker encourages us 'to think with him, not like him.' He methodically builds his argument leading us through the labyrinth of pricing theory and encourages us to look at pricing as the strategic tool that it is rather than taking the lazy cost-based tactical approach of most businesses. To paraphrase Karl Marx in terms of Baker's book, 'Cost-based pricing is the opium of business.' —Ed Kless, Director, Partner Development and Recruitment, Sage Software Baker has done it again! Building on the core principles that he advanced in Professional's Guide to Value Pricing and The Firm of the Future, Ron Baker has again evolved thought leadership on the critical dynamics of value and pricing. Baker's latest work, Pricing on Purpose: Creating and Capturing Value, provides real-world examples and practical strategies that provide a framework for pricing optimization. His clarity of purpose and passionate call to action resonates in today's intellectual capital economy. —Thomas Finneran, Executive Vice President, American Association of Advertising Agencies We love this book! With detailed research, thorough references, and recommendations for further reading, this could be considered a textbook. That it is so readable and engaging is a triumph. The chapter providing the epitaph for cost-plus pricing is worth many times the price of this book. 'Got price-sensitive customers? Wonder why? Read and stop weeping. Who's in charge of value in your company?' Baker asks. If you can't immediately answer, you'd better read this book. Bravo, Baker! —Paul O'Byrne and Paul Kennedy, partners, O'Byrne and Kennedy LLP, Chartered Accountants, United Kingdom, www.obk.co.uk Ron Baker is nothing short of brilliant, and his enthusiasm for pricing is contagious. Pricing on Purpose will add more value to your firm than anything else you could do. As usual in Ron's books, he presents cutting-edge ideas. There is no greater value to your company than to read Pricing on Purpose and implement its ideas. —Scott Abbott, entrepreneur, former regional business development, manager, BDO Dunwoody, LLP, Manitoba, Canada |
| blair enns pricing creativity: Creative Confidence: Unleashing the Creative Potential Within Us All David Kelley, Tom Kelley, 2013-10-15 A powerful and inspiring book from the founders of IDEO, the award-winning design firm, on unleashing the creativity that lies within each and every one of us. |
| blair enns pricing creativity: Influence Is Your Superpower Zoe Chance, 2022-02-01 NATIONAL BESTSELLER • Rediscover the superpower that makes good things happen, from the professor behind Yale School of Management's most popular class “The new rules of persuasion for a better world.”—Charles Duhigg, author of the bestsellers The Power of Habit and Smarter Faster Better You were born influential. But then you were taught to suppress that power, to follow the rules, to wait your turn, to not make waves. Award-winning Yale professor Zoe Chance will show you how to rediscover the superpower that brings great ideas to life. Influence doesn’t work the way you think because you don’t think the way you think. Move past common misconceptions—such as the idea that asking for more will make people dislike you—and understand why your go-to negotiation strategies are probably making you less influential. Discover the one thing that influences behavior more than anything else. Learn to cultivate charisma, negotiate comfortably and creatively, and spot manipulators before it’s too late. Along the way, you’ll meet alligators, skydivers, a mind reader in a gorilla costume, Jennifer Lawrence, Genghis Khan, and the man who saved the world by saying no. Influence Is Your Superpower will teach you how to transform your life, your organization, and perhaps even the course of history. It’s an ethical approach to influence that will make life better for everyone, starting with you. |
| blair enns pricing creativity: Effortless Mastery Kenny Werner, 1996 Playing music should be as simple and natural as drawing a breath, yet most musicians are hindered by self-consciousness, apprehension, self-doubt, and stress. Before we can truly express our inner self, we must first learn to be at peace and overcome the distractions that can make performance difficult. Kenny's remarkable work deals directly with these hindrances, and presents ways to let our natural creative powers flow freely with minimal stress and effort. Includes inspiring recordings of meditations designed to initiate positive thought. This book has become a favorite of many musicians who credit it with changing their lives! Many are so impressed that they buy copies for their musician friends as gifts. Easy, effortless reading paperback. Effortless Mastery is a book that the world really needs. It was not written by a philosopher or an academic. Kenny Werner, is one of my favorite pianists I've ever had the pleasure of working with, and in my opinion one of the best pianists living on the planet. Kenny teaches that 'The joy of practicing is concentration. The joy of playing is liberation.' Effortless Mastery teaches the seeker how to achieve both at the highest levels. It also shows how to practice effectively, promoting real growth and how to play and perform free from fear and self-judgment. I highly recommend this book. ---Quincy Jones |
| blair enns pricing creativity: Why Study History? John Fea, 2024-03-26 What is the purpose of studying history? How do we reflect on contemporary life from a historical perspective, and can such reflection help us better understand ourselves, the world around us, and the God we worship and serve? Written by an accomplished historian, award-winning author, public evangelical spokesman, and respected teacher, this introductory textbook shows why Christians should study history, how faith is brought to bear on our understanding of the past, and how studying the past can help us more effectively love God and others. John Fea shows that deep historical thinking can relieve us of our narcissism; cultivate humility, hospitality, and love; and transform our lives more fully into the image of Jesus Christ. The first edition of this book has been used widely in Christian colleges across the country. The second edition provides an updated introduction to the study of history and the historian's vocation. The book has also been revised throughout and incorporates Fea's reflections on this topic from throughout the past 10 years. |
| blair enns pricing creativity: Oversubscribed Daniel Priestley, 2015-05-11 Don't fight for customers, let them fight over you! Have you ever queued for a restaurant? Pre-ordered something months in advance? Fought for tickets that sell out in a day? Had a hairdresser with a six-month waiting list? There are people who don't chase clients, clients chase them. In a world of endless choices, why does this happen? Why do people queue up? Why do they pay more? Why will they book months in advance? Why are these people and products in such high demand? And how can you get a slice of that action? In Oversubscribed, entrepreneur and bestselling author Daniel Priestley explains why…and, most importantly, how. This book is a recipe for ensuring demand outstrips supply for your product or service, and you have scores of customers lining up to give you money. Oversubscribed: Shows leaders, marketers, and entrepreneurs how they can get customers queuing up to use their services and products while competitors are forced to fight for business Explains how to become oversubscribed, even in a crowded marketplace Is full of practical tips alongside inspiring examples to alter our mindsets and get us bursting with ideas Is written by a successful entrepreneur who's used these ideas to excel in the ventures he has launched |
| blair enns pricing creativity: How to Write a Good Advertisement Victor O. Schwab, 2015-10-28 In How to Write a Good Advertisement, advertising expert Victor O. Schwab shares his proven techniques for crafting effective and persuasive advertisements. Drawing from his extensive experience in the industry, Schwab provides practical insights and strategies for capturing the attention of potential customers and compelling them to take action. Whether you're a seasoned marketer or just starting out, this book offers valuable guidance on how to create advertisements that deliver results. |
| blair enns pricing creativity: The Four Conversations Jeffrey D. Ford, Laurie W. Ford, 2009-08-01 Talk is powerful. And it isn't just ‘difficult' conversations that matter— the everyday dialogue we have with one another is critical to both personal and organizational success. Packed with sample dialogues and dozens of personal stories, and backed by solid research and the authors' firsthand observations, The Four Conversations describes how to get maximum results from conversations that every one of us must use to get things done: initiative conversations introducing something new, understanding conversations to help people relate to ideas or processes, performance conversations requesting specific actions, and closure conversations that recognize achievements and signal completion of the work. As Jeffrey and Laurie Ford clearly demonstrate, engage in the right conversation at the right time—plan and start each one well, finish every one effectively—and extraordinary things can happen. |
| blair enns pricing creativity: 75 Cage Rattling Questions to Change the Way You Work: Shake-Em-Up Questions to Open Meetings, Ignite Discussion, and Spark Creativity Dick Whitney, Melissa Giovagnoli, 1997-05-22 These outrageous and imaginative questions are designed to jar people into thinking creatively and break barriers to organizational success. Managers and team leaders will use this thought-provoking collection to stir the pot and get meeting members' juices flowing on key topics. Field-tested by two leading consultants, each question is followed by commentaries, exercises, and tips to facilitate great discussion. |
| blair enns pricing creativity: Immortal Diamond Richard Rohr, 2013-01-22 Dissolve the distractions of ego to find our authentic selves in God In his bestselling book Falling Upward, Richard Rohr talked about ego (or the False Self) and how it gets in the way of spiritual maturity. But if there's a False Self, is there also a True Self? What is it? How is it found? Why does it matter? And what does it have to do with the spiritual journey? This book likens True Self to a diamond, buried deep within us, formed under the intense pressure of our lives, that must be searched for, uncovered, separated from all the debris of ego that surrounds it. In a sense True Self must, like Jesus, be resurrected, and that process is not resuscitation but transformation. Shows how to navigate spiritually difficult terrain with clear vision and tools to uncover our True Selves Written by Father Richard Rohr, the bestselling author of Falling Upward Examines the fundamental issues of who we are and helps us on our path of spiritual maturity Immortal Diamond (whose title is taken from a line in a Gerard Manley Hopkins poem) explores the deepest questions of identity, spirituality, and meaning in Richard Rohr's inimitable style. |
| blair enns pricing creativity: Value-Based Fees Alan Weiss, 2008-11-03 In this thoroughly revised edition of his classic book, Alan Weiss shows how consulting fees are dependent on only two things: value provided in the perception of the buyer and the intent of the buyer and the consultant to act ethically. Many consultants, however, fail to understand that perceived value is the basis of the fee, or that they must translate the importance of their advice into long-term gains for the client in the client's perception. Still others fail to have the courage and the belief system that support the high value delivered to clients, thereby reducing fees to a level commensurate with the consultant's own low self-esteem. Ultimately, says Weiss, consultants, not clients, are the main cause of low consulting fees. |
| blair enns pricing creativity: The Freelance Manifesto Joey Korenman, 2017-05-31 Designing beautiful boards and making smooth animation come naturally to us Motion Designers. It's what we're good at. However, designing the career we want, with the freedom, flexibility, and pay we crave, that's more difficult. All of the above is within your grasp if you're willing to take the plunge into freelancing. School of Motion founder Joey Korenman worked in every kind of Motion Design role before discovering that freelancing offered him not only more autonomy but also higher pay, less stress, and more creativity. Since then, he's taught hundreds of School of Motion students his playbook for becoming a six-figure freelancer. Now he shares his experience and advice on breaking out of the nine-to-five mold in this comprehensive and tactical handbook. The Freelance Manifesto offers a field guide for Motion Design professionals looking to make the leap to freelance in two clear and concise parts. The first examines the goals, benefits, myths, and realities of the freelance lifestyle, while the second provides future freelancers with a five-step guide to launching and maintaining a solo business, including making contact, selling yourself, closing the deal, being indispensable, and becoming a lucrative enterprise. If you're feeling stifled by long hours, low-paying gigs, and an unfulfilling career, make the choice to redesign yourself as a freelancer-and, with the help of this book and some hard work, reclaim your time, independence, and inspiration for yourself. |
| blair enns pricing creativity: The Automatic Customer John Warrillow, 2015-02-05 The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret—no matter what industry you’re in—is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before. Far beyond Spotify, Netflix, and New York Times subscriptions, you can sign up for weekly or monthly supplies of everything from groceries (AmazonFresh) to cosmetics (Birchbox) to razor blades (Dollar Shave Club). According to John Warrillow, this emerging subscription economy offers huge opportunities to companies that know how to turn customers into subscribers. Automatic customers are the key to increasing cash flow, igniting growth, and boosting the value of your company. Consider Whatsapp, the internet-based messaging service that was purchased by Facebook for $19 billion. While other services bombarded users with invasive ads in order to fund a free messaging platform, Whatsapp offered a refreshingly private tool on a subscription platform, charging just $1 per year. Their business model enabled the kind of service that customers wanted and ensured automatic customers for years to come. As Warrillow shows, subscriptions aren’t limited to technology or media businesses. Companies in nearly any industry, from start-ups to the Fortune 500, from home contractors to florists, can build subscriptions into their business. Warrillow provides the essential blueprint for winning automatic customers with one of the nine subscription business models, including: • The Membership Website Model: Companies like The Wood Whisperer Guild, ContractorSelling, and DanceStudioOwner offer access to highly specialized, high quality information, recognizing that people will pay for good content. This model can work for any business with a tightly defined niche market and insider information. • The Simplifier Model: Companies like Mosquito Squad (pest control) and Hassle Free Homes (home maintenance) take a recurring task off your to-do list. Any business serving busy consumers can adopt this model not only to create a recurring revenue stream, but also to take advantage of the opportunity to cross-sell or bundle their services. • The Surprise Box Model: Companies like BarkBox (dog treats) and Standard Cocoa (craft chocolate) send their subscribers curated packages of goodies each month. If you can handle the logistics of shipping, giving customers joy in something new can translate to sales on your larger e-commerce site. This book also shows you how to master the psychology of selling subscriptions and how to reduce churn and provides a road map for the essential statistics you need to measure the health of your subscription business. Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 percent of sales growth, The Automatic Customer will be your secret weapon. |
| blair enns pricing creativity: Consciousness and the Brain Stanislas Dehaene, 2014-01-30 WINNER OF THE 2014 BRAIN PRIZE From the acclaimed author of Reading in the Brain and How We Learn, a breathtaking look at the new science that can track consciousness deep in the brain How does our brain generate a conscious thought? And why does so much of our knowledge remain unconscious? Thanks to clever psychological and brain-imaging experiments, scientists are closer to cracking this mystery than ever before. In this lively book, Stanislas Dehaene describes the pioneering work his lab and the labs of other cognitive neuroscientists worldwide have accomplished in defining, testing, and explaining the brain events behind a conscious state. We can now pin down the neurons that fire when a person reports becoming aware of a piece of information and understand the crucial role unconscious computations play in how we make decisions. The emerging theory enables a test of consciousness in animals, babies, and those with severe brain injuries. A joyous exploration of the mind and its thrilling complexities, Consciousness and the Brain will excite anyone interested in cutting-edge science and technology and the vast philosophical, personal, and ethical implications of finally quantifying consciousness. |
| blair enns pricing creativity: Eating the Big Fish Adam Morgan, 2009-04-03 EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information. |
| blair enns pricing creativity: The Next Mormons Jana Riess, 2019-02-01 American Millennials--the generation born in the 1980s and 1990s--have been leaving organized religion in unprecedented numbers. For a long time, the Church of Jesus Christ of Latter-day Saints was an exception: nearly three-quarters of people who grew up Mormon stayed that way into adulthood. In The Next Mormons, Jana Riess demonstrates that things are starting to change. Drawing on a large-scale national study of four generations of current and former Mormons as well as dozens of in-depth personal interviews, Riess explores the religious beliefs and behaviors of young adult Mormons, finding that while their levels of belief remain strong, their institutional loyalties are less certain than their parents' and grandparents'. For a growing number of Millennials, the tensions between the Church's conservative ideals and their generation's commitment to individualism and pluralism prove too high, causing them to leave the faith-often experiencing deep personal anguish in the process. Those who remain within the fold are attempting to carefully balance the Church's strong emphasis on the traditional family with their generation's more inclusive definition that celebrates same-sex couples and women's equality. Mormon families are changing too. More Mormons are remaining single, parents are having fewer children, and more women are working outside the home than a generation ago. The Next Mormons offers a portrait of a generation navigating between traditional religion and a rapidly changing culture. |
| blair enns pricing creativity: Identity Designed David Airey, 2019-01-01 Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios. You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business. |
| blair enns pricing creativity: Burn Your Portfolio Michael Janda, 2013 Offers advice on real-world practices, professional do's and don'ts, and business rules for those in the graphic arts. |
| blair enns pricing creativity: Story 10x Michael Margolis, 2019 |
| blair enns pricing creativity: Stranger God Richard Beck, 2017-10-18 Accessible, challenging, funny, and one of the best reads on how to love others in any situation. Love and hospitality can change the way you see the world and others. That's exactly what modern-day theologian, Richard Beck, experienced when he first led a Bible study at a local maximum security prison. Beck believed the promise of Matthew 25 that states when we visit the prisoner, we encounter Jesus. Sure enough, God met Beck in prison. With his signature combination of biblical reflection, theological reasoning, and psychological insight, Beck shows how God always meets us when we entertain the marginalized, the oppressed, and the refugee. Stories from Beck's own life illustrate this truth -- God comes to him in the poor, the crippled, the smelly. Psychological experiments show how we are predisposed to appreciate those who are similar to us and avoid those who are unlike us. The call of the gospel, however, is to override those impulses with compassion, to widen the circle of our affection. In the end, Beck turns to the Little Way of St. Thérèse of Lisieux for guidance in doing even the smallest acts with kindness, and he lays out a path that any of us can follow. |
| blair enns pricing creativity: Negotiating with Backbone Reed K. Holden, 2012-05-16 Sales professionals now confront the most serious threat to their success. Regardless of their size, industry, country, customer type, nature of the relationship or amount of value they provide, sales professionals are finding that purchasing decisions are increasingly being limited by procurement. The modern procurement function is purchasing on steroids. Where traditional purchasing managers negotiated, procurement officials attempt to dictate. Procurement deploys a variety of tactics designed to do one thing: gain unprecedented discounts and concessions out of even the most sophisticated sales professionals. This book is a strategy guide for salespeople to help them level the procurement playing field by showing readers how to assess the game procurement plays, describing proven ways to resist discounting and protect margins, demonstrating ways to keep value at the forefront of negotiations, offering targeted tactics to protect hard-earned profits from mindless discounting, and detailing eight strategies effective in any type of pricing negotiation. This book will be an invaluable resource for B2B sales professionals, customer-facing professionals, and executives responsible for leading successful sales organizations. |
| blair enns pricing creativity: Work for Money, Design for Love David Airey, 2012-10-26 Unlike other dry business books, this refreshing, straightforward guide from Logo Design Love author and international designer David Airey answers the questions all designers have when first starting out on their own. In fact, the book was inspired by the many questions David receives every day from the more than 600,000 designers who visit his three blogs (Logo Design Love, Identity Designed, and DavidAirey.com) each month. How do I find new clients? How much should I charge for my design work? When should I say no to a client? How do I handle difficult clients? What should I be sure to include in my contracts? David’s readers–a passionate and vocal group–regularly ask him these questions and many more on how to launch and run their own design careers. With this book, David finally answers their pressing questions with anecdotes, case studies, and sound advice garnered from his own experience as well as those of such well-known designers as Ivan Chermayeff, Jerry Kuyper, Maggie Macnab, Eric Karjaluoto, and Von Glitschka. Designers just starting out on their own will find this book invaluable in succeeding in today’s hyper-networked, global economy. |
| blair enns pricing creativity: Jesus according to the New Testament James D. G. Dunn, 2019-01-03 New Testament scholar James D. G. Dunn has published his research on Christian origins in numerous commentaries, books, and essays. In this small, straightforward book designed especially for a lay audience, Dunn focuses his fifty-plus years of scholarship on elucidating the New Testament witness to Jesus, from Matthew to Revelation. Dunn’s Jesus according to the New Testament constantly points back to the wonder of those first witnesses and greatly enriches our understanding of Jesus. |
| blair enns pricing creativity: The Universal Christ Richard Rohr, 2019-03-05 NEW YORK TIMES BESTSELLER • From one of the world’s most influential spiritual thinkers, a long-awaited book exploring what it means that Jesus was called “Christ,” and how this forgotten truth can restore hope and meaning to our lives. “Anyone who strives to put their faith into action will find encouragement and inspiration in the pages of this book.”—Melinda Gates In his decades as a globally recognized teacher, Richard Rohr has helped millions realize what is at stake in matters of faith and spirituality. Yet Rohr has never written on the most perennially talked about topic in Christianity: Jesus. Most know who Jesus was, but who was Christ? Is the word simply Jesus’s last name? Too often, Rohr writes, our understandings have been limited by culture, religious debate, and the human tendency to put ourselves at the center. Drawing on scripture, history, and spiritual practice, Rohr articulates a transformative view of Jesus Christ as a portrait of God’s constant, unfolding work in the world. “God loves things by becoming them,” he writes, and Jesus’s life was meant to declare that humanity has never been separate from God—except by its own negative choice. When we recover this fundamental truth, faith becomes less about proving Jesus was God, and more about learning to recognize the Creator’s presence all around us, and in everyone we meet. Thought-provoking, practical, and full of deep hope and vision, The Universal Christ is a landmark book from one of our most beloved spiritual writers, and an invitation to contemplate how God liberates and loves all that is. |
| blair enns pricing creativity: Find Your Red Thread Tamsen Webster, 2021-05-17 You have a terrific idea. You know it is so powerful that it could change a life, a market, or even the world. There's just one problem: others can't, or don't, see it... yet. |
| blair enns pricing creativity: Hey, Whipple, Squeeze This Luke Sullivan, 2016-02-01 The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work. |
| blair enns pricing creativity: Growing Wonder Felicia Alvarez, 2022-03-22 Do you dream of possessing a magical rose garden or a thriving flower farm? Whether you long to fill your own acreage with roses or consider yourself more of a weekend gardener, Menagerie Farm & Flower's Felicia Alvarez can help make your love affair with roses a joyous and rewarding experience. With her engaging and encouraging advice, Alvarez assures readers that they can grow beautiful roses successfully. Whatever your level of passion, with her twenty years of farming experience Felicia will guide you with sound advice and detailed horticultural knowledge. |
| blair enns pricing creativity: Buying Less for Less Russel Wohlwerth, Gerry Preece, 2013-02-05 A must-read for all marketing and advertising professionals and for all procurement pros who touch the marketing space! Authored by Gerry Preece, ex-head of marketing procurement for the world's largest advertiser and by Russel Wohlwerth, an ex-agency executive who is now one of the industry's most respected consultants, this book hits the marketing procurement dilemma head on. Preece and Wohlwerth deliver a punchy, concise, clear-minded assessment of the problem and offer straightforward solutions. They establish a sharp focus on the often-misidentified central problem, explain specifically why and how the marketing space truly is unique, and clearly spell out the implications for procurement. They prescribe four things procurement must do to succeed in the world of marketing. Those four solutions are market-proven. They work. This short, densely packed book makes the compelling case that marketing is not a cost to be minimized, but rather an investment to be maximized. And it goes far beyond that, providing insights into how procurement professionals think, explaining why it doesn't work to simply tell procurement pros that marketing is different, and offering ideas on how to build an effective marketing procurement organization.If you're an agency leader, a CMO, or a brand marketer, this book will empower you to influence how procurement approaches the space, thus enabling you to deliver better marketing work. If you're a CFO, this book will give you clear insights into how to properly leverage procurement to improve marketing ROI. And if you're a Chief Procurement Officer or a marketing procurement professional, you'll discover a powerful road map that will maximize your bottom line performance and results. |
| blair enns pricing creativity: Scramble Zach Gajewski, 2018-10 |
| blair enns pricing creativity: Psychological Science Michael S. Gazzaniga, Todd F. Heatherton, Diane F. Halpern, 2016 Reflecting the latest APA Guidelines and accompanied by an exciting, new, formative, adaptive online learning tool, Psychological Science, Fifth Edition, will train your students to be savvy, scientific thinkers. |
| blair enns pricing creativity: Pattern Discrimination Clemens Apprich, Wendy Hui Kyong Chun, Florian Cramer, Hito Steyerl, 2018-11-13 How do human prejudices reemerge in algorithmic cultures allegedly devised to be blind to them? How do human prejudices reemerge in algorithmic cultures allegedly devised to be blind to them? To answer this question, this book investigates a fundamental axiom in computer science: pattern discrimination. By imposing identity on input data, in order to filter--that is, to discriminate--signals from noise, patterns become a highly political issue. Algorithmic identity politics reinstate old forms of social segregation, such as class, race, and gender, through defaults and paradigmatic assumptions about the homophilic nature of connection. Instead of providing a more objective basis of decision making, machine-learning algorithms deepen bias and further inscribe inequality into media. Yet pattern discrimination is an essential part of human--and nonhuman--cognition. Bringing together media thinkers and artists from the United States and Germany, this volume asks the urgent questions: How can we discriminate without being discriminatory? How can we filter information out of data without reinserting racist, sexist, and classist beliefs? How can we queer homophilic tendencies within digital cultures? |
| blair enns pricing creativity: The Joy of Selling Steve Chandler, 2003 The Joy of Selling introduces powerful thinking processes that will help the reader to develop a creative state of mind. Chandler believes this state is essential for achieving extraordinary sales success. At the same time, he shows the reader how to enjoy the sales process. His book captures the same joyful spirit that enlivens his seminars. In concise, reader-friendly chapters, best-selling author Steve Chandler delivers over 50 powerful ideas guaranteed to stimulate fantastic sales success. Drawing on his extensive experience in the field, and using the most up-to-date psychological tools available, Chandler illustrates ways for both the novice and the seasoned pro to reach new heights of business prosperity. The Joy of Selling invites readers to be extraordinary, not only in sales but in all areas of life by making a conscious commitment to innovation, adventure, and clear communication. |
Blair: American Style Clothing for Women and Men
Blair is a historic brand with over 100 years of producing quality and comfortable women's and men's clothing for a casual lifestyle. Shop affordable shirts, pants, shoes, sweaters, jackets, …
Women's Clothing Catalog & Fashions Online - Blair
Shop Blair's collection of women's clothing online for the latest fashions. Our women's clothes catalog includes classic and current styles available in misses, petites, plus sizes. Discover …
Clearance - Blair
If you have any accessibility questions or problems, please contact us at 1-800-458-6057 or customerservice@blair.com for assistance.
Shop the Blair Women's Clothing Clearance Online | Blair
Shop Blair's collection of women's discount clothing today! Browse dresses, footwear, tops, bottoms, & more from our women's clothing clearance.
Shop Blair's Clearance Men's Clothing Online | Blair
Shop Blair's collection of men's clearance clothing today! Browse banded bottom shirts, dress shirts, accessories, footwear, pants, sweaters, & much more.
Comfortable & Stylish Shoes for Women - Blair
Check out our comfortable shoes for women. Blair's collection of stylish comfort shoes features many great-looking options, including comfortable slip on shoes.
Collections of our Favorite Women's Clothing - Blair
Find the best collections of our favorite Women's Apparel featuring seasonal trends, floral apparel, cozy fleece, flannel and more at Blair.
Women's Tops & Shirts - Tees, Sweatshirts, Blouses & More - Blair
Shop Blair's collection of women's tops and shirts including t-shirts, sweatshirts, blouses, graphic tees and more. Get free shipping and great deals!
Frequently Asked Questions | Blair
Find information on Frequently Asked Questions at Blair. For California residents, by proceeding to interact with Blair, please be aware that your personal information may be collected. To …
Order Status - Blair
If you have any accessibility questions or problems, please contact us at 1-800-458-6057 or customerservice@blair.com for assistance.
Blair: American Style Clothing for Women and Men
Blair is a historic brand with over 100 years of producing quality and comfortable women's and men's clothing for a casual lifestyle. Shop affordable shirts, pants, shoes, sweaters, jackets, …
Women's Clothing Catalog & Fashions Online - Blair
Shop Blair's collection of women's clothing online for the latest fashions. Our women's clothes catalog includes classic and current styles available in misses, petites, plus sizes. Discover …
Clearance - Blair
If you have any accessibility questions or problems, please contact us at 1-800-458-6057 or customerservice@blair.com for assistance.
Shop the Blair Women's Clothing Clearance Online | Blair
Shop Blair's collection of women's discount clothing today! Browse dresses, footwear, tops, bottoms, & more from our women's clothing clearance.
Shop Blair's Clearance Men's Clothing Online | Blair
Shop Blair's collection of men's clearance clothing today! Browse banded bottom shirts, dress shirts, accessories, footwear, pants, sweaters, & much more.
Comfortable & Stylish Shoes for Women - Blair
Check out our comfortable shoes for women. Blair's collection of stylish comfort shoes features many great-looking options, including comfortable slip on shoes.
Collections of our Favorite Women's Clothing - Blair
Find the best collections of our favorite Women's Apparel featuring seasonal trends, floral apparel, cozy fleece, flannel and more at Blair.
Women's Tops & Shirts - Tees, Sweatshirts, Blouses & More - Blair
Shop Blair's collection of women's tops and shirts including t-shirts, sweatshirts, blouses, graphic tees and more. Get free shipping and great deals!
Frequently Asked Questions | Blair
Find information on Frequently Asked Questions at Blair. For California residents, by proceeding to interact with Blair, please be aware that your personal information may be collected. To …
Order Status - Blair
If you have any accessibility questions or problems, please contact us at 1-800-458-6057 or customerservice@blair.com for assistance.
