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airtel books app: CUSTOMER RELATIONSHIP MANAGEMENT ALOK KUMAR RAI, 2012-12-05 This thoroughly revised and enlarged edition brings to light the latest developments taking place in the area of Customer Relationship Management (CRM), and focuses on current CRM practices of various service industries. This edition is organised into five parts containing 19 chapters. Part I focuses on making the readers aware of the conceptual and literary developments, and also on the strategic implementation of the concepts. Part II discusses the research aspects of CRM. Part III deals with the applications of information technologies in CRM. Part IV provides the various newer and emerging concepts in CRM. Finally, Part V analyses the CRM applications in various sectors, industries and companies. Primarily intended as a textbook for the students of Management, the book would prove to be an invaluable asset for professionals in service industries. New to This Edition Includes five new chapters, namely Research Techniques and Methods in Customer Relationship Management; Customer Satisfaction; Customer Loyalty; Service Quality; and Service Recovery Management, along with several additions of new text and revisions of the existing text. Provides latest advancements in CRM to keep the students abreast of these developments. Gives as many as 16 Case Studies with critical analysis of different industries to help the readers understand the subject. Covers a number of illustrations to elucidate the concepts discussed. Gives Project Assignment in each chapter. |
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airtel books app: FMGE SOLUTIONS-MCI SCREENING EXAMINATION (A COMPLETE NBE CENTRIC APPROACH) DR DEEPAK MARWAH, DR SIRAJ AHMAD, 2017-04-15 • More than 5700 Practice Qs with Explanations• 700 Most Recent Pattern/ New Qs added (New Feature)• Most Important Topics for Last Minute Revision• Fully Colored Layout with Special Features (Also Know, Must Know)• 200+Image-based questions with their Explanations• Latest Updates from Standard Textbooks• 4000 Additional Practice Qs in App (New Feature) |
airtel books app: Current Affairs Monthly Capsule February 2022 E-book - Free PDF testbook.com, 2022-03-03 Current Affairs Monthly Capsule February 2022 will help you get a grasp on news topics segregated as National, International, Banking, Defence, & other crucial exam-related articles. This is the final touch for candidates to ace the exams in one go |
airtel books app: Global eBook 2016 Rüdiger Wischenbart, 2016-05-25 The 2016 edition of the Global eBook report, with more than 50 data driven original charts and tables, is the international industry reference on the evolution of ebook markets focuses on relevant key angles for an understanding of the current transformation of book publishing in a global perspective: Market close ups (print and digital) for the US, UK, Europe (notably France, Germany, Italy, the Netherlands Spain, Sweden, and a detailed overview on Central and Eastern Europe), Plus analysis of selected emerging markets, notably Brazil, China, India and Russia; Summaries of key debates and driving forces (global players such as Amazon, statistical close ups on pricing, performance by genre, piracy, patterns of consumer habits, DRM, self publishing, et al.) We provide an overview of trends and developments, based on a unique set of data from a wide array of the best available sources, backed up by a thorough analysis of overall book publishing in the diverse international contexts. The 2016 edition of the Global eBook report particularly emphasizes how digital developments are embedded in the overall evolution of publishing markets, by providing context data as well as historical statistics to spot trends and developments over the past 3 to 7 years. Main driving forces and policy as well as legal debates shaping the current transformation of the international book business are identified and looked at in country and market comparisons. |
airtel books app: The Bold New Normal Lucy Quist, 2019-04-18 Have you ever wondered what it will take to transform each African country into a prosperous nation where each citizen has a real opportunity to thrive? Africa's narrative has been shaped by a vision of the future that remains bleak. A vision that says a little more is okay for the African. It is time to challenge and change our paradigm of what great outcomes look like for an African country. It is time for The Bold New Normal of an Africa where citizens of each country genuinely have the opportunity to prosper. The formula for sustainable prosperity has been tried and tested world over. Why then do we continue to hope that a different method, that has thus far failed the continent, will create sustainable prosperity? The Bold New Normal is a timely publication that coincides with the 400th anniversary of the start of slavery: the year of return. 400 years since the unraveling of African began, it is time to piece her back together and focus forward. It is surely the time for The Bold New Normal! |
airtel books app: Coimbatore RS Puram Lion Dr Er J Shivakumaar, 2019-04-26 RS Puram in Coimbatore City is a commercial area. This Cell - Phone Users Directory is listing all the Firms and persons residing in the area of so called Rathina Sabapathi Puram. This will be used to search and find any known firm or person and communicate with them. A Specimen Print Edition is released, as on 20 June 2019, to educate the Residents about the CELFON 5G+ Directory. After many weekly updates, the final directory is compiled as on November 2019. The edited directory is uploaded on the day of Pongal |
airtel books app: COIMBATORE SOUTH - 2021 Lion Dr Er J Shivakumaar, 2020-12-11 This is the latest (2021) edition of Coimbatore South Industrial Directory. Based on the details collected till December 2020. All types of Industries (Small, Medium, Large, Tiny, Micro) are covered and listed with their Phone Numbers, Mobile Numbers, Address, Contact Person, Products sold or Service Offered etc. Industries and Suppliers located in the southern part of Coimbatore, namely, SIDCO Industrial Estates of Kurichi & Malumichampatti, Eachanari, Seerapalayam, Bodipalayam, Madukkarai, Podanur, Kuniyamuthur are listed. More than 3,500 Industries producing 1,200+ products are listed. Wide range of Job Machining Capacities in CNC Machinery, Steel Castings, Forgings, Heat Treatment, Surface Finishing etc are covered. An ideal guide to find prospects and promote Industries & Businesses in these areas. This COIMBATORE SOUTH Directory is also available as printed edition. Available through selected Mobile Phone Shops & Book Sellers. |
airtel books app: Mind Without Fear Rajat Gupta, 2019-03-24 “A propulsive narrative filled with boldfaced names from business and politics. At times, it is a dishy score settler.”—The New York Times For nine years, Rajat Gupta led McKinsey & Co.—the first foreign-born person to head the world’s most influential management consultancy. He was also the driving force behind major initiatives such as the Indian School of Business and the Public Health Foundation of India. A globally respected figure, he sat on the boards of distinguished philanthropic institutions such as the Gates Foundation and the Global Fund to Fight AIDS, Tuberculosis and Malaria, and corporations, including Goldman Sachs, American Airlines, and Procter & Gamble. In 2011, to the shock of the international business community, Gupta was arrested and charged with insider trading. Against the backdrop of public rage and recrimination that followed the financial crisis, he was found guilty and sentenced to two years in jail. Throughout his trial and imprisonment, Gupta has fought the charges and maintains his innocence to this day. In these pages, Gupta recalls his unlikely rise from orphan to immigrant to international icon as well as his dramatic fall from grace. He writes movingly about his childhood losses, reflects on the challenges he faced as a student and young executive in the United States, and offers a rare inside glimpse into the elite and secretive culture of McKinsey, “the Firm.” And for the first time, he tells his side of the story in the scandal that destroyed his career and reputation. Candid, compelling, and poignant, Gupta’s memoir is much more than a courtroom drama; it is an extraordinary tale of human resilience and personal growth. |
airtel books app: Limca Book of Records 2024 Hachette India, 2024-01-24 India's longest-running record book completing 34 years FEATS OF EXTRAORDINARY TENACITY STORIES OF STUNNING PERFORMANCES TRIUMPHS OF NEVER-SAY-DIE ACHIEVERS India's most comprehensive book of records captures the country's stellar achievements in human endeavour, structures, sports, education, defence, government, science and technology, adventure, business, cinema, environment and sustainability, literature, and the arts. From the longest, tallest, and fastest to the unique and truly extraordinary, this curation of superlatives presents a remarkable range of newly set records and those that have stood steadfast over the years. A recap of the record-breaking show at the Asian Games 2022 and a focus section on Indian Parliament make this edition extra special. Records in the conservation of the environment and betterment of our communities, among others, are sure to resonate and motivate readers. This edition of India's number one record-cum-reference book, with over 450 coloured images, is packed with informative timelines, reader-friendly infographics, tables, and number trivia. Limca Book of Records 2024 promises to thrill, enrich, and entertain! ... as always! |
airtel books app: The Spirit of Indian Painting B. N. Goswamy, 2016-08-16 “Wonderful . . . A book to make both layman and connoisseur alike realize why pre-modern Indian painting is one of the great arts of the world.” —Neil MacGregor Through close encounters with over a hundred carefully selected works, spanning nearly a thousand years, and ranging from Jain manuscripts and Pahari and Mughal miniatures to Company School paintings, B. N. Goswamy unlocks the many treasures that lie within Indian painting. In an illuminating introduction, and as Goswamy relates the stories behind each work and deciphers the visual vocabulary and language of the painters, he brings to life the cultural, social, and political milieu in which they were created. Lavishly illustrated, and combining erudition with great storytelling, The Spirit of Indian Painting reveals the beauty of this richly varied body of work in a new and brilliant light. |
airtel books app: Moon of the Crusted Snow Waubgeshig Rice, 2018-10-02 2023 Canada Reads Longlist Selection National Bestseller Winner of the 2019 OLA Forest of Reading Evergreen Award Shortlisted for the 2019 John W. Campbell Memorial Award Shortlisted for the 2019/20 First Nation Communities READ Indigenous Literature Award 2020 Burlington Library Selection; 2020 Hamilton Reads One Book One Community Selection; 2020 Region of Waterloo One Book One Community Selection; 2019 Ontario Library Association Ontario Together We Read Program Selection; 2019 Women’s National Book Association’s Great Group Reads; 2019 Amnesty International Book Club Pick January 2020 Reddit r/bookclub pick of the month “This slow-burning thriller is also a powerful story of survival and will leave readers breathless.” — Publishers Weekly “Rice seamlessly injects Anishinaabe language into the dialogue and creates a beautiful rendering of the natural world … This title will appeal to fans of literary science-fiction akin to Cormac McCarthy as well as to readers looking for a fresh voice in indigenous fiction.” — Booklist A daring post-apocalyptic novel from a powerful rising literary voice With winter looming, a small northern Anishinaabe community goes dark. Cut off, people become passive and confused. Panic builds as the food supply dwindles. While the band council and a pocket of community members struggle to maintain order, an unexpected visitor arrives, escaping the crumbling society to the south. Soon after, others follow. The community leadership loses its grip on power as the visitors manipulate the tired and hungry to take control of the reserve. Tensions rise and, as the months pass, so does the death toll due to sickness and despair. Frustrated by the building chaos, a group of young friends and their families turn to the land and Anishinaabe tradition in hopes of helping their community thrive again. Guided through the chaos by an unlikely leader named Evan Whitesky, they endeavor to restore order while grappling with a grave decision. Blending action and allegory, Moon of the Crusted Snow upends our expectations. Out of catastrophe comes resilience. And as one society collapses, another is reborn. |
airtel books app: Robots and AI Lili Yan Ing, Gene M. Grossman, 2022-06-12 Robots and artificial intelligence (AI) are powerful forces that will likely have large impacts on the size, direction, and composition of international trade flows. This book discusses how industrial robots, automation, and AI affect international growth, trade, productivity, employment, wages, and welfare. The book explains new approaches on how robots and artificial intelligence affect the world economy by presenting detailed theoretical framework and country-specific as well as firm-product level-specific exercises. This book will be a useful reference for those researching on robots, automation, AI and their economic impacts on trade, industry, and employment. The Open Access version of this book, available at www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license. |
airtel books app: The Digital Frontier Sangeet Kumar, 2021-05-25 The global web and its digital ecosystem can be seen as tools of emancipation, communication, and spreading knowledge or as means of control, fueled by capitalism, surveillance, and geopolitics. The Digital Frontier interrogates the world wide web and the digital ecosystem it has spawned to reveal how their conventions, protocols, standards, and algorithmic regulations represent a novel form of global power. Sangeet Kumar shows the operation of this power through the web's infrastructures of control visible at sites where the universalizing imperatives of the web run up against local values, norms, and cultures. These include how the idea of the global common good is used as a ruse by digital oligopolies to expand their private enclosures, how seemingly collaborative spaces can simultaneously be exclusionary as they regulate legitimate knowledge, how selfhood is being redefined online along Eurocentric ideals, and how the web's political challenge is felt differentially by sovereign nation states. In analyzing this new modality of cultural power in the global digital ecosystem, The Digital Frontier is an important read for scholars, activists, academics and students inspired by the utopian dream of a truly representative global digital network. |
airtel books app: My Search for Ramanujan Ken Ono, Amir D. Aczel, 2016-04-20 The son of a prominent Japanese mathematician who came to the United States after World War II, Ken Ono was raised on a diet of high expectations and little praise. Rebelling against his pressure-cooker of a life, Ken determined to drop out of high school to follow his own path. To obtain his father’s approval, he invoked the biography of the famous Indian mathematical prodigy Srinivasa Ramanujan, whom his father revered, who had twice flunked out of college because of his single-minded devotion to mathematics. Ono describes his rocky path through college and graduate school, interweaving Ramanujan’s story with his own and telling how at key moments, he was inspired by Ramanujan and guided by mentors who encouraged him to pursue his interest in exploring Ramanujan’s mathematical legacy. Picking up where others left off, beginning with the great English mathematician G.H. Hardy, who brought Ramanujan to Cambridge in 1914, Ono has devoted his mathematical career to understanding how in his short life, Ramanujan was able to discover so many deep mathematical truths, which Ramanujan believed had been sent to him as visions from a Hindu goddess. And it was Ramanujan who was ultimately the source of reconciliation between Ono and his parents. Ono’s search for Ramanujan ranges over three continents and crosses paths with mathematicians whose lives span the globe and the entire twentieth century and beyond. Along the way, Ken made many fascinating discoveries. The most important and surprising one of all was his own humanity. |
airtel books app: COIMBATORE SOUTH - 2019 Lion Dr Er J Shivakumaar, Editor, 2020-10-23 4th Edition Digitaly Released on 26-10-2020, Vijaya Dasami Day. Updated on 14- November 2020, the Deepavali Day & 21st. Fourth Edition COIMBATORE SOUTH , is Now Available Digitaly, uploaded on 26-10-2020, Vijaya Dasami Day..The book was originaly planned for release in March 2020. But due to unexpected CORONA LOCK DOWNS, of the entire nation, it could not be released at that time. After updating all the informations, it is released, with numerous changes, over the previous edition. The Third Edition 2019, is released at the MSME EXPO 2019 -UDYAM SAMAAGAM, by the Director of MSME-DI, Coimbatore, Mr Sathesh Kumar. It is released on 6-3-2019, at the Inaugural Function of MSME EXPO 2019. It is renamed as COIMBATORE SOUTH, in view of coverage of more areas in the southern side of Coimbatore. New Contents Added : 5G+ Communication details of All the Governments, Travel Time Tables are added. Preface to First Edition (released in March 2017) : Coimbatore is the second Largest Industrial City in Tamilnadu, India. After the introduction of Cell Phones and Development of Mobile Technology, every one used to have a Phone or Mobile. To help to communicate among themselves, this CELFON5G Directory Services are introduced. Every Firm or Person owning a Mobile Phone or Fixed Phone is listed in this CELFON Directories. The Listing gives all 5 communication addresses like 1. Postal address 2. Fixed and Mobile Phone Number 3. FAX 4. Email Address 5. Web Site etc in addition to Postal Address. CELFON Directories are available as - 1.Print Edition 2. Digital Edition for viewing in Mobile Phones 3. Searchable Mobile Apps Considering the Lakhs of Users in Coimbatore, a single volume of Directory is difficult to handle. So the users are published in 10 Volumes.The first among the Series is on COIMBATORE SIDCO Industrial Area. This Volume Covers Residents, Industries and Businesses in Southern part of Coimbatore, namely SIDCO Industrial Estates (Kurichi & Malumichampatti) and neighbouring areas, like Podanur, Kuniyamuthur, Madukkarai, Bodipalayam, Seerapalayam etc. At the time of creation, this Digital Edition is a replica of Print Edition. Later on Contents of this Digital Edition are updated every month with new users. |
airtel books app: Online Teaching-Learning Badan Barman, Kankana Baishya, 2021-01-01 |
airtel books app: Banking Awareness Arihant Experts, 2021-11-14 1. The book is the complete Preparatory Guide for Banking Awareness 2. Entire syllabus has been split into 11 chapter 3. Each chapter contains theories and solved problems for revision 4. Unsolved problems have been accompanied after every chapter 5. Banking Glossary have provided after every chapter 6. 5 Practice Sets have been given for self-analysis The updated edition of “Banking Awareness” serves as an extremely valuable asset for aspirants who are preparing for banking recruitment exams. Especially designed according to the latest pattern, this book is divided into 18 chapters, giving proper coverage in Economy, Banking and Finance Sector, etc. All the relevant & important chapters & topics on Banking Awareness are covered in the book concisely in a reader-friendly manner. Most of the practice questions given in the book are incorporated from various previous years’ question papers & solved Papers in a Chapterwise manner. 3 Practice sets, abbreviation and glossary are given at the end. This book not only serves as study guide but also as a practice tool to test your banking knowledge. It is highly recommended for the aspirants to sharpen their Problem solving skills with intensive practice of numerous questions provided in the book, and prepare them to face their exam with confidence. TOC Indian Banking and its History, Indian Banking Structure, Reserve Bank of India, Banking Regulation System, Banking Innovation in India, Banking Services in India, Financial Reforms in Banks, Banking Committees and Financial Standards, Financial Institutions in India, Money and Financial Market, Capital Market, Insurance and NBFCs, Tax System in India, Public Finance and Budget, Indian Economy, Industry and Trade, International Organisation and World Bank, Important Government Schemes, Practice Sets (1-3), Abbreviation, Glossary, Financial and Banking Current Affairs. |
airtel books app: The Flow of My Life Prashant Gupta, 2023-02-27 This memoir is written by a technocrat who in his mid-40s, decided to record his life journey until now, by bringing together and interweaving multiple layers and different strands of episodes and experiences that make up his life. The memoir begins with his roots and the trials that have deeply impacted him and his family through generations, passed down through storytelling and memory. He is deeply engaged in technology and constantly searches the intangible world of divinity for larger answers to life. It is a compelling narrative that holds out hopes for humanity in the midst of strife and struggle, offering insights to heal hearts with love and peace. |
airtel books app: IBPS RRB Officer Scale 1 Main Exam 2024 (English Edition) - 10 Practice Tests (2400 Solved Questions) with Free Access to Online Tests EduGorilla Prep Experts, 2024-07-12 • Best Selling Book in English Edition for IBPS RRB Officer Scale 1 Main Exam with objective-type questions as per the latest syllabus given by the Institute of Banking Personnel and Selection. • IBPS RRB Officer Scale 1 Main Exam Preparation Kit comes with 10 Practice Tests with the best quality content. • Increase your chances of selection by 16X. • IBPS RRB Officer Scale 1 Main Exam Prep Kit comes with well-structured and 100% detailed solutions for all the questions. • Clear exam with good grades using thoroughly Researched Content by experts. |
airtel books app: 30 Second Thrillers K V Sridhar, 2017-10-02 The book will be a landmark in itself because it will be the first to cover behind the scenes of every loved ad, right from the Doordarshan days to today's YouTube; right from 'Chal meri luna' to 'Airtel smartphone ads'. It will cover interviews of creative heads and directors of all generations, right from vintage to new age. Author has handpicked each ad based on their popularity among viewers and met its creators and talked to them about the entire process. He had left out the marketing jargons and advertising sham, and just weaved stories using wonderful stories. The book will feature legendary ad-creators like Alyque Padamsee, Piyush Pandey, Prahlad Kakkar, R Balki, Prasoon Joshi, Prasoon Pandey, Agnello Dias, KS Chakravarty, Prakash Varma, Nitesh Tiwari, Preeti Nair, Ram Madhvani, Kailash Surendranath, Amit Sharma, Ashish Khajanji, Parshuraman, AG Krishnamurthy, Shantanu Sheorey and many more. One unique aspect about this book is the coming together of virtually the entire ad industry. |
airtel books app: Oswaal One For All Olympiad Previous Years' Solved Papers Class 3 (Set of 6 Books) Maths, English, Science, Reasoning, Cyber & General Knowledge (For 2024-25 Exam) Oswaal Editorial Board, 2024-04-16 Description of the Product: • Crisp Revision with Concept-wise Revision Notes & Mind Maps • 100% Exam Readiness with Previous Years’ Questions from all leading • • • • Olympiads like IMO, NSO, ISO & Hindustan Olympiad. • Valuable Exam Insights with 3 Levels of Questions-Level1,2 & Achievers • Concept Clarity with 500+ Concepts & 50+ Concepts Videos • Extensive Practice with Level 1 & Level 2 Practice Papers |
airtel books app: Multidisciplinary Research in Arts, Science & Commerce (Volume-25) Chief Editor- Biplab Auddya, Editor- Dr. A Sudarvizhi, Harry George, Anna George, Dr. V. Anitha, Dr. Bharati Verma, Sanjay Ambadas Salve, 2025-04-22 |
airtel books app: Oswaal One For All Olympiad Previous Years’ Solved Papers, Class-3 Cyber Book (For 2023 Exam) Oswaal Editorial Board, 2023-02-23 Description of the product: • Chapter wise Concepts Review with Mind Maps • <b>Previous years’ Solved Papers 2011 to 2020<b> • Assessment through 3 Levels of Questions--<b>Level 1, Level 2 & Achievers<b> • Answer Key with Explanations • <b>Amazing Facts, Fun Trivia & ‘Did You Know?’<b> • Level 1 & 2 Sample Papers for Practice • Hybrid version with Print + Online Support Chapter wise Mind Maps |
airtel books app: The Lonely Tiger Hugh Allen, 2014-09 '[...] I saw that he was staring intently at a leaf blowing over the surface and drifting towards him. When it came within reach he started to dab at it with his right front paw, but with a touch so gentle that his pad was the merest caress on the tiny tip of its curled-up sail. From that moment, I always called him the Lonely Tiger.' After being discharged from the British Armed Forces at the end of the Second World War, Hugh Allen-and his widowed sister Babs-decided on impulse to settle down on an estate in Mandikhera, an obscure village in central India, hoping to live the quiet life of a farmer. But even as his crops flourished, they suffered the attentions of the hungry denizens of the surrounding forest. Allen was thus compelled to take up arms to defend his crops and, occasionally, the villagers of Mandikhera. The Lonely Tiger recounts Allen's encounters with animals of all kinds: snappish tigers in heat; a wounded, angry leopard; a surly, murderous boar; chattering, helpful monkeys; an enraged she-bear protecting her cubs; and a melancholy tiger that has lost his family to poachers. Hugh Allen narrates his adventures in spare, taut and thrilling prose which brings the jungle-and the hunt-to pulsating life. And while The Lonely Tiger is one of the best shikar books to have been ever written, it is also one of the earliest appeals to conserve India's rapidly vanishing wildlife. Appearing in print after a hiatus of more than half a century, The Lonely Tiger is a must read. |
airtel books app: The Groaning Shelf Pradeep Sebastian, 2012-03-12 Notes from a bibliophile on the lure of rare and first editions, the beauty of dust jackets, the thrill of browsing in antiquarian bookshops, the bibliomania of book thieves, movies about books, and the inner life of a reader. The Groaning Shelf is not so much a book about books as a book about books about books. These little essays capture the drama of bookish obsession, the joys and snares of the bookish life and the pleasures of bibliophily. |
airtel books app: EBOOK: Principles and Practice of Marketing, 9e David Jobber, Fiona Ellis-Chadwick, 2019-08-01 EBOOK: Principles and Practice of Marketing, 9e |
airtel books app: Oswaal One For All Olympiad Previous Years' Solved Papers Class 3 (Set of 6 Books) Maths, English, Science, Reasoning, Cyber & General Knowledge (For 2023 Exam) Oswaal Editorial Board, 2023-06-14 Description of the product: • Crisp Revision with Concept-wise Revision Notes & Mind Maps • 100% Exam Readiness with Previous Years’ Questions (2011-2022) from all leading Olympiads like IMO,NSO, ISO & Hindustan Olympiad. • Valuable Exam Insights with 3 Levels of Questions-Level1,2 & Achievers • Concept Clarity with 500+ Concepts & 50+ Concepts Videos • Extensive Practice with Level 1 & Level 2 Practice Papers |
airtel books app: Creating a New Medina Venkat Dhulipala, 2015-02-09 This book challenges the fundamental assumptions regarding the foundations of Pakistani nationalism during colonial rule in India. |
airtel books app: Principles of Integrated Marketing Communications: A Malaysia Casebook Hasrina Mustafa, Siti Aishah Chu Abdullah, Shuhaida Md Noor, 2022-10-18 This book is written primarily as an introductory textbook aimed for both undergraduate and postgraduate students of all institutions of higher learning in the areas of marketing communication, advertising and promotion. It is packed with comprehensive discussion on the essential aspects of integrated marketing communication (IMC) covering on the topics on the conceptualisation, tools, process of implementation, related models and theories, and IMC's measurement of effect. Readers will also learn practical IMC experience through award winning case studies provided by member agencies of the Association of Accredited Advertising Agents Malaysia (4As) and other cutting-edge companies and brands such as Maxis, Malaysia Airports Holdings Berhad, KFC, Langkawi Development Authority, Universiti Sains Malaysia and Wipro Unza. For both students and practitioners in the areas of marketing communication, advertising and promotion, Principles of Integrated Marketing Communications: A Malaysia Casebook is an essential guide towards unified and seamless IMC experience. |
airtel books app: Bringing Up Your Baby Komal Porecha, 2014-06-13 Once you’ve delivered your baby, you know that the fun has just started. From your parents, to friends and neighbours, everyone has advice to give you about how to care for your baby. And as well meaning and confusing as they may be, how do you know what’s right for you and your angel? After all, you want to give your precious newborn the best, don’t you? Mother of twins and a gorgeous boxer, Komal Porecha tells you everything you need to know about that challenging, trying, and fulfilling first year of baby care in an inimitable tone that will leave you going back to her pages for her wealth of information and her dab of warmth. From bringing your baby home, to breast feeding, diaper changing, to doctor-patient routines, to regulating your child’s sleep patterns, Bringing Up Your Baby is every Indian woman’s blessing and best friend. |
airtel books app: CEO FACTORY SUDHIR. SITAPATI, 2019 |
airtel books app: The Sialkot Saga Ashwin Sanghi, 2016 The trajectories of Arvind and Arbaaz, both 'businessmen' of a kind whose lives are unwillingly intertwined, ricochet off one another while they play out their sinister and murderous plots of personal and professional one-upmanship, all the while breaking every rule in the book. Both are unaware that what they seek and fight over is the very obstacle in realising an ancient secret that dates back to a time long forgotten. And yet, at the heart of it all, there lies tenderness. . . and pathos. . . and blood. . . and rare moments of an almost exalted happiness. So, can it be that a man is both sinner and saint, victor and victim, black and white? |
airtel books app: Girl In Room 105 Chetan Bhagat, 2024-02-23 Hi, I'm Keshav, and my life is screwed. I hate my job and my girlfriend left me. Ah, the beautiful Zara. Zara is from Kashmir. She is a Muslim. And did I tell you my family is a bit, well, traditional? Anyway, leave that. Zara and I broke up four years ago. She moved on in life. I didn't. I drank every night to forget her. I called, messaged, and stalked her on social media. She just ignored me. However, that night, on the eve of her birthday, Zara messaged me. She called me over, like old times, to her hostel room 105. I shouldn't have gone, but I did... and my life changed forever. This is not a love story. It is an unlove story. From the author of Five Point Someone and 2 States, comes a fast-paced, funny and unputdownable thriller about obsessive love and finding purpose in life against the backdrop of contemporary India. |
airtel books app: The Subtle Art of Not Giving a F*ck / Everything Is F*cked Box Set Mark Manson, 2024-09-03 |
airtel books app: Jasmine Days Benyamin (Shanaz Habib), 2018 Sameera Parvin moves to an unnamed Middle Eastern city to live with her father and her relatives. She thrives in her job as a radio jockey and at home she is the darling of the family. But her happy world starts to fall apart when revolution blooms in the country. As the people's agitation gathers strength, Sameera finds herself and her family embroiled in the politics of their adopted land. She is forced to choose between family and friends, loyalty and love, life and death. |
airtel books app: 여행도서 콘텐츠에 반영된 원샷 여행트렌드 2015 : 여행도서 트렌드에 관한 국내 최초 석사논문 삐급여행(조명화), 2015-02-02 ● 여행 및 관광 분야의 트렌드 분석 역시 국가 경제에 미치는 영향이나, 신규 고용 창출 효과가 타 산업군에 비해 현저히 높다. 트렌드가 함축하고 있는 부가가치에도 불구하고 방대한 사회의 한 영역을 지속적으로 변화하는 시간의 흐름에 따라 조사하는 작업은 개인이나 일개 기관이 감당하기에 결코 용이한 작업이 아니다. 문화체육관광부의 해당 사이트나 관련 학술단체에서 여행 트렌드에 관한 연구나 트렌드 분석 자료는 찾아보기 어려운 것이 현실이다. ● 기존의 관광 분야 연구는 현재 한국인의 여행트렌드라는 거시적인 주제보다는 보다 협소한 영역의 관광상품 개발, 국가별 관광객, 관광시설, 관광정책 등에 한정되어 있어, 현재 한국인의 여행트렌드를 조망하기에는 미흡하다. 정부기관이나 초대형 여행사에서도 여행 분야의 학술적인 연구나 트렌드 분석에 투자하지 않는 상황에서 해당 분야의 전문가나 관광 분야 대학원, 소규모 여행사 등에서 지금 당장 산업적으로 활용하기 어려운 트렌드 분석을 시도하는 것 자체가 현실적으로 제약이 크다고 할 수 있다. ● 이와 같은 맥락에서 본 연구는 여행도서 콘텐츠라는 문화상품 분석을 통해 한국인의 여행트렌드를 다양한 각도에서 고찰하고자 한다. 특히 2000년대 이후의 여행도서콘텐츠의 분석은 현재 여행업계에서 근무하는 전문가는 물론 관광학계나 유관기관, 더 나아가 여행을 즐기는 일반 대중에게까지 유의미한 정보와 데이터를 제시하는 것을 목표로 한다. [연구문제 1] 여행도서의 지역별 트렌드는 어떻게 나타나고 있는가? [연구문제 2] 장르별 여행도서의 트렌드는 무엇인가? [연구문제 3] 여행도서에 반영된 여행자의 여행동기 트렌드는 어떠한가? Ⅰ. 서론 1. 문제제기 및 연구의 목적 2. 연구의 필요성 및 연구범위 Ⅱ. 이론적 배경 1. 여행의 개념정의와 여행도서의 특성 1) 여행의 개념 2) 여행도서의 특성 2. 여행도서의 유형분류 현황 1) 국내 도서마켓의 여행도서 분류 2) 국제표준도서번호(ISBN)의 여행도서 분류 3. 여행동기에 관한 기존연구 분석 : TCL 모델 Ⅲ. 연구문제 및 연구방법 1. 연구문제 2. 연구방법 1) 자료선정 및 자료수집 (1) 여행도서 베스트셀러 선정 (2) 여행시리즈 도서 선정 (3) 여행작가들의 추천도서 선정 2) 분석기준 및 분석방법 Ⅳ. 연구 결과 1. 연도별 여행도서 트렌드 분석 2. 지역에 의한 여행도서 트렌드 분석 1) 세계 2) 유럽 3) 미주 4) 남미/아프리카/오세아니아 5) 아시아 6) 국내 3. 장르에 의한 여행도서 트렌드 분석 1) 가이드북 2) 여행에세이 3) 테마여행 4) 만화/지도 4. TCL 모델에 의한 여행도서 트렌드 분석 1) 저차원의 욕구 2) 고차원의 욕구 Ⅴ. 결론 및 논의 1. 결과의 요약 2. 연구의 한계점 및 제언 참고문헌 영문 초록 ● 테마여행신문 TTN Theme Travel News Korea ○ News : www.themetn.com ○ Publisher : www.upaper.net/themetn ○ www.facebook.com/themetn ○ Google Play Bookstore APP : https://goo.gl/426yDB ● 트래블뉴스와이어 TNW Travel NewsWire Korea ○ News : www.tnewswire.com ○ www.facebook.com/tnwkorea |
airtel books app: The Tiffin Mahtab Narsimhan, 2014 A charming, heartbreaking and beautifully evocative novel about fate, friendship and familyEvery day in the vast and vibrant city of Bombay, thousands of dabbawalla delivery-men transport hundreds of thousands of freshly prepared lunches in tiffin boxes, straight from workers' homes and into their offices. Even though the city is a maze of streets, and the tiffins carry a delivery code only dabbawallas can understand, no lunch ever gets lost. Well, almost never... When a secret note placed in a tiffin box goes astray, the consequences for a young boy are devastating. Separated from his mother and forced to work as a slave in a cafe, Kunal is sure that if he could just find his family, his life and his fortunes would change forever. Recruiting the help of a dabbawalla friend, Kunal vows to find his mother - and it seems the answer may lie with the tiffins once more. If a lost note was the beginning of his destiny, can he use another to change it? |
airtel books app: How I Almost Blew it Sidharth Rao, 2024-11-23 About the book There's never been a better time to be an entrepreneur. The market is flush with capital, and the internet and emerging technologies have lowered costs and nearly levelled the playing field. The Indian digital ecosystem is ready to explode. The romance of the start-up story fills media column inches. But, for every new venture that made it, there are numerous others that didn't. The untold story of the successes is that every one of them almost didn't make it. Each one had a near-death experience, almost shut down, almost sold itself too short-in short, almost 'blew it'. How I Almost Blew It talks to some of India's biggest entrepreneurs-Sanjeev Bikhchandani (Info Edge and N), Deep Kalra (MakeMyTrip), Deepinder Goyal (Zomato), Ashish Hemrajani (BookMyShow), Sahil Barua (Delhivery) and Girish Mathrubootham (Freshworks) and others-to tell stories that shock, reveal and inspire. Quick-thinking, astute decision-making and-occasionally-sheer dumb luck is what stood between them and the abyss. These heart-stopping stories of near-fiascos are industry wisdom, yes, but also critical life lessons. About the Author Sidharth Rao. Serial Entrepreneur. Business Builder. Angel Investor. Author. Sidharth's journey as an entrepreneur and founder began at age nineteen. A college dropout, he co-founded Webchutney with his partner Sudesh in 1999. As CEO, he led Webchutney to become India's most successful and award-winning digital creative agency, being ranked India's #1 digital agency for eight years by The Economic Times' Brand Equity. In 2013, Webchutney was acquired by the Dentsu Group, one of the largest agency networks globally. Webchutney was the most-awarded Indian agency at the Cannes Lions International Festival of Creativity in 2019 and 2021. In 2022, Dentsu Webchutney was named Cannes Lions Global Agency of the Year, a first for any Indian agency ever. Sidharth served as Group CEO of Dentsu McGarryBowen before moving on to start Punt Partners, a marketing technology company with Madhu Sudhan. He was also a proud member of the global digital advisory board at Unilever and served in the jury of some of the most celebrated advertising festivals in India and around the globe. An active angel investor in several Internet companies, he also incubated Networkplay, a brand ad network which was acquired by Bertelsmann AG. On 21 April 2023, Sidharth passed away at his farmhouse in Karjat aged forty-three. He is survived by his wife Shweta and his parents. How I Almost Blew It is his first book. |
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