Advertisement
| 5 forces of airline industry: Airline Marketing and Management Stephen Shaw, 2007 Through five previous editions Airline Marketing and Management by Stephen Shaw has established itself as the preferred textbook for students of the principles of marketing and their application in today's airline industry; as well as a reliable reference work for those with a professional interest in the area. Carefully revised, the sixth edition of this internationally successful book includes new material on: the impact of the Trade Cycle and the current period of high oil prices on the demand for air travel; the effect of current trends towards regulatory reform and the relaxation of Ownership and Control rules on the structure of the international airline industry; the continuing strong impact of Low Cost Carriers, and the strategic options open to so-called 'Legacy' airlines as they respond to the challenges facing them; and, the setting up of new 'Business Class Only' airlines. Why are they appearing now, and what are their long-term chances of success? An initial review of the structure of the air transport market and the industry marketing environment is followed by detailed chapters examining airline business and marketing strategies, product design and management, pricing and revenue management, current and possible future distribution channels, and selling, advertising and promotional policies. The reader will benefit from greater understanding of both marketing and airline industry jargon and from the knowledge obtained regarding the significant strategic challenges facing aviation at the present time. Written in a straightforward, easy-to-read style and combining up-to-date and relevant examples drawn from the worldwide aviation industry, this new edition will further enhance the book's reputation for providing the ideal introduction to the subject. |
| 5 forces of airline industry: How the Macroeconomic Environment of the Airline Industry Affects the Strategic Decision of Boing Vs Airbus Christian Uwagwuna, 2011-04 Document from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 72, De Montfort University Leicester (De Montfort University Leicester UK), course: Strategic Management, language: English, abstract: This paper discusses the external economic factors affecting the strategic decision of airline industry and how this decision in turn, affect the market forecast of the aircraft manufacturing industry. Various business issues affect airlines operation either directly and indirectly, and these issues affect the strategic decision of the airline industry. The present economic crisis, instability in aviation fuel price, and environmental factors (such as the recent volcanic ashes and snow) has further shrunk business in the airline industry and thereby increasing competitive rivalry. Although the future projected growth by the airline industry look promising, factors affecting airline businesses can make it daunting. Strategic decisions however, will help the airlines to maximize this positive forecast. To make these decisions, it is vital for the origination to understand the macro-economic environment affecting the airline industry. [...] |
| 5 forces of airline industry: Competition Demystified Bruce C. Greenwald, Judd Kahn, 2005-08-18 Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position. Over the last two decades, the conventional approach to strategy has become frustratingly complex. It's easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot? |
| 5 forces of airline industry: Airline Marketing and Management Stephen Shaw, 2020-09-10 Through six previous editions, Airline Marketing and Management has established itself as the leading textbook for students of marketing and its application to today's airline industry, as well as a reference work for those with a professional interest in the area. Carefully revised, the seventh edition of this internationally successful book examines an exceptionally turbulent period for the industry. It features new material on: *Changes in customer needs, particularly regarding more business travellers choosing - or being forced - to travel economy, and analysis of the bankruptcy of 'All Business Class' airlines. * An explanation of the US/EU 'Open Skies' agreement and analysis of its impact. *The increase in alliance activity and completion of several recent mergers, and the marketing advantages and disadvantages that have resulted. * Product adjustments that airlines must make to adapt to changes in the marketing environment, such as schedule re-adjustments and the reconfiguration of aircraft cabins. *Changes in pricing philosophies, with, for example, airlines moving to 'A La Carte' pricing, whereby baggage, catering and priority boarding are paid for as extras. *Airline websites and their role as both a selling and distributing tool. *The future of airline marketing. A review of the structure of the air transport market and the marketing environment is followed by detailed chapters examining business and marketing strategies, product design and management, pricing and revenue management, current and future distribution channels, and selling, advertising and promotional policies. The reader will benefit from greater understanding of both marketing and airline industry jargon and from knowledge obtained regarding the extraordinary strategic challenges now facing aviation. Written in a straightforward, easy-to-read style and combining up-to-date and relevant examples drawn from the worldwide aviation industry, this new edition will further enhance the book's reputation for providing the ideal introduction to the subject. |
| 5 forces of airline industry: The Evolution of the Airline Industry Steven Morrison, Clifford Winston, 2010-12-01 Since the enactment of the Airline Deregulation Act in 1978, questions that had been at the heart of the ongoing debate about the industry for eighty years gained a new intensity: Is there enough competition among airlines to ensure that passengers do not pay excessive fares? Can an unregulated airline industry be profitable? Is air travel safe? While economic regulation provided a certain stability for both passengers and the industry, deregulation changed everything. A new fare structure emerged; travelers faced a variety of fares and travel restrictions; and the offerings changed frequently. In the last fifteen years, the airline industry's earnings have fluctuated wildly. New carriers entered the industry, but several declared bankruptcy, and Eastern, Pan Am, and Midway were liquidated. As financial pressures mounted, fears have arisen that air safety is being compromised by carriers who cut costs by skimping on maintenance and hiring inexperienced pilots. Deregulation itself became an issue with many critics calling for a return to some form of regulation. In this book, Steven A. Morrison and Clifford Winston assert that all too often public discussion of the issues of airline competition, profitability, and safety take place without a firm understanding of the facts. The policy recommendations that emerge frequently ignore the long-run evolution of the industry and its capacity to solve its own problems. This book provides a comprehensive profile of the industry as it has evolved, both before and since deregulation. The authors identify the problems the industry faces, assess their severity and their underlying causes, and indicate whether government policy can play an effective role in improving performance. They also develop a basis for understanding the industry's evolution and how the industry will eventually adapt to the unregulated economic environment. Morrison and Winston maintain that although the airline industry has not rea |
| 5 forces of airline industry: Competitive Strategy Michael E. Porter, 1998 In this pathbreaking book, Michael E. Porter unravels the rules that govern competition and turns them into powerful analytical tools to help management interpret market signals and forecast the direction of industry development. |
| 5 forces of airline industry: Designing and Executing Strategy in Aviation Management Triant G. Flouris, Sharon L. Oswald, 2016-04-08 Designing and Executing Strategy in Aviation Management is designed to provide an intensely practical guide to this critically important topic. Comprehensive in coverage and easy-to-read in style, it allows both professionals and students to understand the principles and practicalities of crafting and executing business strategies with an aviation context. The result is a comprehensive and multifaceted teaching/learning package, which includes applied case studies on a wide range of airlines and aviation businesses, setting out how these organizations deal with strategy formulation and implementation in critical areas. Topics covered include: corporate strategy, generic strategy, competitive strategy, internal and external environment assessment, mergers, alliances, safety and security. Written directly for both aviation professionals and student courses in aviation strategy, aviation management and aviation operations, it will also be of great interest to aviation professionals in a variety of different fields, including airlines, corporate aviation, consultancy, etc., as well as academics within the field of aviation and those within the field of strategy and management science. |
| 5 forces of airline industry: Air Transport in the 21st Century John F. O'Connell, George Williams, 2016-12-05 Airlines are buffeted by fluctuating political and economic landscapes, ever-changing competition, technology developments, globalization, increasing deregulation and evolving customer requirements. As a consequence all sectors of the air transport industry are in a constant state of flux. The principle aim of this book is to review current trends in the airline industry and its related suppliers, thereby providing an insight into the forces that are changing its dynamics. The factors that are reshaping the structure of the industry are examined with a view to identifying the key issues whose impact will be critical in the future. The book features two very distinct sections. The first contains short contributions from industry executives at CEO/VP level from airlines, aircraft/engine manufacturers, safety and navigational provider organisations, who have set out their take of where the airline industry is heading. This commercial input sets the scene for the book and provides the bridge to the second section, which is composed of 18 chapters written by distinguished academic authors. Each chapter presents a valuable insight into a specific area of the air transport industry, including: airlines, airports, cargo, deregulation, the environment, navigation, strategy, information technology, security and tourism. The shared objective of the authors is to describe and explain the core competencies that are determining the current shape of the industry and to examine the forces that will change its direction going forward. The book is written in a management style and will appeal to all levels of personnel who work for airlines across the world. It is also written for airport authorities, aerospace manufacturers, regulatory and government transportation agencies, researchers and students of aviation management, transport studies, tourism and the wider air transport industry. |
| 5 forces of airline industry: Airline Industry Nawal K. Taneja, 2016-06-23 Many business sectors have been, and are being, forced to compete with new competitors-disrupters of some sort-who have found new ways to create and deliver new value for customers often through the use of technology that is coupled with a new underlying production or business model, and/or a broad array of partners, including, in some cases, customers themselves. Think about the disruption created by Apple by the introduction of the iPod and iTunes, and by Netflix within the entertainment sectors using partners within the ecosystem; think of Uber that didn’t build an app around the taxi business but rather built a mobility business around the app to improve customer experience. Airline Industry considers whether the airline industry is poised for disruptive innovations from inside or outside of the industry. Although airlines have a long history of continuous improvements and innovation, few of their innovations can be classified as disruptive innovations. The few disruptive innovations that did emerge were facilitated, for example by new technology (jet aircraft) and government policy (deregulation). Now there are new forces in play-customers who expect to receive products that are more personalized and experience-based throughout the entire journey, new customer interfaces (via social media), advanced information systems and analytics, financially powerful airlines based in emerging nations, and the rise of unencumbered entrepreneurs who think differently as well as platform-focused integrators. |
| 5 forces of airline industry: Understanding Michael Porter Joan Magretta, 2012 A guide to Michael Porters thinking on competition and strategy, classic and current. |
| 5 forces of airline industry: Strategy in Airline Loyalty Evert R. de Boer, 2017-10-09 This book offers the first comprehensive exploration of frequent flyer programs. By combining academic research with extensive insights and examples from the actual business world, it explores the key drivers and strategies of airline loyalty marketing today in an unprecedented manner. Strategy in Airline Loyalty also explores how the programs have evolved over time from marketing programs to financial powerhouses, identifying both the catalysts for change, as well as the strategic options and underlying trade-offs available to airlines. Covering diverse angles ranging from behavioral economics, to accounting, and structural design, the book reviews every core aspect of frequent flyer programs and offers extensive frameworks and definitions. The book provides a useful and complete reference for researchers, and helps those interested in frequent flyer programs to develop a better understanding of their past, present and future. |
| 5 forces of airline industry: Flying High in a Competitive Industry Loizos Th Heracleous, Jochen Wirtz, Nitin Pangarkar, 2009 Singapore Airlines (SIA) is widely acknowledged as one of the world's leading airlines, if not the best airline, globally. This book provides insights into a simple but intriguing question: How has SIA managed to outperform other flag-carriers for decades in an industry where it is notoriously difficult to succeed consistently? This updated second edition of Flying High in a Competitive Industry begins with an analysis of the airline industry and its key trends, moving on to a broad outline of SIA's strategic drivers of success. Empirical research was conducted at SIA to gain a deeper understanding of its strategy, core competencies and internal organisation, innovation processes and human resource practices, in order to instill strategy lessons that can inform the strategies of any organisation competing in intensely competitive industries. This book ends with some strategic lessons that apply to any organisation that aims to achieve sustainable success in hypercompetitive markets. |
| 5 forces of airline industry: Air Transport Management Eyden Samunderu, 2019-11-03 The aviation industry is a major driver of world trade. As global markets and economies are constantly evolving, practitioners and academics need more quality information and a broader perspective of aviation management rather than just silo-based knowledge, particularly if they wish to move up the management ladder and progress. Air Transport Management presents the dynamic shifts which have influenced structural changes in the aviation industry, such as the emergence of low cost carriers. These changes have transformed the market, leading to deregulation and consolidation. The author provides a viable road map aimed at giving students and managers in the aviation industry a rigorous understanding on how to manage strategically in complex and turbulent market conditions. Air Transport Management examines the airline industry structure in terms of entry barriers, competition dynamics and competing business models. With the inclusion of fascinating case studies, this handbook assesses different business models used by international companies and proposes best fit management practices which airlines should follow in order to survive. |
| 5 forces of airline industry: Progress in Performance Management Marc Helmold, Warda Samara, 2019-07-13 This book provides a holistic and pragmatic approach to performance management throughout the business value chain, and demonstrates the optimal design and use of performance management in order to achieve competitive advantage. A wealth of best practices, case studies and real-world examples are used to reveal the diversity of performance measurement methods, methodologies and principles in practice. Readers will gain comprehensive insights into the status quo of performance management, including primary functions such as supply, operations and sales, and secondary functions like finance, human resources, and information systems. Focusing on ‘best-in-class’ performance excellence, the book offers the ideal guide for any organization pursuing competitive advantages across all corporate functions and focusing on value-adding activities. |
| 5 forces of airline industry: The Airline Profit Cycle Eva-Maria Cronrath, 2017-07-06 The airline industry has generally followed a growth trend since its inception but the industry’s financial situation is not as healthy as rising passenger numbers might suggest. This book addresses the question of why airline profits are cyclical and examines the causes and dynamics that determine the profit cycle’s shape. |
| 5 forces of airline industry: A Strategic Analysis of Chinese Airline Industry under Online Environment Hang Liu, 2018-03-29 The boom of internet is causing another industrial revolution. It is necessary for Chinese airlines to develop E-business in order to keep their competitive advantages. China Southern Airlines is the first Chinese airlines to enter E-business sector and is fairly successful in Chinese civil aviation market. However, comparing with British Airways, current E-business strategy in this company quite falls behind. After a strategic analysis, it is clearly that E-business is a profitable strategy for China Southern Airlines and should be applied further. It is quite urgent for China Southern Airlines to enlarge and improve its E-business strategies so that it can consolidate its leading position in this market segment. Therefore, some reasonable future strategic choices are put forward and a recommendation is given. On the other hand, the explosion of Chinese economy provides a rapid growth of air traffic world widely. British Airways and other foreign airlines would increase their profits significantly from Chinese air market. |
| 5 forces of airline industry: Social CRM in the Airline Industry: Engaging the Digital Natives Laura Neises, 2013 Social media has found its way into most businesses as a tool to push sales. However, its potential to create long-term customer loyalty has not been fully exploited. In industries characterized by fierce competition, customer loyalty is key for sustainable success. How can companies attract future consumers? Born in the digital age, digital natives are powerful experts of social media and will dominate businesses. By focusing and building on insights from the aviation industry, this book develops an approach to use social media in a way that engages the digital natives in long-term customer relationship management (CRM). (Series: Internet Economics / Internetokonomie - Vol. 7) |
| 5 forces of airline industry: Innovation in Commoditized Service Industries Maximilian Rothkopf, 2009 The passenger airline industry is a prominent service industry that is becoming increasingly commoditized. As little empirical work in this field exists, this study contributes to research by exploring how passenger airlines leverage innovation in such market conditions from a strategic and organizational view. Comprehensive case studies of a sample of eight passenger airlines constitute the empirical basis. The analysis detects patterns of innovations and draws conclusions on the strategic innovation behavior in the airline industry. The study proposes an organizational concept and a strategic approach for airlines to innovate in an increasingly commoditized market. |
| 5 forces of airline industry: The Airline Industry Alessandro Cento, 2008-10-15 The debate on the future of the aviation sector and the viability of its traditional business practices is the core of this book. The liberalization of the EU market in the 1990s has radically modi?ed the competitive environment and the nature of airline competition. Furthermore, the new millennium began with terrorist attacks, epidemics, trade globalization, and the rise of oil prices, all of which combined to push the industry into a “perfect storm”. Airline industry pro?tability has been an elusive goal for several decades and the recent events has only accentuated existing weaknesses. The main concern of ind- try observers is whether the airline business model, successful during the 1980s and 1990s, is now sustainable in a market crowded by low-cost carriers. The airlines that will respond rapidly and determinedly to increase pressure to restructure, conso- date and segment the industry will achieve competitive advantages. In this context, the present study aims to model the new conduct of the ‘legacy’ carriers in a new liberalized European market in terms of network and pricing competition with l- cost carriers and competitive reaction to the global economic crises. |
| 5 forces of airline industry: Modeling Applications in the Airline Industry Ahmed Abdelghany, Khaled Abdelghany, 2016-04-15 Modeling Applications in the Airline Industry explains the different functions and tactics performed by airlines during their planning and operation phases. Each function receives a full explanation of the challenges it brings and a solution methodology is presented, supported by numerical illustrative examples wherever possible. The book also highlights the main limitations of current practice and provides a brief description of future work related to each function. The authors have filtered the rich literature of airline management to include only the research that has actually been adopted by the airlines, giving a genuinely accurate representation of real airline management and its continuing development of solution methodologies. The book consists of 20 chapters divided into 4 sections: - Demand Modeling and Forecasting - Scheduling of Resources - Revenue Management - Irregular Operations Management. The book will be a valuable source or a handbook for individuals seeking a career in airline management. Written by experts with significant working experience within the industry, it offers readers insights to the real practice of operations modelling. In particular the book makes accessible the complexities of the key airline functions and explains the interrelation between them. |
| 5 forces of airline industry: Strategy for Tourism John Tribe, 2016 An internationally focused text which explains strategic management, analysis and implementation specifically in the tourism industry. Fully revised and updated, this second edition covers strategic management in a variety of tourism contexts. |
| 5 forces of airline industry: Airport Competition Peter Forsyth, David Gillen, Jurgen Muller, Hans-Martin Niemeier, 2016-03-23 The break-up of BAA and the blocked takeover of Bratislava airport by the competing Vienna airport have brought the issue of airport competition to the top of the agenda for air transport policy in Europe. Airport Competition reviews the current state of the debate and asks whether airport competition is strong enough to effectively limit market power. It provides evidence on how travellers chose an airport, thereby altering its competitive position, and on how airports compete in different regions and markets. The book also discusses the main policy implications of mergers and subsidies. |
| 5 forces of airline industry: Management John R. Schermerhorn, Jr, 2010-10-18 Completely updated and revised, this eleventh edition arms managers with the business tools they’ll need to succeed. The book presents managerial concepts and theory related to the fundamentals of planning, leading, organizing, and controlling with a strong emphasis on application. It offers new information on the changing nature of communication through technology. Focus is also placed on ethics to reflect the importance of this topic, especially with the current economic situation. This includes all new ethics boxes throughout the chapters. An updated discussion on the numerous legal law changes over the last few years is included as well. Managers will be able to think critically and make sound decisions using this book because the concepts are backed by many applications, exercises, and cases. |
| 5 forces of airline industry: The Air Transportation Industry Rosario Macario, Eddy Van de Voorde, 2021-11-22 The aviation sector consists of various actors such as airlines, ground handling companies, and others all with conflicting priorities. In order to understand how these actors position themselves in an increasingly competitive market, The Air Transportation Industry: Economic Conflict and Competition analyzes all the market segments in detail, examining such issues as which industrial economic structure drives decisions, the main economic problems, the consequences for negotiations between different actors, impacts on the global aviation market, and much more. This book covers the entire aviation sector including strategies, regulation, resilience, privatization, airport slot management, and more. It examines how economic and strategic struggles underlie the current market structure, both for aviation as a whole and for the constituent actors as carriers, authorities, and handlers. It examines the ways market and nonmarket approaches impact the competitiveness of the air transport industry, offering a complete mapping of the economic actions between actors of the air transport industry. This volume will help readers gain insight into the possible strategic choices and the mutual competitive strength within the future aviation market. Contains contributions from well-known aviation scholars Includes numerous cases studies throughout that explore a wide range of topics Focuses on applied knowledge, with clearly structured chapters examining topics from a global perspective Addresses the ongoing consequences of COVID-19 on the air transportation industry, examining potential strategic responses in the event of subsequent pandemics |
| 5 forces of airline industry: Developing Strategies for the Modern International Airport Alan Williams, 2016-04-22 Developing Strategies for the Modern International Airport identifies and analyses the primary issues facing the modern international airport, and their role in a global economy. Based on the premise that the aviation industry has a primary and decisive role in the economic and social development of the modern international economy, this book examines the modern international airport and its process of integration into the larger global economy. As the integration of the aviation industry within the larger context of international business grows, there are an increasing number of important airport sites world wide, which are exhibiting the characteristics of what has been called by one authority an ’aerotropolis’, where major airports are integrated into the wider multi business dynamics of cities such as Shanghai or Beijing. Such pioneering developments are indicative of this region and bring with them a host of new issues and challenges for economic development. While international projections of the growth in demand for aviation services suggest that the key region for future expansion will be the ASEAN group of countries, there are marked differences between countries in their overall plans for viable economic development. As a result, the essential raising of funding required for international airport development must compete against other potential development projects all trying to attract the attention of national policy makers. |
| 5 forces of airline industry: Microeconomics, Competition and Strategic Behaviour Markus Thomas Münter, 2022-09-05 Microeconomics is not applied math – frameworks in this book are regularly in use in daily managerial practice and strategic decision-making. Numerous case studies cover price discrimination, economies of scale, digital business models, game theory, dealing with uncertainty, entry barriers or sunk costs – all of which are crucial for understanding market dynamics and competitive behaviour. |
| 5 forces of airline industry: Unlocking Strategic Innovation Surja Datta, Sandeep Roy, Tobias Kutzewski, 2021-03-14 This new book explores how firms achieve competitive advantage in a disruptive, digital and globalized business landscape. An integrative framework, ‘The Four Rs of Competitive Success’, is introduced, which covers the four core pillars of global strategy: resources and capabilities, technology and innovation (recombination), internationalization and international markets (reach), and physical and virtual location (roots). It then explains how competitive advantage is achieved through an interaction of these four drivers against the backdrop of a globalized and digitized world. It is uniquely practical in its approach, combining theoretical understanding with international case studies and real-life examples throughout each chapter, including Apple, IKEA and Microsoft. Unlocking Strategic Innovation is concise, applied reading for postgraduate students studying international business, corporate strategy, innovation and digital strategy, as well as academics in the field. It will also be important reading for practitioners looking to gain further understanding of how firms compete and flourish in a global and technology-driven environment. |
| 5 forces of airline industry: Business Policy and Strategy WIlliam H. Tomlinson, Robert G. Murdick, R. Carl Moor, 2000-07-31 Now in its sixth edition, Business Policy and Strategy: An Action Guide, Sixth Edition provides students with an analysis of how basic functions - such as marketing, finance, production, operations, R & D, and human resources are coordinated to develop business policy. The authors demonstrate the how-tos of formulating, implementing, and evaluating corporate strategy. Students will understand strategic management - its decision-making processes, interface with environmental change, formulation of strategic alternatives, executive decision making, and built-in synergy. The importance of business policy and strategy has surged to the forefront of the business world. Internationalization of business, deregulation, mergers, acquisitions, strategic alliances, and international joint ventures - coupled with a new emphasis on shareholder value - contribute to a feeling of uncertainty in the global marketplace. On top of this, the constantly changing e-commerce environment makes strategic planning even more essential. Students need to know how to function in this business environment. The authors provide a concise review of basic and alternative policies in strategy formulation. They use a case study of business situations that give students a powerful tool and efficient tool for mastering strategy development. The book blends practicality and realism - based on the authors' years of experience in corporate industry and management development - with advances in theory. The definitive supplementary text, Business Policy and Strategy: An Action Guide, Sixth Edition captures the business curriculum in one action packed volume. |
| 5 forces of airline industry: The State of the Airline Industry United States. Congress. Senate. Committee on Commerce, Science, and Transportation, 2010 |
| 5 forces of airline industry: Improving Management Decision Making Jochen Kasper, 2014-09-09 The aim of this essay is to evaluate the extent to which insights from behavioural economics might improve strategic decision-making in organisations. In order to see how this works in practice, this essay will consider one of the largest airline companies in Germany. Within the airline company, the most important question is this: What is the best way to make decisions in a large company like this? In the current economic environment, competition is tougher than in previous years. As a result, a wrong decision can lead to greater losses than before. Some airline companies might lose their market leadership position through a wrong decision or by being unprepared for a specific situation. Because of this, strategic planning becomes a key factor in a company’s decision-making process. Avoiding mistakes and wrong decisions by improving the decision-making process within the company should be the aim of any firm that tries to defend or increase its market share. |
| 5 forces of airline industry: The Palgrave Encyclopedia of Strategic Management , 2018-05-04 The Palgrave Encyclopedia of Strategic Management has been written by an international team of leading academics, practitioners and rising stars and contains almost 550 individually commissioned entries. It is the first resource of its kind to pull together such a comprehensive overview of the field and covers both the theoretical and more empirically/practitioner oriented side of the discipline. |
| 5 forces of airline industry: Strategic Marketing Approaches within Airline Management: How the Passenger Market causes the Business Concepts of Full Service Network Carriers, Low Cost Carriers, Regional Carriers and Leisure Carriers to overlap Susanne Bölke, 2014-05-01 On the German passenger market, airlines approach different business concepts in order to cope with the threats and to be successful. The case of the Lufthansa Passenger Airline and its subsidiary Germanwings has been discussed many times currently. Together they have implemented a restructuredconcept of the Low Cost Carrier Germanwings in order to overcome their weaknesses. The purpose of this paper is to evaluate the potential of economic success of this strategy change. Therefore, the papercomprises three main areas. The first one is the theoretical part, which explains the differences between Full Service Network Carriers, Low Cost Carriers, Regional Carriers and Leisure Carriers. Secondly, the analysis takes place by applying Porter’s five forces model. Subsequently, the strengths and weaknessesof the Lufthansa Passenger Airline and Germanwings are highlighted and the new business concept isintroduced. Finally, all findings are put into relation using the SWOT-analysis. |
| 5 forces of airline industry: Ryanair case study and strategic analysis Christoph Müller, 2011-04-19 Research Paper (undergraduate) from the year 2011 in the subject Business economics - Company formation, Business Plans, grade: A, The University of Surrey, course: Business Strategy, language: English, abstract: This report conducts a competitive analysis of Europe’s leading low-cost carrier Ryanair. For this purpose, various concepts and frameworks of the strategic paradigm are applied, such as Michael Porter’s Five Forces and Value Chain Analysis, SWOT or Resource-Based View. When it comes to Ryanair’s external environment the report provides extensive information on the external factors that are having a significant impact on Ryanair’s low-cost strategy and its economic viability. For example, it takes into account recent global incidents, such as the volcanic eruption in Island or the public turmoil in Libya. Furthermore, based on the competitive analysis recommendations are made on Ryanair’s future direction and as to how it can sustain and extend its strategic position. In particular, this part deals with strategic human resource management, corporate social responsibility, lean thinking and diversification. Due to the complexity of the aspects covered in this report and the need to clarify some of them more comprehensively, appendices are provided to promote understanding. |
| 5 forces of airline industry: EBOOK: Strategy: Analysis and Practice MCGEE, JOHN/THO, 2010-08-16 EBOOK: Strategy: Analysis and Practice |
| 5 forces of airline industry: If You're in a Dogfight, Become a Cat! Leonard Sherman, 2017-01-10 Businesses often find themselves trapped in a competitive dogfight, scratching and clawing for market share with products consumers view as largely undifferentiated. Conventional wisdom suggests that dogfights are to be expected as marketplaces mature, giving rise to the notion that there are bad industries where it is unlikely that any company can succeed. But there are notable exceptions in which enlightened executives have changed the rules to grasp the holy grail of business: long-term profitable growth. Rather than joining the dogfights raging within their industry, companies such as Apple, FedEx, and Starbucks have chosen to become metaphorical cats, continuously renewing their distinctive strategies to compete on their own terms. In If You're in a Dogfight, Become a Cat, Leonard Sherman draws on four decades of experience in management consulting, venture capital, and teaching business strategy at Columbia Business School to share practical advice on two of the most vexing issues facing business executives: why is it so hard to achieve long-term profitable growth, and what can companies do to break away from the pack? Sherman takes the reader on a provocative journey through the building blocks of business strategy by challenging conventional wisdom on a number of questions that will redefine management best practices: What should be the overarching purpose of your business? Do you really know what your strategy is? Is there such a thing as a bad industry? Where do great ideas come from and how do I find them? What makes products meaningfully different? What makes and breaks great brands? How and when should I disrupt my own company? What are the imperatives to achieving long-term profitable growth? Filled with dozens of illustrative examples of inspiring successes and dispiriting falls from grace, this book provides deep insights on how to become the cat in a dogfight, whether you are a CEO, mid-level manager, aspiring business school student, or curious observer interested in achieving sustained profitable growth. |
| 5 forces of airline industry: Global Air Transport Management and Reshaping Business Models for the New Era Kankaew, Kannapat, 2022-05-27 The air transport industry is highly vulnerable to environmental changes as was seen when the recent COVID-19 pandemic caused most airline operations to cease. However, for decades airlines have been collapsing around the globe as the business of managing airline operations has become stressed due to price competition. This is detrimental to air carriers since air transport products and services are the same. Moreover, it impacts other industries such as tourism, hotels, and restaurants, which contribute to the derailment of economic and social activities. Thus, it is essential to determine new practices and strategies that can allow air transport management to be enriched and to flourish. Global Air Transport Management and Reshaping Business Models for the New Era provides a comprehensive collection of knowledge on the new era of business management on air transport. It provides strategies, technologies, and tools used in the reshaping of the air transport business model. Covering topics such as customer experience, robotic process automation, and airline alliances, this major reference work is an essential resource for airline managers, supply chain specialists, air transport managers, students and faculty of higher education, libraries, researchers, economists, government officials, and academicians. |
| 5 forces of airline industry: The Strategy Pathfinder Duncan Angwin, Stephen Cummings, 2017-09-14 Real-world strategic management practice in an interactive micro-case format The Strategy Pathfinder presents an innovative, dynamic guide to strategic thinking and practice. Using real-world case examples from companies like Apple, the BBC, Hyundai, LEGO, McDonalds, Nike and SpaceX to illustrate critical concepts, this book enables readers to actively participate in real-world strategy dilemmas and create their own solutions. Strategy Pathfinder’s ‘live’ micro-cases provoke discussion about business models, value creation, new ventures and more, while its complimentary instructional content introduces you to the best ‘classic’ and new tools of strategic management. Rather than passively reproducing past and current ideas, Strategy Pathfinder encourages strategic thinkers to learn by doing. The book is designed to help the reader to develop a clear understanding of key concepts while shifting your thought processes towards real strategic action and innovation by enabling you to: Use strategy theories and frameworks to engage in analytical and creative discussions about key strategic issues facing real companies today Form strategic views for yourself, and test them against the views of others Effectively make and communicate recommendations based on solid strategic analysis that stand up to scrutiny from multiple stakeholders Become an active producer of new strategic ideas rather than a passive receiver of past wisdom This third edition has been updated with new chapters and cases to reflect the latest, cutting-edge issues in strategic thinking and practice. And the updated companion website offers students, instructors and managers more resources to facilitate understanding, interaction and innovation. As an active learning experience, The Strategy Pathfinder 3rd Edition engages the reader in the work of strategy practitioners. By arming you with the empirical research you need, and the best strategic management theories and frameworks to better analyse situations you're likely to encounter or already facing in your career, The Strategy Pathfinder teaches you how to improve your strategic thinking and practice, and develop your own strategic pathways for the future. |
| 5 forces of airline industry: EBOOK: Economics for Business, 6e DAVID BEGG, DAM, 2020-01-21 EBOOK: Economics for Business, 6e |
| 5 forces of airline industry: Strategic Management for the Hospitality and Tourism Industry Vincent Sabourin, 2021-12-28 This vital volume clearly explains cutting-edge theories and views on strategic management in applied management fundamentals in the hospitality and tourism industry. The author discusses the latest in strategic thinking and provides information on implementing models within specific contexts, such as culture and profit and nonprofit organizations. He also looks at the political, economic, social, and technological changes that significantly affect tourism and hospitality. The volume is distinguished by its thoughtful analysis and review of related hospitality case studies and the management approaches employed and sheds light on ever-the emerging management and operation issues in the tourism and hospitality sector. The book employs an abundance of case studies that illustrate the concepts and models discussed, with examples from such heavyweights in the industry as Disney and Euro Disney, Aer Lingus, British Airways, Four Seasons, Holiday Inn, Marriot, Sofitel, Starwood Hotels, and more. Key features of the book include: Cutting-edge approach: Applies advanced and recent strategic management views to the tourism and hospitality field. Critical treatment: Provides critical discussions about whether and how strategic models/theories can be applied in the hospitality and tourism field. Sensitive to specific contexts: As the tourism and hospitality industry has become one of the largest industries worldwide, discusses how strategic management concepts can be applied in different cultures and profit and nonprofit tourism organizations. Extensive case studies: Provides supporting case studies related to the strategy content, context, and process from international industries such as Aer Lingus, Accor, Marriott and Ryanair. Organization of the book: Each of the chapters within the case study sections employs a thorough pedagogic structure consisting of a concise introduction, examples and case analysis, discussion points, exercises, and further reading. This book is designed to provoke thought and debate about strategic management and myriad other issues. It will be valuable for students, academics, universities offering hospitality and tourism, and hospitality and tourism professionals. |
| 5 forces of airline industry: Airline Economics Giovanni Alberto Tabacco, 2018-06-29 This book presents an original empirical investigation of the market structure of airline city pair markets, shedding new light on the workings of competitive processes between firms. Examining a cross-section of US airline city pairs, Tabacco proposes for the first time that the industry can be understood as a natural oligopoly, each airline market being dominated by one to three airline carriers regardless of market size. The author questions the extent to which airlines deliberately prevent head-to-head competition within city pair markets, and draws intriguing conclusions about competitive forces from the observed market structure. Uncovering some of the main corporate strategies of the airline industry, the book is of immediate relevance to industry managers and practitioners, as well as academic economists. |
Porter’s Five Forces Analysis of Ryanair - aviation.itu.edu.tr
Specifically, as Walsh (2011) confirms, highly intensified level of competition among airports has significantly increased the bargaining power of airline companies in their business relationships …
Porters Five Forces Airline Industry Analysis - civleague.net
Porters Five Forces Airline Industry Analysis : Competitive Strategy Michael E. Porter,2017-07-17 Porter's five forces analysis is a framework for analyzing the level of competition within an …
5 Forces Airline Industry - Piedmont University
The authors identify the problems the industry faces, assess their severity and their underlying causes, and indicate whether government policy can play an effective role in improving …
Porters Five Forces Airline Industry Analysis (PDF)
Porter's Five Forces analysis reveals the dynamic and complex nature of the airline industry. Understanding these forces is essential for navigating the turbulent landscape and achieving …
Porters Five Forces Airline Industry Analysis [PDF]
Porter's Five Forces: Unpacking the Turbulence in the Airline Industry The airline industry, a volatile and fiercely competitive landscape, is constantly buffeted by economic winds and …
Porters Five Forces Airline Industry Analysis Copy
Porter's Five Forces framework provides a powerful analytical tool for dissecting these dynamics and identifying opportunities and threats. This comprehensive guide will walk you through …
5 Forces Airline Industry - admissions.piedmont.edu
The authors identify the problems the industry faces, assess their severity and their underlying causes, and indicate whether government policy can play an effective role in improving …
Porters Five Forces Airline Industry Analysis (Download Only)
Porter's Five Forces: Unpacking the Turbulence in the Airline Industry The airline industry, a volatile and fiercely competitive landscape, is constantly buffeted by economic winds and …
5 Forces Of Airline Industry - Piedmont University
Although the future projected growth by the airline industry look promising, factors affecting airline businesses can make it daunting. Strategic decisions however, will help the airlines to …
5 Forces Airline Industry [PDF] - admissions.piedmont.edu
airline industry is a viable market in which Air Asia is able to weather those obstacles and achieve great success Nonetheless Air Asia is recommended to play safe and currently penetrate the …
Economic Performance of the Airline Industry - IATA
Oct 4, 2021 · Economic Performance of the Airline Industry Key Points • Airline industry is recovering gradually from COVID -19 but RPKs are still estimated to be only 40% of precrisis …
Porters Five Forces Airline Industry Analysis (2024)
comprehensive guide will walk you through applying Porter's Five Forces to the airline industry, providing step-by-step instructions, best practices, and common pitfalls to avoid. …
Porters Five Forces Airline Industry Analysis Copy
five forces in practice, this chapter will examine each of these forces in relation to the airline industry. Before dis-cussing each force it is important to provide an overview of the airline …
Porters Five Forces Airline Industry Analysis Copy
Porters Five Forces Airline Industry Analysis 5 subject Business economics - Company formation, Business Plans, grade: A, The University of Surrey, course: Business Strategy, language: …
Porters Five Forces Airline Industry Analysis
Porters Five Forces Airline Industry Analysis Svenja Stellmann Competitive Strategy Michael E. Porter,2017-07-17 Porter's five forces analysis is a framework for analyzing the level of …
Porters Five Forces Airline Industry Analysis
Feb 4, 2016 · decision of the airline industry. The present economic crisis, instability in aviation fuel price, and environmental factors (such as the recent volcanic ashes and snow) has further …
5 Forces Airline Industry - admissions.piedmont.edu
The authors identify the problems the industry faces, assess their severity and their underlying causes, and indicate whether government policy can play an effective role in improving …
Porter’s Five Forces Analysis of Ryanair - aviation.itu.edu.tr
Specifically, as Walsh (2011) confirms, highly intensified level of competition among airports has significantly increased the bargaining power of airline companies in their business …
Porters Five Forces Airline Industry Analysis - civleague.net
Porters Five Forces Airline Industry Analysis : Competitive Strategy Michael E. Porter,2017-07-17 Porter's five forces analysis is a framework for analyzing the level of competition within an …
5 Forces Airline Industry - Piedmont University
The authors identify the problems the industry faces, assess their severity and their underlying causes, and indicate whether government policy can play an effective role in improving …
Porters Five Forces Airline Industry Analysis (PDF)
Porter's Five Forces analysis reveals the dynamic and complex nature of the airline industry. Understanding these forces is essential for navigating the turbulent landscape and achieving …
Porters Five Forces Airline Industry Analysis [PDF]
Porter's Five Forces: Unpacking the Turbulence in the Airline Industry The airline industry, a volatile and fiercely competitive landscape, is constantly buffeted by economic winds and …
Porters Five Forces Airline Industry Analysis Copy
Porter's Five Forces framework provides a powerful analytical tool for dissecting these dynamics and identifying opportunities and threats. This comprehensive guide will walk you through …
5 Forces Airline Industry - admissions.piedmont.edu
The authors identify the problems the industry faces, assess their severity and their underlying causes, and indicate whether government policy can play an effective role in improving …
Porters Five Forces Airline Industry Analysis (Download Only)
Porter's Five Forces: Unpacking the Turbulence in the Airline Industry The airline industry, a volatile and fiercely competitive landscape, is constantly buffeted by economic winds and …
5 Forces Of Airline Industry - Piedmont University
Although the future projected growth by the airline industry look promising, factors affecting airline businesses can make it daunting. Strategic decisions however, will help the airlines to …
5 Forces Airline Industry [PDF] - admissions.piedmont.edu
airline industry is a viable market in which Air Asia is able to weather those obstacles and achieve great success Nonetheless Air Asia is recommended to play safe and currently penetrate the …
Economic Performance of the Airline Industry - IATA
Oct 4, 2021 · Economic Performance of the Airline Industry Key Points • Airline industry is recovering gradually from COVID -19 but RPKs are still estimated to be only 40% of precrisis …
Porters Five Forces Airline Industry Analysis (2024)
comprehensive guide will walk you through applying Porter's Five Forces to the airline industry, providing step-by-step instructions, best practices, and common pitfalls to avoid. …
Porters Five Forces Airline Industry Analysis Copy
five forces in practice, this chapter will examine each of these forces in relation to the airline industry. Before dis-cussing each force it is important to provide an overview of the airline …
Porters Five Forces Airline Industry Analysis Copy
Porters Five Forces Airline Industry Analysis 5 subject Business economics - Company formation, Business Plans, grade: A, The University of Surrey, course: Business Strategy, language: …
Porters Five Forces Airline Industry Analysis
Porters Five Forces Airline Industry Analysis Svenja Stellmann Competitive Strategy Michael E. Porter,2017-07-17 Porter's five forces analysis is a framework for analyzing the level of …
Porters Five Forces Airline Industry Analysis
Feb 4, 2016 · decision of the airline industry. The present economic crisis, instability in aviation fuel price, and environmental factors (such as the recent volcanic ashes and snow) has further …
5 Forces Airline Industry - admissions.piedmont.edu
The authors identify the problems the industry faces, assess their severity and their underlying causes, and indicate whether government policy can play an effective role in improving …
