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| 777 klm business class: Applied Marketing Analytics Using Python Gokhan Yildirim, Raoul V. Kübler, 2025-03-21 It is vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success. Taking a very hands-on approach with the use of real-world datasets, case studies and Python, this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks. Supporting online resources include datasets and software codes and solutions as well as PowerPoint slides, a teaching guide and a testbank. This book is essential reading for advanced level marketing students and practitioners who want to become cutting-edge marketers. Dr Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, London. Dr Raoul V. Kübler is an Associate Professor of Marketing at ESSEC Business School, Paris. |
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| 777 klm business class: Flying Off Course Rigas Doganis, 2019-01-10 Aviation is one of the most widely talked about industries in the global economy and yet airlines continue to present an enigma. Between 2010 and 2018 the global airline industry experienced its longest period of sustained profitability; however, huge global profits hid a darker side. Many airlines made inadequate profits or serious losses while others collapsed entirely. This fifth edition of Flying Off Course explains why. Written by leading industry expert, Rigas Doganis, this book is an indispensable guide to the inner workings of this exciting industry. Providing a complete, practical introduction to the fundamentals of airline economics and marketing, it explores the structure of the market, the nature of airline costs, issues around pricing and demand, and the latest developments in e-commerce. Vibrant examples are drawn from passenger, charter and freight airlines to provide a dynamic view of the entire industry. This completely updated edition also explores the sweeping changes that have affected airlines in recent years. It includes much new material on airline alliances, long-haul low-cost airlines, new pricing policies and ancillary revenues in order to present a compelling account of the current state of the airline industry. Offering a practical approach and peppered with real examples, this book will be valuable to anyone new to the airline industry as well as those wishing to gain a wider insight into its operations and economics. For undergraduate or postgraduate students in transport studies, tourism and business the book provides a unique insider's view into the workings of this exciting industry. |
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| 777 klm business class: Buying the Big Jets Paul Clark, 2017-07-14 Selecting the right aircraft for an airline operation is a vastly complex process, involving a multitude of skills and considerable knowledge of the business. Buying the Big Jets has been published since 2001 to provide expert guidance to all those involved in aircraft selection strategies. This third edition brings the picture fully up to date, representing the latest developments in aircraft products and best practice in airline fleet planning techniques. It features a new section that addresses the passenger experience and, for the first time, includes regional jet manufacturers who are now extending their product families into the 100-plus seating category. Overall, the third edition looks at a broader selection of analytical approaches than previously and considers how fleet planning for cost-leader airlines differs from that of network carriers. Buying the Big Jets is an industry-specific example of strategic planning and is therefore a vital text for students engaged in graduate or post-graduate studies either in aeronautics or business administration. The book is essential reading for airline planners with fleet planning responsibility, consultancy groups, analysts studying aircraft performance and economics, airline operational personnel, students of air transport, leasing companies, aircraft value appraisers, and all who manage commercial aircraft acquisition programmes and provide strategic advice to decision-makers. It is also a valuable tool for the banking community where insights into aircraft acquisition decisions are vital. |
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| 777 klm business class: Applied Marketing Analytics Using R Gokhan Yildirim, Raoul Kübler, 2023-08-02 Marketing has become increasingly data-driven in recent years as a result of new emerging technologies such as AI, granular data availability and ever-growing analytics tools. With this trend only set to continue, it’s vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success. Taking a very hands-on approach with the use of real-world datasets, case studies and R (a free statistical package), this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks. Chapters include learning objectives, figures, tables and questions to help facilitate learning. Supporting online resources are available to instructors to support teaching, including datasets and software codes and solutions (R Markdowns, HTML files) as well as PowerPoint slides, a teaching guide and a testbank. This book is essential reading for advanced level marketing students and marketing practitioners who want to become cutting-edge marketers. Dr. Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, London. Dr. Raoul V. Kübler is an Associate Professor of Marketing at ESSEC Business School, Paris. |
| 777 klm business class: Havayollarında hizmet: konfor, faaliyet ve performans ilişkisinin değerlendirilmesi Dr. Tüzün Tolga İNAN, 2019-10-20 17 Aralık 1903 tarihinde Wright Kardeşlerin ilk başarılı motorlu uçuş denemesiyle başlayan sivil havacılık tarihi günümüzde dünyanın en büyük endüstrilerinden biri haline gelmiştir. Her ne kadar 2003 yılına kadar ülkemiz için sivil havacılık büyük bir aşama kaydetmese de, 2003 yılından sonra milat niteliğinde gelişmeler gerçekleşmiştir. Doktor ünvanını aldığım halen sivil havacılık alanında lisanslandırmaya sahip tek Üniversite olan Anadolu Üniversitesi ile başlayan sivil havacılık alanında ihtisas veren Üniversite ve Meslek Yüksekokulları, özellikle 2011 yılından itibaren sayıca üst limitlere ulaşmıştır. Ancak unutmamak gerekir ki, havacılık bir nevi aşkla ifa edilmesi gereken bir meslektir. İçerisinde pilotaj, hat ve bakım teknisyenliği, uçuş harekat yöneticiliği (dispeçerlik), uçuş ve misafir kontrol uzmanlığı, kabin, harekat, yolcu hizmetleri ve kargo memurluğu olmak üzere birçok iş tanımı bulundurmaktadır. Kendim için düşündüğüm zaman bana havacılığı sevdiren kişi babam olmuştur. Özellikle sektörel olarak 30 yılın üzerinde Türk Hava Yolları tecrübesinin bulunması ve beni havacılık alanında doktora yapmaya itmesi kariyerim için en önemli adımlardan bir tanesi oldu. Tabii herşey burada anlatmak istediğim kadar güllük gülistanlık olmamakla birlikte, vardiyalı çalışma düzeni ve yoğun tempo havacılığın olmazsa olmazıdır. Bu nedenle öğrencilere ve bu alanda kariyer yapmak isteyenlere tavsiyem, havacılığın para için yapılacak bir meslek olmadığının bilincinde olmaları gerektiğidir. Bu kitabı yayımlama sebeplerimdem bir tanesi de kamuoyu tarafından bilinmeyen ya da bilindiği zannedilen bu endüstride hizmet-konfor ve performans parametrelerinin ne olduğunun ve bir havayolu şirketini hangi ölçüde etkilediğini göstermek istememdir. Bu kitap umarım hem akademik hem de sektörel camiada tüm havacılık çalışanlarına ve havacılık sevdalılarına faydalı olacak bir eser olacaktır. Unutmamak gerekir ki burada önemli olan konu 5 yıllık değerler ile 2016 yılında hangi verilerin elde edildiği değil, bu verilerin havacılık şirketleri için öneminin farkına varılması olacaktır. |
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| 777 klm business class: Airport Mysteries Deogratius Nsanzugwanko, 2019-03-09 Tanzania has come a long way since Deogratius Nsanzugwanko was sitting in an airport and saw four unusual business-class passengers scurry across the terminal. When he saw the big rats, he felt a sense of shame as they did not even wait until the terminal was empty to make their passage. It was their territory, and they knew it. But the recent accomplishments at the Julius Nyerere International Airport, terminal 2, and the newly constructed terminal 3 in Dar es Salaam, the largest city in Tanzania, have instilled a new sense of pride in the country’s people. In this book, the author examines how the airport has been so vastly improved while also sharing his observations about airports throughout the world. He also highlights what life is like as a whole in Tanzania, seeking to find out why the country is one of the poorest and why the government was mismanaged for so long. Join the author as he takes a critical look at major economic issues, governance, and politics, using the international airport as a case study of progress in Tanzania. |
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| 777 klm business class: Advanced Topics in Air Traffic Management Systems Mr. Rohit Manglik, 2024-07-09 EduGorilla Publication is a trusted name in the education sector, committed to empowering learners with high-quality study materials and resources. Specializing in competitive exams and academic support, EduGorilla provides comprehensive and well-structured content tailored to meet the needs of students across various streams and levels. |
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| 777 klm business class: Air Transport Management Lucy Budd, Stephen Ison, 2016-11-10 Commercial air transport is a global multimillion dollar industry that underpins the world economy and facilitates the movement of over 3 billion passengers and 50 million tonnes of air freight worldwide each year. With a clearly structured topic-based approach, this textbook presents readers with the key issues in air transport management, including: aviation law and regulation, economics, finance, airport and airline management, environmental considerations, human resource management and marketing. The book comprises carefully selected contributions from leading aviation scholars and industry professionals worldwide. To help students in their studies the book includes case studies, examples, learning objectives, keyword definitions and ‘stop and think’ boxes to prompt reflection and to aid understanding. Air Transport Management provides in-depth instruction for undergraduate and postgraduate students studying aviation and business management-related degrees. It also offers support to industry practitioners seeking to expand their knowledge base. |
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| 777 klm business class: Airline Operations and Management Gerald N. Cook, Bruce G. Billig, 2017-02-03 Airline Operations and Management: A Management Textbook is a survey of the airline industry, mostly from a managerial perspective. It integrates and applies the fundamentals of several management disciplines, particularly economics, operations, marketing and finance, in developing the overview of the industry. The focus is on tactical, rather than strategic, management that is specialized or unique to the airline industry. The primary audiences for this textbook are both senior and graduate students of airline management, but it should also be useful to entry and junior level airline managers and professionals seeking to expand their knowledge of the industry beyond their own functional area. |
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